Ford Motor Company

Responsible for consolidating global marketing technology selection and management activities, overseeing marketing operations data capability intake, prioritization and compliance, and driving a long-term technology roadmap.

Marketing Technology and Governance Lead

Association of National Advertisers

Member, MarTech Leadership Council

Smartsheet

Led a large centralized marketing automation team providing global campaign operations, data orchestration, solution design, support and governance. Applied system architecture and technical expertise directly to projects. Mentored team members on effective practices and skill development.

Director, Marketing Automation

Poly

Plantronics + Polycom. Now together as Poly.

Leadership role expanded to manage MarTech stack of over 120 technologies and drive excellence in central webinar/virtual event operations.

Sr. Manager, Marketing Technology and Automation

Sr. Manager, Marketing Automation Operations

Manager, Marketing Automation Operations

Polycom

Promoted from individual contributor to marketing automation team manager at Polycom. After acquisition by Plantronics in July 2018, leadership role was expanded to lead the combined team and build the integrated function.

Sr. Manager, Marketing Automation

Technical and creative lead for marketing automation campaign and platform operations, mentorship of distributed producers, and development of innovations in capabilities and processes.

Senior Marketing Automation Manager

Marketing Automation Manager

Thermo Fisher Scientific

Functional lead for team of email and web editors and designers. Served as interim manager.

Senior E-mail and Web Designer/Marketing Automation Specialist, Customer Channels

Web and E-mail Designer, Enterprise e-Business

Sedlak Design Co.

Print, web, identity/brand and e-marketing design services

Independent Consultant

Universal Technologies, Inc.

Managed design and development team and external resources, delivering small and medium web projects, provided creative direction and technical guidance. Expanded services with business model and operational plan for email marketing services. Led major initiative to re-imagine flagship SaaS product, including new creative direction, technical architecture and business model.

Manager, Design and Development

McCue Design Consultants

Handled print graphic design for direct mail, advertisements, packaging and large format graphics. Led web design and development, adding database-driven technology to agency’s capabilities. Managed extensive packaging portfolio for leading refractories company through two re-brandings.

Web and Graphic Designer, Lead Developer

Thinking back, my career in marketing operations can be blamed mostly on my dad.

Before we owned a home computer, I’d accompany him when he had to go to the office on a Saturday. He wrote code for steel production systems, I played on a Mac nearby. He thought I’d enjoy the paint program since I had a lot of interest in art. I immediately used this new power to publish school news and sports in “The 6th Grade Post” newsletter for my classmates.

He spared no detail about how things worked, whether discussing a piece of machinery or a basic process of life. He always explained WHY something was. I was fascinated. He gave me old appliances and vacuums to take apart. I discovered how parts connected and worked together. The gears, belts and wheels told a story of design and engineering for a purpose.

Now with a family PC, we bonded over hardware and software. A good friend, a quintessential “computer nerd”, gave me my first glimpse into the online universe. I dialed in daily to local BBS’s and a university with real internet access, blocking the family phone line for hours.

I discovered Netscape when I got to college and I was hooked. There were no classes for web design, so I taught myself HTML the old-fashioned way—viewing web page source code and writing my own markup in Notepad. I learned the basics of JavaScript and one summer my dad taught me to program in C++. I learned how to be efficient in coding and to write for future flexibility and ease of maintenance.

Uninspired by the available courses of study, I elected to design my curriculum, borrowing classes from many disciplines. I turned web design into a career, which led to email marketing, which evolved into marketing automation and technology.

So here I am, still blending creativity and technical work. Here I am, still seeing all of the metaphorical gears behind a system. Here I am, still figuring out how to efficiently connect components to achieve a goal. Here I am, still trying to make work easier, scalable and maintainable. Here I am, taking what I’ve learned and sharing it with others through mentorship, community involvement and conference talks. Here I am, still learning.

Despite no artistic interest himself, my dad never dissuaded me from the arts. He knew computers and code and saw a chance to connect those dots. I realize now that he was very creative in how he approached coding and systems and I've found my own satisfaction in the concept.

He’s never said so, but I suspect he didn’t actually need all of those Saturdays at the office.

AJ Sedlak

Software AG

Director, Marketing Technology and Automation

Senior Manager Marketing Operations

Conga

Marketo Administrator

Commvault

- Built data normalization programs to help with standardization and appending efforts, as well as create different segmentations and smart lists that can be leveraged when targeting subsets of our database for webinars, events, and entry into nurture programs.
- Build forms, emails and landing pages using Marketo’s built-in editor. I also build out engagement, email, and event programs.
- Responsible for maintaining and setting up all integrations we have with other platforms and services such as Salesforce.com, Integrate, Tech Target Priority Engine, CVENT, ON24, Zoom, and Bizzabo. 
- Work closely with Intent Data providers to receive their data and use that information to nurture accounts and leads based on their areas of interest. 
- Tasked with maintaining the Marketo database by monitoring the quality of data entering our system and removing people as necessary to keep us within our size limit. 
- Run all reporting around database health and analysis of all emails sent through Marketo. 
-Integral in coming up with the lead scoring model we implemented in Marketo to help with routing qualified leads over to Sales.
- Worked closely with our legal department and different region heads to ensure we were compliant with both Canada’s Anti-Spam law and Europe’s General Data Protection Regulation.

Senior Specialist, Digital Marketing

- Monitor the health of the global contact database and level of email activity for individual segments and made recommendations for improvement as needed.
- Develop targeted account and persona lists for outbound marketing efforts.
- Perform list building activities using 3rd party vendors.
- Build landing pages and registration forms for upcoming events.
- Report a comprehensive monthly trending analysis that tracks every email sent from the corporate mailbox.
- Responsible for driving demand for field events; send email registration blasts and manage email promotion schedule.

Marketing Automation Specialist

-	Drove attendance to company events.
-	Contacted businesses and private individuals by telephone and email to promote products and services.
-	Used SalesForce to record customer details including reactions to products & services offered.
-	Organized and analyzed lead data.
-	Qualified leads via telephone calls and email communications.
-	Was actively involved in the applicant interview process, as well as new hire training.

Lead Generation Specialist

As the Director of Marketing Technology and Automation at Software AG, I lead a global team of marketing operations professionals who are responsible for designing, implementing, and optimizing marketing campaigns, programs, and systems across multiple channels and regions. With over 12 years of experience in the computer software industry, I have a proven track record of delivering results and value for both internal and external stakeholders.

My core competencies include email marketing, digital marketing, content marketing, customer journey, account based marketing, intent based marketing, reporting and analytics, and CRM. I am a Marketo Certified Expert and a power user of Salesforce.com, as well as a proficient user of Microsoft Office. I am passionate about leveraging marketing technology and automation to drive innovation and growth for Software AG and its customers. My mission is to create and execute data-driven and customer-centric marketing strategies that align with the company's vision and goals.

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The Battle

AJ Sedlak

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