AJ Riedel Coaching

Independent consultants come to me exhausted from scattered time-consuming but ineffective marketing efforts, and leave with a revenue machine that delivers $10K+ months without fail. I don't just pile on more time-consuming tactics—I replace the entire scattered approach with one unified system that takes less time and effort. Finally sleep soundly with predictable income you can count on.

Marketing Coach for Independent Consultants

Riedel Marketing Group, specializing in consumer market research

I helped housewares manufacturers, entrepreneurs, and inventors reduce risk of costly product and marketing mistakes and improve odds of new product success by providing data and insight they need to make informed decisions about which products to bring to market and how to position, package, and market them.
•	Designed, managed, and executed hundreds of qualitative and quantitative market research projects for roster of over 25 clients.
•	Analyzed data and wrote and presented reports that included data-driven recommendations that helped clients spot opportunities, develop and optimize new products, and increase sales.
•	Specialized in consumer needs assessments, market assessments, concept screening, product concept testing, central location testing, product validation testing, home-use testing, consumer satisfaction surveys, brand awareness and brand equity studies, habits and practices studies.
•	Published more than thirty syndicated consumer market research reports, including Market Tracker, a comprehensive source of market data for the housewares industry.
•	Built and managed Market Research Online Communities (MROC's) and Online Consumer Panels
•	Spoke at industry trade shows and conferences

Sr. Partner

Unlock Your Entrepreneurial Potential by Harnessing Your Mind Power 💪 Former corporate exec and long-time small business owner 🎤 Distinguished Toastmaster

Tired of the feast-or-famine rollercoaster?

You're an expert consultant, but you're stuck in an exhausting cycle: scrambling for clients one month, then overwhelmed the next. You're tired of chasing referrals, hoping your network comes through, and lying awake wondering where next month's income will come from.

There's a better way.

I help self-employed consultants break free from the feast-or-famine rollercoaster by creating a predictable client attraction system so they can generate consistent $40K monthly income, work only with clients they love, and build a business that doesn't consume their life.

Here's how I help you build that system:

I show you how to position yourself as the go-to expert in your niche, create content that attracts ideal prospects, build automated nurture sequences that warm up leads, and develop a simple sales process that converts consistently. No cold calling. No desperate networking. Just a proven system that brings qualified clients to you while you focus on delivering results.

I've helped dozens of consultants escape this cycle because I lived it myself. I spent years on the hamster wheel - great months followed by panic, constantly networking, always 'on.'  I remember the Sunday night dread when I didn't have any new projects, the embarrassment of chasing down late invoices, and the exhaustion of always being in 'hustle mode.'  I cracked the code to consistent client flow through trial, error, and obsessive testing of what actually works.

What my clients achieve:
✓ Predictable monthly revenue that doesn't depend on luck or referrals
✓ A pipeline of ideal clients who value their expertise and pay premium rates
✓ Time freedom to focus on high-impact work instead of constant prospecting
✓ Peace of mind knowing their business runs smoothly without burning them out

The result? They go from stressed-out client-chasers to confident consultants with waiting lists.

Within 180 days, you'll have a system that consistently attracts qualified prospects. No more sleepless nights wondering about next month's income. No more accepting projects that drain your energy. Just a steady flow of ideal clients who value your expertise and pay you accordingly

If you're tired of wondering where your next client will come from and ready to build predictable revenue, let's connect.

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P.S. - I only work with consultants who are committed to creating real change in their business. If that's you, send me a message.

A.J. Riedel

People & Culture Collaborative

Specializing in partnering with companies of all sizes to provide comprehensive and strategic assistance with Human Resource functions. Whether your company is a start-up, mid-size, or a seasoned enterprise, People & Culture Collaborative’s suite of services will help you build a company culture that draws in the best people and keeps them happy, healthy, and fulfilled for years.

Founder

Alumni Ventures

Senior Vice President of People & Culture

Vice President of People & Culture

HR Consultant

Human Resources Consultant/Executive Coach 

WhistlePig Whiskey

Human Resources Director

HP Fairfield

Human Resources Manager

WestBridge - Integrated Dual Diagnosis Treatment

VP & Director of Human Resources

ASPCA

Director, Human Resources Business Partner

Dartmouth-Hitchcock

Organizational Performance Consultant

Human Resources Business Partner

Wentworth Douglass Hospital

Concord Hospital

Human Resources Project Specialist

Over two decades as an HR practitioner, I bring expertise in strategic planning, project management, and leadership coaching. My background includes extensive work in employee relations, recruitment, talent management, legal compliance, and benefits administration. I hold a Bachelor's in industrial and organizational psychology from Temple University and a Master's in Human Resource Management from Wilmington University. I've driven organizational development, led successful transformations, and implemented innovative talent strategies throughout my career. As founder of the People and Culture Collaborative, I'm dedicated to supporting companies from recruitment to retirement, fostering collaboration and innovation in HR practices.

Moira Hudak-Hall, MA

taplio

The Battle

A.J. Riedel

Moira Hudak-Hall, MA

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