EPAM Systems

🚀 Wealth Product: Led and continue to drive end-to-end product strategy in Wealth; launched MVP within a year, accelerated GTM with a fail-fast mindset, and now delivering high-impact features to help branch advisors delight their clients.

🚀 Digital Smart Product: Transformed commuter experience by digitizing 200+ transit terminals with smart digital signage, serving 50,000+ daily users and significantly increasing user satisfaction and trust in public transit.

🚀 FinTech Product: Delivered a high-impact lending analytics engine within an existing B2B platform, slashing manual workflows by 30% and accelerating loan approvals for 20K+ customers.

👥 Managed a high-performing team of 19 direct reports (Business Analysts and Product Owners), and led a 13-member Scrum team across multiple features in a SAFe environment

Product Manager | BA Team Lead

🤖 Telecom: Led AI-powered predictive maintenance for Set-Top Boxes, reducing truck roll costs by 37% and boosting service reliability for 10M+ subscribers.

🧠 Healthcare: Operationalized fraud detection ML models, supporting SIU investigations and reducing fraudulent claims significantly.

💻 E-Commerce: Launched a 1-click buy flow across web and mobile, increasing sales by 26% and simplifying customer experience.

Product Manager | Lead Business Analyst

📊 Insurance: Delivered enterprise big data initiatives (e.g., Risk Pool Analytics, GL Optimization), earning a “Hero” badge for leading stakeholder alignment and delivery.

🛍️ Retail: Built an ML-driven Replenishment System, cutting markdown losses by 30% and optimizing inventory efficiency across e-commerce channels.

🔄 Retail: Defined and delivered an AI-enhanced Distributed Order Management System, accelerating fulfillment speed, reduced mark down, efficient DC replinishment and enabling seamless omni-channel operations.

Senior Business Analyst

Tangentia

🚀 Launched and scaled an Intelligent Automation practice, leading a team of 11 engineers to deliver high-impact RPA and BPM solutions, resulting in $1M in new revenue and streamlined enterprise operations.

Senior Practice Manager - RPA & AI

NESMA

⚡ Built a no-code BPM platform (K2 BlackPearl) that cut SME loan processing time by 70%, automating origination-to-approval workflows.

✈️ Modernized 25-year-old legacy systems for Miro (Boeing) & Rolls-Royce, deploying supply chain solutions across 7 air bases and 3,000 RSAF users.

🔧 Led a $4M digital transformation of aircraft inspections, streamlining operations via BPM and seamless data migration.

📊 Pioneered predictive demand forecasting (Servigistics), optimizing service parts SCM—now enhanced with AI-driven dynamic models.

Senior Business Systems Analyst

Drawbase Software

Software Developer

Stevens Institute of Technology

Graduate Teaching Assistant

I'm product manager with business analyst background. I delivered B2B and B2C products in Wealth, Telecom, Retail, Insurance, Healthcare, FinTech, Transportation for private and public sector using AI, Digital modernization & Process engineering. I love focusing on strategy and talking to stakeholders.

I focus on strategy, engineering, launch & feedback. 

I'm accomplishments driven
- Investment Management Reporting portal for Branch for Wealth management launched in 11 months
- FinTech product increased customer onboarding in commercial lending space
- Telecom product predicted STB failure, network interruption with the help of AI/ML
- Retail helped predict replenishment, size, best order policy using AI/ML
- Transportation helped digitalize signage on platforms in creasing customer experience
- Telecom helped digitalize their web and mobile application increasing the customer base
any many more

I can align, lead and grow world-class teams from 10 to 50 people
- I love to win, but helping team win gives me greater joy
- I speak tech and exec
- I tell great narratives that motivates

I worked in different countries
Canada | United States (USA) | Saudi Arabia (KSA) | United Arab Emirates (UAE) | India

I / Me
- Coached 500+ to become the BA, PO, SM
- Wrote many articles, IIBA instructor, Agile instructor, LinkedIn top voice
- host Tech Podcast channel

My academic highlights:
- Masters in CS & Bachelor in Engineering
- Certificates in CBAP, CSPO, A-CSPO, CSP-PO, CSM, PMP

Professional Skills:
Product Management | Product Owner | Business Analysis | User Experience (UX) Design |  Team Development | Market Analysis | Strategy Planning | Product Roadmap | Agile | Scrum | Kanban | Requirement Gathering & Analysis | User Stories | BRD | UAT | Coaching | Mentoring

Technical Skills:
Jira | Confluence | Azure DevOps board | Azure Wiki | Trello | Pivotal Tracker | Figma | Lucid Chart | MS Visio | Draw.io | Mural | Miro | Json | API | PowerBi | COTS | XML | Cloud | Aha |  FinTech

Afaq Qazi

Marriott International

In my current role, I am responsible for driving sales growth.

My comprehensive Digital Marketing strategies are designed to enhance brand visibility, increase occupancy rates, and boost revenue.

Key Highlights:
- Luxury Hospitality Marketing: Managing digital marketing strategies for two prestigious 5-star hotels, achieving increase in online bookings over the past year.
- Restaurant Promotion: Leading promotional campaigns for 26 niche restaurants/outlets, resulting in in customer engagement and a 5% increase in direct reservations.
- Seven Rooms: Utilizing the Seven Rooms Table Reservation platform to boost restaurant bookings through email campaigns, marketing automation, access rules, and detailed reporting, driving a consistent increase in reservations
- Targeted Ad Campaigns: Executing targeted ad campaigns on Meta, Google, YouTube driving a healthy increase in hotel occupancy, with a focus on GCC and CSS countries.
- Website Optimization and Build: Overseeing website optimization and development, improving site traffic and enhancing user experience.
- Email Marketing: Running effective email marketing campaigns, achieving an average open rate of 35% and a click-through rate of 10%.
- OTA and Review Platforms: Managing presence and optimizing performance on OTAs and platforms like TripAdvisor, leading to a healthy improvement in review ratings.
- Table Reservations: Overseeing entire Marketing ops for 26 Restaurants on Seven Rooms platform, incl Email Marketing, Marketing Automation 

By implementing data-driven strategies and continuously optimizing our digital presence, I contribute to the financial growth and market positioning.

Digital Marketing Manager - Multi Property

Loopagoon Water Park

- Conceptualized the brand name "Loopagoon Water Park" for Saudi Arabia's 1st ever Water Park & World's Only Ladies' Park
- Created the brand guidelines for Loopagoon Water Park including logo design, establishing visual and tonal consistency, outlining color palette, typography, and imagery style
- Handled the pre-opening & and opening of the Water Park by running 360 degree paid campaigns
- Conducted photo & and video shoots of the park and using them on different media including publishing on website & and YouTube channel 
- Designed & and developed the park website: www.loopagoon.com
- Launched & ran Digital Marketing campaigns, incl Google Ads, Youtube Ads, Social Media Ads
- Generated direct ticket sales of SAR 10 million annually
- Launched all Social Media accounts and YouTube channel: https://www.youtube.com/@loopagoon
- Won the Global Award for the "Best Youtube Ads" campaign in 2021 by the World Water Park Association, U.S.

Marketing & Digital Marketing Manager

Dana Beach Resort

- I was heading the Marketing & Digital Marketing department with a team of Marketing Executives, Graphic Designers & Content Creators
- Focus on increasing direct website bookings by employing a "Book Direct" tool "TripTease"
- Promoted the Resort using paid, organic media, incl Facebook, Instagram, Twitter, Google A& Youtube Ads
- Implemented Hubspot for CRM, Email Marketing, Service features
- Ran Email Marketing campaigns; set up automation sequences;  sent out monthly Newsletters
- Promoted different Resort facilities like Recreation, Water Sports, Ladies Spa, Ladies Private Beach 
- Coordinated with Sales team to generate qualified leads for Banquets, Events, Weddings, Catering & more
-Shortlisted & and worked with Design agencies providing design direction in line with brand guidelines

Dana Bay

- Responsible for the Marketing & Digital of Dana Bay - a 2.8 million Sq. mtrs Touristic Destination
- Conceptualized the brand name "Dana Bay" and developed the brand identity and guidelines 
- Handled all the promotional activities of Dana Bay, including Print, Electronic, and Digital media
- Launched the bilingual website for Dana Bay: www.danabay.com & www.danabay.com/en
- Ran paid media campaigns inside Saudi and internationally to promote Dana Bay as a tourist destination
- Promoted all Entertainment, Leisure, Hospitality & Real Estate sectors/components inside Dana Bay

Marketing Manager

Golden Tulip Hotels, Suites & Resorts

- Moved all digital marketing in-house from an external agency and increased paid search leads through rigorous A/B testing and campaign optimization
- Launched an integrated Digital Marketing strategy & and campaign using Email, PPC, SEO, and Social media tools to drive leads & and conversions	
- Worked closely to develop social media techniques for 5 different brands which includes Hospitality & Real estate brands 
- Handling CRM & Marketing funnels using Hubspot to build an Inbound Marketing approach for the entire group
- Developed engaging, viral content to build social media audience, including contests, videos etc
- Revamped PPC advertising & removed under-performing & costly ads resulting in an immediate performance improvement. 
- Ran Lead generation campaigns for real estate brands resulting in high ticket sales worth millions of riyals 
- Ran contests & promotions using Wishpond which resulted in 1000's of leads & made the promotion viral
- Audited content to identify SEO traffic generation keywords & then led content creation revolving around those keywords

Mindcypress

- Working for MindCypress to conduct 4-day Advanced Digital Marketing training in Classroom & Online formats
- Course covers Advanced Digital Marketing, including Copywriting, SEO, Website Audit, SEM, Social Media Marketing, Google Analytics, CRM (Hubspot), Email Marketing, Landing Pages
- Practical insights and hands-on training to ensure a well-rounded understanding of each module
- Show how to create, run, optimize & scale paid campaigns on different platforms, Facebook, Instagram, Twitter, Google & Youtube Ads
- Understand what SEO is, types of SEO, OnPage, OffPage & Technical SEO 
- Show how to create a website using WordPress CMS, selecting page builders & themes, create new pages, write blogs, optimize and launch the website
- Show how to create reports, understand insights, segment audiences 
- How to write/create a Digital Marketing media plan, budgeting, establishing KPIs, understanding high-level metrics 
- Tailored for individuals looking to enhance their skills in the dynamic field of online marketing
- Interactive classroom sessions providing a conducive environment for learning and collaboration
- Focus on the latest trends, tools, and industry best practices in Digital Marketing

Digital Marketing Trainer

Landmark Group

*Managed 50 million (saudi riyal) Marketing budget for the individual event brands & portfolio, ensuring this delivers the required commercial results & ROI. This includes agreeing the brand budget; allocating budget to specific event activity & regularly monitoring spend vs.results.
*Defined the value proposition & ensure all customer messaging reflects this; created brand objectives & own the brand identity, including design, creative, messaging & brand guidelines.
*Demonstrated strong customer, market & competitive focus. Identified the market intelligence needed to create and deliver the plan & work with Head of Insight to scope & and deliver the required research, data analysis and insight.
* Defined target audience profiles & required reach for event; create data acquisition strategy and research plan to deliver required reach & work with data team to deliver.
*Created profiles/personas for each key audience,with positioning and messaging statements for each
*Created the promotional plan, stemming from the sales & marketing plan covering pre & post-event activity.Ensured this makes clear what activity is needed, key deadlines, budget, required audience reach,required outcome. 
*Ensured the promotional plan included effective activities along each stage of the customer funnel, including new prospect acquisition, awareness driving, engagement, lead generation and conversion, and loyalty/advocacy 
*Worked with Loyalty Manager to enroll new customers in the Loyalty program (Shukran!!)  & initiated comprehensive Marketing plans to drive growth and development of the Loyalty Card discount scheme to deliver positive change to membership volumes, purchase behavior and attrition

Digital Marketing Executive

GE Lighting

* Responsible for business generation and growth from assigned key accounts. 
* Evaluate market trends, identify opportunities and develop new key accounts. 
* Identify, develop and implement account plans for assigned key accounts. This plan includes     lighting specification work , solutions offer and pricing through co-ordination with technical department, product management and supply chain. 
* Conduct product/concept presentation to key customers at various levels. 
* Establish and maintain personal relationships  with key decision makers of the assigned accounts identify key account needs and offer appropriate solutions. 
* Play major role in offering a solutions-based total lighting system incorporating Green concepts and advanced LED lighting systems.

Key Accounts Executive - Digital

Focus Suites Solutions & Services Pvt Ltd

• Meeting with clients to negotiate and agree research projects
• Liaising with clients via face to face meetings, email and the telephone
• Researching a topic 
• Preparing briefs and commissioning research
• Formulating a plan/proposal and presenting it to the client or senior management
• Writing and managing the distribution of surveys and questionnaires
• Briefing interviewers and researchers
• Liaising with and managing survey staff
• Moderating focus groups
• Undertaking ethnographic research (observing people in their homes and other environments)
• Conducting qualitative which may involve field, interview or focus group assessments
• Monitoring the progress of research projects
• Analyzing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts
• Writing detailed reports and presenting results
• Advising clients/senior management on how to best use research findings
• Managing budgets

Research Executive

Digital Marketing Consultant | Social Media Marketing | Adwords | Analytics | Inbound Marketing | Ecom Marketing | SEO Expert | Performance Marketing | Trainer at Udemy

As a seasoned Marketing & Digital Marketing Professional with 15 years of experience, I have successfully orchestrated Marketing endeavors, both online & offline. This encompassed establishing digital ecosystems and pioneering online campaigns for diverse businesses in the Hospitality, F&B, Retail, Entertainment, and Real Estate industries.

I have had the privilege of conducting intensive 4-day classroom training sessions for numerous seasoned professionals, including CEOs, VPs, Digital Marketers, and Marketing Executives. These immersive training programs allowed me to share my knowledge, insights, and expertise, fostering professional growth and proficiency among participants.

I am passionate about the transformative power of digital marketing and committed to furthering the success stories of businesses by crafting strategies that not only meet but exceed expectations

My accolades include the prestigious "Best Youtube Campaign" award in 2021 from the World Water Park Association (WWA) in Canada and the "Best Facebook Advertiser of the Year" award in 2017 conferred by Digital Vidya, India.

Furthermore, I serve as a trusted Digital Marketing Consultant for Lords Engineering College in Hyderabad, India.

I am resolute in staying abreast of the latest trends and developments within the ever-evolving digital landscape.

Core Competencies:
Digital Marketing
PPC Campaigns
Social Media Marketing
Youtube Marketing
SEO (On-Page, Off-Page, Technical, Keyword Research)
CRM (Hubspot)
Conversion Rate Optimization
WordPress Expertise

Industry Experience:
Retail
Hospitality (Hotels & Resorts)
Real Estate
Entertainment (Water Park)
Food & Beverage (F&B)

I am poised to drive digital success through strategic marketing initiatives, and I look forward to connecting with industry peers and collaborators to create meaningful impact.

My Courses on Udemy: 
Google Ads: https://www.udemy.com/course/google-ads-mastery-course/
Technical SEO: https://www.udemy.com/course/technical-seo-with-abdul-sameer/
Hubspot: https://www.udemy.com/course/learn-hubspot-from-scratch/

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