andreas jonsson

CEO @Shield: Get all posts from all your people, all in one dashboard. Stats and analytics for LinkedIn. Learn what works. Get in touch 💬

@TheShieldIndex — LinkedIn benchmarks at www.theshieldindex.com ↗

@Shield — LinkedIn analytics for creators, team, and agencies at www.shieldapp.ai ↗

@bootstrap.university — for founders going from zero to ramen without investors at www.bootstrap.university ↗

CEO, Co-founder

Redefining LinkedIn analytics since 2019.

#shieldapp #weareshield

typical impressions per post on LinkedIn:

0–1,000 followers = 167 impressions
1,000–5,000 followers = 466 impressions
5,000–10,000 followers = 733 impressions
10,000–25,000 followers = 1,121 impressions
25,000–50,000 followers = 2,392 impressions
50,000–100,000 followers = 4,484 impressions

what feels weak may in fact just be normal.

TheShieldIndex

andreas jonsson 🛠

CEO @Shield, @TheShieldIndex (LinkedIn follower benchmarks and more @ theshieldindex.com)

LinkedIn profiles with fewer than 500 followers produced the biggest reach outliers in November.

Small accounts. Biggest outliers. That's right.

When we normalized reach vs follower count, this bracket showed 10,000%+ reach rates. By far the most volatile and most viral distribution across any follower group.

My read: No account is "too small" to produce elite-level reach. Small accounts aren't neglected by the algorithm. If anything, the opposite seems true.

I wonder if smaller accounts are where LinkedIn tests viral distribution mechanics? 

I don't know - what do you think?

www.theshieldindex.com

CEO @Shield, @TheShieldIndex (LinkedIn reach & format benchmarks @ theshieldindex.com) | Founder @bootstrap.university

January 2026 edition live: www.theshieldindex.com

LinkedIn reach benchmarks by The Shield Index

One thing does keep increasing as LinkedIn accounts grow.

Baseline reach.

November and December data shows that while reach rates compress, typical (absolute) reach continues to rise with follower count.

Bigger audience → Higher floor.

My personal view: “More followers” shouldn’t be the goal. It should be the byproduct.

Of consistently good work. 
Done in public. 
Over time.

Across ~100,000 posts in November and December, images quietly dominated LinkedIn distribution.

Not on viral spikes, but on baseline reach.

Images consistently led on typical and strong reach. Nothing flashy, just predictable distribution. Maybe that's why the feed is half-full of them.

Sometimes the system doesn't reward what's exciting, it rewards what it can reliably score.

And right now that seems to be posts with images.

You seeing this?

Big LinkedIn accounts don't lose reach. They lose volatility. 

November & December data show that once profiles crossed roughly 25k followers, typical reach settled around 5-7% and breakout upside narrowed (fewer true viral outliers).

Compare that to sub-500 follower accounts which continued to show multi-thousand % breakout reach. 

My read for larger accounts: Fewer extremes. More predictability. 

Which might explain why LinkedIn growth feels different at scale.

i have not been talking bootstrapping much lately
mostly because i've been bootstrapping
build ship sell, the full thing, end to end
yeah it went well, thanks for asking
despite all the improvements we didn't ship
once more i learned the valuable lesson of creative restraint: what's most valuable is not what you add, but what you take away - especially for day one. the rest comes later.

In December, most people in the 5k-50k follower range saw reach drop.

There was only one follower bracket in December that gained a broad lift in reach, meaning reach was up across typical (median), strong (top 25%), top (top 10%) and breakout (top 1%) reach tiers.

Guess which one.

PS this is what we track in TheShieldIndex: not what to post but what the system is doing

I lead growth at a US-based marketing agency as well help service businesses across North America generate more leads, close more deals, and scale sustainably.

At Optimized Marketing, I began life as a CRO expert and Client Advocate before quickly becoming the person responsible for:

- Driving expansion into new verticals 
- Designing lead gen frameworks that turn traffic into customers 
- Launching scalable CRM infrastructure (both in-house and for clients)
- Representing the agency publicly at major national conferences and vendor events
- Building internal systems that improve follow-up, client success, and brand stickiness
- Identifying 'gaps' and areas for growth - then creating the systems to make growth a reality

Before that, I built my career in high-stakes construction dispute resolution — being part of teams resolving complex, high-pressure claims where strategic thinking and sharp communication were essential. That background trained me to listen deeply, move fast, and keep people aligned when the stakes are high.

I’ve also launched and sold a restaurant brand from scratch in Hong Kong - the world's most competitive F&B market - with no outside funding or safety net. 

That business taught me the hard-earned lessons that only a business owner can understand as I brought to life something that was previously missing from the local market. 

It was lessons learned from growth that pulled me into marketing—and grounded my approach in commercial reality.

What I bring:

- Strategic thinking with a bias for clarity and momentum
- Deep expertise in CRO, lead generation, and system design
- A founder’s mindset—driven by results, not vanity metrics

If you're growing something ambitious and want a strategic partner who gets the whole picture — connect with me.

taplio

The Battle

andreas jonsson

Rob Barratt

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Performance Scoreandreas jonsson's LinkedIn Performance

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taplio

The Battle

andreas jonsson

Rob Barratt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}andreas jonsson's LinkedIn Performance

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Performance Scoreandreas jonsson's LinkedIn Performance