Ford Motor Company

Responsible for consolidating global marketing technology selection and management activities, overseeing marketing operations data capability intake, prioritization and compliance, and driving a long-term technology roadmap.

Marketing Technology and Governance Lead

Association of National Advertisers

Member, MarTech Leadership Council

Smartsheet

Led a large centralized marketing automation team providing global campaign operations, data orchestration, solution design, support and governance. Applied system architecture and technical expertise directly to projects. Mentored team members on effective practices and skill development.

Director, Marketing Automation

Poly

Plantronics + Polycom. Now together as Poly.

Leadership role expanded to manage MarTech stack of over 120 technologies and drive excellence in central webinar/virtual event operations.

Sr. Manager, Marketing Technology and Automation

Sr. Manager, Marketing Automation Operations

Manager, Marketing Automation Operations

Polycom

Promoted from individual contributor to marketing automation team manager at Polycom. After acquisition by Plantronics in July 2018, leadership role was expanded to lead the combined team and build the integrated function.

Sr. Manager, Marketing Automation

Technical and creative lead for marketing automation campaign and platform operations, mentorship of distributed producers, and development of innovations in capabilities and processes.

Senior Marketing Automation Manager

Marketing Automation Manager

Thermo Fisher Scientific

Functional lead for team of email and web editors and designers. Served as interim manager.

Senior E-mail and Web Designer/Marketing Automation Specialist, Customer Channels

Web and E-mail Designer, Enterprise e-Business

Sedlak Design Co.

Print, web, identity/brand and e-marketing design services

Independent Consultant

Universal Technologies, Inc.

Managed design and development team and external resources, delivering small and medium web projects, provided creative direction and technical guidance. Expanded services with business model and operational plan for email marketing services. Led major initiative to re-imagine flagship SaaS product, including new creative direction, technical architecture and business model.

Manager, Design and Development

McCue Design Consultants

Handled print graphic design for direct mail, advertisements, packaging and large format graphics. Led web design and development, adding database-driven technology to agency’s capabilities. Managed extensive packaging portfolio for leading refractories company through two re-brandings.

Web and Graphic Designer, Lead Developer

Thinking back, my career in marketing operations can be blamed mostly on my dad.

Before we owned a home computer, I’d accompany him when he had to go to the office on a Saturday. He wrote code for steel production systems, I played on a Mac nearby. He thought I’d enjoy the paint program since I had a lot of interest in art. I immediately used this new power to publish school news and sports in “The 6th Grade Post” newsletter for my classmates.

He spared no detail about how things worked, whether discussing a piece of machinery or a basic process of life. He always explained WHY something was. I was fascinated. He gave me old appliances and vacuums to take apart. I discovered how parts connected and worked together. The gears, belts and wheels told a story of design and engineering for a purpose.

Now with a family PC, we bonded over hardware and software. A good friend, a quintessential “computer nerd”, gave me my first glimpse into the online universe. I dialed in daily to local BBS’s and a university with real internet access, blocking the family phone line for hours.

I discovered Netscape when I got to college and I was hooked. There were no classes for web design, so I taught myself HTML the old-fashioned way—viewing web page source code and writing my own markup in Notepad. I learned the basics of JavaScript and one summer my dad taught me to program in C++. I learned how to be efficient in coding and to write for future flexibility and ease of maintenance.

Uninspired by the available courses of study, I elected to design my curriculum, borrowing classes from many disciplines. I turned web design into a career, which led to email marketing, which evolved into marketing automation and technology.

So here I am, still blending creativity and technical work. Here I am, still seeing all of the metaphorical gears behind a system. Here I am, still figuring out how to efficiently connect components to achieve a goal. Here I am, still trying to make work easier, scalable and maintainable. Here I am, taking what I’ve learned and sharing it with others through mentorship, community involvement and conference talks. Here I am, still learning.

Despite no artistic interest himself, my dad never dissuaded me from the arts. He knew computers and code and saw a chance to connect those dots. I realize now that he was very creative in how he approached coding and systems and I've found my own satisfaction in the concept.

He’s never said so, but I suspect he didn’t actually need all of those Saturdays at the office.

AJ Sedlak

Pipefy

Head of Demand Generation

Pavilion

Pavilion is a private membership organization for high-growth professionals. It is a forum where individuals and teams can come together to share knowledge, learn new skills, and collaborate around growth strategies.

Associate

Introhive

Director of Demand Generation and Customer Marketing

As part of Introhive’s Operations Excellence team, I support the GTM team’s strategy development, KPI definitions & tracking, process improvement, and communications, pulling largely from my experience with marketing and sales development.

Director Of Marketing Operations

Senior Marketing Manager

I started my Introhive career as a field marketing manager, helping architect best practices for growing brand awareness through events. As part of a marketing team of two, I quickly expanded to support email marketing, campaign management, digital marketing, agency management, marketing analytics and budget management.

Marketing Manager

Gallup

As Global Communications Coordinator, I managed a fully integrated communication plan through mediums that include emails, webinars, publications, videos, media, and external partnerships. I also directed the Speakers Bureau and represented Gallup through the creation of compelling speaker pitches, thorough benefit negotiations, and strategic relationship development with external partners.

Global Communications Coordinator

As Regional Marketing Coordinator, I supported the Enterprise Business Development team by developing Gallup's first regional marketing plan, which targeted senior executives from organizations with greater than $1B annual revenue. This plan included multiple touchpoints from the following channels: digital, email, physical mail, and events, and succeeded in providing more personalized sales/marketing outreach, which in turn created more leads. I also engineered a lead response process to ensure swift, efficient replies to inbound leads. To maximize this process, I trained consultants on the general usage and best practices of Microsoft Dynamics CRM. Towards the end of this job, I began assisting the global communications team on regional implementations, which led to my eventual promotion.

Regional Marketing Coordinator

Canon USA

Maddy became a member of Canon USA's Marketing Planning team in the Summer of 2013. She had the responsibility of researching Canon's new products and drafting creative briefs to extensively detail a product, target market, and marketing objectives in order to ensure cross-practice alignment. Additionally, Maddy lead meetings to debrief objectives with advertising agencies, and maintained project timetables as campaigns were developed. In fact, she was the direct contact for two large projects including the Vixia Mini promotional campaign.

ITCG Camera and Video Marketing Intern

Head of Demand Generation at Pipefy

I am a marketing leader, with a strong focus on efficient operations & driving a high-performing team. Specializing largely in demand generation and GTM operations, I work cross-functionally to help revenue teams be successful.

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The Battle

AJ Sedlak

Maddy Fleagle

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