AJ Riedel Coaching

Independent consultants come to me exhausted from scattered time-consuming but ineffective marketing efforts, and leave with a revenue machine that delivers $10K+ months without fail. I don't just pile on more time-consuming tactics—I replace the entire scattered approach with one unified system that takes less time and effort. Finally sleep soundly with predictable income you can count on.

Marketing Coach for Independent Consultants

Riedel Marketing Group, specializing in consumer market research

I helped housewares manufacturers, entrepreneurs, and inventors reduce risk of costly product and marketing mistakes and improve odds of new product success by providing data and insight they need to make informed decisions about which products to bring to market and how to position, package, and market them.
•	Designed, managed, and executed hundreds of qualitative and quantitative market research projects for roster of over 25 clients.
•	Analyzed data and wrote and presented reports that included data-driven recommendations that helped clients spot opportunities, develop and optimize new products, and increase sales.
•	Specialized in consumer needs assessments, market assessments, concept screening, product concept testing, central location testing, product validation testing, home-use testing, consumer satisfaction surveys, brand awareness and brand equity studies, habits and practices studies.
•	Published more than thirty syndicated consumer market research reports, including Market Tracker, a comprehensive source of market data for the housewares industry.
•	Built and managed Market Research Online Communities (MROC's) and Online Consumer Panels
•	Spoke at industry trade shows and conferences

Sr. Partner

Unlock Your Entrepreneurial Potential by Harnessing Your Mind Power 💪 Former corporate exec and long-time small business owner 🎤 Distinguished Toastmaster

Tired of the feast-or-famine rollercoaster?

You're an expert consultant, but you're stuck in an exhausting cycle: scrambling for clients one month, then overwhelmed the next. You're tired of chasing referrals, hoping your network comes through, and lying awake wondering where next month's income will come from.

There's a better way.

I help self-employed consultants break free from the feast-or-famine rollercoaster by creating a predictable client attraction system so they can generate consistent $40K monthly income, work only with clients they love, and build a business that doesn't consume their life.

Here's how I help you build that system:

I show you how to position yourself as the go-to expert in your niche, create content that attracts ideal prospects, build automated nurture sequences that warm up leads, and develop a simple sales process that converts consistently. No cold calling. No desperate networking. Just a proven system that brings qualified clients to you while you focus on delivering results.

I've helped dozens of consultants escape this cycle because I lived it myself. I spent years on the hamster wheel - great months followed by panic, constantly networking, always 'on.'  I remember the Sunday night dread when I didn't have any new projects, the embarrassment of chasing down late invoices, and the exhaustion of always being in 'hustle mode.'  I cracked the code to consistent client flow through trial, error, and obsessive testing of what actually works.

What my clients achieve:
✓ Predictable monthly revenue that doesn't depend on luck or referrals
✓ A pipeline of ideal clients who value their expertise and pay premium rates
✓ Time freedom to focus on high-impact work instead of constant prospecting
✓ Peace of mind knowing their business runs smoothly without burning them out

The result? They go from stressed-out client-chasers to confident consultants with waiting lists.

Within 180 days, you'll have a system that consistently attracts qualified prospects. No more sleepless nights wondering about next month's income. No more accepting projects that drain your energy. Just a steady flow of ideal clients who value your expertise and pay you accordingly

If you're tired of wondering where your next client will come from and ready to build predictable revenue, let's connect.

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P.S. - I only work with consultants who are committed to creating real change in their business. If that's you, send me a message.

A.J. Riedel

Accenture

Consultant

Positive Intelligence

As a trained facilitator of Positive Intelligence, I lead teams and individuals through a 6-week mental fitness program designed to substantially improve your 3 core mental muscles. Instead of wasting precious time and energy on negative, self-sabotaging emotions like stress, self-doubt, disappointment, shame, or worry, rewire your brain to handle work or relationship challenges with a clear-headed, calm, laser-focused mind that supports you. The outcome is increased peak performance and outcomes for both individuals and teams.

Mental Fitness Coach

Avanade (Microsoft & Accenture)

Sr. Analyst, Solutions Developer

AOL Advertising

Participated in design and implementation of software solutions spanning the entire software development life cycle of multiple projects in addition to maintenance work on legacy apps.
ClientStats Web Application - Implemented cross-platform solution using J2EE, Struts, Hibernate, classic ASP, and PL/SQL stored procedures to produce a web application for clients to submit site traffic statistics for merging with AOL Advertising stats to maximize advertiser campaign performance. Executed QA test plans in development environment as a means of ensuring smoother transition through QA to production.
AdBid Web Application - Added multiple features to legacy application using classic ASP enabling clients to exercise greater control over advertiser campaign scheduling.
BidPlace Pro Web Application - Developed a self-service application with C#, ASP.NET, WCF Services, Telerik controls, and JavaScript that gives advertisers the ability to create, manage, and monitor their online advertising campaigns. Participated in Scrum as the software development methodology for this application. Gave demonstrations of product features to various stakeholders.
Advertising.com Web Application - Added internet ad management and campaign management features by integrating MVP design pattern model into restful service framework of application using C#, and ASP.NET. Developed rich, client-side features using JavaScript, ExtJS, and in-house controls built on ExtJS.

Software Engineer

Catalyst IT Services

Developed numerous utility applications using Java, JDBC, and SQL to present information, search and retrieve data, and perform other functions as required.  
Project highlights:
Profile Management App - Created a client-server application implemented with Servlet and JSP technology using Tomcat as the application server. The application manages web traffic analysis configurations, report data sets, and associated client requests through flat file I/O and JDBC database querying.  Designed and implemented the relational database using MS Access.  Interface implemented with HTML and JavaScript.
Utility Software - Used NetBeans development environment to develop a collection of utility programs to improve the web traffic analysis process.  Built the interface using Swing components and managed processing using custom made compression and decompression streams written in Java.

Applications Developer

Department of Defense

Modified and maintained several applications built in Java and C while also providing customer support, training and reporting requirements.

Project highlights
*	Enhanced and maintained NetGraph using Swing, a Java software application designed to visualize relationships in data.
Briefed researchers from several organizations on Photoshop plug-in design for applications in fax character recognition, image manipulation, and laser scanner signal processing.

Analyst

Software Engineer with skills in both Java/J2EE and C#/ASP.NET and development experience spanning the entire SDLC. Particularly interested in .NET web application development in a fast-paced environment.

Specialties: ASP.NET, C#, WCF Services, PL/SQL, Java, J2EE, Struts, Hibernate

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A.J. Riedel

Shawn Brumfield

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