CFO for Growth

𝗩𝗜𝗥𝗧𝗨𝗔𝗟 𝗙𝗜𝗡𝗔𝗡𝗖𝗘 𝗗𝗘𝗣𝗔𝗥𝗧𝗠𝗘𝗡𝗧:

•  From bookkeeper to CFO: we offer more than just bookkeeping and accounting. We take care of your financial requirements, from bookkeeping, accounting, management reporting to, cash flow planning and financial strategy. 
•  We use cloud technology for real-time insight and to free up our time so that we can focus on understanding your needs and provide even better service.


𝗧𝗛𝗜𝗦 𝗦𝗘𝗥𝗩𝗜𝗖𝗘 𝗜𝗡𝗖𝗟𝗨𝗗𝗘𝗦:

• Cloud accounting and bookkeeping
• Payroll management
• Monthly/quarterly/annual accounts 
• AP/AR management
• VAT returns
• Cash flow forecasts and management
• Review meetings and coaching


𝗩𝗜𝗥𝗧𝗨𝗔𝗟/𝗢𝗡-𝗗𝗘𝗠𝗔𝗡𝗗 𝗙𝗗 𝗦𝗘𝗥𝗩𝗜𝗖𝗘:  

• Access to an experienced finance business partner and flexible support to oversee your current accounting department (but without the cost of a full-time employee).
• We supervise and manage all aspects of your business finances, including reporting, strategy, and guidance. 
• We ensure efficient resource allocation to maximize income potential of your business
• We guide and cooperate with your finance team or bookkeeping firm. 


𝗧𝗛𝗜𝗦 𝗦𝗘𝗥𝗩𝗜𝗖𝗘 𝗜𝗡𝗖𝗟𝗨𝗗𝗘𝗦:

• Monthly budgeting and financial forecasting
• Labour cost management
• Pricing and profitability reviews
• Customized monthly reporting and month-end close analysis
• Variable and fixed cost management and reporting
• Financial and operational efficiency planning
• Identification and monitoring of Key Performance Indicators
• Cash flow forecasting and management
• Procedures and internal control
• Business reviews and consulting calls


𝗪𝗔𝗡𝗧 𝗧𝗢 𝗙𝗜𝗡𝗗 𝗢𝗨𝗧 𝗠𝗢𝗥𝗘?

📩 Connect with me on LinkedIn, drop me a DM, and let's start with a quick conversation!
EMAIL: aggie@cfoforgrowth.com

Founder and Virtual FD

HotStats

HotStats provides a unique Profitability benchmarking service to Global hoteliers which enables monthly comparison of hotels’ performance against their competitors.

It is distinguished by the fact that it provides in excess of 100 performance metric comparisons covering 70 areas of hotel revenue, cost, profit, and statistics with far deeper insight into the hotel operation than any other tool. 

You can understand hotel profitability like never before. Intelligent benchmarking, financial performance reporting, market data, and insights, all in one place.

Director of Hotel Intelligence, EMEA

Radisson Hotel Group

Auditing, Reporting & Forecasting
•Achieved a group’s internal audit exercise score of 94% across all properties by implementing process-oriented internal controls
•Instituted automated procedures to streamline and enhance financial processes
•Organized monthly financial statements & planned budget with 12-month rolling forecast
•Oversaw reporting activities for each of the group’s 95 properties in Africa, Turkey, and the Middle East
•Cooperated on the VAT implementation project in the UAE for the area office and properties

Core competencies:
•Financial KPIs Development
•C-Level Financial Advisory
•Business Profitability Analysis
•Return on Investment Analysis
•Financial Reporting
•Internal Control / Auditing
•Policy Development & Compliance
•Cash Flow Management
•Ledger Management
•Taxation / Budgeting & Forecasting
•Team Leadership & Development

Area Financial Accountant Middle East and Turkey/District Financial Controller Oman

Sheraa 

Startup Mentor

Chepstow Races Ltd, Arena Racing Company

Internal Control
•Led the finance function of the racecourse, including reporting, forecasting and management of financial ledgers, balance sheet and accounting processes
•Oversaw cash flow management for 12,000-person capacity racecourses with 35 yearly events and 5 to 6 major annual events
•Updated, implemented and streamlined reporting processes to ensure accurate reporting and clear a 4-year backlog of inaccurate financial reports
•Directed internal control procedures across multiple outlets, coordinating with department heads to properly structure revenue generating activities

Process & Profitability Improvement
•Delivered high quality management information to the senior management team with a strong emphasis on revenue, cost control and profit improvement opportunities
•Authored strategic financial plans for each department head to improve performance and cost analysis
•Provided a return on investment analysis on a potential joint venture to install new stands on the property

Stakeholder Management
•Unified diverse teams by emphasizing a “bigger picture” approach and instituted training for operational roles across the organization
•Built a strong communication network between stakeholders to encourage commitment to effective cost and resource management

Financial Controller

Park Inn by Radisson Nottingham, Carlson Rezidor Hotel Group

Financial Processes
•Contributed to 8.5% increase in profit conversion YOY by implementing cost control strategies, monitoring departmental costs, productivity statistics, inventory management and controlling hotel expenditure
•Prepared monthly accounts, management reports and financial accounting reconciliations & provided analysis of financial data to the regional team
•Designed financial processes/KPIs and led their implementation in each department
•Held a Cluster Financial Controller position for 2 properties (PI Nottingham and PI Telford) for 8 months

Auditing & Compliance
•Increased the organization’s audit compliance result by almost 10% through rigorous controls of revenue and expenses
•Ensured corporate compliance of all departments by conducting full operational audits every 6 months
•Coordinated with the global audit team to execute a complete financial and operational audit for a new Budapest-based property

Park Inn by Radisson Cardiff City, Carlson Rezidor Hotel Group

Promoted from position of Accounts Assistant;  

Participated in accurate and timely monthly closes and assisted in preparation of financial statements;
Prepared reconciliation of general ledger accounts, revenue reconciliation and monthly accounting journal entries;
Responsible for purchase ledger management;
Implemented new procedures in order to improve internal controls which increased hotel's compliance audit result from 65% to 84%;
Managed payroll for over 50 employees;
Implemented ezLabour Manager (T&A and payroll cost control system) and conducted training sessions for FCs and heads of departments in various Park Inn Hotels.

Senior Accountant

LBP PLC

Assisted with preparation of company's monthly accounts for established and newly opened restaurants;
Acquired experience in preparation of budgets and cash flow forecasts; 
Performed revenue and cost analysis and prepared weekly reports for management meetings;
Maintained purchase ledger and was involved in dealing with suppliers directly;
Performed bank statement reconciliations and processed payroll for over 30 employees.

Financial Controller/Finance Assistant

Wilkinson Hardware Store Ltd

Cashed up the day's takings;
Prepared and analysed daily and weekly cash position reports;
Used analytical and problem solving skills to work out discrepancies;
Audited daily registered activity;
Supervised the team of cashiers;
Managed customer related incidents as well as enquiries, complaints and orders.

Cash Office Assistant

SNAP Cymru

Maintained purchase ledger;
Processed staff expense claims and requests for payments;
Performed ad hoc duties and administrative tasks around the department.
.

Finance Officer Assitant

None of us are experts in everything. As your agency grows, your finances become more complicated, requiring more of your precious time and attention, which you don't have because you're busy doing what you do best! That's when outsourcing to someone you can trust (like us) becomes crucial.

My finance team specialises in working with marketing and communications agencies to position their businesses for the growth they're striving for. Our clients typically see the positive results of increased profits, cashflow and a lot less stress within just 6 months of working with us.

With more than 15 years' experience in financial management, I partner with agency owners & CEOs so they can build a more profitable business, protect their cash and offer financial guidance so they can confidently scale up.

You need to have a firm grasp on your financial position; that's how you create wealth for yourself, security for your business and grow your company. 

💥𝗪𝗛𝗔𝗧 𝗪𝗘 𝗛𝗘𝗟𝗣 𝗪𝗜𝗧𝗛💥

✅ Improve profitability and get more out of your revenue.
✅ Charge the right fees to achieve profitability targets.
✅ Ensure enough cash to cover your expenses, tax, and salaries.
✅ Create a robust business plan & financial forecasting model.
✅ Setting the right revenue and profit drivers.
✅ Automate your finance department and processes.
✅ Creating clarity & understanding of your finances.

💥 𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝗨𝗦 𝗪𝗜𝗟𝗟 𝗠𝗘𝗔𝗡💥 

📍 We take charge of your financial admin and operations, we become part of your team.
📍 We help you navigate challenges, map out your future, keeping you on track to achieve your business and lifestyle goals.
📍 You have more time to dedicate to your core pillars of agency success.
📍 You get agency-specific insight you need to grow with more certainty.
📍 Constant technological innovation from us, to supercharge your business and save you time and money.

💥 𝗢𝗨𝗥 𝗢𝗙𝗙𝗘𝗥 💥

VIRTUAL FINANCE DEPARTMENT: We become your FD, accounting and bookkeeping department, management reporting, cash flow, and business planning team. We do it all.

VIRTUAL FD/CFO: Your own experienced finance business partner who offers flexible support to manage your high-level financial activities, allowing you time to focus on your clients.

💥 𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞💥

🔗 If you’ve got this far and you’re ready to chat about how we can help your business to grow, please get in touch and let's talk about how we can best work together.

Agnieszka Wojciechowska

Bink Financial | Your Virtual Finance Director

I’m passionate about leaving businesses in a stronger position than I found them. I work with your business as a virtual finance director, offering ongoing, expert guidance and support on anything to do with finance and wider business strategy.

As an accountant with over 20 years’ experience of helping businesses, I created Bink Financial to provide the essential help businesses need as they grow, but in a flexible, more modern way.

I operate virtually, able to provide scalable support tailored to each individual client. There’s no one-size-fits-all solution for business finances, so I become an extension of your internal team, identifying the systems and processes that work best for you.

For time-poor business owners that know how essential the role of a finance director can be but want this type of support in a more cost-effective way, I’m here to help.

I'm able to help put you back in control of your finances and save you time to focus on what matters most: growing your business.

Director

DiscoverYourCalm.com

Are you concerned about your mental health or are you already struggling with it?

Do you wish to interact with others without worry of being judged or marginalised?

Would you like to be part of a community Recovering and Discovering greater mental, emotional and physical well-being where we all have each others' backs?

Do you want a place where you can be calm, content and grateful?

If the answer to any of the above is a resounding “YES!”, I invite you to join this tribe on a mission to smash the stigma surrounding mental health ONCE. AND. FOR. ALL. ✊💚

DiscoverYourCalm.com was launched in February 2023 to make this happen.

My mission is to create a safe space for us to be our authentic selves so we can build meaningful connections with like-minded people who have come together to support and cheer each other on with shooting for their own personal North Star.

Head over to www.DiscoverYourCalm.com to find out more if you like the sound of this and want to be part of this tribe.

Founder

Port of Dover

Financial Accountant (Port of Dover) and Project Accountant (DWDR development)

Amphenol LTD

Financial Accounting Manager

Santé Verte Limited

Megger Group Limited

Assistant Group Accountant

Ethos Accountancy Solutions Ltd

Owner and Director

Preparation for Self Employment

Various Project Roles in Industry and Commerce

Balfour Beatty Capital Ltd

Company Accountant

ACCA Qualification within Public Practice

Audit and Accounts Senior

I know through first-hand lived experience what it's like to be close to death through attempted suicide.

I also know through first-hand lived experience - and now with the benefit of hindsight and much reflection - what the danger signs are of sleepwalking through decades of both personal and professional life everyday inching closer towards the cliff edge of an early death.

You see, I now know I was mentally ill for a long, long time yet never really knew how or why. My life had become so filled with pressure, overwhelm, frustration and desperation I was not at peace with my true identity or purpose.

But ever since I was a teenager I had never truly known this or understood it in the way that, thankfully, I do now.

Strong stuff, I know.

And it's the entire point of everything I'm now going to do for the remainder of my time on this earth.

In response to my attempted suicide, I spent 2022 rewiring my brain to find peace and contentment within my own skin. I feel alive again. I feel light and free. I am grateful for everybody and everything that I have in my life.

I don’t want to die anymore.

I now know that connection and communication are at the heart of everything meaningful in this rollercoaster journey we call life.

And it's through nurturing these connections with passion and simple communication, that I will build this tribe of like-minded people and leave my legacy with this world by smashing the stigma surrounding mental health ONCE. AND. FOR. ALL. ✊💚

If my work can save just one person from going anywhere near where I found myself, it will have been more than worth it.

I invite you to join me ✊

Feel free to connect with me on LinkedIn, get in with touch with me at jon@DiscoverYourCalm.com or visit www.DiscoverYourCalm.com to find out more.

As a business owner myself, I understand the strain other business owners are under. That’s why I’m so passionate about helping clients like you reach a more stable and profitable, but sustainable position. My goal is to be an extension of your own internal team, working as a virtual finance director.

No matter your requirements, I offer flexible support as and when you need it. Providing advice and guidance in a digestible, jargon-free way, I put you back in control of your numbers. From the one-off jobs to frequent, ongoing assistance with all matters of finance and strategy, I’d be thrilled to grow alongside you.

If you’re interested in the close relationship and extensive support that I can provide you, email me at jon@binkfinancial.com to explore how we might work together.

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The Battle

Agnieszka Wojciechowska

Jon Binks

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