andreas jonsson

CEO @Shield: Get all posts from all your people, all in one dashboard. Stats and analytics for LinkedIn. Learn what works. Get in touch 💬

@TheShieldIndex — LinkedIn benchmarks at www.theshieldindex.com ↗

@Shield — LinkedIn analytics for creators, team, and agencies at www.shieldapp.ai ↗

@bootstrap.university — for founders going from zero to ramen without investors at www.bootstrap.university ↗

CEO, Co-founder

Redefining LinkedIn analytics since 2019.

#shieldapp #weareshield

you can:

take part in the circlejerking of how bad linkedin allegedly is, how much organic reach apparently suck, and how the good old times were much better and more fruitful

or you can:

snap out of that and bring yourself back to the present and make do with what you have right here and right now, irrespective of whether some other time that no longer exists was better or worse, and then focus on the work in front of you

one nets you results, the other nets you nothing but engagement from others who also aren’t getting results

LinkedIn reach benchmarks by follower bracket (Feb 2026):

0–1K followers: 148 impressions
1–5K followers: 479 impressions
5–10K followers: 774 impressions
10–25K followers: 1,216 impressions
25–50K followers: 2,143 impressions
50–100K followers: 5,144 impressions
100K+ followers: 12,520 impressions

numbers shown here are typical impressions per post (median). the top 10% and top 1% travel much further.

laugh or cry the full breakdown is in the latest Index edition.

TheShieldIndex

bootstrapped founder | shield + the shield index

people who fully automate their LinkedIn comments with AI tell me why? like what's the reasoning here i'm trying to understand

alrite have a great rest of your weekend everyone except the AI comment bots

post saves & post sends

the most underrated most overlooked metrics on linkedin

i’ve seen posts get more saves than likes. and personally i’d take that any day of the week

when you save a post or send it to someone that signals resonance on a whole other level than a like or a comment

and therefore my fav two-step prompt on the shield agent is this:

1. fetch my top 100 posts last six months
2. show me top 10 most saved and what they have in common - timing, topic, structure, style, etc.

gm all humans on linkedin

a few exciting things out the gate this morning

1. my love for brew batch coffee is back: unparalleled caffeine kick. the flat in flat white suddenly got a new meaning

2. february is over which means february linkedin benchmarks is coming up. if you wonder whether reach is up down left or right, what content types matter and more, you can follow the Index for free

3. i packed away my winter coats this weekend and caught a ray of sunshine which i for one welcome here in the dark north

ok that's it, talk later

if you're careful "how you show up" are you really showing up as you?

i'm not saying go full pajamas savage ben n jerry's in all your content and encounters - but if you censor yourself to fit a role, a title, to fit someone else's perception of you...

are you really being true? unapologetically you?

and if you're not, is that not gonna be exhausting?

i don’t like reading blatant AI content

but what’s worse is being unsure whether it’s AI or not

like, did you really write this? or did you prompt it? how much were you involved?

i don’t know, if i see clearly that yeah that’s AI and the same template on repeat i smile and carry on

but if im unsure i feel fooled in a way

hbu?

ps yes i wrote this can you tell

how far does a typical linkedin post actually go?

we measured it across 50,000 posts in February.

a typical post at 0–1K followers gets 148 impressions. at 100K+, 12,520.

all other follower brackets are in the Index.

subscribe for free. we ship at 5pm cet today.

TheShieldIndex

posting on LinkedIn is a lottery for certain account sizes

we took a close look at virality versus baseline reach across 50,000 posts spanning 13 follower brackets from 0–500 followers to 1M+

as i said, some account sizes play the lottery. most posts net nothing. a few take home everything. some brackets are stable like that while others move month over month.

it's all in the Index.

subscribe for free. we ship at 5pm cet today.

TheShieldIndex

87.9x

that's the breakout (viral) multiple for accounts with fewer than 500 followers. the ratio between a top 1% post and a typical post.

for accounts with 1M+ followers it's 6.2x.

we tracked ~50,000 linkedin posts in january and measured the breakout multiple across every follower bracket. the full data cut drops this week in the Index.

some brackets are playing the lottery while others barely move.

TheShieldIndex

1. share something interesting 

either people learn, earn or grow from it. that’s something worth saving and sharing.

2. share something often

keep showing up and follow step one. people will hit like, follow, subscribe, save, send.

3. share ways to buy from you

free builds trust, paid builds a business. if there’s no way to buy, people won’t, duh.

that’s the recipe. you can complicate it however much you want but the fundamentals won’t change.

in other words: build ship sell repeat.

Posten Bring AS

Working for Posten is always fun, exciting, and challenging at the same time.
I love this space! 
On high-level I have been working on following things:

→ Planning and involved in the key decision making on cloud technology
→ Modernizing and implementing SAS applications on cloud platform using SAS Viya, Microsoft Azure, and Singlestore.
→ Maintaining existing solutions and helping other team members.

Senior Advisor (BI Application Manager)

Santander Consumer Bank - Nordics

Worked to streamline financial processes, data management, and reporting. Also helped to fix any issue or correction in the daily, weekly, or monthly reporting data.

The most of the time I spent on developing new solutions to create financial reporting.

Data Analyst

EVRY

SAS BI Developer/Administrator and adviser for application management on several SAS BI and SAS Visual Analytics systems. 

Execution of SAS applications monitoring and operations-related tasks such as Application Monitoring & Maintenance, updating of SAS applications, Linux scripting, coordination of technical tasks within the team, release management etc.

Business Intelligence Consultant

SAS Nordic Hackathon 2020 - The Winner of the Silver medal - team #tietoEVRY

By now, most of us recognise that we are in the midst of a climate crisis. We’ve all seen footage of the Amazon rainforest burning, the plastic waste accumulating in the ocean, and the devastation caused by the Australian wildfires.

We recognise the growing urgency to change our ways but, overwhelmed by an overload of choices and a deficiency of information, we aren’t sure what to do or where to start. After all, different people have different values, priorities and preferences - and some choices are more difficult for people in certain life situations to make than they are for others. 

The municipality of Trondheim is committed to making it possible for their citizens to easily make climate-friendly choices in everyday life by 2020. This is directly linked to the 12th of the UN Sustainable Development Goals (SDGs), which aims to ‘ensure sustainable consumption and production patterns.’

So, what if we could create a personal climate advisor for each of Trondheim’s citizens that could improve the ease of climate-friendly decision-making?

We used partner data, machine learning and the capabilities of SAS Viya platform to support the municipality of Trondheim in getting closer to realising this goal. 


#HackInSAS #Hackathon #tietoEVRY #Sustainability #SDGs #SASViya

Business Intelligence Developer

Capgemini

I have worked in Capgemini for multiple projects. My role was filled with SAS development as well as SAS application administration. 

Here are listed few of them:

→ Monitoring/Error correction (if any) of SAS jobs which is scheduled to run through LSF Process Manager.
→ Created and modified day to day activities in an efficient way to avoid manual work & improve quality of deliverables.
→ Suggested improvement/enhancement in an existing job processes to process data in a very quicker and more efficient way. 
→ Performed the tuning of ETL process by using lookup instead of join if possible, removing unnecessary phasing, removing unnecessary components, making use of the indexes on the tables, etc.
→ Involved in modifying info maps using SAS Information map studio.
→ Monitoring of sas services on UNIX, Linux servers.
→ Process Adhoc request from Client.

Associate Consultant

Trained on Data Warehouse concepts, Data ETL, Microsoft SQL server database programming, Informatica.
Monitoring of Microsoft sql & SAS applications.
Maintenance of SAS applications.

Senior Analyst

BI Developer. Write. Creative Educator | Digital Content Creator | BI & Data Analytics

At 24, a business trip to Norway marked the beginning of a transformative journey that reshaped my career and life. 

Hi, I'm Mayur—an award-winning BI Consultant, passionate Traveler, Writer, and Executive MBA Candidate.

Business Intelligence and Data Analytics have always been my passion and area of expertise. I specialize in transforming complex datasets into actionable insights that drive strategic decisions and operational improvements. 

My work spans industries such as finance, telecom, and HR, earning me the prestigious New SAS Professional Award for outstanding contributions to the SAS community.

📌 Tech-Savvy Expertise:
→ BI Data Analytics & Visualization
→ SAS Viya, ETL, & Reporting
→ BASE SAS Programming
→ Microsoft SQL, Python, MS Azure
→ Oracle, SingleStore, Citrix App, Linux OS

📌 Beyond the Office:
Outside of work, I’m often exploring new cultures, diving into books, or sharing my thoughts on my blog, learnSASCode.com.

I actively engage with my network on LinkedIn, discussing data analytics, personal development, and current affairs. 

Traveling fuels my curiosity and creativity, inspiring me to discover new perspectives and experiences.

📩 Let’s Connect:

If you’re interested in data-driven strategies, transformative leadership, or simply a great conversation about trends and travels, feel free to reach out at mrmayurj28 [@] gmail [dot] com.

Yours,
"An ordinary person with not so ordinary dreams.”

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DISCLAIMER: All activity on this platform reflects my personal opinions and does not represent my current or past employers.

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Mayur Jadhav

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The Battle

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Mayur Jadhav

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}andreas jonsson's LinkedIn Performance

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