CFO for Growth

𝗩𝗜𝗥𝗧𝗨𝗔𝗟 𝗙𝗜𝗡𝗔𝗡𝗖𝗘 𝗗𝗘𝗣𝗔𝗥𝗧𝗠𝗘𝗡𝗧:

•  From bookkeeper to CFO: we offer more than just bookkeeping and accounting. We take care of your financial requirements, from bookkeeping, accounting, management reporting to, cash flow planning and financial strategy. 
•  We use cloud technology for real-time insight and to free up our time so that we can focus on understanding your needs and provide even better service.


𝗧𝗛𝗜𝗦 𝗦𝗘𝗥𝗩𝗜𝗖𝗘 𝗜𝗡𝗖𝗟𝗨𝗗𝗘𝗦:

• Cloud accounting and bookkeeping
• Payroll management
• Monthly/quarterly/annual accounts 
• AP/AR management
• VAT returns
• Cash flow forecasts and management
• Review meetings and coaching


𝗩𝗜𝗥𝗧𝗨𝗔𝗟/𝗢𝗡-𝗗𝗘𝗠𝗔𝗡𝗗 𝗙𝗗 𝗦𝗘𝗥𝗩𝗜𝗖𝗘:  

• Access to an experienced finance business partner and flexible support to oversee your current accounting department (but without the cost of a full-time employee).
• We supervise and manage all aspects of your business finances, including reporting, strategy, and guidance. 
• We ensure efficient resource allocation to maximize income potential of your business
• We guide and cooperate with your finance team or bookkeeping firm. 


𝗧𝗛𝗜𝗦 𝗦𝗘𝗥𝗩𝗜𝗖𝗘 𝗜𝗡𝗖𝗟𝗨𝗗𝗘𝗦:

• Monthly budgeting and financial forecasting
• Labour cost management
• Pricing and profitability reviews
• Customized monthly reporting and month-end close analysis
• Variable and fixed cost management and reporting
• Financial and operational efficiency planning
• Identification and monitoring of Key Performance Indicators
• Cash flow forecasting and management
• Procedures and internal control
• Business reviews and consulting calls


𝗪𝗔𝗡𝗧 𝗧𝗢 𝗙𝗜𝗡𝗗 𝗢𝗨𝗧 𝗠𝗢𝗥𝗘?

📩 Connect with me on LinkedIn, drop me a DM, and let's start with a quick conversation!
EMAIL: aggie@cfoforgrowth.com

Founder and Virtual FD

HotStats

HotStats provides a unique Profitability benchmarking service to Global hoteliers which enables monthly comparison of hotels’ performance against their competitors.

It is distinguished by the fact that it provides in excess of 100 performance metric comparisons covering 70 areas of hotel revenue, cost, profit, and statistics with far deeper insight into the hotel operation than any other tool. 

You can understand hotel profitability like never before. Intelligent benchmarking, financial performance reporting, market data, and insights, all in one place.

Director of Hotel Intelligence, EMEA

Radisson Hotel Group

Auditing, Reporting & Forecasting
•Achieved a group’s internal audit exercise score of 94% across all properties by implementing process-oriented internal controls
•Instituted automated procedures to streamline and enhance financial processes
•Organized monthly financial statements & planned budget with 12-month rolling forecast
•Oversaw reporting activities for each of the group’s 95 properties in Africa, Turkey, and the Middle East
•Cooperated on the VAT implementation project in the UAE for the area office and properties

Core competencies:
•Financial KPIs Development
•C-Level Financial Advisory
•Business Profitability Analysis
•Return on Investment Analysis
•Financial Reporting
•Internal Control / Auditing
•Policy Development & Compliance
•Cash Flow Management
•Ledger Management
•Taxation / Budgeting & Forecasting
•Team Leadership & Development

Area Financial Accountant Middle East and Turkey/District Financial Controller Oman

Sheraa 

Startup Mentor

Chepstow Races Ltd, Arena Racing Company

Internal Control
•Led the finance function of the racecourse, including reporting, forecasting and management of financial ledgers, balance sheet and accounting processes
•Oversaw cash flow management for 12,000-person capacity racecourses with 35 yearly events and 5 to 6 major annual events
•Updated, implemented and streamlined reporting processes to ensure accurate reporting and clear a 4-year backlog of inaccurate financial reports
•Directed internal control procedures across multiple outlets, coordinating with department heads to properly structure revenue generating activities

Process & Profitability Improvement
•Delivered high quality management information to the senior management team with a strong emphasis on revenue, cost control and profit improvement opportunities
•Authored strategic financial plans for each department head to improve performance and cost analysis
•Provided a return on investment analysis on a potential joint venture to install new stands on the property

Stakeholder Management
•Unified diverse teams by emphasizing a “bigger picture” approach and instituted training for operational roles across the organization
•Built a strong communication network between stakeholders to encourage commitment to effective cost and resource management

Financial Controller

Park Inn by Radisson Nottingham, Carlson Rezidor Hotel Group

Financial Processes
•Contributed to 8.5% increase in profit conversion YOY by implementing cost control strategies, monitoring departmental costs, productivity statistics, inventory management and controlling hotel expenditure
•Prepared monthly accounts, management reports and financial accounting reconciliations & provided analysis of financial data to the regional team
•Designed financial processes/KPIs and led their implementation in each department
•Held a Cluster Financial Controller position for 2 properties (PI Nottingham and PI Telford) for 8 months

Auditing & Compliance
•Increased the organization’s audit compliance result by almost 10% through rigorous controls of revenue and expenses
•Ensured corporate compliance of all departments by conducting full operational audits every 6 months
•Coordinated with the global audit team to execute a complete financial and operational audit for a new Budapest-based property

Park Inn by Radisson Cardiff City, Carlson Rezidor Hotel Group

Promoted from position of Accounts Assistant;  

Participated in accurate and timely monthly closes and assisted in preparation of financial statements;
Prepared reconciliation of general ledger accounts, revenue reconciliation and monthly accounting journal entries;
Responsible for purchase ledger management;
Implemented new procedures in order to improve internal controls which increased hotel's compliance audit result from 65% to 84%;
Managed payroll for over 50 employees;
Implemented ezLabour Manager (T&A and payroll cost control system) and conducted training sessions for FCs and heads of departments in various Park Inn Hotels.

Senior Accountant

LBP PLC

Assisted with preparation of company's monthly accounts for established and newly opened restaurants;
Acquired experience in preparation of budgets and cash flow forecasts; 
Performed revenue and cost analysis and prepared weekly reports for management meetings;
Maintained purchase ledger and was involved in dealing with suppliers directly;
Performed bank statement reconciliations and processed payroll for over 30 employees.

Financial Controller/Finance Assistant

Wilkinson Hardware Store Ltd

Cashed up the day's takings;
Prepared and analysed daily and weekly cash position reports;
Used analytical and problem solving skills to work out discrepancies;
Audited daily registered activity;
Supervised the team of cashiers;
Managed customer related incidents as well as enquiries, complaints and orders.

Cash Office Assistant

SNAP Cymru

Maintained purchase ledger;
Processed staff expense claims and requests for payments;
Performed ad hoc duties and administrative tasks around the department.
.

Finance Officer Assitant

None of us are experts in everything. As your agency grows, your finances become more complicated, requiring more of your precious time and attention, which you don't have because you're busy doing what you do best! That's when outsourcing to someone you can trust (like us) becomes crucial.

My finance team specialises in working with marketing and communications agencies to position their businesses for the growth they're striving for. Our clients typically see the positive results of increased profits, cashflow and a lot less stress within just 6 months of working with us.

With more than 15 years' experience in financial management, I partner with agency owners & CEOs so they can build a more profitable business, protect their cash and offer financial guidance so they can confidently scale up.

You need to have a firm grasp on your financial position; that's how you create wealth for yourself, security for your business and grow your company. 

💥𝗪𝗛𝗔𝗧 𝗪𝗘 𝗛𝗘𝗟𝗣 𝗪𝗜𝗧𝗛💥

✅ Improve profitability and get more out of your revenue.
✅ Charge the right fees to achieve profitability targets.
✅ Ensure enough cash to cover your expenses, tax, and salaries.
✅ Create a robust business plan & financial forecasting model.
✅ Setting the right revenue and profit drivers.
✅ Automate your finance department and processes.
✅ Creating clarity & understanding of your finances.

💥 𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝗨𝗦 𝗪𝗜𝗟𝗟 𝗠𝗘𝗔𝗡💥 

📍 We take charge of your financial admin and operations, we become part of your team.
📍 We help you navigate challenges, map out your future, keeping you on track to achieve your business and lifestyle goals.
📍 You have more time to dedicate to your core pillars of agency success.
📍 You get agency-specific insight you need to grow with more certainty.
📍 Constant technological innovation from us, to supercharge your business and save you time and money.

💥 𝗢𝗨𝗥 𝗢𝗙𝗙𝗘𝗥 💥

VIRTUAL FINANCE DEPARTMENT: We become your FD, accounting and bookkeeping department, management reporting, cash flow, and business planning team. We do it all.

VIRTUAL FD/CFO: Your own experienced finance business partner who offers flexible support to manage your high-level financial activities, allowing you time to focus on your clients.

💥 𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞💥

🔗 If you’ve got this far and you’re ready to chat about how we can help your business to grow, please get in touch and let's talk about how we can best work together.

Agnieszka Wojciechowska

Sian Lenegan

🚀 On 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 My Clients Grow Their Businesses by At Least 72% 🍏 I’ll Show You How 👉 Book A Roadmap Call

I help founders build the business they actually wanted. One that works, grows and gives them freedom, not another job that eats their time and patience. 

After 20+ years in business (including running a multi-six-figure profit agency, launching a tech startup, completing Goldman Sachs 10KSB getting coaches by the big names like Tony Robbins), I know what it takes to move from chaos to control.

Most business owners hit a ceiling because they’ve built a machine that relies entirely on them. They’re stuck in the “hustle trap” and too busy delivering to fix what’s broken. That’s where I come in.

Through my Growth Code® framework and the 7 Pillars of Business Mastery, I work with service-based founders and agency owners to:

☑️ Create consistent pipelines and predictable profits

☑️ Install systems that scale

☑️ Build a business model that supports the life they want, not the other way round

No hype. No “doors closing at midnight.” Just strategic insights that are easy to action, practical tools and clarity that helps you take back control.

If you’re ready to stop firefighting and start leading a business that runs (and thrives) without you being in every moving part, we should talk.

📍 Programs:

The Growth Code® – Build systems, structure & stability that scale

Nail It & Scale It® – Strategic marketing roadmap for growth, 12 week container 

Coaching Sprint 0 – 6-week deep dive to fix your biggest bottleneck fast

Visit workwithsian.co.uk or message me to chat about where you are and if I might be the place to go when the guesswork stops working.

Business Coach

I'm a marketer, agency veteran and Forbes Business Coach specialising in helping creative entrepreneurs gain an unfair advantage and crack the growth code for more consistency, revenue and less stress in their agencies.  

I'd love to tell you more, visit https://workwithsian.co.uk/ for coaching and consulting services. 

I don’t hold back, I provide the strategies but also the roadmap including the tactics to get things done and move the needle. As many clients have said, everything I provide is practical and simply put, gets results. 

Why Work With Sian? 

1️⃣ Advanced resources, not just coaching. The tools, techniques and frameworks as well as dozens and dozens of ‘done for you templates’ blended with coaching to take what’s relevant to implement and execute making the coaching and results-oriented focus powerful.  

2️⃣ Solutions driven. Together we'll go beyond setting goals and coaching, making sure that clients are empowered to find solutions to barriers, challenges and blockers and provide the tools to empower teams to become unstoppable.  

3️⃣ Tried and put to the test. Over and above spending in excess of $100k in my own learning and development, I’ve owned and run multiple businesses including an agency. And now partners to Forbes, Predictable Profits, Ted Miller, Rolling Stones Culture Club and more.

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The Battle

Agnieszka Wojciechowska

Sian Lenegan

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