AA Consultancy

Boutique coaching and consulting company designed to drive results across diverse industries, fields, and functions to start, grow, and monetize for service-based business owners including medical practitioners, influencers, podcasters, coaches, consultants

● Strategy: Drove results for brand success as fractional CMO; established KPIs, strategy for 90 day plan, competitive analysis, buyer persona, campaigns 

● Growth: Achieved 100% client satisfaction by increasing an average revenue of 50% within 1st year of engagement; boosted gross yearly sales for clients within the first 6 months; increase average profits by 400%+, reduce client acquisition costs and increase scalability 

● Implementation: Deliver tailored plan with offer creation, messaging, omni-channel & omni-present marketing

● Data Analysis & Reporting: Set and evaluate KPIs, split test with controls, maximize conversions; draft 30/90 day executive summary reports 

● Business Coaching: Lead weekly training sessions for clients to drive results for business efficiency, operations, sales and KPIs 

● Management: Communicate regularly across Slack or in person to drive results with vendors and contractors for project and account management and to evaluate marketing performance metrics & KPIs

● Sales: Design and develop strategy, perform gap analysis, evaluate lead qualification and closing calls; deliver tailored, packaged program

Business & Marketing Strategist

Thrive Media and Venture Group

Programmatic ad agency driving client engagement and conversions for public/private brands with omni-channel intent-based branding, offers, and messaging.

Clients: Allied Security, BMW, Converse, Footlocker, Grant Cardone, Goodwill, Harley Davidson, Betty Ford, Hormel, Lewis Howes, Tony Robbins, Lennox 

● Marketing Strategy: Led top/mid/bottom funnel campaigns to re-target on an omni-channel basis; managed a team of 12 trading desks, buying of ad inventory and data for B2C and B2B companies; competitive analyses to assess the company’s market positioning 

● Growth: Generated average 25% decrease in CAC (Acquisition Cost), 33% increase in AOV (Average Order Value), and 45% decrease in CPL (Cost per Lead)

● Measurements: Optimized KPI performance across campaigns including lowering of CPM, CPC, AOV, lead and acquisition costs; ROI on Ad Spend (ROAS)

● Data Analysis & Reporting: Analyzed campaign data to develop market segmentation strategies; utilized web analytics to make informed decisions; identified constraints; market analysis; produced executive summary reports for C-Suite and executives 

● Creative Direction: Led design and copy team to execute and create all advertising creative 

● Business Administration: Worked with retainers, fixed projects, billing and invoicing, contracts and performance based or revenue sharing models

● Executive Partner: Hired as an internal consultant to brand leadership teams to re-engineer marketing processes; led director/manager-level team to improve and establish standardized performance

● Management: Built teams by developing job descriptions, hiring, and training 

● Training & Development: Facilitated quarterly and as-needed on/off-site team building events for employees

● Collaboration: Partnered across key business functions and with leads/teams in developing creative and effective campaigns 

● Internal Communications: Managed for consistency and brand standards alignment

Growth Manager

A-List Online, Inc. 

Design and brand company; drove results for businesses to grow and expand their market reach.    
     
Clients: Acura, Audi, CBRE, Cushman and Wakefield, Def Jam, Geffen Records, Interscope, Sony Music & Entertainment, OKAY Player, Universal Music                
                                                                            
● Business Leadership: Drove results for new business, creative direction and strategic creative development for all agency accounts; spearheaded the overall development & growth of business development, production, and client education surrounding the trends and techniques of developing interactive projects and video for digital and mobile delivery

● Branding Strategy: Developed and executed comprehensive design and branding strategies; revitalized underperforming digital assets, achieving average of 2x increase in web traffic, 5x time spent on websites, and 10x increase in conversions 

● Growth: Achieved an average revenue increase of 75% for clients and grew the agency's own business by 50%. Established greater brand awareness by designing and developing digital assets (websites, media kits, video) to differentiate in the marketplace for clients, decreased the sales cycle time by 350%, 

● Design, Development & Copy: Applied creative and analytical mindset to think out of the box to drive brainstorming and insights, enabling better creative design, copy and user experience 

● Management: Led in-house and freelance cross-discipline teams of designers, art directors, writers, coders, account managers, and information architects in the concept development, prototyping, design, development, and implementation of both B2C / B2B, and user-centered strategies across multiple digital channels and print

Head of Creative and Strategy 

"Afra has consulted with Fortune 500 companies like Cisco, Audi, Harley Davidson, Universal Music, CBRE, Cushman & Wakefield, Def Jam, and other giant organizations, but his real and true passion is helping small to mid-sized business owners and CEOs double and triple their profits, sometimes growing their companies more than 10-fold."

Helping truly committed SMB's scale and grow beyond 7 and 8 figures, by addressing:

• Cash flow and payroll, so your company doesn't run out of gas...

• Profitability, so you always have a strong war chest...

• Client generation, and how to keep those clients buying more...

• Competition and how to stand out in the market...

• Pricing and positioning - to make sure you're getting what you're worth...

• Long-term planning, whether for retirement, selling the business, or growing it further...

• Time management, making sure that you have plenty of time to try new/ other things...

We cover EVERYTHING, to make absolutely sure that our clients succeed. 

In fact, our offer is so complete, that implementing ONLY A THIRD of what's in store, you'll STILL GET THE RESULTS YOU WANT. And it doesn't matter what your experience level is - what matters is that the right issues are addressed in order of importance.

And it's absolutely safe. We've used this with hundreds of people in most industries. It works. 

In fact, there are over 3 dozen ‘levers’ you can pull in your business. You MUST pull them to be successful. When you encounter the FIRST lever that works for your business, stop watching and GO PULL THE LEVER. 

If you do this, you WILL make money - guaranteed. And if by some supernatural means you don’t, just let us know and we’ll cheerfully refund you in full.

If that sounds like something you want for your business, let's talk!

Afra Sanjari

Thought Leader at HighlyEffectiveLeader.com | Author of "Manager To Leader", "A Limitless Mindset" & "Influence is Leadership"

My WHY is to develop current and future leaders into highly effective leaders so that, they can develop current and future leaders into highly effective leaders.

One of my vehicles to do that is through my leadership & personal growth coaching programme.

I am a coach, and chartered engineer, and I work with people who want to develop themselves into a highly effective leader.

Together I coach them on how to;

-Grow in their career,
-Lead themselves to the best of their ability,
-Influence their people to be their best.

I coach my clients on how to develop their character so they can make the right decisions for themselves, their people and beyond.

My leadership & personal growth coaching programme has been designed to provide a high level of personalised support, I will give my best 100% of the time to help you achieve your goals.

Some wins we have had through my coaching:
- Clients being able to learn more about themselves and be clear on where they want to go.
- Helping clients navigate challenges and seize opportunities to help develop their people with confidence.
- Clients being able to increase their positive influence within their people and through their organisation.

There are 6 ways I can help you:
1. I give away a lot in my content- so click the notification bell on my profile to keep up with the latest.
2. You can click the link below to access my FREE Content.
3. You can click the link below to access my "Highly Effective Leader Amazon Book Series".
4. You can join my leadership & personal growth coaching programme- DM me to find out more.
5. You can click the link below to access my Thinkers 360 profile.
6. You can subscribe to my YouTube Channel and study my videos on Leadership & Personal Growth.

All my love and best,

Tom

My Email: tom@highlyeffectiveleader.com
My Free Content: https://highlyeffectiveleaderresources.com/free-content
My Calendar: https://calendly.com/highlyeffectiveleader/coaching-discovery-call
My "Highly Effective Leader Amazon Book Series": https://www.amazon.com/dp/B0CZMXDL5X
My Thinkers 360 profile: https://www.thinkers360.com/
My YouTube Channel: https://www.youtube.com/@LeadershipGrowth

Tom Lawrence

𝐖𝐡𝐞𝐫𝐞 𝐈𝐬 𝐘𝐨𝐮𝐫 𝐅𝐮𝐭𝐮𝐫𝐞 𝐇𝐞𝐚𝐝𝐞𝐝?

How often do you think about your future and where you’re going in life?

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐎𝐧𝐥𝐢𝐧𝐞 𝐂𝐨𝐮𝐫𝐬𝐞 "𝐇𝐨𝐰 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐋𝐢𝐯𝐞 𝐓𝐡𝐞𝐢𝐫 𝐌𝐞𝐬𝐬𝐚𝐠𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/exi2hHA9

𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐭 #HighlyEffectiveLeader

You cannot make the right decision for yourself and for your future if you don’t have the right mindset and think in the right way.

How would you describe your current mindset? 

What action are you taking to ensure you are moving in the right direction in your life?

It is up to you to transform your potential into your reality through how you think and the action you take. 

So, how are you thinking and what action is developing from that thinking?

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐎𝐧𝐥𝐢𝐧𝐞 𝐂𝐨𝐮𝐫𝐬𝐞 "𝐇𝐨𝐰 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐋𝐢𝐯𝐞 𝐓𝐡𝐞𝐢𝐫 𝐌𝐞𝐬𝐬𝐚𝐠𝐞" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/exi2hHA9

#Leadership #PersonalGrowth #Influence #Coaching

Leadership & Personal Growth Coach | Leadership & Personal Growth Speaker | Leadership & Personal Growth Author | Leadership & Personal Growth Mentor

𝐇𝐨𝐰 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐈𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐖𝐢𝐭𝐡 𝐏𝐞𝐨𝐩𝐥𝐞?

To be a highly effective leader, you MUST connect with your team.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐘𝐨𝐮𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eMn2tHRb

𝐅𝐨𝐥𝐥𝐨𝐰 𝐌𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐭 #HighlyEffectiveLeader

When your team is high on emotion, it’s important that you know those emotions and how to trigger them positively.

When people follow you because they want to, they will go the extra mile for you and the team. 

As opposed to doing the minimum required to get the job done, when they follow you because they have to. 

This all starts with building trust with your team. 

When you build trust and your influence increases, you can then improve your communication.

Basically, you need to move from communicating with your team, to connecting with your team. 

So, how do you do that?

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐄-𝐁𝐨𝐨𝐤 "𝐘𝐨𝐮𝐫 𝐘𝐨𝐮𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬" 𝐛𝐲 𝐜𝐥𝐢𝐜𝐤𝐢𝐧𝐠 𝐡𝐞𝐫𝐞:
https://lnkd.in/eMn2tHRb

#Leadership #PersonalGrowth #Influence #BusinessLeader

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The Battle

Afra Sanjari

Tom Lawrence

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taplio

The Battle

Afra Sanjari

Tom Lawrence

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Lawrence's LinkedIn Performance

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Performance ScoreTom Lawrence's LinkedIn Performance