Ford Motor Company

Responsible for consolidating global marketing technology selection and management activities, overseeing marketing operations data capability intake, prioritization and compliance, and driving a long-term technology roadmap.

Marketing Technology and Governance Lead

Association of National Advertisers

Member, MarTech Leadership Council

Smartsheet

Led a large centralized marketing automation team providing global campaign operations, data orchestration, solution design, support and governance. Applied system architecture and technical expertise directly to projects. Mentored team members on effective practices and skill development.

Director, Marketing Automation

Poly

Plantronics + Polycom. Now together as Poly.

Leadership role expanded to manage MarTech stack of over 120 technologies and drive excellence in central webinar/virtual event operations.

Sr. Manager, Marketing Technology and Automation

Sr. Manager, Marketing Automation Operations

Manager, Marketing Automation Operations

Polycom

Promoted from individual contributor to marketing automation team manager at Polycom. After acquisition by Plantronics in July 2018, leadership role was expanded to lead the combined team and build the integrated function.

Sr. Manager, Marketing Automation

Technical and creative lead for marketing automation campaign and platform operations, mentorship of distributed producers, and development of innovations in capabilities and processes.

Senior Marketing Automation Manager

Marketing Automation Manager

Thermo Fisher Scientific

Functional lead for team of email and web editors and designers. Served as interim manager.

Senior E-mail and Web Designer/Marketing Automation Specialist, Customer Channels

Web and E-mail Designer, Enterprise e-Business

Sedlak Design Co.

Print, web, identity/brand and e-marketing design services

Independent Consultant

Universal Technologies, Inc.

Managed design and development team and external resources, delivering small and medium web projects, provided creative direction and technical guidance. Expanded services with business model and operational plan for email marketing services. Led major initiative to re-imagine flagship SaaS product, including new creative direction, technical architecture and business model.

Manager, Design and Development

McCue Design Consultants

Handled print graphic design for direct mail, advertisements, packaging and large format graphics. Led web design and development, adding database-driven technology to agency’s capabilities. Managed extensive packaging portfolio for leading refractories company through two re-brandings.

Web and Graphic Designer, Lead Developer

Thinking back, my career in marketing operations can be blamed mostly on my dad.

Before we owned a home computer, I’d accompany him when he had to go to the office on a Saturday. He wrote code for steel production systems, I played on a Mac nearby. He thought I’d enjoy the paint program since I had a lot of interest in art. I immediately used this new power to publish school news and sports in “The 6th Grade Post” newsletter for my classmates.

He spared no detail about how things worked, whether discussing a piece of machinery or a basic process of life. He always explained WHY something was. I was fascinated. He gave me old appliances and vacuums to take apart. I discovered how parts connected and worked together. The gears, belts and wheels told a story of design and engineering for a purpose.

Now with a family PC, we bonded over hardware and software. A good friend, a quintessential “computer nerd”, gave me my first glimpse into the online universe. I dialed in daily to local BBS’s and a university with real internet access, blocking the family phone line for hours.

I discovered Netscape when I got to college and I was hooked. There were no classes for web design, so I taught myself HTML the old-fashioned way—viewing web page source code and writing my own markup in Notepad. I learned the basics of JavaScript and one summer my dad taught me to program in C++. I learned how to be efficient in coding and to write for future flexibility and ease of maintenance.

Uninspired by the available courses of study, I elected to design my curriculum, borrowing classes from many disciplines. I turned web design into a career, which led to email marketing, which evolved into marketing automation and technology.

So here I am, still blending creativity and technical work. Here I am, still seeing all of the metaphorical gears behind a system. Here I am, still figuring out how to efficiently connect components to achieve a goal. Here I am, still trying to make work easier, scalable and maintainable. Here I am, taking what I’ve learned and sharing it with others through mentorship, community involvement and conference talks. Here I am, still learning.

Despite no artistic interest himself, my dad never dissuaded me from the arts. He knew computers and code and saw a chance to connect those dots. I realize now that he was very creative in how he approached coding and systems and I've found my own satisfaction in the concept.

He’s never said so, but I suspect he didn’t actually need all of those Saturdays at the office.

AJ Sedlak

Zendesk

- Utilized and maintained our LeanData instance (Flow, Account-to-Lead matching, Territory sheets, Round Robins, etc.) to efficiently route Leads to our various regions and market segments.
- Pioneered the integration of Slack with LeanData to increase first touch SLAs by 13% across all regions and market segments. 
- Managed and maintained our 6Sense instance to ensure our sales teams are equipped with the tools necessary to work the highest intent scoring leads. 
- Led initiatives in flow building, field and page layout customization, user and profile management, account and territory assignments, report and dashboard creation, and data cleanup to optimize lead management processes in Salesforce.
- Collaborated with a small team to replace Zendesk’s existing MAP, Eloqua, with Marketo.

Marketing Operations Analyst

AIME

- Responsible for maintaining, troubleshooting, and optimizing team specific apps within Salesforce to better deliver and track data for AIME partners and members. 
- Created and maintained contacts and accounts within Salesforce.
- Customized Lightning App pages to better serve AIME's Partnership and Membership team.
- Utilized Flows, Process Builder, Workflows and Validation rules to streamline business functionality.
- Installed third-party packages through the AppExchange and managed integrations for the company's Salesforce enterprise. (DocuSign)
- Created Journeys and lists within in Salesforce Marketing Cloud to better serve our membership and content team.

Jr. Salesforce Administrator

Round Hill Music

- Imported licensing statements into iMaestro
- Prepared and manipulated royalty data in Microsoft Excel
- Maintained accurate client information within Round Hill Music databases; iMaestro & Salesforce 
- Communicated and provided assistance to clients, songwriters, and heirs
- Tracked publishing royalties

Coordinator, Royalty Services

Naxos Music Group

- Maintained automated catalog uploads to Harry Fox Agency
- Secured mechanical licenses through Harry Fox Agency, CMRRA, SODRAC, or directly with publishers and composers. 
- Aided in the growth of company PPI and PPL representation in Europe and South American territories.
- Assisted with maintaining the integrity of RoyaltyShare.
- Maintained accurate accounting of represented labels by reading and recording various contracts across company departments.
- Created statements for and communicated with hundreds of represented labels for Naxos's quarterly mechanical process.
- Navigated, extracted, and analyzed the data from various company databases.

Music Royalty Analyst

PowderKeg Records

- Founder & CEO of PowderKeg Records, LLC.
- PowderKeg Records is an independent record label that is dedicated to promoting the local music scene in WNC.
- We offer clients a 360-deal where we handle every aspect of an artist's professional career, while also offering clients the option to select us to assist them with artist branding, booking, marketing, audio engineering, distribution, publicity, copyright services, or general artist management.

Marketing Director

- Managed artists located in Asheville, NC
- Provided clients with Branding, Marketing, Digital and Physical Distribution, Copyright Guidence & Registration, PRO Registration, Booking, Live and Studio Audio Engineering, & Post-Production work

Artist Manager

Red Oak Recovery

- Served as Event Coordinator for Red Oak Recovery's two annual conferences; CSOYAT & Women's Conference.
- Analyzed and rebranded Red Oak Recovery’s marketing material.
- Created high quality graphic design, video, and audio pieces within the Adobe Creative Suite and Avid Pro-Tools.
- Drafted and published press releases and maintained the company’s three social media pages.
- Managed job postings on Red Oak Recovery’s applicant tracking site, monitored and screened applicants for positions, and published job advertisements on specialty recruiting sites.
- Screened and provided information on our three different programs to prospective clients, client families, and referring professionals.

In addition to my Administrative & Marketing responsibilities, I also served as the interim Salesforce Administrator for the last 9 months of my time at Red Oak Recovery.

- Performed day to day administrative functions including user account maintenance, creating and exporting reports and dashboards, importing leads and referral account information, and other routine tasks.
- Tracked and delivered performance updates on recently implemented CRM strategies, as well as discussed and implemented new strategies that aligned with the company’s long-term goals.
- Created training documentation for employees within the company to be able to optimize Salesforce effectively.
- Created and managed custom objects, fields, layouts, and validation rules.
- Built custom processes, app pages, and flows.
- Maintained security through roles, profiles, and permission sets.
- Assisted in the implementation and migration of users from Salesforce Classic to Salesforce Lightning.
- Created reports using SOQL queries and Salesforce Lightning.
- Implemented and maintained connection to multiple SaaS systems (Zendesk & DocuSign) that increased efficiency, reduced costs, and scaled successfully with organizational growth.

Administrative & Marketing Coordinator

Sedgwick Studios

- Served as an Assistant Audio Engineer and Videographer at Sedgwick Studios in Flat Rock, NC

Audio Engineer

Echo Mountain Recording

- Served alongside the head of the business office, as well as assisted audio engineers with a handful of sessions in both the API and The Church. 
- While assisting with duties inside the studio, I was also able to serve the business office by helping with outside events (ex. Beyond The Page Festival)

Audio Engineer Intern

I am a dedicated Salesforce Administrator and Marketing Operations Analyst with over 6 years of experience in optimizing CRM systems and driving marketing efficiency. Known for my analytical skills and creative problem-solving, I excel in leveraging data to enhance business operations and deliver actionable insights.

taplio

The Battle

AJ Sedlak

Kelcie Winningham

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