Aidan Brannigan

Digital Content

I create content viewed 300M times/year, driving 7 figures in revenue, but my parents still think I'm unemployed.

I’m the Founder of No Boring Brands, the content agency behind the highest performing brands on socials.

We're generating 100s of millions of organic views for our clients. 

Also...

- I built the largest marketing meme page on IG in less than 2 years
- I lost $500k in crypto when I was 20 
- I've been featured in WSJ and AdAge
- I lost a spam eating contest to Joey Chestnut in front of 14,000 people 
- I've run meme campaigns for a $100B+ company
- I spoke at SXSW about memes
- I'm currently trying to gaslight myself onto Under Armour's board of advisors
- I own a network of work meme pages on IG with a following of 130,000 doing 15,000,000 views/month

Creator

I do a bunch of fun stuff

I let my intrusive thoughts win.

I had this dude DM THREE times with the exact same intro, talking about how he's a Serial Entrepreneur.

So I had to respond the only way my brain would allow me.

For content like this for your brand, noboringbrands.co

I Sell Funny Content | Founder & CEO @ No Boring Brands | The Agency Behind the Most Entertaining SaaS Brands

Brand: we love your content, it’s hilarious

Me: thanks haha

Brand: we want to hire your agency to make a video for us to go viral, because we don’t know how to go viral 

Me: okay, it’s this much

Brand: great

Me: great, here’s the video 

Brand: we don’t like the video

Me: why?

Brand: it won’t go viral

Me: so why’d you hire us?

Brand: to help us go viral

Me: okay so let’s use that video

Brand: no it won’t work

Me:

Is it?

If it isn't, I feel like it should be

Noboringbrands.co

me: haha no im not burnt out whatsoever

also me:

Noboringbrands.co

It really is insane if you think about it.

Noboringbrands.co

I Sell Funny Content | Founder & CEO @ No Boring Brands | The Agency Behind the Highest Performing Brands on Social

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My sister just got an internship at a large consulting firm.

She told me the hourly rate they’re paying her.

This was my reaction.

Noboringbrands.co

graphical user interface, text, application, chat or text message

I absolutely love when I see my friends, family, and peers 

And they say, “I love that thing you posted earlier this week”

Hahah yeah me too.

Which one though? 

I’ve posted 184 times this week.

“Guess”

For memes like this for your brand, visit Noboringbrands.co

Livvy Dunne’s mom just liked one of my posts

I hope she’s putting in a good word for me, it’s needed

Seriously don’t think I’ve been more hyped before

Took the term sculptor a little TOO seriously 😅

Clay  

#claypartner

You can hire B- social talent and get A+ results, if you have A+ content distribution.

You can hire A+ social talent and get B- results, if you have B- content distribution.

Content distribution is so important.

You don’t need to find the next Mr. Beast. You could find a B- creator, surround ‘em with A+ content distribution systems, and get A+ results.

What do I mean by A+ content distribution?

A system that removes as much of the friction that prevents content from being posted as possible.

This is using social media management tools. This is a weekly content ideation session. This is a biweekly content creation schedule. This is a slack channel of rolling content ideas.

We just dropped our third wave of speakers for Beyond Now Summit 2026 — and this group brings serious range.

From building brands and creating content to running partnerships in pro sports and managing one of the most beloved characters on the internet, these professionals are shaping how the next generation thinks about careers in media, marketing, sports, and entertainment.

Drop 3 features:
Aidan Brannigan – Founder, No Boring Brands
Andrew Evans – Founder & Creative Director, Homme Femme
Matthew Shaw – Content Creator, Bebida Media
Megan DeAngelis – Content Creator
Lana Ivory 🦋 – Content Creator + Meta + Amazon
Scott Braun – President & Co-Founder, Foul Territory
Kamil Strycharz – Content Marketing, Chicago Bulls J
Julianna Dunne  – NIL Athlete Partnerships
Kent Padgett – Content Creator
Paul Kanarek – Education Executive & Entrepreneur
Christina Vittas – Social Media Manager for Elmo
Noah Sanborn Friedman – Co-Founder, Join Uncharted

The career conversations you wish you had in high school — we're making them happen at beyondnowsummit.com | March 7 | Times Center, NYC

spotted in your favorite SaaS company's bathroom

Hey I noticed you have no idea wtf our product or service is, and you’re most certainly not in our ICP, but nonetheless I’m cold messaging you to waste your time, as well as mine!

Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

There are two ways agency founders try to turn LinkedIn into a reliable source of clients.

One is by guessing. Posting when there is time. Relying on referrals and hoping the next month is a good one.

The other is by building a system that creates steady conversations, even when client work gets busy.

Our clients choose the second.

→ Joya Dass (Founder, Women’s Leadership Lab)

The problem:

- She spent hours in the DMs to book a few calls.
- Content happened on weekends.
- When delivery picked up, sales stopped.

Some months were strong. Others were quiet.

Even in good months, there was stress about where the next client would come from.

What we did:

We built a simple LinkedIn content system she could run in house. No ghostwriter or agency retainer dependency.

We shifted her content from generic how to posts to insight driven thinking.

That changed the conversations. People in her network showed up aligned and ready to buy.

We added a content led outbound system powered by a setter we hited and trained. The system kept working while she focused on delivery.

Results:

- Revenue grew from $150k to $300k.
- Sales became predictable.
- The pressure eased.

→ Jonathan Crowder (Founder, Founders Ally)

The problem:

- No time for content.
- Unpredictable sales calls.
- Leads with no budget.
- No sales background. A 10 percent close rate.

What we did:

We removed Jonathan as the bottleneck. 

We built a content system using AI supported by his real thinking. It sounded like him, not software.

Trust was built before the call. Outbound went from 10% to 40% response rates.

We focused prospecting on real buying moments, like recent funding to catch buyers at the right time.

We simplified his sales process. Clear outcomes. Clear cost of inaction was communicated to his buyers.

Results:

- Meetings went from 3-5 a month to 10-15 sales qualifed leads a month.
- A visible pipeline. Increase to a 25 percent close rate.
- $300k in pipeline in 60 days.
- $30k in new revenue closed.

→ Brian Dukes (COO, Exit Wise)

The problem

- Ovelry dependent on referrals.
- No LinkedIn playbook.
- No time to write.

What we did

- We clarified positioning.
- Simplified the offer.
- Built a content engine.

Then we added outbound from the founder profile.

Everything was owned and run internally.

Results:

- Consistent posting machine.
- 500 to 6500 ICP followers.
- $740,000 in LinkedIn-driven revenue over two years.

We have helped 100+ founder led agencies replace unpredictable growth with systems they understand and control.

If this feels familiar, we should talk.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

Everyone is losing their minds over the new LinkedIn algorithm. 

But I’ll break down every change I’ve seen in 2026, 2 mins so you can gain an fair advantage:

1) Your profile, content and offer have to be aligned to drive reach
 
You used to be able to post about anything and get substantial reach. Now LinkedIn is looking to showcase authorities in specific niches. 

If your content doesn’t match the positioning on your profile, LinkedIn is more likely to label your content as “this person doesn’t usually talk about this so they can’t be an expert” and show less of it. 

How to fix this? 

Keeping everything aligned helps ensure your posts have the best possible chance of staying in the feed (cited from a Jodie Cook Forbes article and bolstered by Chris Donnelly).

2) Random pictures < relevant media
 
No longer can you post a random selfie to “boost reach”. It literally makes zero difference now. 

The real change? LinkedIn is now prioritising content with “relevant media”. This is essentially anything that aids the understanding of the post itself.
 
The litmus test here is simple. If your picture isn’t relevant to the post, it doesn’t need one.
 
3) Posts last 48 hours < posts last weeks in the feed
 
2024/25 saw posts hit peak velocity in 24–48 hours and then slowly decline. Now the algorithm has moved towards prioritising evergreen content. 

How do you adapt? 

Reduce your “recent news” content around events and increase your production of content that provides evergreen insight.

Get this right and you only need a few bangers to drive pipeline for the year. 

5 of my founder teardown posts made up about 20% of my monthly reach despite being posts from 6 months ago.
 
4) If AI can write it, it’s not good enough
 
Everyone is using Chat. And now everyone’s a writer. The problem is AI will always deviate towards the median of what it thinks “good content” should look like. 

That’s leading to a feed clogged with mediocre content. First rule, if AI can write your idea, it’s not good enough. 

The easiest shift is to stop generic how-to content and reframe everything through the lens of “How I do this”.
 
5) Prioritising the wrong CTAs for growth
 
It used to be follows and reshares that drove reach. Now it’s all about SAVES.

 How many people enjoyed your content enough to want to come back to it later. This signals higher dwell time too.  

This isn’t just about asking for saves though. It’s about how well your hook communicates the message of the post and how evergreen the structure is so people can actually use it later. 

But if you want a short-term plaster, simply asking for a save will still move the needle even if you don’t fix the content upstream.
 
-

If you enjoyed this post, make sure to hit “save” so you can come back to this laster”

Founder at Atticus | Predictable LinkedIn pipeline using a founder-led sales system I 100+ clients scaled | Be the next 👉 atticusagency.com

Stop sending DMs that get ignored. I booked 1,000+ sales calls from LinkedIn and made $1.3M doing. Steal the exact script ↓

Comment and I'll send it to you.

I used to spend hours crafting the "perfect" DM. Tweaking. Rewriting. Getting ghosted anyway and following up like a desperate ex.

Now I use a 5-message sequence I've tested for 3 years straight. Instead of 18 rejections out of 20, we are booking 20-40 calls a month.

Every conversation feels like it came from them.

Here's what's inside:

- DM 1: Open with context, not a pitch
- DM 2: Follow up without sounding desperate
- DM 3: Uncover their pain in natural conversation
- DM 4: Transition to a call without it feeling forced
- DM 5: Make it stupid easy to book the meeting
- The complete walkthrough...  all 5 messages in action
- 5 mistakes that kill your DM conversion rate
- How to customise the script for your ICP

BONUS: DM Personalisation Framework that gets 80% response rates.
It took me 2 years and 1,000+ DMs to build. Takes you 60 seconds to steal.

Stop using LinkedIn DMs like a cold email channel. 

Start using them like a trust-building machine.

How to get it: 

1/ Connect with me 2/ Comment below and I'll DM you everything

♻️ Repost to skip the queue. 

P.S. We must be connected... otherwise LinkedIn blocks the message.

P.SS The perplexity lead magnet will be coming over today/ tomorrow... keep those eyes peeled!

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The Battle

Aidan Brannigan

Luke Shalom

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taplio

The Battle

Aidan Brannigan

Luke Shalom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aidan Brannigan's LinkedIn Performance

Performance ScoreLuke Shalom's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAidan Brannigan's LinkedIn Performance