andreas jonsson

CEO @Shield: Get all posts from all your people, all in one dashboard. Stats and analytics for LinkedIn. Learn what works. Get in touch 💬

@TheShieldIndex — LinkedIn benchmarks at www.theshieldindex.com ↗

@Shield — LinkedIn analytics for creators, team, and agencies at www.shieldapp.ai ↗

@bootstrap.university — for founders going from zero to ramen without investors at www.bootstrap.university ↗

CEO, Co-founder

Redefining LinkedIn analytics since 2019.

#shieldapp #weareshield

typical impressions per post on LinkedIn:

0–1,000 followers = 167 impressions
1,000–5,000 followers = 466 impressions
5,000–10,000 followers = 733 impressions
10,000–25,000 followers = 1,121 impressions
25,000–50,000 followers = 2,392 impressions
50,000–100,000 followers = 4,484 impressions

what feels weak may in fact just be normal.

TheShieldIndex

andreas jonsson 🛠

CEO @Shield, @TheShieldIndex (LinkedIn follower benchmarks and more @ theshieldindex.com)

LinkedIn profiles with fewer than 500 followers produced the biggest reach outliers in November.

Small accounts. Biggest outliers. That's right.

When we normalized reach vs follower count, this bracket showed 10,000%+ reach rates. By far the most volatile and most viral distribution across any follower group.

My read: No account is "too small" to produce elite-level reach. Small accounts aren't neglected by the algorithm. If anything, the opposite seems true.

I wonder if smaller accounts are where LinkedIn tests viral distribution mechanics? 

I don't know - what do you think?

www.theshieldindex.com

CEO @Shield, @TheShieldIndex (LinkedIn reach & format benchmarks @ theshieldindex.com) | Founder @bootstrap.university

January 2026 edition live: www.theshieldindex.com

LinkedIn reach benchmarks by The Shield Index

One thing does keep increasing as LinkedIn accounts grow.

Baseline reach.

November and December data shows that while reach rates compress, typical (absolute) reach continues to rise with follower count.

Bigger audience → Higher floor.

My personal view: “More followers” shouldn’t be the goal. It should be the byproduct.

Of consistently good work. 
Done in public. 
Over time.

Across ~100,000 posts in November and December, images quietly dominated LinkedIn distribution.

Not on viral spikes, but on baseline reach.

Images consistently led on typical and strong reach. Nothing flashy, just predictable distribution. Maybe that's why the feed is half-full of them.

Sometimes the system doesn't reward what's exciting, it rewards what it can reliably score.

And right now that seems to be posts with images.

You seeing this?

Big LinkedIn accounts don't lose reach. They lose volatility. 

November & December data show that once profiles crossed roughly 25k followers, typical reach settled around 5-7% and breakout upside narrowed (fewer true viral outliers).

Compare that to sub-500 follower accounts which continued to show multi-thousand % breakout reach. 

My read for larger accounts: Fewer extremes. More predictability. 

Which might explain why LinkedIn growth feels different at scale.

Why are we building TheShieldIndex?

Because "consistency" isn't a strategy. And "post more" is vague AF. You need more than that. And we're bringing it.

1. Real benchmarks
Is your reach actually good for your follower range? Or just coping?

2. Content format momentum
What's gaining traction right now? And what is LinkedIn quietly dialing down?

3. Reach drivers
What is actually moving distribution? Likes? Comments? Reposts? Something else?

No guru takes. Just patterns from real data.

Next Index: Jan 14, 2026. 
Based on 50,000 posts from December.

www.theshieldindex.com ↗

i have not been talking bootstrapping much lately
mostly because i've been bootstrapping
build ship sell, the full thing, end to end
yeah it went well, thanks for asking
despite all the improvements we didn't ship
once more i learned the valuable lesson of creative restraint: what's most valuable is not what you add, but what you take away - especially for day one. the rest comes later.

In December, most people in the 5k-50k follower range saw reach drop.

There was only one follower bracket in December that gained a broad lift in reach, meaning reach was up across typical (median), strong (top 25%), top (top 10%) and breakout (top 1%) reach tiers.

Guess which one.

PS this is what we track in TheShieldIndex: not what to post but what the system is doing

LinkedIn Top Voice | Marketing @ Clientell | AI-RevOps| Wellbeing partner | Social Eater

Most companies talk about employee wellbeing after burnout has already happened.

By the time surveys show disengagement or attrition increases, the damage is already done.

I believe employee wellbeing should work quietly, daily, and early inside how people actually work.

I am building Wanderfly with a simple but powerful idea.
Understand stress patterns before they turn into burnout.

My work focuses on predictive and everyday wellbeing rather than one off programs, annual surveys, or compliance driven initiatives. Real wellbeing is not an event. It is a system.

Through Wanderfly, I work with organizations to move from reacting to stress to preventing it.
From measuring wellbeing to truly protecting it.
From isolated initiatives to embedded support.

I spend most of my time thinking about

Early signals of burnout that companies miss

How daily work data reflects human stress

How technology can support wellbeing without adding noise

What the future of healthy work should actually look like

If you are an HR leader, founder, or people manager who believes wellbeing should be proactive and practical, we will likely agree on a lot.

Let us build workplaces where people do not have to break down before they get support.

Penchala Tharun 🚀

Our first event. Our first stall. A big moment for Wanderfly.in. 

We had an amazing time at the The Shape of Work Awards and it truly felt surreal.

Why this mattered to us
• First ever event stall for Wanderfly
• Live product demoed to 50+ HR and People Leaders
• Powerful conversations around predictive burnout intelligence and employee wellbeing
• Met inspiring founders from the HRTech ecosystem
• Had the honour of meeting and felicitating Dr. TV Rao, the father of Indian HRD

The feedback was incredibly encouraging.
Many leaders resonated with our belief that burnout should be predicted, not reacted to, and several showed interest in implementing Wanderfly in their organisations.

We wrapped up the day with an impromptu pitch to respected HRTech investors and walked away feeling energised.

A perfectly curated event and the best possible start to 2026 for us 🚀

🎁 Quick note
Visitors at our booth entered a lucky draw.
We’ll be selecting 2 companies to receive free 2 online wellbeing sessions worth ₹20,000.

Tagging everyone soon. Watch this space 👀

P.S: Great event requires a great team to pull off Kartik Mandaville Sadia Vali Yashasvi Jaiswal and team of SpringVerify

#Wanderfly #TSOWAwards #HRTech #EmployeeWellbeing #BurnoutPrevention #FounderJourney

Founder at Wanderfly | Building predictive employee wellbeing to prevent burnout before it starts

Copy‑paste this message to your team if you suspect burnout.

Quick check-in:  I’ve noticed the last few weeks have been intense
I don’t want you to push through silently
 1. What’s feeling heavy right now?
 2. What’s one thing we can pause/deprioritize this week?
 3. What kind of support would help most clarity, coverage, or time?

Most managers want to help. They just don’t have the words

If you manage people, save this and share it with one manager

#HR #humanresources #managers #founder #burnout #people

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The Battle

andreas jonsson

Penchala Tharun 🚀

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Performance ScorePenchala Tharun 🚀's LinkedIn Performance

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taplio

The Battle

andreas jonsson

Penchala Tharun 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}andreas jonsson's LinkedIn Performance

Performance ScorePenchala Tharun 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Scoreandreas jonsson's LinkedIn Performance