Insights Excellence Transformation Lead

Domain Lead - Data Office

Management Consultant

Pfizer

Business Analytics & Insights - UK Lead

Customer Analytics and Insights

Regional Lead, Analytic Capability Development

Global Solutions Senior Manager, Data & Reporting Solutions

Business Support Associate

sanofi-aventis

Service Delivery Analyst

IS Project Implementation and Rollout Manager

Helpdesk and Desktop Support Manager

Server Analyst, Project Manager & UK IS Security Officer

IS Helpdesk Analyst

Greenwich Healthcare Trust (NHS)

IT Helpdesk Manager

Aelred Kuppan

IQVIA

A senior leader in IQVIA's Consulting business, with responsibilities for leading the New Commercial Model & Digital Health Center of Excellence within the US market. Driving go-to-market efforts, and leading a team of consultants to help biopharma clients define, design and build their commercial operating models in response to changing customer preferences and advances in digital channels and technologies.

Senior Principal, New Commercial Models & Digital Health

Capgemini Invent

A leader in Capgemini Invent's North American Life Sciences business. Helping CxOs envision and build what’s next for their businesses, through a combination of digital innovation, customer strategy and business transformation. 
Responsible for building and leading the Life Sciences Omnichannel Engagement and Customer Experience team and associated go-to-market offers for the Invent North America business.

Principal, Life Sciences and Customer Experience

Led a global team within Pfizer's Digital organization, focused on advancing customer-centric operations by taking a data-driven approach to sales, marketing and customer engagement.
Key responsibilities included:
 - Drove efforts to enable a more customer-centric operating model, via the design and roll-out of experiments to improve the engagement with HCPs across digital marketing and sales channels
 - Stood up consistent, global digital KPIs to monitor adoption of customer engagement strategies and enable accountability across priority markets
 - Integrated new open and public data sets to enrich customer understanding and deliver efficiencies to operating expenses
 - Managed a global, commercial data budget of 75M, with responsibilities for setting data strategy, governance and cataloging efforts.

Senior Director, Strategy, Digital & Operations

A senior leader in EY's Life Sciences advisory business for North America, leading the Commercial field of play across a number key accounts and Fortune 500 clients within the North East region. 
Select accomplishments:
 - Helped double the Advisory account year-on-year revenue at a global 360 pharma account
 - Solution lead for Customer Experience Design & Omni-channel Effectiveness offerings in pharma 
 - Consistently exceeded personal sales and managed revenue targets
 - Successfully led multiple client engagements, leading teams of 4 - 10+ consultants
 - Held responsibility for project delivery, commercials and client management across all projects
 - Counselor to 5 consulting resources, providing coaching personal development support.

Senior Manager, Life Sciences Advisory

Actavis plc (now Allergan)

Co-led a newly formed Business Analytics function tasked with providing commercial strategy and business-decision making support to in-line product teams. Partnered with Brand VPs to develop and validate strategic options, providing insights and promotion optimization support to drive top-line growth and operational efficiencies.
Select accomplishments:
•	Led primary research efforts to support COPD franchise’s first ever consumer campaign
•	Developed and validated strategic plans to drive top-line growth for key franchises
•	Line managed a team of 4 resources, enabling several promotions despite org restructuring
•	Managed a rapid, qualitative, payer-focused study to support the launch of a new FDC product

Director, Business Insights & Analytics

A member of Forest’s Corporate Strategy group, helping to develop and recommend strategies to help the company drive near-term profitability and deliver long-term growth. Worked closely with Executive Leadership to identify and assess new geographic, market segment, therapeutic and lifecycle opportunities, that would enable Forest to achieve its strategic objectives.
Select accomplishments:
•	Identified business model options, incorporating increased digital, multi-channel marketing and account management principles, to realize greater efficiencies in its US operations
•	Created market expansion strategy to capture an $100M opportunity to grow OTC business ex-US.
•	Built Board recommendations to strengthen core TAs for both branded and generic portfolios 
•	Undertook an historical study of the pharma industry, to identify successful business models and key drivers of shareholder value

Associate Director, Strategic Planning and Operations

PA Consulting

A senior leader in PA's New York office, responsible for the Marketing & Customer Strategy service line in the US. Developed thought leadership and proposals, and successfully led Commercial strategy projects within the Life Sciences sector. 
Select accomplishments:
•	Member of the Life Sciences & Healthcare global sector leadership team
•	Member of the Market & Customer Strategy service global leadership team
•	Led the Commercial Model Innovation service line, helping pharma client identify alternative sales force and multi-channel marketing go-to-market models to respond to healthcare reform
•	Consistently exceeded personal and team sales targets
•	Led teams of 6-20+ project resources
•	Published numerous thought leadership articles
•	Led internal training programs on Coaching, Presentation skills and Segmentation techniques
•	Line manager and mentor for 5 resources, receiving highest possible upward review scores.

Managing Consultant, Life Sciences & Healthcare

Senior Consultant in the Strategy and Marketing service practice, specializing in: Strategy Development & Implementation; Financial, Competitor & Market Research; and New Business Model Design & Transformation.
Select accomplishments:
•	Consistently exceeded personal utilization goals
•	Personally led several $1M+ sales, despite absence of formal sales targets
•	Led numerours strategic projects covering strategy development, market entry, customer segmentation & business model design
•	Supported multiple Business Transformation assignments covering organizational and business process design; complex program delivery; and driving and releasing change
•	Acquired working knowledge of several sectors including: Life Sciences and Healthcare; Retail and Consumer Goods; Energy; and Financial Services

Strategy & Marketing Consultant

Barclays

A member of the Business Leadership Programme, a two-year graduate development scheme, focused creating future leaders in the Business Banking and Marketing functions. 
Select accomplishments:
•	Customer Relationship Manager for Large Corporate clients 
•	Marketing Manager for an online B2B trading portal
•	Business Change Manager within Corporate Marketing

Marketing Manager

I am a senior leader in IQVIA's Consulting business, with over 20 years of experience in helping businesses to design and build their commercial operating models in response to changing customer preferences and advances in digital channels and technologies. My mission is to enable biopharma clients to put customers at the heart of their operations to create and capture more value.

My core competencies include customer experience design, customer segmentation and persona development, customer journey mapping and value proposition development, data strategy and acquisition, design thinking, and digital channel and content strategy optimization. I have worked across a variety of sectors, including Life Sciences and Healthcare, Financial Services, and Consumer Goods, and have led diverse teams across multiple countries and cultures. I am a frequent speaker and panelist on customer experience and omnichannel engagement at conferences like Reuters Events, Digital Pharma East, and Pharma Marketing Forum amongst others.

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