Advit Sahdev Marketing Consulting

• Developed and implemented expertise strategies for online B2C and D2C brands to increase sales, profits, and ROAS.
• Collaborated with cross-functional teams to optimize repeat sales, referrals, and customer loyalty.
• Achieved a significant revenue increase for brands by leveraging data-driven insights and innovative marketing tactics.

Fractional CMO

Netmeds.com

Revenue and Growth - Head

CoinDCX

- Responsible for overall user acquisition and activations
- Grew total user base by 3X in 6 months 
- From 3 M to 13 M in 7.5 months 
- Captured no. 1 user acquisition position in India in the crypto sector 
- and a lot more

Vice President Marketing

Hunch

CEO, Founder

Infibeam.com

- Manage end to end Marketing for lnfibeam Inc which comprises of, but not limited to - 
- Infibeam.com
- .OOO domain
- ODigMa Consultancy 

With below mentioned areas covered - 
- SEO
- Affiliates
- Social
- Email marketing 
- Website promotions 
- Paid Marketing
- Conversion Optimization 
- Campaigns
- Management of entire Marketing P&L
- Management of Marketing team
- Marketing management of other subsidiaries of Infibeam and new business opportunities.

Head Of Marketing

ODigMa

Responsible for setting up a vision to create the best online marketing company that ever existed.

Specialities in - 

* Leadership
* Operations
* Team Management
* Expansion & Corporate Strategy
* All online marketing functions
* Working with over 450 clients

CEO & Founder

Infosys

Business Intelligence and Data warehousing Projects

Project Manager

Mindtree Consulting

Data Warehousing, Business intelligence and MDM projects

Intel Corporation

Business analyst

Author - "Unlimited Profits" | Head - Revenue & Growth | IAMAI - India's most popular CMO | CNBC Young Turks | Linkedin Content 50 | TEDx | Author | Guest Lecturer | Incubator Jury | Marketer @ Core

Advit Sahdev is a seasoned marketing strategist dedicated to fueling the growth of consumer brands online. With expertise spanning across every facet of marketing, including paid, organic, PR, and social, he's your partner whether you're a rising star or an established powerhouse aiming higher.

As a founder-driven business, we prioritize personalized attention and unwavering commitment to your success. Your victories are our victories, and we're committed to delivering them.

With more than two decades of experience, Advit brings unparalleled proficiency in managing, launching, and scaling brands. His track record includes spearheading growth and marketing efforts for multi-billion dollar enterprises.

DM me if you are looking for ways to grow your revenues and business
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Want to know more?

Advit Sahdev is a hyper - growth marketing leader, startup advisor, speaker, author, and a Jury member @ startup Incubators. With over 21 years of experience, Advit is an expert in managing, launching, and growing brands, Advit brings incredible expertise in the fields of marketing, strategic growth, and leadership transformation. He has managed growth and marketing for multi-billion dollar businesses.

He is a consumer-obsessed storyteller and is passionate about humanizing data and analytics to drive breakthrough ideas that deliver on customer needs. He is an agile marketer, proven leader, collaborator, and coach, who is great at building high-performing teams and developing talent.

He speaks at engagements and moderates panels about leadership topics, marketing, and business growth. His unique perspective was shaped by his academic background in Engineering with work experience in Data analytics and Business Intelligence for brands like Intel, Unilever, P&G, and passion for Marketing.

Few achievements

India's Topper in Mathematics (CBSE, Class Xth boards)
India's first Marketing head (eCommerce IPO on NSE / BSE)
India's most popular CMO, by IAMAI 

CNBC Young Turks awardee
TEDx Speaker
Linkedin Content 50
CMO Asia awardee x4
Featured on Forbes 
Guest Lecturer at India's top universities
Best Selling Author on Amazon
Jury @ Startup incubator / Marketing awards
Successful business exit in just 4 years

Delivering anything and everything in marketing, since 2010

Advit Sahdev

Adobe

Performance Account Manager Adobe Advertising

- Currently handling Search & Programmatic side of business for Top Tier 1 clients in UK region
- Spearhead strategic discussions with key stakeholders and agency partners, to increase ROI using varied strategies with 70% increments in spends QOQ, from account development to efficient product adoption
- Ensuring all the KPl's are met on a regular basis with proper campaign setup, implementation & interacting with tech team
- Providing Trainings to Client & CSM's on Adobe tools & how it could leveraged
- Responsible in handling POC end to end
- Providing in-depth analysis of markets, latest industry trends & tapping onto competitors to improve strategic planning. Handled clients of around $1M

Associate Programmatic Account Manager - Ad Cloud | Digital Marketing

MediaMint

Working for a team in the Asia Pacific and providing advertising consultation to travel based clients around the APAC region by running programmatic display campaigns based on data in real-time.

Roles & Responsibilities:-

- Ability to develop a campaign strategy, create, implement and monitor the entire campaign life cycle in a high volume environment with the help of DV360
- Strong Client Relationship
- Own all Ad components including campaign launches, strategy execution,  utilization, and budgeting.
- Troubleshoot and optimize campaigns
- Review creatives, third-party tags, or any related campaign issues.
- Ad trafficking in DV360
- Responsible for managing and analyzing all trafficked creatives on all ad campaigns.
- Using tools like Looker and Tableau for analytics.
- Using Salesforce CRM to check end to sales contracts, uploading docs on Quip, digital signature for the same, and managing various accounts.
- An End to end communication with the client and tracking all campaign updates in JIRA
- Managing accounts of various clients and optimizing campaigns with RTB
- Using DCM tags for Ad serving, tracking campaigns and report generation for all the digital campaigns
- Manage complete communication with the client from Media Proposal, Onboarding till the campaign ending.
- Suggest Optimization tactics for campaigns to increase ROI
- Coordinating with the internal teams like the Engineering team, Reporting Team & Ad quality team to resolve client's issues

Programmatic Advertising Account Manager

ShootOrder - Digital Marketing Agency

- Creating, implementing,tracking, analyzing and optimizing paid search campaigns
- Implementing SEO strategies effectively to generate traffic for clients website
- Conducted A/B testing on Facebook & Instagram Ads, conversion optimization techniques that gave an increase of 200%.
- Creating Email Templates that had a good open rate and managing end to end email campaigns for all my clients.
- Creating Social Media Strategies that garnered a lot of engagement
- Responsible in handling close to 20+ clients and ensured they meet the ROI 
- Organic Growth hacking tactics to gain traffic to clients landing page and increase the engagement to the social pages which led to 50% more traffic.
- Build strategic relationships with the client
- Responsible in Preparing a Complete Digital Marketing strategy for new clients and ensuring the strategy works
- Analyze consumer behaviour, measure the performance of the campaigns on a daily basis
- Optimizing and managing Google My business pages with SEO and paid media strategies for gaining maximum foot false 
- Responsible for generating leads with a minimum CPC in LinkedIn
- End to end client communication and managing the complete operations with the internal team such as SEO Team, Social Media Team, Web Development Team etc.
- Handling a team of 5 client service executives to ensure that the daily tasks are met.

Tools worked on

Hootsuite, Sprout Social, Zoho CRM, Buffer, Mail Chimp, Keywords Everywhere, Moz, SEMRush, Canva, Photoshop, Google Tag Manager, Google Adwords, Facebook Business Manager, Google Search Console, Google Analytics, Pingdom, Google Adsense. Grammarly, Trello, Woorank, etc

Achievements

- Responsible in getting 200% ROI for one of our esteemed clients
- Handling a website from Viral Content to blog articles and Social Media Strategy " Topcount" that is generating traffic of 50k- 60k users per month.
- One of the top five performers for the year 2018- 2019.

Digital Marketing Project Manager 

- Creating and researching content for blog articles and the keywords related to it.
- Responsible for content optimization, creating influential & blog related articles for Topcount a blogging site
- Responsible for running social media campaigns for the website
- Worked on wordpress for optimizing pages and adding relevant plugins.
- Creating links on websites like Medium, Quora, Pinterest and other off page SEO activities ensuring traffic is led to the website
- Content creation for social media posts
- Wrote 85 articles in the first 40 days where 12 articles have got views more than 10k.

Digital Marketing Intern

IBM India Private Limited

Worked as a Linux System Administrator with IBM India Pvt Ltd. 
Have been involved in the following Accounts:

IBM (Markup Tool): Sept’15 – Nov ‘17
•	Environment	           : IMI Unix , Linux and AIX
•	Role		           : System Analyst/Administrator
•	Duration	           : 2.4 years
•	Team Size	           : 40






Description of The Project

IMI (Integrated management Infrastructure) project Enables consumption of services dynamically across multiple platforms through a self-service catalogue of modular managed services with the choice of service levels. Monitoring and management of cloud and traditional IT infrastructure, cloud software stack, applications, workloads and many more.

  Dedicated Clients
•	MacDonalds
•	Mariott International
•	TD Bank

Unix Linux System Administrator

My corporate career started out at IBM as a System Admin in Linux. Honestly I had a  liking towards my job but one fine day a friend of mine started talking about Digital Marketing and the scope that it has in the late future which made me think about what to do next? After consulting people and relatives I decided to take a hasty step. 🤔

Yes it was a risky decision but after so much thought I decided to quit IBM after working for 2.5 years, yes you heard that right a Fortune 500 company. I decided to pursue something what I thought would help me grow even more. 😃

So then I started out on a journey towards my passion on learning Digital Marketing.

✅Journey to Understanding Digital Marketing

I started out as an intern in Shoot Order - A Digital Marketing Agency for 2 months wherein I got to work on SEO, Social Media Marketing, Content Writing, Google Ads.😀 Though this was a lot to digest as a fresher in Digital Marketing I had to get my grip on the knowledge and start evolving. The thirst to learn more made me grasp things faster because of which I was later promoted to an Account Manager for Shoot Order.🙏

Though my work experience comprises of 7 years which is inclusive of the years I worked with IBM, the last 4.5 years have become what I may call it a career-changing & path-breaking journey towards a full fledged Digital Marketer.

The journey and experience with Shoot Order & Media Mint was the best exposure I could ever get. As a Digital Expert, I would look to adapt and come up with the best possible outcomes. 

At my time with Shoot Order & Media Mint I have worked with 45+ clients to date and have ensured that the results are met with ease. I was able to achieve a huge ROI i.e profit for my clients. The skills that I possess that make me a Digital Marketer are SEO, Email Marketing, Social Media Marketing, Online reputation Care, PPC, Local SEO, Content writing & creation, CRM tools, strategic planning & management, Programmatic Advertising, DSP, Growth hacking techniques etc.

✔Currently, I am working as an Associate Account Manager at Adobe.

Down the line, I would like to see myself as a full time Digital Marketing Consultant, as there is an important saying that goes. 

" Stop selling, start helping."

You could reach out to me for consultations on digital marketing at abhinav.mathai2@gmail.com or contact me on +91 8179163828

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Abhinav Mathai

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