Ford Motor Company

Responsible for consolidating global marketing technology selection and management activities, overseeing marketing operations data capability intake, prioritization and compliance, and driving a long-term technology roadmap.

Marketing Technology and Governance Lead

Association of National Advertisers

Member, MarTech Leadership Council

Smartsheet

Led a large centralized marketing automation team providing global campaign operations, data orchestration, solution design, support and governance. Applied system architecture and technical expertise directly to projects. Mentored team members on effective practices and skill development.

Director, Marketing Automation

Poly

Plantronics + Polycom. Now together as Poly.

Leadership role expanded to manage MarTech stack of over 120 technologies and drive excellence in central webinar/virtual event operations.

Sr. Manager, Marketing Technology and Automation

Sr. Manager, Marketing Automation Operations

Manager, Marketing Automation Operations

Polycom

Promoted from individual contributor to marketing automation team manager at Polycom. After acquisition by Plantronics in July 2018, leadership role was expanded to lead the combined team and build the integrated function.

Sr. Manager, Marketing Automation

Technical and creative lead for marketing automation campaign and platform operations, mentorship of distributed producers, and development of innovations in capabilities and processes.

Senior Marketing Automation Manager

Marketing Automation Manager

Thermo Fisher Scientific

Functional lead for team of email and web editors and designers. Served as interim manager.

Senior E-mail and Web Designer/Marketing Automation Specialist, Customer Channels

Web and E-mail Designer, Enterprise e-Business

Sedlak Design Co.

Print, web, identity/brand and e-marketing design services

Independent Consultant

Universal Technologies, Inc.

Managed design and development team and external resources, delivering small and medium web projects, provided creative direction and technical guidance. Expanded services with business model and operational plan for email marketing services. Led major initiative to re-imagine flagship SaaS product, including new creative direction, technical architecture and business model.

Manager, Design and Development

McCue Design Consultants

Handled print graphic design for direct mail, advertisements, packaging and large format graphics. Led web design and development, adding database-driven technology to agency’s capabilities. Managed extensive packaging portfolio for leading refractories company through two re-brandings.

Web and Graphic Designer, Lead Developer

Thinking back, my career in marketing operations can be blamed mostly on my dad.

Before we owned a home computer, I’d accompany him when he had to go to the office on a Saturday. He wrote code for steel production systems, I played on a Mac nearby. He thought I’d enjoy the paint program since I had a lot of interest in art. I immediately used this new power to publish school news and sports in “The 6th Grade Post” newsletter for my classmates.

He spared no detail about how things worked, whether discussing a piece of machinery or a basic process of life. He always explained WHY something was. I was fascinated. He gave me old appliances and vacuums to take apart. I discovered how parts connected and worked together. The gears, belts and wheels told a story of design and engineering for a purpose.

Now with a family PC, we bonded over hardware and software. A good friend, a quintessential “computer nerd”, gave me my first glimpse into the online universe. I dialed in daily to local BBS’s and a university with real internet access, blocking the family phone line for hours.

I discovered Netscape when I got to college and I was hooked. There were no classes for web design, so I taught myself HTML the old-fashioned way—viewing web page source code and writing my own markup in Notepad. I learned the basics of JavaScript and one summer my dad taught me to program in C++. I learned how to be efficient in coding and to write for future flexibility and ease of maintenance.

Uninspired by the available courses of study, I elected to design my curriculum, borrowing classes from many disciplines. I turned web design into a career, which led to email marketing, which evolved into marketing automation and technology.

So here I am, still blending creativity and technical work. Here I am, still seeing all of the metaphorical gears behind a system. Here I am, still figuring out how to efficiently connect components to achieve a goal. Here I am, still trying to make work easier, scalable and maintainable. Here I am, taking what I’ve learned and sharing it with others through mentorship, community involvement and conference talks. Here I am, still learning.

Despite no artistic interest himself, my dad never dissuaded me from the arts. He knew computers and code and saw a chance to connect those dots. I realize now that he was very creative in how he approached coding and systems and I've found my own satisfaction in the concept.

He’s never said so, but I suspect he didn’t actually need all of those Saturdays at the office.

AJ Sedlak

NIP Group

Senior Revenue Marketing Manager

- Developed and executed a content strategy including social media and email strategies, defined tactics, channels of activation and customer journey
- Restructured and relaunched a new verbal and visual identity system
- Launched 4 new products alongside the sales team, building and refining a strategic playbook to streamline future product launches
- Managed one internal team member and a team of 4 freelancers
- Developed a close partnership with sales and implemented tactics to drive revenue and build relationships

Brand Marketing Manager

Foresight Commercial Insurance

- Managed all aspects of marketing production and operations including budgets, analytics, campaigns and workflows
- Collaborated across all departments, including sales and operations, to optimize the customer and broker experience and drive revenue
- Responsible for developing Marketing division budget, strategy, and KPIs/metrics, receiving executive endorsement from CFO and founders
- Implemented new software including Monday.com, and managed all marketing technology

Marketing Operations Manager

SMJ Photography

+ Research, create and proofread company website, social media and print copy.
+ Craft and utilize workflows to complete tasks and elevate the customer experience.
+ Design and schedule social posts for Instagram and Pinterest accounts.
+ Manage comprehensive projects, contact vendors, and maintain CRM.

Marketing Coordinator

Grey Bird & Co

+ Administered an entire business and turned a profit in the first year.
+ Fulfilled orders and handled all aspects of shipping and receiving.
+ Managed POS website (Shopify), Facebook page/group, Pinterest, and Instagram.
+ Established a target market and grew a dedicated following of over 1,000 followers.
+ Analyzed post metrics and adjusted future posts to create additional engagement.

Business Owner

Asbury United Methodist Church - York

+ Developed a brand new logo to modernize and optimize consistent branding.
+ Continually tracked social media innovations and adopted emerging technology.
+ Wrote engaging social media content to grow engagement by over 700% in the first week.
+ Built and maintained a stunning website using the Wix platform.

Social Media Coordinator

Senior Revenue Marketing Manager with 10+ years of progressive marketing experience driving direct revenue impact to organizations. From process and planning implementation to strategic marketing initiatives, to hands-on execution across all marketing channels including social media, content, and campaigns. Experienced, detail-oriented marketing leader who not only develops strategies to drive business impact, but executes at a high level alongside teammates, inspiring others to maintain high-quality standards. Successfully been involved in several branding projects, including leading the rebranding efforts for a parent brand and 10+ sub brands from logo and imagery to a verbal identity system that was developed and deployed for each brand.

taplio

The Battle

AJ Sedlak

Ashley Mann

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?