Adrian Guerra

AI & Business Intelligence Consultant

Software founders reach out when stuck in feast-or-famine growth cycles. They’re great at shipping code, but scaling a predictable pipeline feels out of reach. Referrals dry up, outbound hasn’t worked, and they’re tired of chasing deals instead of building a business that grows intentionally.

👉 WHAT THEY SUFFER FROM
Software agencies look solid on the surface with a strong portfolio and capable teams – but underneath, they struggle with:
• Over-reliance on referrals
• Inconsistent pipeline and unpredictable revenue
• Generic positioning (“we build software”) that makes them indistinguishable from competitors
• No clearly defined niche
• Cold outreach that goes nowhere

Growth feels like progress, but over time it becomes chaotic, margins shrink, and scaling depends entirely on the founder’s hustle. They don’t need another marketing gimmick or a new salesperson – they need a system that produces qualified calls, week after week, without founder burnout.

👉  WHO WE WORK WITH
• Software development agencies
• Product studios and digital transformation shops
• IT consultancies
• Founder-led agencies between $100k–$5M ARR that want to scale pipeline predictably

👉  WHAT CLIENTS GET
We build a growth engine for software agency founders that generate 10-30 qualified sales calls every month. Instead of chasing low-quality leads or depending on referrals, they obtain:
• A differentiated market position (so they stand out from generic dev shops)
• A predictable flow of qualified calls with decision-makers every week
• Higher margins and easier scaling

👉  END RESULT
A software agency with a consistent pipeline, stronger positioning, and compounding growth.

👉  GETTING STARTED
If you fit our ideal client profile, DM me APPLY on Linkedin.

Founder

Adamax is a full-service software development and technology consulting company, specializing in data science and analytics solutions. Our services include product development, digital transformation and IT operations for businesses.

19 calls in 1 month we keep moving 💪🏼

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The majority of my young adult life was spent working toward my childhood goal of becoming a professional soccer player. 

I was fortunate enough to achieve this goal, and even to be a part of a championship winning team in Greece at 19 years old. 

Soccer gave me a ton of beautiful experiences and memories, while allowing me to travel the globe. 

In 2023, 3 years after my mother's passing, and with a lot going on at home, I decided to walk away from the game.

I needed something that would challenge and excite me as much as soccer previously had.

AI & automation became that thing. 

The parallels were clear to me, if I wanted to get good at this thing, I would have to wake up early, put in the time to master the fundamentals, and remain mentally resilient to overcome setbacks. 

Over the past 2 years I've been able to: 

→ Work with 20+ different businesses on custom automation projects. 
→ Niche down and focus on legal clients, helping a dozen law firms with their specific automation needs. 
→ Present at AI teaching events in front of hundreds of lawyers. 
→ Share my learnings and story with university classes. 
→ Build a YouTube channel where I can share my passion.

I work best with small law firm owners who already have 2 or 3 ideas of workflows or agents they want to build. 

If you're looking for the technical expertise to implement your ideas or you want to learn more about how these systems are built, feel free to book a call here:

https://calendly.com/practicalai/introductory-call-dms

And if you're not quite ready to start building, I highly recommend you check out my YouTube channel for some ideas on how automation and AI could potentially be of use to your firm!

https://www.youtube.com/@MasaiBrown-Andrews

Masai Brown-Andrews

"Traditional" "sales" doesn't work with AI services. 

Most traditional sales advice relies on fundamental assumptions that are not true with AI. 

The trick to selling AI services is to give everything away for free. 

"You're giving away too much. You've got to give them some reason to buy from you."

This was my grandfather's feedback after watching a few of my YouTube videos. 

For context: My grandfather was born on a sharecropping plantation in Mississippi post-WW2.

This is someone who went from working in the fields as a child to a self-made millionaire and entrepreneur 20 years later.

So he knows his stuff, and I usually take his advice.

But I hesitated this time.

My grandfather got his start as a car salesman. 

Selling cars and selling AI services are slightly different. 

Here's why:

When people go to buy a car, they know what a car is, what it does, and why they need it.

With AI, none of these things are true. 

Most people don't know what AI is or what it does, and they also have no clue why they would need it.

A lot of education has to be done around AI in order for people to be ready to buy AI services.

This is a large part of my philosophy behind giving everything away in my videos and templates.

The idea is for people to get first-hand experience with the technology so they can start to understand why it benefits them.

So I'm sorry, Grandpa. I'm going to keep giving away the sauce.

P.S. If you're looking for some of my free AI secret sauce, you can find half a dozen AI templates available for free in my featured section. There's all kinds of use cases from basic document automation to more complex RAG pipelines and AI agents.

P.P.S. If you're a bit further ahead and ready for some implementation, feel free to book a call with me there as well.

Founder @ Masai AI | Custom AI workflows for boutique law firms.

Stick to the fundamentals. 

There are tons of AI tools in the legaltech marketplace, and more are being released each day. 

But just like in sports, if you can master the fundamentals, you’ll put yourself ahead of 95% of your competition. 

In this video I cover the 5 main AI tools that every small law firm should have in their toolbelt. 

We’ll cover the best tool for speech-to-text transcription and some hidden features that 99% of ChatGPT and Claude users overlook.

You can find it here: https://lnkd.in/ekn76Ynj 

Remember, mastering the basics will take you 10x farther than chasing shiny tools. 

Happy Building,
Masai

$285 billion. 

That's how much market value software companies lost after Anthropic launched plugins for Claude.

Who would have thought that folders full of simple markdown files could do so much damage?

The reason cloud plugins are so powerful is that they allow knowledge workers to package their expertise into software.

So now anyone can build a plugin that understands their workflow just by using plain English.

In this video, I'll walk through how small law firms can build their own plugins to automate their internal workflows.

You can watch it here: https://lnkd.in/e-X6hkHd 

I hope you find it helpful. If you do, consider subscribing!

Happy Building,
Masai

Software taught me personal accountability. 

The most valuable thing I learned while building software was not variables or for loops, it was accountability. 

Here's how I learned the lesson. 

Building software taught me that everything is my fault.

It's the ultimate form of personal accountability; if your code doesn't run, there's no one else to blame. 

It's not because something is wrong with my computer or with the programming language.

Errors occur because I made a mistake at some point.

If I made the mistake, that also means I am the one who can fix the mistake.

This mentality has spilled over into other aspects of my business as well.

If I am not booking enough calls → my fault. 

If I'm not closing well enough → my fault. 

If I'm not prioritizing my content creation → my fault. 

This perspective shift gives me the power to make improvements in my business.

If it's my fault, that means I can also be the one to fix it.

Writing code means you're responsible for the performance of that code. It's the perfect real-world example of personal accountability.

Have there been any surprising moments in your life that have taught you some valuable lessons?

AI is leveling the playing field for small firms. 

There's a short window open right now where small teams can help compete with bigger players by leveraging technology. 

Some of the biggest names in AI are talking about this trend. 

In June of 2025, Andrzej Karpathy gave a talk at Y Combinator's AI Startup School. 

One of his many interesting observations was that LLMs have effectively "flipped” the trajectory of technology adoption. 

Technology adoption or dispersion usually follows this pattern: 

Government → corporations → consumers/SMBs. 

For example:

GPS, as a technology, was used for years by the government. 

Then it was adopted by large trucking corporations.

And many years later it was finally adopted by the consumer. 

Government → Corporation → Consumer

Generative AI has flipped this adoption trajectory. 

When ChatGPT was released in November 2022, it was first adopted by the public.

Instead of helping world governments compete for global domination, ChatGPT was helping people figure out what movies to watch and how to fry an egg.

When it comes to these LLMs, we are seeing power users at the consumer level, and small start-ups being the ones that are really getting the most out of this technology.

The same theme can be ported over to the legal field.

Real AI adoption and ROI will likely follow this trend. 

Small firms → Mid-sized firms → Big Law

Small firms are faster because they have fewer decision makers and less red tape. 

If the principal at a boutique law firm wants to start using Claude instead of Co-Pilot, they can make that change instantly.

AI is flipping the tech adoption trajectory by rolling out to consumers before corporations and governments.

Small law firms are perfectly positioned to take advantage of this inversion by moving and adopting faster than their larger counterparts.

Have you noticed a similar pattern of smaller firms being able to adapt and leverage AI more quickly?

PS If you're a small firm looking for technical help in building AI workflows or automations, there are a bunch of free templates in my featured section (You can also book a call with me there if you need a more customized solution).

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adrian Guerra's LinkedIn Performance

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