AJ Riedel Coaching

Independent consultants come to me exhausted from scattered time-consuming but ineffective marketing efforts, and leave with a revenue machine that delivers $10K+ months without fail. I don't just pile on more time-consuming tactics—I replace the entire scattered approach with one unified system that takes less time and effort. Finally sleep soundly with predictable income you can count on.

Marketing Coach for Independent Consultants

Riedel Marketing Group, specializing in consumer market research

I helped housewares manufacturers, entrepreneurs, and inventors reduce risk of costly product and marketing mistakes and improve odds of new product success by providing data and insight they need to make informed decisions about which products to bring to market and how to position, package, and market them.
•	Designed, managed, and executed hundreds of qualitative and quantitative market research projects for roster of over 25 clients.
•	Analyzed data and wrote and presented reports that included data-driven recommendations that helped clients spot opportunities, develop and optimize new products, and increase sales.
•	Specialized in consumer needs assessments, market assessments, concept screening, product concept testing, central location testing, product validation testing, home-use testing, consumer satisfaction surveys, brand awareness and brand equity studies, habits and practices studies.
•	Published more than thirty syndicated consumer market research reports, including Market Tracker, a comprehensive source of market data for the housewares industry.
•	Built and managed Market Research Online Communities (MROC's) and Online Consumer Panels
•	Spoke at industry trade shows and conferences

Sr. Partner

Unlock Your Entrepreneurial Potential by Harnessing Your Mind Power 💪 Former corporate exec and long-time small business owner 🎤 Distinguished Toastmaster

Tired of the feast-or-famine rollercoaster?

You're an expert consultant, but you're stuck in an exhausting cycle: scrambling for clients one month, then overwhelmed the next. You're tired of chasing referrals, hoping your network comes through, and lying awake wondering where next month's income will come from.

There's a better way.

I help self-employed consultants break free from the feast-or-famine rollercoaster by creating a predictable client attraction system so they can generate consistent $40K monthly income, work only with clients they love, and build a business that doesn't consume their life.

Here's how I help you build that system:

I show you how to position yourself as the go-to expert in your niche, create content that attracts ideal prospects, build automated nurture sequences that warm up leads, and develop a simple sales process that converts consistently. No cold calling. No desperate networking. Just a proven system that brings qualified clients to you while you focus on delivering results.

I've helped dozens of consultants escape this cycle because I lived it myself. I spent years on the hamster wheel - great months followed by panic, constantly networking, always 'on.'  I remember the Sunday night dread when I didn't have any new projects, the embarrassment of chasing down late invoices, and the exhaustion of always being in 'hustle mode.'  I cracked the code to consistent client flow through trial, error, and obsessive testing of what actually works.

What my clients achieve:
✓ Predictable monthly revenue that doesn't depend on luck or referrals
✓ A pipeline of ideal clients who value their expertise and pay premium rates
✓ Time freedom to focus on high-impact work instead of constant prospecting
✓ Peace of mind knowing their business runs smoothly without burning them out

The result? They go from stressed-out client-chasers to confident consultants with waiting lists.

Within 180 days, you'll have a system that consistently attracts qualified prospects. No more sleepless nights wondering about next month's income. No more accepting projects that drain your energy. Just a steady flow of ideal clients who value your expertise and pay you accordingly

If you're tired of wondering where your next client will come from and ready to build predictable revenue, let's connect.

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P.S. - I only work with consultants who are committed to creating real change in their business. If that's you, send me a message.

A.J. Riedel

Arizona State University - Walter Cronkite School of Journalism and Mass Communication

Inform, nurture, inspire, and develop current and future leaders in communications and beyond. As a Visiting Professor teaching Strategic Leadership Communications and Ethics in the new Strategic Communications Master of Arts degree program. Committed to delivering on ASU's charter to "be measured by whom it includes, and how they succeed; advancing research and discovery of public value; and assuming fundamental responsibility for the economic, social, cultural and overall health of the communities it serves."

Visiting Professor

S.I. Newhouse School of Public Communications at Syracuse University

Develop and teach various New Media Management graduate courses highlighting go-to-market strategies, digital media entrepreneurship, revenue models, emerging technologies, and issues management. Coach and advise students, host and collaborate with leading voices to develop relevant and impactful activities and curricula.

Adjunct Professor

Poynter Institute

One of 30 women leaders in media - from DC to London and Nigeria - selected for executive training to prepare us to superbly lead the next generation of media organizations.

Member, Leadership Academy for Women in Media

Local First Arizona

As a curriculum development contributor, instructor and mentor, I'm pleased to be a part of Local First Arizona's competitive business programs for multicultural founders. Assisted with the Jan. 2021 inaugural launch of "We Rise," the Black Entrepreneur Startup cohort. 

The 26-week program is designed to equip 12 Black-owned businesses with the entrepreneurial skills necessary - from financial literacy to funding, marketing and business development -  to succeed in Arizona’s thriving economy.

Advisor & Coach, Entrepreneur Startup Incubator

MEDIA-O

Honored to lead a team of visionaries and vital partners who are expanding the depth and breadth of storytelling through supporting diverse media ownership. We engage with founders and would-be founders to improve their chances of launching and running a profitable businesses. I coach, teach and breathe the principles of entrepreneurship.

Executive Director

Advantage Evans

Lead brand strategy to grow the Future of Work, Wealth & Creativity through Advantage Evans Academy. Assist with blockchain-related course delivery of "Decode: Beyond Defi and NFTs" and "From Cash to Crypto”.

Chief Strategy Officer, Brand Communications & Engagement

GetGet

GetGet is a B2B2C SaaS influencer payment platform. The eCommerce tool builds and monetizes “spoke & hub” network influencer brands with less friction. The tool allows operators to seed and nurturs conversations that enhance business relationships, user experience, and networks.

Co-Founder, COO

Advise and contribute to product marketing, early acquisition strategy, business development and community-building strategies for SaaS influencer platform eCommerce software.

Strategic Advisor

Citefull.com

Alchemist and strategist for 2020 SXSW Pitch Top 5 Finalist in Entertainment & Content verification platform that aims to fix fake news and misinformation. Citefull endeavors to build confidence in trustworthy news allowing people to make better decisions.  Simply put, we are fixing fake news.

Co-founder & Chief Strategy Officer

Crys & Tell

Council Member | Gerson Lehrman Group’s Professional Expert Network

Product marketing and digital communications strategist. Founded consultancy prior to enrolling in graduate school full-time to expand my digital credentials. Lead startups and businesses to more satisfying results. Demystify innovation and technologies through audience-informed storytelling. Build strong teams and enhanced performance, driving leaders to achieve business objectives.

- Employed Lean Startup methodology with entrepreneurs in new media accelerator at Syracuse University
- Contributor to blockchain in global health Meetup and planning 
- Advised and contributed to product development for startup affiliate marketing shopping app
- Set business development and marketing strategy for streaming video on demand (SVOD) service 
- Guided research and brand development efforts for startup digital media and events company

Business Communications Tool Kit:
- Strategy
- Innovation (Disruption, Blockchain, Automation)
- Digital Marketing
- Design Thinking
- Product Management/Lean Startup
- Content & Brand Development

Founder & Strategic Communications Consultant

Terros Health

Conceived of and built a best practice digital content marketing operation to drive awareness and clinic visits for the newly integrated health care organization.
- Oversaw internal and external communication strategy for integrated health care organization
-  Partnered with VP of Diversity & Inclusion to reimagine and restructure monthly leader meetings
- Revised annual fundraiser using tactics with stronger ROI; achieved 300% increase in donations
- Introduced leadership communications strategy increasing face-to-face and feedback opportunities
- Liaised with various departments on cross-functional business plans and goals 
- Supervised team of writers and freelancers.

Director, Digital Marketing and External Communications

Alchemist, social impact entrepreneur, startup business coach, neurodivergent thriver, and visiting professor of Strategic Communications, and adjunct professor of Advanced Media Management. My scholarship is centered around how innovation and disruptive technologies enhance accessibility for underestimated individuals and entrepreneurs. 

WHAT I DO
When I'm not teaching at the two top journalism and mass communications schools, I connect underserved and emerging media founder populations with the networks, training and resources needed to sustain and grow profitable businesses. I’m a trusted advisor, coach and mentor for entrepreneurs and support organizations like SEED SPOT, the Black Media Mogul Project, and Local First Arizona's Economic Recovery Center, and “We Rise” program.

MUSIC MATTERS
Did you know that less than five percent of all music - from movies to tv, plays and gaming - are produced by women? Incredible. Neither did I. That's why I help to increase female representation in STEAM careers as chair of the Women’s Audio Mission (WAM) board of directors. 

WHO NOTICED
In 2020, I was named as a member of the Poynter Institute’s Leadership Academy for Women in Media. As co-founder of the media startup, Citefull, we were recognized as a 2020 SXSW Global Pitch finalist for Content & Entertainment. 

WHERE I’VE BEEN
As a storyteller, in past lives I led cross-functional stakeholder engagement teams, and interactive strategy for “Davids & Goliaths” via agencies and corporations. I’ve also produced large-scale experiences for Fortune 500 companies like GM and PetSmart and nonprofits like United Way. 

Through tight deadlines, fire-breathing Godzilla clients, and Wonder Woman bosses, it's been my privilege to work beside, rally with, and learn from some of the smartest sheroes around. 

WHY THIS IS SO LONG
If you’ve read this far then you’re probably bored, easily amused or interested in how we can join forces to use our super powers for good. Assuming it’s the latter, if you’re aligned with a media or entrepreneur program, venture or funder, let’s start a meaningful conversation.

taplio

The Battle

A.J. Riedel

Crystal Houston

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