CFO for Growth

𝗩𝗜𝗥𝗧𝗨𝗔𝗟 𝗙𝗜𝗡𝗔𝗡𝗖𝗘 𝗗𝗘𝗣𝗔𝗥𝗧𝗠𝗘𝗡𝗧:

•  From bookkeeper to CFO: we offer more than just bookkeeping and accounting. We take care of your financial requirements, from bookkeeping, accounting, management reporting to, cash flow planning and financial strategy. 
•  We use cloud technology for real-time insight and to free up our time so that we can focus on understanding your needs and provide even better service.


𝗧𝗛𝗜𝗦 𝗦𝗘𝗥𝗩𝗜𝗖𝗘 𝗜𝗡𝗖𝗟𝗨𝗗𝗘𝗦:

• Cloud accounting and bookkeeping
• Payroll management
• Monthly/quarterly/annual accounts 
• AP/AR management
• VAT returns
• Cash flow forecasts and management
• Review meetings and coaching


𝗩𝗜𝗥𝗧𝗨𝗔𝗟/𝗢𝗡-𝗗𝗘𝗠𝗔𝗡𝗗 𝗙𝗗 𝗦𝗘𝗥𝗩𝗜𝗖𝗘:  

• Access to an experienced finance business partner and flexible support to oversee your current accounting department (but without the cost of a full-time employee).
• We supervise and manage all aspects of your business finances, including reporting, strategy, and guidance. 
• We ensure efficient resource allocation to maximize income potential of your business
• We guide and cooperate with your finance team or bookkeeping firm. 


𝗧𝗛𝗜𝗦 𝗦𝗘𝗥𝗩𝗜𝗖𝗘 𝗜𝗡𝗖𝗟𝗨𝗗𝗘𝗦:

• Monthly budgeting and financial forecasting
• Labour cost management
• Pricing and profitability reviews
• Customized monthly reporting and month-end close analysis
• Variable and fixed cost management and reporting
• Financial and operational efficiency planning
• Identification and monitoring of Key Performance Indicators
• Cash flow forecasting and management
• Procedures and internal control
• Business reviews and consulting calls


𝗪𝗔𝗡𝗧 𝗧𝗢 𝗙𝗜𝗡𝗗 𝗢𝗨𝗧 𝗠𝗢𝗥𝗘?

📩 Connect with me on LinkedIn, drop me a DM, and let's start with a quick conversation!
EMAIL: aggie@cfoforgrowth.com

Founder and Virtual FD

HotStats

HotStats provides a unique Profitability benchmarking service to Global hoteliers which enables monthly comparison of hotels’ performance against their competitors.

It is distinguished by the fact that it provides in excess of 100 performance metric comparisons covering 70 areas of hotel revenue, cost, profit, and statistics with far deeper insight into the hotel operation than any other tool. 

You can understand hotel profitability like never before. Intelligent benchmarking, financial performance reporting, market data, and insights, all in one place.

Director of Hotel Intelligence, EMEA

Radisson Hotel Group

Auditing, Reporting & Forecasting
•Achieved a group’s internal audit exercise score of 94% across all properties by implementing process-oriented internal controls
•Instituted automated procedures to streamline and enhance financial processes
•Organized monthly financial statements & planned budget with 12-month rolling forecast
•Oversaw reporting activities for each of the group’s 95 properties in Africa, Turkey, and the Middle East
•Cooperated on the VAT implementation project in the UAE for the area office and properties

Core competencies:
•Financial KPIs Development
•C-Level Financial Advisory
•Business Profitability Analysis
•Return on Investment Analysis
•Financial Reporting
•Internal Control / Auditing
•Policy Development & Compliance
•Cash Flow Management
•Ledger Management
•Taxation / Budgeting & Forecasting
•Team Leadership & Development

Area Financial Accountant Middle East and Turkey/District Financial Controller Oman

Sheraa 

Startup Mentor

Chepstow Races Ltd, Arena Racing Company

Internal Control
•Led the finance function of the racecourse, including reporting, forecasting and management of financial ledgers, balance sheet and accounting processes
•Oversaw cash flow management for 12,000-person capacity racecourses with 35 yearly events and 5 to 6 major annual events
•Updated, implemented and streamlined reporting processes to ensure accurate reporting and clear a 4-year backlog of inaccurate financial reports
•Directed internal control procedures across multiple outlets, coordinating with department heads to properly structure revenue generating activities

Process & Profitability Improvement
•Delivered high quality management information to the senior management team with a strong emphasis on revenue, cost control and profit improvement opportunities
•Authored strategic financial plans for each department head to improve performance and cost analysis
•Provided a return on investment analysis on a potential joint venture to install new stands on the property

Stakeholder Management
•Unified diverse teams by emphasizing a “bigger picture” approach and instituted training for operational roles across the organization
•Built a strong communication network between stakeholders to encourage commitment to effective cost and resource management

Financial Controller

Park Inn by Radisson Nottingham, Carlson Rezidor Hotel Group

Financial Processes
•Contributed to 8.5% increase in profit conversion YOY by implementing cost control strategies, monitoring departmental costs, productivity statistics, inventory management and controlling hotel expenditure
•Prepared monthly accounts, management reports and financial accounting reconciliations & provided analysis of financial data to the regional team
•Designed financial processes/KPIs and led their implementation in each department
•Held a Cluster Financial Controller position for 2 properties (PI Nottingham and PI Telford) for 8 months

Auditing & Compliance
•Increased the organization’s audit compliance result by almost 10% through rigorous controls of revenue and expenses
•Ensured corporate compliance of all departments by conducting full operational audits every 6 months
•Coordinated with the global audit team to execute a complete financial and operational audit for a new Budapest-based property

Park Inn by Radisson Cardiff City, Carlson Rezidor Hotel Group

Promoted from position of Accounts Assistant;  

Participated in accurate and timely monthly closes and assisted in preparation of financial statements;
Prepared reconciliation of general ledger accounts, revenue reconciliation and monthly accounting journal entries;
Responsible for purchase ledger management;
Implemented new procedures in order to improve internal controls which increased hotel's compliance audit result from 65% to 84%;
Managed payroll for over 50 employees;
Implemented ezLabour Manager (T&A and payroll cost control system) and conducted training sessions for FCs and heads of departments in various Park Inn Hotels.

Senior Accountant

LBP PLC

Assisted with preparation of company's monthly accounts for established and newly opened restaurants;
Acquired experience in preparation of budgets and cash flow forecasts; 
Performed revenue and cost analysis and prepared weekly reports for management meetings;
Maintained purchase ledger and was involved in dealing with suppliers directly;
Performed bank statement reconciliations and processed payroll for over 30 employees.

Financial Controller/Finance Assistant

Wilkinson Hardware Store Ltd

Cashed up the day's takings;
Prepared and analysed daily and weekly cash position reports;
Used analytical and problem solving skills to work out discrepancies;
Audited daily registered activity;
Supervised the team of cashiers;
Managed customer related incidents as well as enquiries, complaints and orders.

Cash Office Assistant

SNAP Cymru

Maintained purchase ledger;
Processed staff expense claims and requests for payments;
Performed ad hoc duties and administrative tasks around the department.
.

Finance Officer Assitant

None of us are experts in everything. As your agency grows, your finances become more complicated, requiring more of your precious time and attention, which you don't have because you're busy doing what you do best! That's when outsourcing to someone you can trust (like us) becomes crucial.

My finance team specialises in working with marketing and communications agencies to position their businesses for the growth they're striving for. Our clients typically see the positive results of increased profits, cashflow and a lot less stress within just 6 months of working with us.

With more than 15 years' experience in financial management, I partner with agency owners & CEOs so they can build a more profitable business, protect their cash and offer financial guidance so they can confidently scale up.

You need to have a firm grasp on your financial position; that's how you create wealth for yourself, security for your business and grow your company. 

💥𝗪𝗛𝗔𝗧 𝗪𝗘 𝗛𝗘𝗟𝗣 𝗪𝗜𝗧𝗛💥

✅ Improve profitability and get more out of your revenue.
✅ Charge the right fees to achieve profitability targets.
✅ Ensure enough cash to cover your expenses, tax, and salaries.
✅ Create a robust business plan & financial forecasting model.
✅ Setting the right revenue and profit drivers.
✅ Automate your finance department and processes.
✅ Creating clarity & understanding of your finances.

💥 𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝗨𝗦 𝗪𝗜𝗟𝗟 𝗠𝗘𝗔𝗡💥 

📍 We take charge of your financial admin and operations, we become part of your team.
📍 We help you navigate challenges, map out your future, keeping you on track to achieve your business and lifestyle goals.
📍 You have more time to dedicate to your core pillars of agency success.
📍 You get agency-specific insight you need to grow with more certainty.
📍 Constant technological innovation from us, to supercharge your business and save you time and money.

💥 𝗢𝗨𝗥 𝗢𝗙𝗙𝗘𝗥 💥

VIRTUAL FINANCE DEPARTMENT: We become your FD, accounting and bookkeeping department, management reporting, cash flow, and business planning team. We do it all.

VIRTUAL FD/CFO: Your own experienced finance business partner who offers flexible support to manage your high-level financial activities, allowing you time to focus on your clients.

💥 𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞💥

🔗 If you’ve got this far and you’re ready to chat about how we can help your business to grow, please get in touch and let's talk about how we can best work together.

Agnieszka Wojciechowska

Lem-uhn

The feel-good PR agency.

We prioritise happiness for both employees and clients.

Building better brands we grow sales, SEO, website traffic, brand trust and value.

Do you want to optimise your brand, demonstrate your value and positive behaviour?

Email hello@lem-uhn.com to get started.

Founder and Managing Director

Mission

Worked with household names to implement PR strategy, grow brands and manage crisis communications

Account Manager

Senior Publicist

Four Communications

Worked across a range of B2B and B2C consumer, travel, financial and corporate clients. 

Drove coverage through media relations and outreach, frequently securing national, broadcast, consumer and trade coverage. Highlights include features on Channel 5 news and ITV's Lorraine to launch The Pet Hero of The Year Competition.

Account Executive

Graduate Account Executive

Wheyhey!

Intern

Frank

Manning Gottlieb OMD

Waitrose & Partners

Supermarket Assistant Partner

Haddon PR

Storm Model Management

Barnet children's disabled trampolining club

Voluntary assistant coach

I started Lem-uhn as I knew there could be a better type of PR agency.

A PR agency that prioritised happiness for employees while working with better clients.

91% of PR professionals have experienced mental health issues in the past year vs. the national average for professional industries of 41%.

We grow your company leading to increased sales, improved SEO, website traffic, brand awareness and trust.

It's feel-good PR that optimises your brand and demonstrates your value and positive behaviour to deliver strong long-term results.

To work with or for Lem-uhn: hello@lem-uhn.com
For all speaking, podcast or media enquiries: riannon@lem-uhn.com

Riannon Palmer

This is Kiera Hellard.

I met her in my Spanish class in Barcelona back in January 2023.

By the end of that year, we were on a workcation together through Central America, from hiking volcanoes in Guatemala to witnessing a stingray give birth in the wild in Belize.

I’d already seen first-hand how brilliant she was at her job and what a ray of sunshine she is, so when she quit her role earlier this year, I jumped at the chance to get her knowledge into Lem-uhn | B Corp®.

Kiera now leads our talent and influencer partnerships, securing the perfect fit for our clients, from big-name talent to high-impact micro-influencers.

Do you want to make a splash with influencers in 2026? Let's chat.

🍋Growing happy brands with positive PR. Founder of Lem-uhn, the B Corp award-winning feel-good PR agency

Why we should be optimistic about investment in female-founded companies

Last week, I attended the Sphere App and YFM Equity Partners & Broadfield Female Founders and Women in VC networking breakfast.

And for once, I left feeling genuinely positive about the state of investment in female-founded companies… shocking, I know.

One VC I spoke to shared that 38% of the companies they invest in are female-founded.

It’s no coincidence their team is more diverse, but it’s a reminder that there are investors actively championing female and other underrepresented founders.

Now imagine if we had more of these champions.

The UK could gain £310 billion in additional economic growth if female entrepreneurs were funded at the same level as men.

Optimism backed by action is when things actually move forward.

Last week, I had two people double-no-show on calls.

I don’t think many people realise how much time and energy go into a single meeting. It’s not just a 30-minute call link, it’s:

 📝 Preparing beforehand
 🤫 Making sure I’m somewhere quiet and set up
 ⏳ Waiting at least 10 minutes in case someone’s running late

I genuinely don’t think most no-shows are intentional or rude. I think people just forget the impact it has on the person on the other side.

One no-show? Things happen.

But two? That’s a pattern.

Has anyone else been experiencing this?

Starting a business is hard enough, but imagine being diagnosed with cancer just six months in.

That’s what happened to Tom Pratt. 

This week’s Lemonade Leaders episode dives into what happens when life forces you to pause before your business has even found its feet.

We talk about:
 🍋 Finding perspective after illness
 🤝 The power of community, volunteering and asking for help
 🧠 Navigating business while learning to work with your brain after a late ADHD diagnosis
❤️And how wonderful Macmillan Cancer Support is (which you can see Tom talking about in this video)

It's a reminder of how precious life is, and is perfect motivation for your Tuesday morning.

Listen on all major podcast platforms now.

Are you addicted to stress?

Most of us would say no, but after this week’s Lemonade Leaders episode, you might think differently.

This week, I’m joined by Laura Styles, founder of The Mindful Generation and the woman helping parents rewire the patterns they didn’t even know were running their lives.

Laura’s own lemon moment began when she became a new mum and was hit with anxiety, intrusive thoughts and overwhelm she didn’t expect.

Instead of ignoring it, she followed it and learnt about neuroscience, hypnotherapy and subconscious rewiring. Now she helps others live happier, too.

In this episode, we talk about:
✨ Why so many women are unknowingly addicted to stress
🧠 How our subconscious shapes the way we parent (and live)
👶 The outdated systems still failing parents and children
💛 The generational cycles we can break with the right support
🏫 Why Laura is taking her work into schools to create real change

I have long been an advocate for how we can all retrain our brains to live happier lives. If you want to learn how, listen to this week's episode.

85.5% of AI search citations come from earned media

Muck Rack’s new Generative Pulse 2025 report analysed over one million real AI prompts, and the message for brands is clear: AI trusts journalism, not paid placements.

📰 85.5% of citations reference genuine editorial coverage
 🤖 96% of what AI cites sits in PR territory
 ❌ Sponsored content barely shows up

With more than 70% of people now using AI tools for search (and Google integrating AI answers directly into results), earned media is becoming one of the most important visibility drivers for brands.

If you’re not securing regular coverage in credible outlets, you risk disappearing from AI-powered search entirely.

The brands that will win are those consistently:
 🍋 Earning coverage in trusted publications
 🍋 Building relationships with journalists
 🍋 Creating timely, relevant story angles

Learn more in Becky’s blog, linked in the comments.

Want to get into AI search results? You need PR. You need Lem-uhn.

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The Battle

Agnieszka Wojciechowska

Riannon Palmer

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The Battle

Agnieszka Wojciechowska

Riannon Palmer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Riannon Palmer's LinkedIn Performance

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