AA Consultancy

Boutique coaching and consulting company designed to drive results across diverse industries, fields, and functions to start, grow, and monetize for service-based business owners including medical practitioners, influencers, podcasters, coaches, consultants

● Strategy: Drove results for brand success as fractional CMO; established KPIs, strategy for 90 day plan, competitive analysis, buyer persona, campaigns 

● Growth: Achieved 100% client satisfaction by increasing an average revenue of 50% within 1st year of engagement; boosted gross yearly sales for clients within the first 6 months; increase average profits by 400%+, reduce client acquisition costs and increase scalability 

● Implementation: Deliver tailored plan with offer creation, messaging, omni-channel & omni-present marketing

● Data Analysis & Reporting: Set and evaluate KPIs, split test with controls, maximize conversions; draft 30/90 day executive summary reports 

● Business Coaching: Lead weekly training sessions for clients to drive results for business efficiency, operations, sales and KPIs 

● Management: Communicate regularly across Slack or in person to drive results with vendors and contractors for project and account management and to evaluate marketing performance metrics & KPIs

● Sales: Design and develop strategy, perform gap analysis, evaluate lead qualification and closing calls; deliver tailored, packaged program

Business & Marketing Strategist

Thrive Media and Venture Group

Programmatic ad agency driving client engagement and conversions for public/private brands with omni-channel intent-based branding, offers, and messaging.

Clients: Allied Security, BMW, Converse, Footlocker, Grant Cardone, Goodwill, Harley Davidson, Betty Ford, Hormel, Lewis Howes, Tony Robbins, Lennox 

● Marketing Strategy: Led top/mid/bottom funnel campaigns to re-target on an omni-channel basis; managed a team of 12 trading desks, buying of ad inventory and data for B2C and B2B companies; competitive analyses to assess the company’s market positioning 

● Growth: Generated average 25% decrease in CAC (Acquisition Cost), 33% increase in AOV (Average Order Value), and 45% decrease in CPL (Cost per Lead)

● Measurements: Optimized KPI performance across campaigns including lowering of CPM, CPC, AOV, lead and acquisition costs; ROI on Ad Spend (ROAS)

● Data Analysis & Reporting: Analyzed campaign data to develop market segmentation strategies; utilized web analytics to make informed decisions; identified constraints; market analysis; produced executive summary reports for C-Suite and executives 

● Creative Direction: Led design and copy team to execute and create all advertising creative 

● Business Administration: Worked with retainers, fixed projects, billing and invoicing, contracts and performance based or revenue sharing models

● Executive Partner: Hired as an internal consultant to brand leadership teams to re-engineer marketing processes; led director/manager-level team to improve and establish standardized performance

● Management: Built teams by developing job descriptions, hiring, and training 

● Training & Development: Facilitated quarterly and as-needed on/off-site team building events for employees

● Collaboration: Partnered across key business functions and with leads/teams in developing creative and effective campaigns 

● Internal Communications: Managed for consistency and brand standards alignment

Growth Manager

A-List Online, Inc. 

Design and brand company; drove results for businesses to grow and expand their market reach.    
     
Clients: Acura, Audi, CBRE, Cushman and Wakefield, Def Jam, Geffen Records, Interscope, Sony Music & Entertainment, OKAY Player, Universal Music                
                                                                            
● Business Leadership: Drove results for new business, creative direction and strategic creative development for all agency accounts; spearheaded the overall development & growth of business development, production, and client education surrounding the trends and techniques of developing interactive projects and video for digital and mobile delivery

● Branding Strategy: Developed and executed comprehensive design and branding strategies; revitalized underperforming digital assets, achieving average of 2x increase in web traffic, 5x time spent on websites, and 10x increase in conversions 

● Growth: Achieved an average revenue increase of 75% for clients and grew the agency's own business by 50%. Established greater brand awareness by designing and developing digital assets (websites, media kits, video) to differentiate in the marketplace for clients, decreased the sales cycle time by 350%, 

● Design, Development & Copy: Applied creative and analytical mindset to think out of the box to drive brainstorming and insights, enabling better creative design, copy and user experience 

● Management: Led in-house and freelance cross-discipline teams of designers, art directors, writers, coders, account managers, and information architects in the concept development, prototyping, design, development, and implementation of both B2C / B2B, and user-centered strategies across multiple digital channels and print

Head of Creative and Strategy 

"Afra has consulted with Fortune 500 companies like Cisco, Audi, Harley Davidson, Universal Music, CBRE, Cushman & Wakefield, Def Jam, and other giant organizations, but his real and true passion is helping small to mid-sized business owners and CEOs double and triple their profits, sometimes growing their companies more than 10-fold."

Helping truly committed SMB's scale and grow beyond 7 and 8 figures, by addressing:

• Cash flow and payroll, so your company doesn't run out of gas...

• Profitability, so you always have a strong war chest...

• Client generation, and how to keep those clients buying more...

• Competition and how to stand out in the market...

• Pricing and positioning - to make sure you're getting what you're worth...

• Long-term planning, whether for retirement, selling the business, or growing it further...

• Time management, making sure that you have plenty of time to try new/ other things...

We cover EVERYTHING, to make absolutely sure that our clients succeed. 

In fact, our offer is so complete, that implementing ONLY A THIRD of what's in store, you'll STILL GET THE RESULTS YOU WANT. And it doesn't matter what your experience level is - what matters is that the right issues are addressed in order of importance.

And it's absolutely safe. We've used this with hundreds of people in most industries. It works. 

In fact, there are over 3 dozen ‘levers’ you can pull in your business. You MUST pull them to be successful. When you encounter the FIRST lever that works for your business, stop watching and GO PULL THE LEVER. 

If you do this, you WILL make money - guaranteed. And if by some supernatural means you don’t, just let us know and we’ll cheerfully refund you in full.

If that sounds like something you want for your business, let's talk!

Afra Sanjari

 Galleros Robinson

Director of Business Development

Fidelity

Senior Business Development Manager

Verizon

Business Account Executive

NeoGenomics Laboratories

Associate Sales Representative

Alvarez & Marsal

Sales and Marketing Coordinator

Hi, I'm Zander, and welcome to my LinkedIn profile!

As a seasoned Director of Business Development in the dynamic realm of the accounting industry, I am passionately committed to fostering growth, driving innovation, and building strategic partnerships that propel organizations to new heights of success. With a proven track record of delivering tangible results, I am dedicated to shaping the future of accounting practices through a blend of industry expertise, market insight, and a forward-thinking approach.

Over the course of my career, I have consistently demonstrated an unwavering commitment to cultivating and nurturing client relationships. By understanding the unique needs and challenges of clients in the accounting sector, I have been able to tailor innovative solutions that meet and exceed their expectations. My ability to forge meaningful connections has contributed to revenue growth and established a reputation for our organization as a trusted partner in the industry.

Outside of my professional life, I have a passion for the great outdoors. Hiking and bird-watching are two of my favorite activities. I also have a soft spot for literature and enjoy losing myself in a good novel. I believe that these personal interests help me to stay balanced and bring a fresh perspective to my professional work.

I am passionate about empowering teams to unlock their full potential and drive success collaboratively. Through effective leadership, I have fostered a culture of innovation, accountability, and continuous learning within my teams. This has not only resulted in enhanced employee satisfaction but has also translated into tangible business outcomes, including increased client satisfaction and business growth.

If you are seeking a strategic visionary with a proven track record of driving growth, fostering innovation, and building impactful partnerships in the accounting industry, I invite you to connect. Together, we can navigate the complexities of the modern business landscape and chart a course for sustained success.

taplio

The Battle

Afra Sanjari

Zander Simmons

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