andreas jonsson

CEO @Shield: Get all posts from all your people, all in one dashboard. Stats and analytics for LinkedIn. Learn what works. Get in touch 💬

@TheShieldIndex — LinkedIn benchmarks at www.theshieldindex.com ↗

@Shield — LinkedIn analytics for creators, team, and agencies at www.shieldapp.ai ↗

@bootstrap.university — for founders going from zero to ramen without investors at www.bootstrap.university ↗

CEO, Co-founder

Redefining LinkedIn analytics since 2019.

#shieldapp #weareshield

typical impressions per post on LinkedIn:

0–1,000 followers = 167 impressions
1,000–5,000 followers = 466 impressions
5,000–10,000 followers = 733 impressions
10,000–25,000 followers = 1,121 impressions
25,000–50,000 followers = 2,392 impressions
50,000–100,000 followers = 4,484 impressions

what feels weak may in fact just be normal.

TheShieldIndex

andreas jonsson 🛠

CEO @Shield, @TheShieldIndex (LinkedIn follower benchmarks and more @ theshieldindex.com)

LinkedIn profiles with fewer than 500 followers produced the biggest reach outliers in November.

Small accounts. Biggest outliers. That's right.

When we normalized reach vs follower count, this bracket showed 10,000%+ reach rates. By far the most volatile and most viral distribution across any follower group.

My read: No account is "too small" to produce elite-level reach. Small accounts aren't neglected by the algorithm. If anything, the opposite seems true.

I wonder if smaller accounts are where LinkedIn tests viral distribution mechanics? 

I don't know - what do you think?

www.theshieldindex.com

CEO @Shield, @TheShieldIndex (LinkedIn reach & format benchmarks @ theshieldindex.com) | Founder @bootstrap.university

January 2026 edition live: www.theshieldindex.com

LinkedIn reach benchmarks by The Shield Index

One thing does keep increasing as LinkedIn accounts grow.

Baseline reach.

November and December data shows that while reach rates compress, typical (absolute) reach continues to rise with follower count.

Bigger audience → Higher floor.

My personal view: “More followers” shouldn’t be the goal. It should be the byproduct.

Of consistently good work. 
Done in public. 
Over time.

Across ~100,000 posts in November and December, images quietly dominated LinkedIn distribution.

Not on viral spikes, but on baseline reach.

Images consistently led on typical and strong reach. Nothing flashy, just predictable distribution. Maybe that's why the feed is half-full of them.

Sometimes the system doesn't reward what's exciting, it rewards what it can reliably score.

And right now that seems to be posts with images.

You seeing this?

Big LinkedIn accounts don't lose reach. They lose volatility. 

November & December data show that once profiles crossed roughly 25k followers, typical reach settled around 5-7% and breakout upside narrowed (fewer true viral outliers).

Compare that to sub-500 follower accounts which continued to show multi-thousand % breakout reach. 

My read for larger accounts: Fewer extremes. More predictability. 

Which might explain why LinkedIn growth feels different at scale.

i have not been talking bootstrapping much lately
mostly because i've been bootstrapping
build ship sell, the full thing, end to end
yeah it went well, thanks for asking
despite all the improvements we didn't ship
once more i learned the valuable lesson of creative restraint: what's most valuable is not what you add, but what you take away - especially for day one. the rest comes later.

In December, most people in the 5k-50k follower range saw reach drop.

There was only one follower bracket in December that gained a broad lift in reach, meaning reach was up across typical (median), strong (top 25%), top (top 10%) and breakout (top 1%) reach tiers.

Guess which one.

PS this is what we track in TheShieldIndex: not what to post but what the system is doing

Helping cannabis companies with sales and marketing 📈

As a founder, entrepreneur, or executive, you're the face of the business.

And in 2026 and beyond, you need digital currency. 

If not, your competitors will have the edge.

With over a decade of corporate sales and marketing experience, I help founders, entrepreneurs, and executives increase sales and revenue by building awareness and establishing trust with their customers ONLINE. 

Here's how we can work together: 

LinkedIn For Beginners
        - 30-Day Mentorship
        - Two 1-hour 1:1 Consultations  
        - Profile Review
        - Content Strategy
        - Profile Review and Optimization
        - Content Pillar Creation
        - Content 101
        - Content Calendar & Scheduling 

LinkedIn Ghostwriting 
        - 1 to 7 Posts Per Week, content creation & posting 
        - Profile Review and Optimization 
        - Dedicated account manager
        - Brand style guide alignment 
        - Content creation (text & images)
        - Automated posting on LinkedIn
        - Data-driven content strategy
        - Monthly reporting

LinkedIn Ghostwriting +
        - 1 to 7 Posts Per Week, content creation & posting 
       - "LinkedIn Ghostwriting" included
        - Testing & campaign optimization
        - 2-hr strategy sessions (frequency depends on package selected)
        - Sales Navigator setup and implementation 
        - Fully integrated content marketing strategy & lead generation

Ultimately, it all comes down to effective communication. 

Both digitally and face-to-face. 

I'm here to help! 

www.stevenarthurgeorge.com

Steven Arthur George

In kindergarten, I had a Ninja Turtle phone book. 

It only had 2 numbers in it. 

One of those numbers was for Nate's house. 

Remember, I'm 37 years old; this was before cell phones started dishing out our daily dose of dopamine. 

The days when you had to call and ask, "Is Nate home?"

"Nope, but you can try to call back later."

I miss those days...

Steven Arthur  George

Part-time ghostwriter full time sales specialist

I've lived abroad in Europe since 2017. 

Here’s what other expats forget to tell you:  

1) Some days I want to go home 
•⁠ ⁠Then I remember to enjoy the journey

2) Having a partner is huge 
•⁠ ⁠Without her, I would have more lonely nights

3) Life is about decisions
•⁠ ⁠You’ll make wrong ones, but try to make good ones

In the end, you create your own reality. 

Whether at home or abroad.

Nothing's ever perfect.

That's up to you!

Questions? 

Follow me, Steven Arthur George for sales and marketing content (wellness industry)!

I used to ignore the small wins. 

Now, I don't celebrate them, but I do this: 

I acknowledge them. 

For example, starting my 4th year in business. 

Are things perfect? No. 

Do I have it all figured out? No. 

Did I create a new folder for the 4th year? Yes. 

That's a win!

And now it's back to work on Monday.

taplio

The Battle

andreas jonsson

Steven Arthur George

Followers

Posts

Engagements

Likes

Performance Scoreandreas jonsson's LinkedIn Performance

Performance ScoreSteven Arthur George's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

andreas jonsson

Steven Arthur George

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}andreas jonsson's LinkedIn Performance

Performance ScoreSteven Arthur George's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Scoreandreas jonsson's LinkedIn Performance