AA Consultancy

Boutique coaching and consulting company designed to drive results across diverse industries, fields, and functions to start, grow, and monetize for service-based business owners including medical practitioners, influencers, podcasters, coaches, consultants

● Strategy: Drove results for brand success as fractional CMO; established KPIs, strategy for 90 day plan, competitive analysis, buyer persona, campaigns 

● Growth: Achieved 100% client satisfaction by increasing an average revenue of 50% within 1st year of engagement; boosted gross yearly sales for clients within the first 6 months; increase average profits by 400%+, reduce client acquisition costs and increase scalability 

● Implementation: Deliver tailored plan with offer creation, messaging, omni-channel & omni-present marketing

● Data Analysis & Reporting: Set and evaluate KPIs, split test with controls, maximize conversions; draft 30/90 day executive summary reports 

● Business Coaching: Lead weekly training sessions for clients to drive results for business efficiency, operations, sales and KPIs 

● Management: Communicate regularly across Slack or in person to drive results with vendors and contractors for project and account management and to evaluate marketing performance metrics & KPIs

● Sales: Design and develop strategy, perform gap analysis, evaluate lead qualification and closing calls; deliver tailored, packaged program

Business & Marketing Strategist

Thrive Media and Venture Group

Programmatic ad agency driving client engagement and conversions for public/private brands with omni-channel intent-based branding, offers, and messaging.

Clients: Allied Security, BMW, Converse, Footlocker, Grant Cardone, Goodwill, Harley Davidson, Betty Ford, Hormel, Lewis Howes, Tony Robbins, Lennox 

● Marketing Strategy: Led top/mid/bottom funnel campaigns to re-target on an omni-channel basis; managed a team of 12 trading desks, buying of ad inventory and data for B2C and B2B companies; competitive analyses to assess the company’s market positioning 

● Growth: Generated average 25% decrease in CAC (Acquisition Cost), 33% increase in AOV (Average Order Value), and 45% decrease in CPL (Cost per Lead)

● Measurements: Optimized KPI performance across campaigns including lowering of CPM, CPC, AOV, lead and acquisition costs; ROI on Ad Spend (ROAS)

● Data Analysis & Reporting: Analyzed campaign data to develop market segmentation strategies; utilized web analytics to make informed decisions; identified constraints; market analysis; produced executive summary reports for C-Suite and executives 

● Creative Direction: Led design and copy team to execute and create all advertising creative 

● Business Administration: Worked with retainers, fixed projects, billing and invoicing, contracts and performance based or revenue sharing models

● Executive Partner: Hired as an internal consultant to brand leadership teams to re-engineer marketing processes; led director/manager-level team to improve and establish standardized performance

● Management: Built teams by developing job descriptions, hiring, and training 

● Training & Development: Facilitated quarterly and as-needed on/off-site team building events for employees

● Collaboration: Partnered across key business functions and with leads/teams in developing creative and effective campaigns 

● Internal Communications: Managed for consistency and brand standards alignment

Growth Manager

A-List Online, Inc. 

Design and brand company; drove results for businesses to grow and expand their market reach.    
     
Clients: Acura, Audi, CBRE, Cushman and Wakefield, Def Jam, Geffen Records, Interscope, Sony Music & Entertainment, OKAY Player, Universal Music                
                                                                            
● Business Leadership: Drove results for new business, creative direction and strategic creative development for all agency accounts; spearheaded the overall development & growth of business development, production, and client education surrounding the trends and techniques of developing interactive projects and video for digital and mobile delivery

● Branding Strategy: Developed and executed comprehensive design and branding strategies; revitalized underperforming digital assets, achieving average of 2x increase in web traffic, 5x time spent on websites, and 10x increase in conversions 

● Growth: Achieved an average revenue increase of 75% for clients and grew the agency's own business by 50%. Established greater brand awareness by designing and developing digital assets (websites, media kits, video) to differentiate in the marketplace for clients, decreased the sales cycle time by 350%, 

● Design, Development & Copy: Applied creative and analytical mindset to think out of the box to drive brainstorming and insights, enabling better creative design, copy and user experience 

● Management: Led in-house and freelance cross-discipline teams of designers, art directors, writers, coders, account managers, and information architects in the concept development, prototyping, design, development, and implementation of both B2C / B2B, and user-centered strategies across multiple digital channels and print

Head of Creative and Strategy 

"Afra has consulted with Fortune 500 companies like Cisco, Audi, Harley Davidson, Universal Music, CBRE, Cushman & Wakefield, Def Jam, and other giant organizations, but his real and true passion is helping small to mid-sized business owners and CEOs double and triple their profits, sometimes growing their companies more than 10-fold."

Helping truly committed SMB's scale and grow beyond 7 and 8 figures, by addressing:

• Cash flow and payroll, so your company doesn't run out of gas...

• Profitability, so you always have a strong war chest...

• Client generation, and how to keep those clients buying more...

• Competition and how to stand out in the market...

• Pricing and positioning - to make sure you're getting what you're worth...

• Long-term planning, whether for retirement, selling the business, or growing it further...

• Time management, making sure that you have plenty of time to try new/ other things...

We cover EVERYTHING, to make absolutely sure that our clients succeed. 

In fact, our offer is so complete, that implementing ONLY A THIRD of what's in store, you'll STILL GET THE RESULTS YOU WANT. And it doesn't matter what your experience level is - what matters is that the right issues are addressed in order of importance.

And it's absolutely safe. We've used this with hundreds of people in most industries. It works. 

In fact, there are over 3 dozen ‘levers’ you can pull in your business. You MUST pull them to be successful. When you encounter the FIRST lever that works for your business, stop watching and GO PULL THE LEVER. 

If you do this, you WILL make money - guaranteed. And if by some supernatural means you don’t, just let us know and we’ll cheerfully refund you in full.

If that sounds like something you want for your business, let's talk!

Afra Sanjari

The Wharton School

Providing one-on-one executive leadership coaching services to students enrolled in Wharton's MBA McNulty Leadership Program.

Certified Executive Coach

Find Your V.O.I.C.E. Coaching Institute

The Find Your V.O.I.C.E. as a Leader™  Coaching Institute offers creative and transformative learning experiences to unlock your potential today so that you lead an inspired life tomorrow.

Whether via one of our online courses, our podcast, our book, a live workshop, a group coaching program or one of our our sought-after one-on-one coaching partnerships, we continually set the standard to enable leaders in all roles in life to find their voice of inspiration and influence so that they lead with strength and confidence.

Selected Global Clients:
Twitter, Electronic Arts, SAP, Walmart, Microsoft, Cisco, Kaiser Permanente, Mixpanel, Envoy, Autodesk, Private Medical, The State of California, Maybank, Sinochem, Cebu Pacific Airlines + several entrepreneurs looking to make their mark in our world.

Join us today on a learning journey that will change your life forever. It's never too late to find your V.O.I.C.E. ➡️  Your #Values #Outcomes #Influence #Courage #Expression

Founder, Coach, Author, Speaker

•	Services include one-on-one coaching for senior leaders; Group coaching programs for managers; Cross-functional team collaboration workshops.
•	Topics include Find Your Voice As a Global Leader; Thrive in Disruption; Leading with Influence: Keeping your Relationships in Balance; Leading with Courage: Expanding your Comfort Zone; Coaching and Mentoring, and many more.

Executive Leadership Coach & Educator

•	Topics include: 
6 Ways to Overcome Impostor Syndrome and Build Your Credibility as a Leader; 
Use Your Strengths to Lead from Abundance While Stepping into your Courage; 
5 Steps to Find Your V-O-I-C-E and Create Your Unique Leadership Brand, and many more.
•	Regions include United States, Japan, South Korea, Thailand, Philippines, Myanmar, Singapore, Malaysia.

International Keynote Speaker

Reviews of my award-winning leadership book, Find Your VOICE as a Leader: 

"I’ve heard Paul speak on Finding Your VOICE as a Leader many times in several countries. His audiences immediately embrace his unique message. He explains his concept in this book and in his presentations with humor, clarity and a unique perspective."
Rebecca Morgan, CSP, CMC, international bestselling author and speaker

"Offering concrete steps and guidance to develop greater self awareness, this book shows you what being authentic really means and how to work on being your best self. It equips you with the tools and skills necessary to be the catalyst of positive change your organization needs."
– Susan Friedmann, International bestselling author of “Riches in Niches”

"In “Find Your Voice As A Leader”, Paul has drawn on his experience as a seasoned executive coach to provide a compelling formula for leaders to create a powerful brand and legacy."
– Scott Friedman, Author of “A Celebration a Day! 365 Ways to a Happier, Healthier Workplace”

"Executive Coach Paul Larsen has a proven, simple and highly usable model for leaders to find their voice. This book arrives at a time when leaders need to cut through the chaos and noise of today’s global environment and use their “voice” for positive influence and impact. Paul’s new book demonstrates the easy steps to do just that."
–Debra Fine, bestselling Author of “The Fine Art of Small Talk”

"Paul captures the essence of leadership in Find Your Voice as a Leader.  He discusses all of my top leadership concerns, such as making sure your values are aligned with your work, ensuring that you remain honest with yourself and your team, and creating an atmosphere of collaborative respect in the workplace.  This is a GREAT leadership book for managers who want to become true leaders!"
-Mary C. Kelly, PhD, Commander, US Navy (ret), Author of Why Leaders Fail and the 7 Prescriptions for Success

Author of the award-winning book: Find Your VOICE as a Leader™

•	An inspiring series focused on educating today’s business leaders and enabling them to project a clear and confident voice in complex organizational environments.

Host of The IMPOSTOR VOICE: A Private Podcast to Help You Break Free of #ImpostorSyndrome 

Positive Intelligence

Mental Fitness Coach

Forbes Coaches Council

An invitation-only organization for successful business and executive coaches.

Certified Executive Coach & Contributor

The Marshall Goldsmith Group

Marshall Goldsmith Stakeholder Centered Coaching is the world’s premier executive coaching company with the largest network of top coaches all certified in the same coaching process. Ranked as the World’s #1 Leadership Thinker by Harvard Business Review and Thinkers 50, Marshall Goldsmith’s coaching process has been used by more than 150 of the Fortune 500’s top leaders to take their performance to the next level.

Marshall Goldsmith's Stakeholder Centered Coaching approach has proven to enable successful people to lead more effectively through long-term change in leadership behavior by using a methodology that is highly effective and time efficient. 

A comprehensive study among 11,000 business leaders in 8 multinational companies on 4 continents concluded that 95% of leaders who consistently applied the Stakeholder Centered Coaching process measurably improved their leadership effectiveness.

Stakeholder Centered Coaching does not require any 'extra valuable time' from busy business executives as the coaching and leadership change process is integrated in his/her leadership role on the job.

Adobe Systems

Senior hr leader for global Corporate Administrative enterprise including the finance, legal, hr, marketing and technology organizations, serving approximately 1500 worldwide team members. Champion the development and implementation of worldwide hr operating plans to facilitate the achievement of organizational objectives. Responsible for all people related programs and processes, including talent acquisition, rewards management, leadership and professional development as well as employee communication activities. Crafted trusted relationships with the General Counsel, CFO, CIO, CHRO and CMO to identify and align their business needs and requirements with strategic people initiatives. Provide “just-in-time” guidance and coaching to staff and senior leadership teams.  Lead and coached a team of 5 seasoned professionals.

Global People Leader

One Equity Partners, (JP Morgan)

Head of HR for 3B organization, a portfolio company of JP Morgan's One Equity Partners

Chief People Officer (CPO): Oncology Therapeutics Network

Bristol-Myers Squibb

Head of HR for 3b division of Bristol-Myers Squibb

Chief People Officer (CPO), Oncology division

Charles Schwab & Co., Inc.

Managing Director Human Resources

Managing Director, Learning and Development

Stanford University Health Services

Head of Learning and Development

I help professionals break free from #ImposterSyndrome and lead a life full of purpose and inspiration.

🌟 Are you a successful leader who feels like your accomplishments still aren’t good enough?

🌟 Do you shrug off compliments and recognition with the wave of a hand saying, “Oh, anybody could have done it!" 

💡You’ve followed the playbook—studied the experts, sought mentorship, and continue to get recognized and promoted. Yet, a nagging question remains: “Do I truly belong?” “Am I really good enough to be here?”  

🎭 If you’ve ever felt like an imposter in a room full of accomplished professionals, you’re not alone. 

🚨 Imposter Syndrome is real. And you’re in great company. Research shows nearly 90% of successful individuals experience it. But here’s the truth: thriving isn’t about silencing that inner critic; it’s about understanding its roots and channeling its energy to unlock your potential. Silencing your inner doubts by actively responding and not reacting to your thoughts and feelings.

💼 With over 30 years of executive experience at Fortune 500 companies like Charles Schwab, Adobe Systems, and Bristol-Myers Squibb, I’ve experienced firsthand how Imposter Syndrome can affect leadership, culture, and performance. As someone who has lived with Imposter Syndrome for most of my life, I’ve learned how to turn my inner doubt into a real *superpower.* 

📖 As the creator of the V.O.I.C.E. personal development model and author of "Find Your VOICE as a Leader™”, (2016, Aviva Publishing), I provide actionable tools to help leaders like you embrace authenticity and expand into your full potential. I’m also privileged to coach at The Wharton Business School, where I guide MBA executives to discover clarity, confidence, and true authentic leadership.

✨ My journey—one that includes thriving in sobriety since 1991—has taught me this: Your greatest growth lies beyond self-doubt. Beyond limiting beliefs. Beyond feeling like a fraud. And when you stop “faking it” and start *facing it,* success becomes intentional, inspirational, and deeply fulfilling, to yourself and the communities that you serve. 

✔️ Ready to transform your inner critic into your greatest ally? Let’s work together to amplify your authentic leadership and build a life and career aligned with your values. Connect with me on LinkedIn or reach out at:  paul@paulnlarsen.com.

❓Now, isn’t it time for you to feel CONFIDENT, INSPIRED and FREE as well❓

taplio

The Battle

Afra Sanjari

Paul N Larsen⬩Coach⬩Author⬩Educator

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