AJ Riedel Coaching

Independent consultants come to me exhausted from scattered time-consuming but ineffective marketing efforts, and leave with a revenue machine that delivers $10K+ months without fail. I don't just pile on more time-consuming tactics—I replace the entire scattered approach with one unified system that takes less time and effort. Finally sleep soundly with predictable income you can count on.

Marketing Coach for Independent Consultants

Riedel Marketing Group, specializing in consumer market research

I helped housewares manufacturers, entrepreneurs, and inventors reduce risk of costly product and marketing mistakes and improve odds of new product success by providing data and insight they need to make informed decisions about which products to bring to market and how to position, package, and market them.
•	Designed, managed, and executed hundreds of qualitative and quantitative market research projects for roster of over 25 clients.
•	Analyzed data and wrote and presented reports that included data-driven recommendations that helped clients spot opportunities, develop and optimize new products, and increase sales.
•	Specialized in consumer needs assessments, market assessments, concept screening, product concept testing, central location testing, product validation testing, home-use testing, consumer satisfaction surveys, brand awareness and brand equity studies, habits and practices studies.
•	Published more than thirty syndicated consumer market research reports, including Market Tracker, a comprehensive source of market data for the housewares industry.
•	Built and managed Market Research Online Communities (MROC's) and Online Consumer Panels
•	Spoke at industry trade shows and conferences

Sr. Partner

Unlock Your Entrepreneurial Potential by Harnessing Your Mind Power 💪 Former corporate exec and long-time small business owner 🎤 Distinguished Toastmaster

Tired of the feast-or-famine rollercoaster?

You're an expert consultant, but you're stuck in an exhausting cycle: scrambling for clients one month, then overwhelmed the next. You're tired of chasing referrals, hoping your network comes through, and lying awake wondering where next month's income will come from.

There's a better way.

I help self-employed consultants break free from the feast-or-famine rollercoaster by creating a predictable client attraction system so they can generate consistent $40K monthly income, work only with clients they love, and build a business that doesn't consume their life.

Here's how I help you build that system:

I show you how to position yourself as the go-to expert in your niche, create content that attracts ideal prospects, build automated nurture sequences that warm up leads, and develop a simple sales process that converts consistently. No cold calling. No desperate networking. Just a proven system that brings qualified clients to you while you focus on delivering results.

I've helped dozens of consultants escape this cycle because I lived it myself. I spent years on the hamster wheel - great months followed by panic, constantly networking, always 'on.'  I remember the Sunday night dread when I didn't have any new projects, the embarrassment of chasing down late invoices, and the exhaustion of always being in 'hustle mode.'  I cracked the code to consistent client flow through trial, error, and obsessive testing of what actually works.

What my clients achieve:
✓ Predictable monthly revenue that doesn't depend on luck or referrals
✓ A pipeline of ideal clients who value their expertise and pay premium rates
✓ Time freedom to focus on high-impact work instead of constant prospecting
✓ Peace of mind knowing their business runs smoothly without burning them out

The result? They go from stressed-out client-chasers to confident consultants with waiting lists.

Within 180 days, you'll have a system that consistently attracts qualified prospects. No more sleepless nights wondering about next month's income. No more accepting projects that drain your energy. Just a steady flow of ideal clients who value your expertise and pay you accordingly

If you're tired of wondering where your next client will come from and ready to build predictable revenue, let's connect.

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P.S. - I only work with consultants who are committed to creating real change in their business. If that's you, send me a message.

A.J. Riedel

The Movement Path

We help women understand how much impact they can have on their health and wellbeing through movement.

CEO, The Movement Path

Zumba

Group Fitness Instructor

Better Place Forests

Focusing on community building and an exceptional experience for all who visit the forest.

General Manager, Point Arena

Senior General Manager, Point Arena & Santa Cruz

2020: Fast Company World Changing Ideas; Fast Company World's Most Innovative Companies; Comparably awards for: Happiest Employees, Best Leadership Team, Best CEOs for Women & Best Work-Life Balance

2019: Fast Company Innovation by Design Awards; Comparably Best Company Culture, Best CEO & Best Company for Women awards

At Better Place Forests, our mission is to inspire everyone to leave a meaningful legacy for the planet and the people they love. We are the end-of-life company that built America’s first conservation memorial forests –– beautiful, sustainable alternatives to cemeteries for people who choose cremation. We offer you an end-of-life experience that is uplifting, empowering and personal by enabling you to return your ashes to the earth, underneath a protected memorial tree. By creating beautiful memorial spaces that resonate with you and your loved ones, we establish, maintain and protect forestland for generations to come.

Awarded as one of Fast Company’s “World Changing Ideas” and “Most Innovative Companies” of 2020, Better Place Forests helps you write a better ending to your story and establish a lasting legacy while conserving some of the most iconic natural land in North America. For more information, visit www.betterplaceforests.com.

Onsite Forest Manager, Point Arena

Managing Forest Steward 

Better Place Forests is creating North America’s first conservation spreading forests for families who choose cremation, helping them create a more natural, beautiful end to their stories. 

Better Place Forests protects each forest from development forever, ensuring that each person who chooses us is helping to make the world more beautiful for future generations.

Forest Steward

Fitness Instructor

Coastal Posies

I own and operate my own farmstead, growing flowers organically, seasonably and sustainably for weddings and other events.

Partner, Designer

Oz Farm

Practiced permaculture and land management alongside successful market gardening and hospitality offerings.

Apprentice

Christine's Flowers

I designed and created bouquets for all occasions in the bustling SF Financial District.

Floral Designer

Orrick, Herrington & Sutcliffe LLP

I provided support to Human Resources Managers in areas of health benefits, financial forecasting and professional development.

Professional Development Assistant

Menopause Specialist Empowering Women to Fall in Love with their Futures 💃🏻 Movement Coach Inspiring Mobility Even While Sitting at Your Desk 👩🏽‍💻 Virtual Offerings 🏝️ ACE, FRC and GGS Accredited 📕

📣 What if midlife didn't have to be a crisis? What if you were informed, supported and motivated to envision a different future self than the one you see now?

🎙️ As a menopause specialist and movement coach, I'm passionate about helping women understand the impact they can have on their health through movement. Moving our bodies effectively leads to body awareness, which leads to confidence, which leads to transformation. Since losing both of my parents to cancer in their 60's I've been radically dedicated to my health. I'm here to help you get dedicated to yours.

👩🏽‍💻 Sitting at our desks for 8 hrs a day puts our health and wellbeing at a disadvantage. Our bodies were designed to hunt and gather, yet we are using a small fraction of our body's range of motion and strength during an average day. What if we could use our bodies' strengths while we work, and enhance brain function while we are at it, for clearer focus and productivity?

🚶🏼‍♂️ Moving every 30 minutes significantly improves mood and has amazing health benefits. Recent studies show that incorporating movement into your workday can lower blood sugar levels by 40% and blood pressure levels 4 to 5 points. If you are sitting at your desk and are experiencing low energy, back pain, brain fog and low productivity, adding gentle and effective movement is a simple change that can make a significant impact.

🧘🏻‍♂️ The menopause transition is something that affects us all, whether you are a woman or whether you have women in your life. This natural milestone is only more recently being researched and discussed. Bringing menopause into DEI forums and other workplace spaces helps our workforce stay engaged in critical work and helps the whole organism flourish. Women are leaving the workplace at an alarming rate since they feel embarrassed, stigmatized and unsupported. What can you do to change this?

✨As a psychology major, exercise professional and menopause coach, I have combined my passion for women's health, fitness and behavior. I offer strength training and coaching programs for women in varying stages of menopause, 1:1 health coaching and business consulting services to support movement and menopause awareness in the workplace.

Book a complimentary call or email me directly to learn if we are a fit!
https://calendly.com/themovementpath/menopause-coaching-discovery-call
support@themovementpath.com

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The Battle

A.J. Riedel

Terri Lynn Heath

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