Advit Sahdev Marketing Consulting

• Developed and implemented expertise strategies for online B2C and D2C brands to increase sales, profits, and ROAS.
• Collaborated with cross-functional teams to optimize repeat sales, referrals, and customer loyalty.
• Achieved a significant revenue increase for brands by leveraging data-driven insights and innovative marketing tactics.

Fractional CMO

Netmeds.com

Revenue and Growth - Head

CoinDCX

- Responsible for overall user acquisition and activations
- Grew total user base by 3X in 6 months 
- From 3 M to 13 M in 7.5 months 
- Captured no. 1 user acquisition position in India in the crypto sector 
- and a lot more

Vice President Marketing

Hunch

CEO, Founder

Infibeam.com

- Manage end to end Marketing for lnfibeam Inc which comprises of, but not limited to - 
- Infibeam.com
- .OOO domain
- ODigMa Consultancy 

With below mentioned areas covered - 
- SEO
- Affiliates
- Social
- Email marketing 
- Website promotions 
- Paid Marketing
- Conversion Optimization 
- Campaigns
- Management of entire Marketing P&L
- Management of Marketing team
- Marketing management of other subsidiaries of Infibeam and new business opportunities.

Head Of Marketing

ODigMa

Responsible for setting up a vision to create the best online marketing company that ever existed.

Specialities in - 

* Leadership
* Operations
* Team Management
* Expansion & Corporate Strategy
* All online marketing functions
* Working with over 450 clients

CEO & Founder

Infosys

Business Intelligence and Data warehousing Projects

Project Manager

Mindtree Consulting

Data Warehousing, Business intelligence and MDM projects

Intel Corporation

Business analyst

Author - "Unlimited Profits" | Head - Revenue & Growth | IAMAI - India's most popular CMO | CNBC Young Turks | Linkedin Content 50 | TEDx | Author | Guest Lecturer | Incubator Jury | Marketer @ Core

Advit Sahdev is a seasoned marketing strategist dedicated to fueling the growth of consumer brands online. With expertise spanning across every facet of marketing, including paid, organic, PR, and social, he's your partner whether you're a rising star or an established powerhouse aiming higher.

As a founder-driven business, we prioritize personalized attention and unwavering commitment to your success. Your victories are our victories, and we're committed to delivering them.

With more than two decades of experience, Advit brings unparalleled proficiency in managing, launching, and scaling brands. His track record includes spearheading growth and marketing efforts for multi-billion dollar enterprises.

DM me if you are looking for ways to grow your revenues and business
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Want to know more?

Advit Sahdev is a hyper - growth marketing leader, startup advisor, speaker, author, and a Jury member @ startup Incubators. With over 21 years of experience, Advit is an expert in managing, launching, and growing brands, Advit brings incredible expertise in the fields of marketing, strategic growth, and leadership transformation. He has managed growth and marketing for multi-billion dollar businesses.

He is a consumer-obsessed storyteller and is passionate about humanizing data and analytics to drive breakthrough ideas that deliver on customer needs. He is an agile marketer, proven leader, collaborator, and coach, who is great at building high-performing teams and developing talent.

He speaks at engagements and moderates panels about leadership topics, marketing, and business growth. His unique perspective was shaped by his academic background in Engineering with work experience in Data analytics and Business Intelligence for brands like Intel, Unilever, P&G, and passion for Marketing.

Few achievements

India's Topper in Mathematics (CBSE, Class Xth boards)
India's first Marketing head (eCommerce IPO on NSE / BSE)
India's most popular CMO, by IAMAI 

CNBC Young Turks awardee
TEDx Speaker
Linkedin Content 50
CMO Asia awardee x4
Featured on Forbes 
Guest Lecturer at India's top universities
Best Selling Author on Amazon
Jury @ Startup incubator / Marketing awards
Successful business exit in just 4 years

Delivering anything and everything in marketing, since 2010

Advit Sahdev

Scaling Monsters

Scaling Monsters is a global E-Commerce performance marketing agency, from the house of Think First Principles, specialising in rapid revenue scaling clubbed with brand growth using SOSMON™ ENGINE technology. With it HQ in Mumbai (India) and offices in Chandigarh (India) and Hungary (Budapest), Scaling Monsters is carving a niche for its self into the world of performance marketing with every success story of the client onboarded.

We are a team of performance marketing & ad creatives experts who can advertise your business in all leading social media platforms like Facebook, Instagram, YouTube, Tiktok etc. including Google Ads.

Our ability to A/B test with proven ADs structuring using deep data audience insights, enables brands to take off either from ground zero or accelerate their revenues when wanting to scale on high spends. With the help of Paid Media such as Facebook, Google and multiple other marketing sales channel, scaling online revenues for brands has become our sheer obsession.

Our highly experienced & proven strategies , ad copy, advanced targeting with custom and lookalike audiences touch 7-8 figures revenue of every business we onboard. 

ROI is not all about revenues but also brand building, and that’s something we pay close attention to.

                                           Are You Ready to Scale to 7 - 8 Figures?
                                               Let's Get You Some Monster Growth!

                                              Visit: https://www.scalingmonsters.com

Founder

Think First Principles 

Co-Founder | Growth Marketing (Content & Performance)

Digital transformation has affected all businesses and there is a growing need for a partner who can:
1) Think like a startup to break the outdated mindsets of digital and content marketing
2) Identify the problem with a unified ROI-driven strategic approach
3) Solve it with a new formula that delivers growth-focused business goals.

Welcome to the world of Think First Principles - India's first growth hacking lab where the world of tech, content & marketing come together to evaluate & fix what's stopping you from growing. And we do that by testing all scenarios & building innovative creative capabilities to scale your sales, marketing, tech and product journeys.

The Content Marketing practice is led by Amrita Haldipur as a bespoke solution to purposeful corporates, nonprofits & CXOs expanding their footprint in India, and the Performance Marketing practice is led by Akshay Haldipur with Scaling Monsters, an e-commerce performance marketing agency for premium D2C brands.

CEO & Co-Founder at Think First Principles  - India's 1st official Growth Hacking Lab

Brandilicious Media Pvt Ltd.

Chief Executive Officer

Zee Entertainment Enterprises Limited

Head - Social & Digital [OptmiZee - Digital WIng]

Culture Machine Media Pvt. Ltd

Work History:

- Lead Marketing for Culture Machine - the brand & its portfolio of homegrown owned & operated channels like BeingIndian, Blush, Awesome Sauce India, Put Chutney, VIVA & newly launched automated video channels over the past 4 years

- Elevated the company's focus from Youtube-specific content marketing to expanding content consumption across other critical revenue-friendly avenues - Website, apps, aggregation, content syndication and brand integration

- Been a mentor to my team of 70+ panning across Web editorials, script writers, Ad Operations, SME, Web Dev & Designers in Mumbai and Chennai

- Been building the business roadmap for the company by activating strategic media budgeting on a yearly basis for maximum ROI, opening doors for sponsor-led brand integrations and other revenue streams.
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Highlights:

- Spearheaded the digital launch of Discovery Jeet Channel since inception

- Initiated the popular digital campaign of #FirstdayofPeriod on our Blush property which caught the attention of Media Worldwide and also garnered more than 3 Lakh Petitions on Change.org

- Beingindian.com won the Best & Most Popular Website in the Media category for the year 2017

- Beingindian ranked amongst the top 250 websites in India with over 45 Million Sessions and over 90 Mill PVs in a single month

- Awesome Sauce India: Grew the viewership from 8 Mill monthly views to over 75 Mill monthly views through best possible marketing media mix

- Video Machine Success story: Using our internal automated video creating technology - Video Machine, ramped up the growth of average monthly viewership of 25 Mill views to over 220 Mill views across various properties

Vice President - Marketing

Work History:

- Grew from an independent contributor in Marketing to building a team of over 50+ individuals
Focused on community building & growth hacks using an organic traction and localised UGC philosophy

- Conceptualised & designed the UI, UX and the functionality of all our websites and engineered the custom CMS for the entire company

- Marketed and built some of India's top news channels Youtube Channels - Times of India, India TV, and other South specific news channels

- Managed and grew the Youtube presence for some of India's leading Youtubers such as Bollywood Gandu, Raghav Sachar, Shraddha Sharma, Vasudha Sharma, Poonam Pandey 
Built BeingIndian Facebook property from a small userbase of 10,000 Fans to Over 7 Million fans organically 

- Setup the entire digital  and social presence for all our homegrown properties with over 1 Million fan base on each of the properties organically
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Highlights:

- Launched India's 1st Woman-centric Web Series in collaboration with Lakme garnering over 15 Million Views on Youtube

- A Viral Innovation: The famous video shot with 'Sonu Nigam' titled 'The Roadside Ustad' where he was disguised as a roadside beggar; a viral stunt, went on to became a nation wide sensational hit and garnered over 10 Million Views

- Blush.me and BeingIndian.com websites were successfully launched which opened up more avenues for brand extension and integrations

- BeingIndian Youtube Channel won the Golden Play Youtube Award for crossing 1 Million Subscribers on Youtube

Marketing Lead

Flarepath Digital

Work History:

1) Universal Music India:

- Created monthly content plan for Universal Music Indian Social properties

- Conceptualisation and execution of the album launches of popular artists such as Jal, Bally Sagoo, Adnan Sami, Abhijeet Sawant

- Tabs and Facebook Apps creation for UMI

- Detailed Youtube strategy and execution for UMI Youtube property

- Monthly Analytics report (UMI)

- Competitor Analysis report

- Channel overhaul and rebuilding (Content and programming)

- Improving Channel ranking and viewership & subscription 

2) Talaash Movie [EXCEL ENTERTAINMENT]

- Designed an innovative pre-buzz campaign strategy for the Movie Talaash 

- Launched a cloned micro site of Google and replaced the word "Search" with "Talaash" for 48 hours before the Music launch

- The idea was well received and went onto become one of the most popular marketing strategies of the movie

- This online innovation was used extensively for the online launch of the track "Muskaanein Jhooti Hain"

Account Executive

Percept Ltd

Work History:

- Managed multiple portfolios of various brands and clients which included long copy adverts and TVCs for brands like Rajasthan and Punjab Tourism, Richfeel, Indian Oil, Sansui and more

- Scripted and produced the Sansui Brush TVC which featured Saif Ali Khan

- Single handedly managed the account and campaigns for Staples India - An international stationery chain

- Launched Play-Up gaming in India, an Australian based mobile gaming company

- Play-Up - Spearheaded the entire AD campaign set in Delhi which comprised of the shoot with Steve Waugh, Rohit Sharma and Jia Khan

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Highlights:

- Managed the India mandate of Staples, single handedly

- Led the entire Sansui TVC campaign from script to execution

- Involved in winning new businesses for the company like:
           - Play-Up Gaming
           - Indian Oil
           - Sansui
           - Staples India

Copywriter

Indivibe Entertainment

Work History:

- Content creator and PR Manager for the entire Mumbai region

- Listings of the popular nightlife events and gigs happening across various popular venues 

- PR Coverages of International Gigs across various Live concerts

- Tie-ups with popular Music artists and talents for the web portal

Web Content and PR Manager

Akshay Haldipur is a seasoned digital marketing maverick with roots in web security research, growth hacking, blockchain tech & cryptocurrency built over 12 years. The prime point of his career was when he entered the world of startups to head marketing for Culture Machine (one of India's top digital media companies) right at its inception stage and built some of India's most popular and largest youth communities for over 5 years. From a VP marketing at Culture Machine, he took a leap of faith to join Zee Network as Head of Marketing for their social media division for a brief period and soon realised, he 'thinks like a startup' - an asset to scale, with which he co-founded Think First Principles - a growth hacking company in late 2018. Soon, he pivoted a fast-growing revenue pillar for Think First Principles by transforming it into a separate specialised business entity ' Scaling Monsters' - a performance marketing agency specialized to scale E-commerce brands doing high spends and also growing e-com stores from scratch.

Expertise: 
- Digital Mentor & Advisor
- Teambuilder
- Content Planning & Digital Strategist
- Multi-Channel Network Expert 
- ROI enthusiast/Growth Hacker
- Multi-Digital Platform expertise [AD operations, Marketing & revenue planning & Business revenue projections]
- Impact-driven Brand Marketing & Communications 
- Design Thinking  
- Transforming traditional businesses with digital strategies
- Project Mgmt. 
- Goal Drive approach to ambiguity

taplio

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Akshay Haldipur

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