Aidan Hartley

Home Loan Officer

Owl Home Loans

Getting home loans approved (with 98.3% success rate)

Mortgage Broker & Director

St.George Bank

Senior Home Loans Manager

Intelligent Finance - Australia's #1 Mortgage Broker

Home Loans Manager

Great Southern Bank

Home Loans Team Manager

The broker for first home buyers - helping you keep more of your time, money and sanity. Home loans, Investment, Refinance.

There's 22,031 mortgage brokers in Australia

Home buyers chose me to get their home loan approved because;

🎯 They access my 98.3% home loan approval record

🏠 They have choice of 53 lenders, meaning you can access the best offers

🦉 They leverage my experience of over 13 years in home lending, helping over 3,000 Aussies into their homes

🌱 They love that we plant 5 trees for every home loan 

🏦 You'll have access to; CBA, ANZ, Westpac, NAB, Suncorp, Bankwest, St George, Ubank, ING, Macquarie, ME, Bendigo.... the list goes on and on.

☎️ Let's begin - book a chat, or message me on LinkedIn 

🙋🏼‍♂️ About Me - I'm a home owner, I'm a property investor (9 properties). I'll organise and set up your loan as if it were my own.

Married, two cats, one dog.


You must be bored if you're still reading...

Fun fact - you can typically shave off 5.5 years from a 30 year home loan, just by paying it weekly or fortnightly, instead of monthly. 
Crazy hey!

Mortgage Broker & Owner

Getting home loans approved (with over 98% success)

☑️ 𝗜 𝗯𝘂𝗶𝗹𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝘁𝗵𝗮𝘁 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 ☑️ Wordpress website design for small business. ☑️ Responsive web design ☑️ Website audits

If you want to be taken seriously in business, you need a website.  The website must be visually appealing, functional, responsive and truly capture the essence of your brand.

☑️ 𝗦𝗧𝗨𝗡𝗡𝗜𝗡𝗚 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗜𝗡 1４ 𝗗𝗔𝗬𝗦 𝗢𝗥 𝗟𝗘𝗦𝗦, 𝗪𝗜𝗧𝗛𝗢𝗨𝗧 𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚 𝗧𝗛𝗘 𝗕𝗔𝗡𝗞!  ☑️

In today's digital age, having a website is not just important – it's essential. Your website is often the first interaction a potential customer has with your business, and it can make or break their decision to do business with you. 

A well-designed website can help you establish credibility, build trust, and attract new customers. It provides you with a platform to showcase your products or services, share your brand story, and engage with your target audience. It also allows you to collect valuable data and insights on your customers, which can help you improve your business strategy and customer experience. 
✔️Visit www.web4business.com.au

☑️ 𝗪𝗛𝗔𝗧 𝗗𝗢 𝗬𝗢𝗨 𝗡𝗘𝗘𝗗 𝗛𝗘𝗟𝗣 𝗪𝗜𝗧𝗛?☑️

🔵Website design for small business
🔵Website design for a startup
🔵Website audit
🔵Website redesign
🔵Domain name registration
🔵Logo design
🔵Webhosting
✔️Visit: www.web4business.com.au

☑️ 𝗪𝗛𝗔𝗧 𝗜𝗦 𝗢𝗨𝗥 𝗢𝗙𝗙𝗘𝗥 ☑️

**Affordable Website (Re)Design**
Check out affordable web design packages created with small businesses in mind.  
✔️Visit: www.web4business.com.au/pricing/

**Website Audit**
If your website is not working for you or if you cringe every time someone asks you about your website, let us do a website audit.   We will audit your site and make recommendations on how to improve it.
✔️Visit: www.web4business.com.au/services/website-audit/

**Free Website Strategy Session**
Let's catch up for virtual coffee and discuss where you are right now and where you want to go.  I will help you clarify what needs to be done and answer your questions.
✔️Book: https://live.vcita.com/site/web4business/online-scheduling
  
** Library of FREE Resources to help you grow your business**
From guides and templates to expert advice, we provide the tools you need to thrive in today's competitive landscape
✔️Visit: https://www.web4business.com.au/downloadables/

☑️𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗔𝗥𝗘 𝗦𝗔𝗬𝗜𝗡𝗚 ☑️

Check out our client's feedback:
✔️Visit: www.web4business.com.au/about-us/testimonials/

☑️𝗥𝗘𝗖𝗘𝗡𝗧 𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦 ☑️

Some of our recent website design projects
✔️Visit: www.web4business.com.au/portfolio/website-design-gallery/

☑️𝗪𝗔𝗡𝗧 𝗧𝗢 𝗞𝗡𝗢𝗪 𝗠𝗢𝗥𝗘? ☑️

📞 0405 636 204
✉️ ask@web4business.com.au
🪙 www.web4business.com.au

Ivana Katz

When I started my business, I didn't have formal training in web design.

There was no roadmap — just me, a computer, and a stubborn belief that I could figure it out.

The early years were messy.

Money was tight.

The doubts were loud.

And because I didn't have a university degree, I often felt like I had something to prove.

I worked harder than I probably needed to.

Learned faster than I felt comfortable.

And even when clients were happy, I still questioned whether I was doing enough.

There wasn't a single moment when confidence suddenly appeared.

It built slowly — in small, quiet ways.

One finished project at a time.
One returning client.
One referral.

The self-doubt never completely disappeared.

It just got quieter as I learned to work alongside it.

Looking back now, I can see that those years shaped the kind of business owner I became - resourceful and resilient.

And maybe that's the part no one tells you at the beginning: confidence isn't about never doubting yourself - it's about continuing anyway.

𝐍𝐨, 𝐀𝐈 𝐖𝐨𝐧’𝐭 𝐑𝐞𝐩𝐥𝐚𝐜𝐞 𝐘𝐨𝐮 — 𝐁𝐮𝐭 𝐈𝐭 𝐌𝐢𝐠𝐡𝐭 𝐑𝐞𝐬𝐜𝐮𝐞 𝐘𝐨𝐮
Here’s what AI didn’t do:
It didn’t replace me.
It didn’t steal my voice.
It didn’t remove the human from my business.

Here’s what it did do:
It rescued me from blank-page panic.
From endless admin.
From late-night content rewrites.
From trying to hold it all in my head.

That’s the part no one tells you - the relief. The focus. The clarity.

This week’s newsletter is about the fear around AI (especially for creatives) - and why small business owners like you have more to gain than you think.

Wait. You Can Do That? is live now. It’s your shortcut to saving 10–12 hours a week with simple, doable AI workflows. Get it here:
https://lnkd.in/gpKvFzrv

#AIForHumans
#CreativeBusinessTips
#SmallBusinessGrowth
#WorkWithAI
#BusinessWithoutBurnout
#WaitYouCanDoThat
#DigitalSupport
#ProductivityRelief
#TimeFreedom
#RealTalkBusiness

If you’re a small business owner, you’ve probably heard the fear-driven headlines: “AI is coming for your job” “AI will replace content creators” “Don

Open article: No, AI Won’t Replace You - But It Might Rescue You by Ivana Katz • 1 min read

No, AI Won’t Replace You - But It Might Rescue You

When Jordan got his promotion at Red Bull, it felt like life coming full circle in a way I couldn't have planned if I tried.

I was out having lunch with friends when my phone rang, and it was Jordan. You know those moments in life when you remember exactly where you were and what you were doing? This was one of them.

He said, "Mum, I got the job."

And without thinking, the first words that came out of my mouth were, "Oh no!"

I didn't mean it - it just slipped out, because deep down I knew what it meant. It meant he'd be moving to Melbourne.

But I quickly caught myself and told him how proud and happy I was for him. It took everything in me not to cry while we were still on the phone. We talked for a few minutes, I congratulated him again, and when I hung up, the tears came.

That was the moment it really hit me: he was about to spread his wings for real.

Red Bull's slogan is "gives you wings", and here was my son - the same little boy I'd raised on my own, the one I'd built my whole life around - now taking flight in the most literal way.

He was leaving home, chasing his dreams, building a life that was completely his. And as hard as it was to let him go, it also made me realise something beautiful: he didn't just grow up - he grew wings.

Running a small business is already hard enough.

What makes it harder than it needs to be is having to figure everything out from scratch - what to say, where to start, how to structure things, what matters and what doesn't.

That constant decision-making is exhausting.

Over time, I've created a small library of practical guides and templates to make some of that easier - things you can use straight away instead of staring at a blank screen or second-guessing yourself.

If your business feels heavier than it should, this is a good place to start.

If you're doing everything yourself, it can feel like the only way forward is to push harder.

But most of the time, effort isn't the problem.

It's friction.

Too many small decisions.

Too many half-finished thoughts.

Too many things you're carrying around in your head because there's nowhere else for them to live.

That kind of mental load adds up fast.

Not because you're failing - but because running a business this way is exhausting.

And when everything starts to feel messy and heavy, it's usually a sign that something needs tightening - not pushing.

𝐓𝐡𝐞 𝐃𝐚𝐲 𝐈 𝐂𝐨𝐮𝐥𝐝𝐧’𝐭 𝐃𝐨 𝐈𝐭 𝐀𝐥𝐥 𝐀𝐧𝐲𝐦𝐨𝐫𝐞
Some people talk about hustle like it’s a badge of honour.

I talk about it like it’s something I had to unlearn.

Motherhood taught me how to run a business while being pulled in every direction. How to work late. Show up tired. Stay soft and strong at the same time.

That’s the kind of growth no book prepares you for.

This week’s story is a personal one - about the chaos, the freedom, and the moment I realised I needed to start doing business differently. And it’s why I created "Wait... You Can Do That?" - not just to save time, but to honour your energy.

The guide is ready. Get it here:
https://lnkd.in/gpKvFzrv

#MotherhoodAndBusiness
#SoloBusinessJourney
#ResilienceInBusiness
#SmallStepsBigWins
#WaitYouCanDoThat
#WomenInBusiness
#WorkLifeBlend
#RealStoriesRealBusiness
#BusinessWithHeart
#FlexibleFreedom

Some people hit burnout after ten years in business. For me, it came in waves - school drop-offs, unfinished client work, a cold cup of coffee on my d

Open article: The Day I Realised I Couldn’t Do It All Myself Anymore by Ivana Katz • 2 min read

The Day I Realised I Couldn’t Do It All Myself Anymore

Most people try to save time in business by working faster.

That usually just creates more pressure.

Real time savings come from removing friction -
the small things that make everything harder than it needs to be.
Explaining your offer over and over.

Manually answering the same questions.

Fixing things that should already be clear.

That's why website structure, content clarity, and practical tools like Al overlap in my work.

There are different ways of solving the same problem: making your business easier to run.

If you've ever thought, "This shouldn't feel this complicated" - you're probably right.

I put together a practical guide that shows how to cut out some of that friction and save 10-12 hours a week.

One of the biggest challenges I see with small business owners is not knowing where things are going wrong - just that they are.

That's why I pay close attention to how quickly issues can be identified and addressed, especially when tech isn't someone's strong point.

This feedback from Sonali perfectly sums up the kind of work I aim to do - recognising problems early and providing clear, practical direction so things don't keep compounding over time.

When your website starts creating more problems than it solves, it's usually a sign it needs a fresh set of eyes.

Most people think saving time in business requires a complete overhaul.

In reality, it's often about removing repetition.

Writing the same things from scratch.

Reformatting content you already have.

Manually organising ideas that already exist.

This is where Al is actually useful — not as a gimmick, but as support.

I put together a practical guide showing where solo business owners typically lose 10-12 hours a week, and how Al can realistically help reduce that without overcomplicating things.

If getting time back sounds appealing, you'll find it here.

When clients tell me the process felt easy, that's the biggest win.

Not because websites are "easy", but because they shouldn't feel overwhelming or painful — especially when you're already running a business.

This kind of feedback reminds me why clarity, communication, and a solid process matter just as much as the final result.

A lot of people think the answer to feeling stretched is to do more.

More tools.

More content.

More effort.

But most of the time, the real fix is simplification.

Clear messaging.

Better structure.

Fewer things requiring your attention.

That's the lens I bring to everything I work on — whether it's a website, content structure, or the systems behind the scenes.

If you've ever thought, "This should be simpler than it is," you're probably right.

A lot of people assume saving time in business requires a full system overhaul.
In reality, it often starts with removing repetition.

Rewriting the same ideas.

Starting from scratch when you already have content.

Manually organising things that already exist.

These are the kinds of tasks Al is actually good at - not replacing you, but supporting how you already work.

I put together a practical guide that shows where solo business owners typically lose 10-12 hours a week, and how Al can realistically help reduce that without turning your business upside down.

If you're curious, you'll find it here.

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The Battle

Aidan Hartley

Ivana Katz

Followers

Posts

Engagements

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taplio

The Battle

Aidan Hartley

Ivana Katz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ivana Katz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreIvana Katz's LinkedIn Performance