Ford Motor Company

Responsible for consolidating global marketing technology selection and management activities, overseeing marketing operations data capability intake, prioritization and compliance, and driving a long-term technology roadmap.

Marketing Technology and Governance Lead

Association of National Advertisers

Member, MarTech Leadership Council

Smartsheet

Led a large centralized marketing automation team providing global campaign operations, data orchestration, solution design, support and governance. Applied system architecture and technical expertise directly to projects. Mentored team members on effective practices and skill development.

Director, Marketing Automation

Poly

Plantronics + Polycom. Now together as Poly.

Leadership role expanded to manage MarTech stack of over 120 technologies and drive excellence in central webinar/virtual event operations.

Sr. Manager, Marketing Technology and Automation

Sr. Manager, Marketing Automation Operations

Manager, Marketing Automation Operations

Polycom

Promoted from individual contributor to marketing automation team manager at Polycom. After acquisition by Plantronics in July 2018, leadership role was expanded to lead the combined team and build the integrated function.

Sr. Manager, Marketing Automation

Technical and creative lead for marketing automation campaign and platform operations, mentorship of distributed producers, and development of innovations in capabilities and processes.

Senior Marketing Automation Manager

Marketing Automation Manager

Thermo Fisher Scientific

Functional lead for team of email and web editors and designers. Served as interim manager.

Senior E-mail and Web Designer/Marketing Automation Specialist, Customer Channels

Web and E-mail Designer, Enterprise e-Business

Sedlak Design Co.

Print, web, identity/brand and e-marketing design services

Independent Consultant

Universal Technologies, Inc.

Managed design and development team and external resources, delivering small and medium web projects, provided creative direction and technical guidance. Expanded services with business model and operational plan for email marketing services. Led major initiative to re-imagine flagship SaaS product, including new creative direction, technical architecture and business model.

Manager, Design and Development

McCue Design Consultants

Handled print graphic design for direct mail, advertisements, packaging and large format graphics. Led web design and development, adding database-driven technology to agency’s capabilities. Managed extensive packaging portfolio for leading refractories company through two re-brandings.

Web and Graphic Designer, Lead Developer

Thinking back, my career in marketing operations can be blamed mostly on my dad.

Before we owned a home computer, I’d accompany him when he had to go to the office on a Saturday. He wrote code for steel production systems, I played on a Mac nearby. He thought I’d enjoy the paint program since I had a lot of interest in art. I immediately used this new power to publish school news and sports in “The 6th Grade Post” newsletter for my classmates.

He spared no detail about how things worked, whether discussing a piece of machinery or a basic process of life. He always explained WHY something was. I was fascinated. He gave me old appliances and vacuums to take apart. I discovered how parts connected and worked together. The gears, belts and wheels told a story of design and engineering for a purpose.

Now with a family PC, we bonded over hardware and software. A good friend, a quintessential “computer nerd”, gave me my first glimpse into the online universe. I dialed in daily to local BBS’s and a university with real internet access, blocking the family phone line for hours.

I discovered Netscape when I got to college and I was hooked. There were no classes for web design, so I taught myself HTML the old-fashioned way—viewing web page source code and writing my own markup in Notepad. I learned the basics of JavaScript and one summer my dad taught me to program in C++. I learned how to be efficient in coding and to write for future flexibility and ease of maintenance.

Uninspired by the available courses of study, I elected to design my curriculum, borrowing classes from many disciplines. I turned web design into a career, which led to email marketing, which evolved into marketing automation and technology.

So here I am, still blending creativity and technical work. Here I am, still seeing all of the metaphorical gears behind a system. Here I am, still figuring out how to efficiently connect components to achieve a goal. Here I am, still trying to make work easier, scalable and maintainable. Here I am, taking what I’ve learned and sharing it with others through mentorship, community involvement and conference talks. Here I am, still learning.

Despite no artistic interest himself, my dad never dissuaded me from the arts. He knew computers and code and saw a chance to connect those dots. I realize now that he was very creative in how he approached coding and systems and I've found my own satisfaction in the concept.

He’s never said so, but I suspect he didn’t actually need all of those Saturdays at the office.

AJ Sedlak

Cradlepoint

Responsible for strategic campaign planning and implementation of Public Sector and Transportation ABM campaigns and customer upsell and cross-sell programs.

Senior Vertical Marketing Program Manager

Boomi

• Responsible for global integrated campaign strategic planning and execution for Middleware and Financial Services (iPaaS solutions.)
• Partnered with product marketing, industry marketing managers, sales and regional marketing leaders to architect campaigns to meet agreed go-to-market program and sales objectives.
• Owned end-to-end execution of each campaign and related content delivering on time and budget, coordinating with cross-functional teams and outside agencies.
• Measured and optimized campaigns based on critical metrics like sourced and influenced pipeline and revenue. Managed the account targeting and segmentation strategy for customers and prospects.

Senior Manager, Global Integrated Marketing Campaigns

GE Digital

Manage integrated campaign and content strategies for Grid and Power Generation business units for new PMO organization. Coordinate development and execution with product marketing and management, Field marketing, marketing operations, events, Brand team and sales. Manage agency relationships, create efficiencies in marketing workstreams, optimize marketing channel results.

Senior Manager, Integrated Marketing Planning, (PMO) Energy

Content Marketing strategy and execution aligned to business objectives, budget and Brand content in support of global lead generation campaigns, sales enablement, events, and internal employee communications. Responsible for Grid website development and updates, SEO/SEM and navigation optimization and new and updated content and messaging. Management of internal content requests, vendors and internal newsletter.

Marketing Content Director

GE Power Digital Solutions

Developed and executed integrated power digital marketing campaigns targeted to key accounts and personas using a mix of tactics including email marketing, content syndication, online and regional events. Collaborated with customers and business units including product marketing, sales, and executive communications to create campaigns and content.
•	Delivered pre-qualified leads through online, social, weekly email, email nurturing and webinar programs contributing to over $60M in marketing influenced pipeline.
•	Created campaign codes, uploaded leads to SFDC/Marketing Operations, produced email and webinar reporting, and managed budget. Wrote and edited email, web and collateral copy.
•	Worked with 3rd party publications and analysts to develop lead generation programs and online offers. 
•	Provided event promotional support for annual Minds+Machines regional events responsible for 100% of European attendance and 100% of Strategic Account attendance for North American event.
•	Managed monthly Thought Leadership and Tech Demo webinar series bringing in over 7,000 registrations with an average 40% attendee conversion rate (considered high for target audience.)

Senior Marketing Revenue Manager

Imperva

Strategic, integrated campaign planning and execution for Cyber-Security SecureSphere solutions. 
•	Development and optimization of integrated marketing programs and content for prospects and customers exceeding MQL and pipeline goals. 
•	Managed prospect email lists, SEO/SEM and advertising channels such as content syndication, re-targeting, LinkedIn, and Twitter. Partnered with product marketing on product launches and content development.
•	Developed cyber-security Thought Leadership, BrightTalk and Tech Demo webinar series for “Insider Threat” themes. Created global Sales and Channel/Partner campaign kits. Managed Inside Sales call-down programs.

Senior Manager, Demand Generation

•	Created standard work process for regions for global campaigns (vendors, marketing automation, web, and market intelligence) for greater efficiency and ROI. 
•	Acted as global liaison with executive, marketing, sales and product leaders to develop long-term marketing campaign themes and plans adhering to Sirius Decisions framework. Created on-going best practice webinar series for regions. Trained regions on-going, reviewed and optimized campaign plans.
•	Executed global “Defy Distance” campaigns, product launch and customer loyalty communications driving pipeline and exceeding projected MQLs up to 25% (depending on region.)
•	Worked with content strategy/operations, product marketing, analysts and customers to develop campaign content strategy and global assets aligned to the buyer’s journey.

Director, Global Campaigns

Oracle

Responsible for strategy and execution of integrated customer and prospect marketing campaigns for Database, Data Warehousing and Big Data Management solutions.
• Increased lead production for product segments through multi-touch programs involving email, webcasts, online, and social media with reduced budget up to 30%. Created marketing kits used globally.
• Optimized list and offer strategies. Created new offers for Oracle consistently demonstrating high lead response (workbook and video series, best practices and top trends white papers and webcasts.)
• Executed Partner programs using sponsorships, internal and 3rd party Webcasts, events, and joint asset development

Principal Campaign Manager, Global Campaigns

Taleo (Acquired by Oracle)

Developed customer demand generation programs from strategy to execution and reporting. Created customer account-based marketing contact strategy and marketing plans for SMB and Enterprise customers. Executed events and user groups and customer newsletter. Managed data cleanse project to reactivate dormant contacts and increase email volume by 20%.

Sr Manager, Demand Generation

Cisco Systems

• Skilled at production of  3-D tradeshows and virtual hybrid events to smaller webcast events (20 to 5000)
• Responsible for all virtual event strategy, execution, budgets, data analysis, reporting,vendor management. 
• Consulted on virtual event demand generation, and social media placements
• Management of  Cisco TV video and audio production of live, simulive and VOD webcasts         for the virtual audience.

Virtual Events Manager

Dell SonicWALL

•Produced a strategic lead generation analysis and marketing plan for SonicWall in 2005. Researched new vertical markets and promoted new marketing plans for these markets on-going.
•Executed a variety of marketing programs to support marketing and sales efforts including Tradeshows, Vertical Marketing programs, Web Seminars, Field road shows, and local VAR events from strategy phase to implementation and reporting. 
•Executed integrated direct marketing response activities such as e-mail (including targeting, messaging and sequencing), telemarketing, direct mail, on-line advertising, key word search, list and offer management.
•Trained internal staff on Eloqua sales automation tool
•Responsible for development of collateral and other tools such as white papers, data sheets, case studies, presentations, hand-outs, web copy, and flash demos.

Marketing Consultant

I am a strategic marketing professional with over 20 years of experience in B2B marketing, specializing in global integrated campaigns, content strategy and production, and digital marketing. I have an MBA from San Francisco State University and a BA from UC Berkeley.

My mission is to help businesses connect with their customers and prospects through innovative and engaging marketing solutions, leveraging generative AI and other cutting-edge technologies. Most recently, I worked with OmniLayers, a start-up that provides a novel spatial registry for small businesses, to create and execute a pilot campaign using ChatGPT and similar engines. I also have extensive experience in managing marketing campaigns for middleware and financial services iPaaS solutions at Boomi, and for grid and power generation at GE Digital. I have successfully partnered with cross-functional teams, sales, and agencies to deliver on-time and on-budget campaigns that generated and influenced pipeline and revenue. I am proficient in marketing communications, email marketing, social media, ABM, website development, SEO/SEM, list segmentation, and partner program development.

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AJ Sedlak

Lauren Hanson

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