Aidan Brannigan

Digital Content

I create content viewed 300M times/year, driving 7 figures in revenue, but my parents still think I'm unemployed.

I’m the Founder of No Boring Brands, the content agency behind the highest performing brands on socials.

We're generating 100s of millions of organic views for our clients. 

Also...

- I built the largest marketing meme page on IG in less than 2 years
- I lost $500k in crypto when I was 20 
- I've been featured in WSJ and AdAge
- I lost a spam eating contest to Joey Chestnut in front of 14,000 people 
- I've run meme campaigns for a $100B+ company
- I spoke at SXSW about memes
- I'm currently trying to gaslight myself onto Under Armour's board of advisors
- I own a network of work meme pages on IG with a following of 130,000 doing 15,000,000 views/month

Creator

I do a bunch of fun stuff

The smartest person on the planet is not Elon Musk.

It’s whoever uploaded those 10 hour long fireplace videos on YouTube.

That passive income has to be insane.

I Make Memes for a Living | Founder & CEO @ No Boring Brands | The Agency Solving Organic Social for Niche Brands

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graphical user interface, text, application, chat or text message

I’m hiring 3 full-time (W2, not 1099) in-person (Baltimore) creator roles in the next 45 days to be a part of No Boring Brands.

Full job posting for each role is going live in ~7 days.

Do with this information what you will…


✉️ aidan@noboringbrands.co

I chose an unorthodox route after college.

I didn’t take a job in corporate, instead I moved to Austin and worked at a startup.

After a year living there I moved to Baltimore to go full time on my business, No Boring Brands.

And I get asked a lot about measuring success.

Unlike a lot of other people, I don’t measure success in dollars.

And that’s because I have no money. 

#entrepreneurial

I Make Memes for a Living | Founder & CEO @ No Boring Brands | The Agency Behind the Highest Performing Brands on Social

Am I jealous of people my age with corporate jobs?

No.

2 of my paychecks equal one of theirs. Do the math on that.

I’m doing just fine.

Noboringbrands.co

I just turned 25. That’s surreal to say out loud.

And I felt like giving back today. I wanted to provide some value.

So in honor of my 25th birthday, here are 25 things

when someone on your team tells you they can't come into work because of snow (they work remotely)

noboringbrands.co

People talk a lot of crap on LinkedIn's notifications.

But bro, are you kidding me Instagram? 

Thank you for letting me know that itsjesslyon and 60,540 others liked my post.

Much wow, very valuable.

I have legitimately never been more flattered.

This world is sick.

Baltimore got 6 inches of snow and 2 inches of ice this weekend. It hasn't been above 30 degrees.

And some a**hole left this little guy outside overnight.

I'm done with people.

To help the little guy out, visit noboringbrands.co

I’m 25 and building long term wealth.

Why?

Great question. It’s not what you’d think.

It’s because short term I’m absolutely screwed. 🔥

#enterpreneur #rich

I’m a little disappointed in my ability to close.

We had 3 brands interested in working with us at SXSW.

I felt our Offer was rock solid:

Brand pays us $10k. And the only requirement is that there are no requirements. Let us cook.

And none of them pulled the trigger.

Mistake.

The amount of attention they would’ve gotten…

Channels totaling 160,000 followers, doing 20M views/month across LI, IG, and TikTok.

We’re going to be in a content house for 7 days with 5 other creators whose names you absolutely know.

We’re going to have a videographer with us for 3 days.

And most importantly, you’re going to have me in the content.

Last year at SXSW I belly flopped into a CLOSED DOWN pool for content with Sprout Social.

Last year at SXSW I snuck into TWO YouTuber meet ups. One with AJ Eckstein 🧩 Eckstein, one with Joshua Smith.

Last year I walked 20,000 steps/day, walked into every single event whether I had a pass or not.

And I’m going to do it again this year, documenting everything. Who wants their logo to be a part of it all?

$10k. Oh and the only requirement is that there are no requirements. Let us cook.

Outfit of the day.

So eager to provide some value to the shareholders.

New challenge for myself the rest of the week:

Only using the "suggested reply" option in Gmail.

This is going to ruin relationships.

"Hey Aidan, let's touch base next week. I have a funeral to attend to on Thursday that is bogging me down for the week."

"No worries – we can put the "fun" in funeral on our catch up next week David."

three things:

1) just booked my flight to Austin for SXSW in March
2) i am looking for a brand to pay me $10,000 with zero creative restrictions and zero brief to get them a boatload of content while at SXSW

serious inquiries only

Sharks, I am still seeking a $10k investment…

From a brand who wants me to get them content while attending SXSW.

I only have 2 requirements, you wire me $10k and the other is that there are no requirements. Just let me cook.

3 interested so far 👀

sometimes i just be forgetting shit

like that was important, why did i forget it

12 hours to respond is a skill issue.

Speed isn’t a nice-to-have in GTM.

This is why teams use Clay 👇

• Route inbound the second it hits
• Enrich leads instantly
• Trigger outbound before the prospect forgets why they filled out the form
• Build GTM workflows that don’t rely on Jacob’s cortisol levels

#claypartner

Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

There are two ways agency founders try to turn LinkedIn into a reliable source of clients.

One is by guessing. Posting when there is time. Relying on referrals and hoping the next month is a good one.

The other is by building a system that creates steady conversations, even when client work gets busy.

Our clients choose the second.

→ Joya Dass (Founder, Women’s Leadership Lab)

The problem:

- She spent hours in the DMs to book a few calls.
- Content happened on weekends.
- When delivery picked up, sales stopped.

Some months were strong. Others were quiet.

Even in good months, there was stress about where the next client would come from.

What we did:

We built a simple LinkedIn content system she could run in house. No ghostwriter or agency retainer dependency.

We shifted her content from generic how to posts to insight driven thinking.

That changed the conversations. People in her network showed up aligned and ready to buy.

We added a content led outbound system powered by a setter we hited and trained. The system kept working while she focused on delivery.

Results:

- Revenue grew from $150k to $300k.
- Sales became predictable.
- The pressure eased.

→ Jonathan Crowder (Founder, Founders Ally)

The problem:

- No time for content.
- Unpredictable sales calls.
- Leads with no budget.
- No sales background. A 10 percent close rate.

What we did:

We removed Jonathan as the bottleneck. 

We built a content system using AI supported by his real thinking. It sounded like him, not software.

Trust was built before the call. Outbound went from 10% to 40% response rates.

We focused prospecting on real buying moments, like recent funding to catch buyers at the right time.

We simplified his sales process. Clear outcomes. Clear cost of inaction was communicated to his buyers.

Results:

- Meetings went from 3-5 a month to 10-15 sales qualifed leads a month.
- A visible pipeline. Increase to a 25 percent close rate.
- $300k in pipeline in 60 days.
- $30k in new revenue closed.

→ Brian Dukes (COO, Exit Wise)

The problem

- Ovelry dependent on referrals.
- No LinkedIn playbook.
- No time to write.

What we did

- We clarified positioning.
- Simplified the offer.
- Built a content engine.

Then we added outbound from the founder profile.

Everything was owned and run internally.

Results:

- Consistent posting machine.
- 500 to 6500 ICP followers.
- $740,000 in LinkedIn-driven revenue over two years.

We have helped 100+ founder led agencies replace unpredictable growth with systems they understand and control.

If this feels familiar, we should talk.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

2022: I wanted 100,000 LinkedIn followers.

2026: Now I want 10 people who trust me enough to wire me $100,000.

This shift didn’t happen because I stopped wanting influence.

It happened because after 4 years on LinkedIn, I learned one simple truth.

It’s the difference between creators with under 5,000 followers making 7 figures a year from agencies or coaching…

And creators with 100,000 followers who struggle to break $100k.

I call it being "Known Well".

On LinkedIn, there are two paths.

First, the "Well Known" crowd.

Think Justin Welsh.
Broad content.
Viral posts.
Big complex funnels.

Courses for everyone.

Nothing wrong with that.

They are playing their game.

But that game only works with massive distribution.
Most creators chase this path.

They chase 100,000 followers.
They think it will change everything.

It won’t.

The real leverage is being "Known Well" by the right people.

You become niche-famous.

A small group knows you for one thing.
They trust you deeply.
Even 10-30 people like that will pay you well.

That’s how small accounts make $100k a month on LinkedIn.

They play the Known Well Game.

And it’s simpler than you think:


1) Comments

They build a list of the right accounts... people they want to be known well to (ICPs, influencers with their buyers).

They show up every day, pay attention to posting times, and leave insightful comments.

These look like mini-posts, because their aim is to make impact and become known to the right people.

2) They have an indoctrination content ladder

They don’t create for mass appeal.

They understand what’s required to take their specific ICP from skeptic to ready-to-buy ... and they focus on that ruthlessly.

These posts might get less than 10 likes… but the DMs are on fire.

3) They have an outbound motion that feels like inbound

They may not get the turbo reach of big accounts, but dialled-in content lets LinkedIn bring the right people to them.

They leverage profile views, engagement, and followers to start conversations with members of their small but mighty Known Well audience.

Using AI tools, they automate the top of this conversation and only jump in when people are interested and responding.

That’s how you get 10 people to wire you $100k.

That’s the game I want to play.

Build deep trust with people you can truly help.

Everything else on LinkedIn is noise.

Remember that.

I share weekly strategies on how to become known well in your niche and get clients from LinkedIn for your agency. Go read it here: https://lnkd.in/ezZpkchD

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​ 30 mins/day I $125M+ pipeline generated for 100+ clients

There’s a new breed of agency founder emerging in 2026.

They don’t chase likes.
They don’t live in the DMs.
They don’t grind comments.

They’re called Leveraged Operators.

I’ve spent the last 4 years building LinkedIn sales systems for 100+ lean founders, and the pattern is clear: most are stuck in the activity trap.

AI didn’t just “help.”
It rewired the entire game.

That same ChatGPT agent everyone’s playing with can now map a full demand gen strategy in minutes. 

Meanwhile, founders still hope referrals and a “good name in the space” will carry them.

It won’t.

LinkedIn reach is down ~70%.
Referrals are lumpy.
Cold outbound without trust feels pointless and never leads to clients.

The symptoms are familiar:

- No time to sell
- Prospects treat you like a vendor
- Pipeline dies when you stop posting

I’ve lived it. It’s exhausting.

The founders pulling ahead are doing something different.

Leveraged Operators use AI, assets, and workflows so effort compounds.
They build 80–90% margin consulting layers on top of services using:

- Founder-led demand gen on LinkedIn
- AI agents that create and distribute content
- Content-led outbound that feels like inbound

Two years ago, I hit $60k in revenue in a month.

Profit? $4k.

More revenue. Less freedom.

Thats what building your business the old way gets you. 
Bigger numbers and little take home.

I burned that model down.

In 2025:

$250k profit
21,000 new LinkedIn followers
30–50 leads a month with AI doing the heavy lifting

Founder results mirrored it:

- Joya (Women’s Leadership Lab) doubled ARR to $350k and generates ~$540k in pipeline monthly.

- Jonathan (Founders Ally) went from 5–6 meetings a month to one a day in 60 days.

- Brian (M&A firm) closed $750k in pipeline with inbound-driven positioning.
That’s the Leveraged Operator model.

Not more content.
Not more DMs.
Not more headcount.

System > activity.

Want the exact strategy I’m using in 2026 to add 5–10 deals a month from LinkedIn in under 30 minutes a day?

DM me “Leverage.”

(Or you know you could spend another year on the struggle bus and watch your competitors apply the above model and eat your lunch...)

P.S I took these photos on my 4th holiday of last year with my Colombiana. It was the 3rd time I went to the Carribean. And it was only made possible by having a agency with the right systems to replace me as the bottle neck. You can do it too.

My client Joya Dass fired us after we doubled her business.

Then rehired us to build her in-house Atticus Predictable LinkedIn Sales system.

Phase 1 - October 2024 - August 2025

When we started with Joya Dass, Women’s Leadership Lab sat at 5 sales calls a week.

We took her to 10-20 qualified calls a week.

All from people who had already seen or engaged with her content.

Over that year:

→ Her rates went up by $10,000 from better fit prospects
→ She closed $130,000 from the Atticus Done-for-you system
→ ROI was 4.5x on what she paid us

We did not flood her calendar.

We filtered hard so she only spoke with senior women leaders from places like Harvard, Berkeley, high level firms.

Then we paused the done-for-you work after we sunsetted the done for you SDR service.

I counted that as fired.

Phase 2 - September 2025 - December 2025)

On a later call, I was about to refer her to another vendor.

Then I walked her through our new Atticus Predictable LinkedIn Sales system.

How she could bring all her client acquisition in-house in under 30 minutes a day...

We started again.

Different model. 

First 10 days:

→ Built a content bank in her exact voice with our content engineer 
→ Structured posts to shift beliefs and drive demand
→ Trained an agent in ChatGPT so she could write expert content herself
→ Mapped a 6 month content calendar tied to real sales conversations

Next 20 days, we built outbound:

→ Deep GTM research on her ideal client
→ Lead list playbook so she could find the right people on demand
→ AI sales rep trained on her offer, her tone, her dos and donts
→ Workflows triggered by real intent signals like job changes and thought leadership pushes
→ A/B tests on talk tracks until we hit message market fit (what she needed to send to get responses)
→ Plugged in and trained a setter once the machine booked meetings on repeat

Result in the last 2 months of the year:

→ $70,000 closed
→ Women’s Leadership Lab went from $150,000 to $300,000
→ Agency spend dropped from $4,000 a month to $400 a month
→ Her LinkedIn system now drives $510,000 in qualified pipeline every month

What you do not see:

We blew up campaigns that stopped working.
We rebuilt whole flows from scratch.
We had dead weeks where nothing landed.

Joya did not blame the system.
She co-created the result.

That is what my best clients understand.

You are not buying magic.

You are building a machine together. 

I recorded a step by step video on Joya’s whole strategy that doubled her business using LinkedIn, showing:

→ Why we did not fix her problem with content or outbound first
→ Why her content never generated inbound before, but did in 10 days with the new system
→ How we took her from 2–6 hours in the DMs a day to 30 minutes then to zero
→ Why she now only talks to people who already like, know and trust her

Comment "System" below and DM me “System” if you want the video.

P.S Proud of you Joya Dass and can't wait to see your growth this year.

taplio

The Battle

Aidan Brannigan

Luke Shalom

Followers

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Performance ScoreAidan Brannigan's LinkedIn Performance

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taplio

The Battle

Aidan Brannigan

Luke Shalom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aidan Brannigan's LinkedIn Performance

Performance ScoreLuke Shalom's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAidan Brannigan's LinkedIn Performance