Anthony J James

Trinity Consulting Services

If you’re ready to commercialise your idea to a global audience, to supercharge your digital transformation or to find growth in new markets then we can help!

Chairperson of the Board

Working closely with clients to help them drive their growth strategy, digital transformation and generate new innovative ideas for global markets.

Group CEO Innovation & Growth

Trinity Consulting Services [TCS] is a highly networked marketing strategy, innovation and business transformation agency, that works with brands who have a desire to increase their revenues and market share in some of the largest B2B and B2C markets in APAC (Asia Pacific) and EMEA (Europe, Middle East and Africa). 

I specifically help organisations generate additional revenues in these markets with creative, innovative and digital solutions - from up-front strategy to full tactical and practical implementation and roll-out planning.

Leveraging my substantial APAC network and with a deep understanding of cultural differences and in-market influences across the target regions and countries, Trinity Consulting gives its partners the jump-start in digital and innovation that they often lack in penetrating new markets and delivering real, profitable solutions.

TCS blends the creative and the strategic, within a highly flexible and dynamic framework. Assisting organisations to solve complex business problems and issues with the application of technology. Assisting in the packaging, presenting and pitching of solutions to potential markets, emerging markets and numerous industry verticals.

We have assisted organisations and provided measurable and profitable solutions to: Advertising, Business Travel & Leisure, Consumer Brands, Consumer Marketing, Digital / Online / Social Media, Entertainment, Fast Moving Consumer Goods (FMCG), Financial Services & FINTECH, Franchising, Health & Wellbeing, Information Technology, Media & Publishing, Promotions, Merchandising, Retail, Sports & Sponsorship, Quick Service Restaurants (QSR)

Recent clients include: The Australia Government, Digital Transformation Agency, Nokia, News Corp Australia

Executive Director - Marketing, Innovation and Growth

B2Bx

Chief Growth Officer & CEO

InfluencerActive is an influencer marketing platform that directly connects small and medium-sized brands and businesses with curated and vetted influencers to create a seamless marketplace for both buyer and influencer to engage. Influencers in the InfluencerActive network have built significant followings over traditional business channels. Their trusted voices are valued in both the B2C and B2B contexts.
 
In engaging with influencers through InfluencerActive, business owners can cut through the channel noise and marketing challenges of a fragmented media world. With Influencer Active, engagement is direct between business and influencer.

Executive Director & Investor

DDB Group Asia Pacific

As Chief Innovation Officer, Asia Pacific, I was tasked with taking head on, the challenge to: 

•  provide focus to DDB Group’s innovative business and marketing growth solutions
•  commercialise new and existing digital and tech solutions to generate growth for agency clients
•  engage creativity and innovation for drive long-term business growth for agency and clients
•  apply creative thinking across business processes to deliver a competitive advantage and new revenue streams
•  to connect the best minds within the agency in order to look at business problems from a different perspective

AJ spearheaded the commercial success of innovative digital solutions for DDB's clients – from mobile apps to web-ordering systems to e-stores and interactive retail assets – as well as enhancing client revenue streams and customer engagement to 'hack' into creative business growth opportunities.

Chief Innovation & Growth Officer

Sample Central

Sample Central is a unique retail / consumer product / insights / experience that places a focus on consumers, allowing them to try, touch, feel and experience products, and brand innovations before buying the products. As the pioneer of 'tryvertising' or try-before-you-buy, Sample Central ignites the conversation and interaction between brands and consumers, consumer who are willing to provide their insights about products or services they have chosen to explore or shown and interest in.

Having created the global go-to-market strategy, AJ was the driving-force behind launching the concept to the market, taking an active, hands-on approach selling the concept into brands and growing the business worldwide via a franchise framework.

KEY ACHIEVEMENTS:
•  Took the business global via a franchise model (custom built for the concept)
•  Negotiated franchise agreements in over 20 countries in less than 5 years
•  Established global and franchise level operational plans and budgets
•  Coach, motivate and support new franchisees and business owners
•  Play and active and key role selling the concept to brands globally
•  Establish clear success metrics, systems and reporting arrangements
•  Changed the FMCG landscape with a model that truly influences consumers purchasing decisions
•  Built a robust, centralized, big-data engine, SaaS information management and software platform operating in over 10 languages supporting franchise partners and consumers worldwide

Group CEO Marketing and Innovation

Creata

Creata is one of the largest marketing and sales promotions agencies in the world, serving some of the largest corporations including McDonald's, Kellogg's, Coca Cola, Nestle, & others since 1973.

AJ took a key leadership role during his time at Creata & was part for the global management team. Working across 15 offices in 11 countries on 5 continents. And was responsible for the design & production of over 1.3 billion happy meal toys.

MAIN RESPONSIBILITIES:
• Setting creative direction and strategy for the agency globally
• Focus the agency on innovation and idea generation built upon creative marketing & promotion strategies
• Transitioned from a premiums manufacturer to a full-service creative & digital agency
• Accelerate the pace of Creata’s ability to deliver a full spectrum of below-the-line marketing services
• Leadership role in all major account pitches globally & was the driving force of the Company’s sales / marketing efforts

KEY ACHIEVEMENTS: 
• Built and launched Creata Digital
• Positioned Creata to be invited to pitch for global technology pitches with several of the Company’s global brand clients
• Secured Creata's first large scale digital project with McDonald's against the incumbent digital agencies
• Extend the HappyMeal.com franchise into Asia Pacific - Digital contract extended despite intense lobbying by rival agencies
• Personally managed the relationship and negotiated the deals across North America, Europe & Asia
• Restructured Creata's Creative division from a "Support Function" to a "Business Unit", having full P&L accountability
• Established the relationship & negotiated the contract between Creata & China Central Television (CCTV) to secure the exclusive licensing rights to China's oldest & most recognised cartoon property. Drove the establishment of a separate business entity in the Chinese Free Trade Zone

Executive Vice-President Global Sales & Marketing

Fujitsu Consulting - Management Consulting / Digital Solutions

Fujitsu Consulting is one of the worlds top-tier global IT services organizations. With a focus on boosting efficiencies, cutting IT operational costs and create a sustainable competitive advantage with the client-focused IT consulting and integration services.

As Vice President of Marketing I was responsible for ensuring that clients business objectives were integrally linked to delivering true business value and the offerings of Fujitsu Consulting.

• Directed the strategy, planning and implementation of all Fujitsu Consulting Asia Pacific internal and external corporate marketing activities supporting the business goals toward growth and profitability
• Focus on solutions marketing
• Ensured a consistent brand and message to the marketplace, making sure corporate style and standards were followed across all initiatives
• Key executive on the Global Brand Program Team

• As Director of eBusiness Solutions, Asia Pacific, provided focus, direction and leadership to position Fujitsu as the partner of choice for eBusiness solutions
• Developed eBusiness solution offerings and the alignment to delivery capabilities

Vice-President Marketing & Digital, Asia Pacific

ZIVO Pty Limited - Digital / Web Solutions

• All sales and marketing of Internet Solutions
• Cross-industry focus, managing a team of Business Development Managers across Australia and New Zealand
• Developed a ZIVO-wide business development and acquisition strategy
• Negotiation of all intellectual property and professional services contracts
• Lead engagement management for ZIVO clients including personal management of key accounts
• Major influencer of the ZIVO marketing and branding strategies

Director, Sales, Marketing & Communications, Asia Pacific

IBM Global Services

• One of the key executives responsible for building and launching the IBM e-business Solutions team globally
• Focused on a wide range of industry sectors, specialising in the banking & finance, entertainment, media, sports, travel, transport and tourism sectors across Asia Pacific
• Lead the Asia Pacific sales team to ensure new business sign-off with clients
• Played a leadership role in the relationship build, management and engagement of IBM e-business clients
• Defined strategies for the marketing and sales of e-business and Interactive Media Design Studio services, including: internet/Intranet Solutions, CD-ROM, Kiosk, Electronic-commerce solutions, content creation cybercasting, digital design and print

Managing Consultant - eBusiness, Global

Computer Sciences Corporation (CSC)

• Established the MultiMedia Laboratory at CSC in Sydney and grew this to a global capability (and team of 350 people)
• Project managed a variety of multimedia and Internet application design and development and implementation projects
• Built processes for sales and client engagement
• Full responsibility for major projects being delivered on time and within budget
• Ensured all projects met quality assurance standards of CSC
• Held the position of Worldwide Chair of the CSC Special Interest Group for MultiMedia and Interactive Technologies for 4 years, and through this time spent the majority of time in the United States speaking on the International Speakers Circuit

Internet Sales & Marketing Manager

Interactive Designer and Programmer

As the CEO and Chairperson of Trinity Consulting Services, I lead a team of experts who help businesses grow and innovate in the digital age. With over 20 years of experience in marketing, sales, and growth, I have a proven track record of delivering results for clients across various industries.

My passion is to empower entrepreneurs and business leaders to achieve their goals by providing them with strategic guidance, innovative solutions, and market insights. I am also a certified member of APEC and have completed courses on compassionate leadership and blitzscaling from LinkedIn. My mission is to create value for my clients and contribute to the growth and development of the global economy.

DNA Graphix

Started and managed private design consulting business. Acquired accounts in architecture, design and entertainment fields while offering design excellence at competitive market prices. Responsible with strategy, concept design, branding and marketing.

2018 to 2022 Created and developed original architectural ideas, (resort designs, hotels, villas and pools) while exploring clustered buildings concepts, bathed in sinuous design. Stretched imagination while searching for reinvention, discovery and an aesthetic apart.

Owner, Architectural Designer, Design Director

Richard Knorr International LTD.

Participated in the development and design of mega international real estate, sports, and hospitality projects and proposals in the Caribbean, and USA. Drafted full Economic Benefit Zone, Strategic and Tract Phasing Master Plans in CAD. Provided accurate areas for the financial model, while keeping the project on schedule. Analyzed topography for construction feasibility and created 3D representation of 170 m high Caribbean Island. Developed extreme steep hill resort concepts in 3D and addressed / resolved extreme angle architecture building and design issues. Developed designs for numerous two - three, bedroom vacation villas archetypes. ranging from 1400 sq f to 4,000 sq f luxury villas. Demonstrated success while planning lot divisions and adjusting property lines in order to increase density and sale profits for landowners and global investors. Successfully managed international relations. 

Projects include: 
West End Resort, Jost Van Dyke, British Virgin Islands - Master plan development, planning, drafting, 3D design.
Venezia Del Caribe Resort, Ambergris Caye, San Pedro, Belize - Master plan development, drafting, visualization.
Laguna Raina Development, Ambergris Caye, San Pedro, Belize - Master plan development, villas (architecture / interior) design development, 3D visualization and presentation.
Noh Chil Resort - Mayan modern fusion. Ambergris Caye, San Pedro, Belize - Planning, drafting, graphic rendering.
Chak Lum Resort and Marina Community Development, Placencia Belize - 600-acre mixed-use marina community - Master plan development, villas (architecture / interior) design development, visualization and presentation.
Rake House Golf Resort and Spa, Hoylake Wirral Borough, England - Hotel design development competition.
Ochoa – Yorkville Sports Community, USA - Master plan drafting. 

Redesigned company website.

www.rkiltd.com

Director of Design and Media

VOA Associates (Now Stantec) / Langsen Group – Langfang, China

Designed two out of six, four-level, high end design, contemporary villas, part of an international golf resort project in China. Responsible with concept design and theme.

Senior Designer Level III

Richard Knorr International  LTD.

Developed concept design for branded villas. Planned and designed signature restaurant and spa facilities with fusion of present and ancient cultures and coordinated FF&E selections. Created 3D models that studied low impact architecture and building technology. Used graphic design skills to produce high end marketing brochures for global investors. Created graphic boards and displays showcasing firm's projects in the lobby and throughout the office. Responsible with the Sales Center visual presentation and product display located in Dominican Republic, designed to capture additional high-end investors and increase unit sales. 

Projects Include:
Roco Ki Beach & Golf Resort, Macao Beach, Dominican Republic - Masterplan visualization.
Arrow Reef Reserve, Isla Guanaja, Honduras - Strategic Land-use master plan development visualization and presentation.
The Canopy Project. Panama Rainforest, Panama - Vacation villas design and 3D rendering.
Hacienda Chak Lum, Antigua, Guatemala - Boutique hotel design and graphic presentation.
Cacique Terrace, Dominican Republic, Westin Fitness Center, Spa and Restaurant - Planning, design and presentation.
Taino Royale Hotel and Spa, Macao Beach, Dominican Republic - St Regis Hotel and Resorts graphic presentation.
La Estancia Villas I and II, Macao Beach, Dominican Republic - Design development, model building and graphic presentation.


From 2008 through 2011 continued work as a Senior Designer remotely.

www.rkiltd.com

Senior Designer

Casa D

Redesigned private residence. Converted a 950 SF. one level home into a 4500 SF. two levels, luxury residence. Presented various options.

Project Designer

HBA, Dubai

Designed master plan visualization and graphic presentation board for a high-end design, 92 key hotel (proposal / presentation) in Bahrain.

Architectural Consultant

Anobi Technologies

Directed mid - size group of designers and programmers. Supervised company design standards and distributed original design template work with particular job functions.
Client List Include: Bank One, Fulcrum Investments Group, Playboy Industries, Edwards Hospital, and Abbott Laboratories.

Creative Director

Legat Architects

Developed architectural models and assisted in the design of Deerfield High School and Highland Park High School.

Architectural Designer, Model Builder

VOA Associates (Now Stantec) - OWP&P

Was selected to be part of VOA Associates - OWP&P, Northwestern Memorial Hospital - Prentice Woman's Hospital Collaborative Design Team. Worked in a design team collaborative environment at OWP&P offices as one of VOA Associates representatives. Created the massing. programming and concept design models to explore and finalize design solutions. Participated in investor presentations.

Designed experiential graphics installations for Firms “30 years Celebration.” held by Chicago Architecture Foundation. 

Commissioned by Mr. Vic Vickrey.

Architectural Designer

VOA Associates

Implemented architectural design from concept through design development for education and healthcare facilities. Developed space planning and modular concepts for corporate facilities, retail and hospitality. Assisted in the design process by implementing scale model building skills and various graphic design techniques.

Projects include
Prentice Women's Hospital - Northwestern Memorial Healthcare - Chicago IL.
Loyola Outpatient Center - Maywood, IL
Hyatt Regency Ballroom Renovation - Chicago, IL
Blue Cross Blue Shield Expansion - Chicago, IL
Glamourama Beauty Salon - Chicago, IL
Arie Crown Theater, Mc Cormick Place, IIDA Competition Submittal. Chicago IL

Designer

I am a Senior Designer and a Director of Design with over 20 years of professional design experience, cross-pollinating over multiple architecture and design disciplines. My main focus is on integrating sustainable design with the latest technology, while creating unmatched, positive, aesthetically beautiful hospitality environments that infuse wellness, and have the power to regenerate the human mind body and spirit. 
   
Working at international architectural firms Such as VOA and Associates, OWP&P and Legat Architects has armed me with an impenetrable work etiquette and has enhanced my thirst for constantly developing my architectural knowledge, while programing for progress and evolution.

Specialties Include: 
MASTER PLAN DEVELOPMENT, PLANNING, ARCHITECTURAL DESIGN, INTERIOR DESIGN, CONCEPT DESIGN, DESIGN DEVELOPMENT, BRANDING, 3D DESIGN, 3D RENDERING, GRAPHIC VISUALIZATION.
Graphic Design, Web Design / Web Development, Photography, 
Music / Sound Design

Technical Skills:
Revit, Sketchup, AutoCAD, Design Review, Architectural Desktop, 3ds Max, V-Ray, Rhino 3D, BIM, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Lightroom, Microsoft Office - Word, PowerPoint, Excel, Outlook.

Knowledge of: Dynamo, Lumion, Enscape, and Twinmotion.

Fully vaccinated against Covid-19 (Pfizer)

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Anthony J James

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