Training on AI and automation for business professionals: workshops, online courses, live sessions, all the way down to custom company training programs

Co-Founder

Circula

Advisor

Circula.com

Head of Operations

On Deck

Fellow

solarisBank AG

Senior Business Development Manager

payleven Global Mobile Payments

IT Team Lead

Fundraising - Internship

Helping startup operators move faster with automation

I train business professionals on AI and automation: workshops, online courses, live sessions, all the way down to custom company training programs

Alexandre Kantjas

What training 5,000+ operators on AI taught me: it's not about 𝘴𝘬𝘪𝘭𝘭𝘴, it's about new 𝘳𝘰𝘭𝘦𝘴. Here they are:

AI means new tools → new tools require new skills → new skills create new 𝘳𝘰𝘭𝘦𝘴.

Skills training without role clarity will lead you nowhere. 

The companies moving fast aren't only hiring people with AI skills or running better training programs: they also understood the importance of 𝘳𝘦𝘥𝘦𝘧𝘪𝘯𝘪𝘯𝘨 𝘳𝘰𝘭𝘦𝘴.

Here are the top 3 every company will hire for:

𝐀𝐈 𝐎𝐩𝐞𝐫𝐚𝐭𝐨𝐫𝐬. 
→ 𝘞𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘥𝘰: Use AI tools to do their current job faster. Sales managers. Customer service reps. Marketers: all will be expected to lift their individual productivity with AI.
→ 𝘛𝘰𝘰𝘭𝘴 𝘵𝘩𝘦𝘺 𝘶𝘴𝘦: AI chat solutions (ChatGPT, Claude, Gemini), AI in SaaS applications that support their workflows.

Prediction: This role will become the baseline. Use AI or get squared.

𝐀𝐈 𝐁𝐮𝐢𝐥𝐝𝐞𝐫𝐬 
→ 𝘞𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘥𝘰: Automate team processes using AI and no-code platforms. RevOps managers. BizOps leads. Operations analysts. They thought systems and processes in the past. The expectation in the future will be to turn them into  workflows and systems.
→ 𝘛𝘰𝘰𝘭𝘴 𝘵𝘩𝘦𝘺 𝘶𝘴𝘦: No-code automation platforms like Zapier, Airtable, n8n, Make and all the good stuff I won't list here.

Prediction: Every business function will hire at least one AI Builder to automate the team's work.

𝐀𝐈 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬 
→ 𝘞𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘥𝘰: Build apps and scalable systems. They're today's engineers, but the way they ship solution is about to entirely change.
→ 𝘛𝘰𝘰𝘭𝘴 𝘵𝘩𝘦𝘺 𝘶𝘴𝘦: Cursor, Replit, v0, Bolt - AI-native IDEs and vibe coding platforms that let them ship 10x faster by pair-programming with AI.

Prediction: in less than 18 months, every engineer will be an AI engineer.

This time is different: your role too will change. 

Which role do you see for yourself?

It's one thing to see potential in AI. It's another to have identified 𝘨𝘳𝘦𝘢𝘵 𝘈𝘐 𝘶𝘴𝘦 𝘤𝘢𝘴𝘦𝘴 that move the needle for 𝘺𝘰𝘶𝘳 business.

Join me and Jan for our upcoming workshop where we'll reveal the 15 𝐜𝐨𝐫𝐞 𝐀𝐈 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐛𝐥𝐨𝐜𝐤𝐬 that power virtually every business automation. Whether you're in sales, operations, marketing, or finance, these patterns repeat across industries and functions.

𝐇𝐨𝐰 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐀𝐈 𝐮𝐬𝐞 𝐜𝐚𝐬𝐞𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬
👤 𝐆𝐮𝐞𝐬𝐭: yours truly and Jan Meinecke
🕒 𝐓𝐢𝐦𝐞: Thursday, November 27th, 2025, 5:00pm CET
📍 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Online

You'll learn:
- 5 frameworks for evaluating and prioritizing AI use cases
- How to recognize which patterns apply to your specific challenges
- The 15 fundamental AI building blocks that solve real business problems
- Live examples showing each building block in action

Want to join? Let me know in the comments.

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AI transformation is in every board meeting's agenda. Yet most initiatives will fall short. Here's why:

Most companies have started initiatives to transform with AI this year. 

They're picking between ChatGPT Enterprise and Claude for Teams. 
They're running workshops on prompting. 
They're setting up AI councils to "figure out strategy."

Most of it is going to fail. 

It won't build the necessary momentum.

The reason: AI transformation requires six interconnected dimensions moving together:

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: How you respond to AI's business implications (market shifts, product opportunities, operational redesign)

𝐂𝐮𝐥𝐭𝐮𝐫𝐞: The behaviors that define whether people experiment or wait for permission

𝐏𝐞𝐨𝐩𝐥𝐞: Building skills, allowing experimentation, rethinking roles as AI becomes part of every job

𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲: The platforms, tools, and governance that enable AI across the org

𝐃𝐚𝐭𝐚: Not just structured data, but unstructured information and tacit knowledge trapped in people's heads

𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬: Redesigning workflows with AI at the core, not just automating what exists

These aren't sequential: you can't perfect Strategy, then move to Culture, then People.

They're concurrent. 

Interconnected. 

Each dimension affecting the others.

Here's what we see working:
→ Assess where you stand in each dimension 
→ Identify your biggest bottleneck 
→ Fix that constraint first 
→ Move to the next

AI transformation won't happen all at once. It happens by removing bottlenecks systematically until momentum builds.

We'll be breaking down the full framework in a series of articles. 

First article published, link in the comments.

Sure Oak

🌳 Developing B2B SaaS and Fintech Company’s Search Engine Marketing Campaigns That Drive Consistent Deal Flow

🧱 Laying the Framework to Build a Team of First Class Google Ads Growth Hackers at Sure Oak

🧠 Solving The Biggest Data Attribution Problems With Comprehensive Marketing Strategy

Director of SEM

Optimize Your Marketing

• Acquired by Sure Oak
• Built a $15K MRR digital marketing agency from the ground up
• B2B businesses in the software, SaaS, IT,  insurtech, healthcare, cybersecurity, and fintech space were our clients
• Managed a team of 2 contractors and coordinated with 8+ clients to hit 30-60-90 day projections
• Successfully drove a consistent monthly goal of 10 SQLs from automated email campaigns targeting our ICP
• Utilized LinkedIn and social media content to nurture leads & deals in progress from start to close

Full Time Founder & CEO

Part Time Founder & CEO

Rule 1 Ventures

• Managed and developed 5 early stage portfolio companies demand generation efforts resulting in 100+ MQLs each quarter
• Developed a cutting edge programmatic SEO approach that influenced a 28% increase in organic clicks in 30 days
• Consistently drove increases in B2B MQLs, Pipeline, and Revenue MOM using Google, Bing, LinkedIn, and Facebook Ads
• Worked directly with each portco’s CEO to develop strong SEM approaches resulting in 50% increases in clicks QOQ • Deployed $120K / month advertising budgets using omnichannel awareness, consideration, and high intent campaigns • Provided lean marketing campaigns resulting in an average 3x ROI and 1M ARR across all portfolio companies

Growth Marketing Manager

Helium 10

Responsible for the strategy and execution of AB testing campaigns for the unicorn, B2B SaaS software company. We experienced a $300,000 increase in revenue over 3 months, from a series of AB tests that ran for the affiliate program. This experimentation helped the affiliate team reach their first $2,000,000 month.

Conversion Rate Optimization Specialist

GiddyUp

• Responsible for developing pricing and promotions strategy using data-driven ideation for ecommerce products
• Use the SCRUM Framework to continually test and improve marketing performance on and off product landing pages
• Build strong relationships and establish clear lines of communication with clients, partners and internal staff members
• Launch winning pricing and promotion strategies by working with Biz Dev, Creative, and Operations teams
• Analyze custom built dashboards in Tableau to assess bundle take rates, Margin, AOV, CVR, Revenue, and Profit
• Translate and communicate testing results and data-driven recommendations to the SCRUM team to create split tests with the objective of increasing earnings per click (EPC)

NCR Corporation

• Monitor and Manage key conversion points on NCR.com using Adobe Analytics
• Perform A/B & Multivariate tests using Adobe Target to create different user experiences and find the best performing layout for landing pages and other web pages for each industry
• Perform A/B tests within each individual paid media channel to uncover statistically significant data surrounding ad performance for each industry
• Monitor Marketo emails and use the winning % insights to provide data-driven decisions on how to optimize open-rates for each industry
• Collaborate with the organic social media team to monitor and manage ongoing testing for each industry
• Maintain a close eye on the competitive landscape using SEMrush to help inform decisions and stay on top of new trends​
• Increase conversions rates while driving marketing qualified leads for the sales team
• Create and present a quarterly report to upper management with statistically significant findings and how these findings have ROI impact for NCR as a whole
• Be the center of excellence for all three industries for all things digital strategy

• Develop and present Program Activation Decks to senior leadership to Digital Banking and Retail teams
• Work with product marketing managers to outline marketing strategy for Digital Banking and Retail industries
• Use Adobe Analytics to create meaningful data visualizations for senior marketing managers
• CRO Quarterly Reports - Track A/B testing using Adobe Target and ad platforms to continue to increase efficiency with our ads
• Create and optimize Google Search, Display, and Discovery ads for NCR's Retail and Digital Banking Units (B2B Software Lead Generation)
• Create and optimize Facebook & Instagram ads for NCR's Retail and Digital Banking Units (B2B Software Lead Generation)
• Create and optimize LinkedIn ads for NCR's Retail and Hospitality Units (ABM and Lead Generation)
• Nominated for the CX Day 2020 Award (Awarded to team members who deliver amazing customer experiences and continue to make simple possible.)

Digital Marketing Specialist

• Create and optimize Google Search & Display ad campaigns tracking conversions for 3x less $ than forecasted per expected lead and managing $25K a month in ad budget resulting in 36% ROI for a contactless Hospitality program (B2B and B2C Software Lead Generation)
• Create and optimize Facebook & Instagram ad campaigns tracking conversions for 4x less $ than forecasted per lead and managing ~$16K a month in ad budget (B2B and B2C Software Lead Generation)
• Use SEMrush to perform competitor research, find untapped keywords, and advertising research to optimize Google Ads Campaigns
• Build campaign architecture decks in PowerPoint and present them to NCR business unit leaders for approval of marketing programs

Digital Marketing Intern

• Counsel 40+ NCR Partners selling NCR Software through WebEx marketing consultations and mediations
• Optimized the NCR Counterpoint website using Adobe Experience Manager resulting in 103% increase in organic web traffic
• Develop optimized landing pages that increase conversions
• Implement drip-campaigns using Marketo that increase open-rates by 52%

Product Marketing Specialist

• Created custom reports in Google Analytics that increased efficiency by 33%
• Refined NCR’s SEO on its webpages using SEMrush which resulted in 200% increase in impressions
• Designed Customer Lifetime Value Dashboards scheduled to increase company ROI by 25%

User Experience Intern

Professionally Prepared Marketing

I started this business when I was in highschool and my goal was to help local restaurants with their social media. I used a variety of organic and paid efforts to grow followers for each client.

Partners II Pizza (Fayetteville & Tyrone Locations) 2017-2020
• Ran a Mega Giveaway Campaign using Facebook and Instagram Ads to build an email list of over 400 for Partners Pizza of Fayetteville
• Increased post engagement by 75% through daily content production for Partners II Pizza Fayetteville and Tyrone
• Used social media to shift perception of Partners II Pizza in the the Fayetteville and Tyrone areas

Duff's Famous Wings (Newnan location) 2017
• Created a comprehensive content marketing strategy using YouTube videos and social media marketing
• Used Facebook and Instagram ads to increase attendance to poker nights, as well as live music nights
• Built an email list of roughly 250 members with roughly $125 in ad budget using a mega giveaway promotion

Founder

Twitch

• Developed skills in content creation, brand identity, and video transcription
• Streamed and created content for audiences ranging from 10-30 concurrent viewers. Occasionally would stream to audiences as large as 1,000 viewers.
• Learned how to host and create a positive environment for followers and subscribers

Content Creator, Semi Professional Fortnite Competitor

Shopify

• Sold over 100+ units of foreign jewelry to the domestic US market using Facebook Ads
• Tracked a low bounce rate of 34% using Google Analytics from paid website traffic
• Built responsive email-marketing campaigns that had a 39% open-rate

Ecommerce Specialist

Starbucks

• Learned how to up-sell customers in face-to-face interactions
• Managed the POS, Syrups, Expresso, Frappuccino, and Dish stations
• Understood that Customer Satisfaction was vital to business operations

Barista

Founder & CEO @ Optimize Your Marketing | Host of The Optimize Your Marketing Podcast | Weekly Digital Marketing Livestreams

People don’t search in Google the way they used too ❌😵

What used to be very specific category searches and refined, well thought out search queries has turned into conversational questions with the browser. 

And with AI continuing to learn and be trained off of platforms like Reddit and other first party platforms - the way websites appear in the search engines is constantly changing. 🤖

It’s an undeniable truth that if you don’t show up in Google or Bing or Yahoo for keywords related to your business, then you are missing out on market share.

Simply put, you cannot afford to ignore these fundamental changes in people’s search behavior. 💵

Follow me to stay up to date with the latest strategies and technics to ensure your Search Engine Marketing (SEM) is speaking to your prospective customers at each phase of their buying journey.

By following me, you will have direct access to:

🎙️ Podcasts with Industry Experts

📰 1 Simple Newsletter with Trending Strategies

❤️ Short LinkedIn and YouTube Content

🤓 Long Form Free YouTube Tutorials

Hope to see you in the comments 🍻

Skills: Google Ads | LinkedIn Ads | AB Testing | HubSpot | Salesforce | Databox | Webflow | Looker Studio | Zapier | Google Tag Manager | CallRail | Adobe Experience Manager | 6Sense | DemandBase | Marketo | Technical Copywriting | Lead Scoring | Email Automation | Social Media Marketing | Video Editing | MailChimp | Beehiiv | YouTube | HTML | CSS | Tableau

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Alexandre Kantjas

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The Battle

Alexandre Kantjas

Ian Binek

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexandre Kantjas's LinkedIn Performance

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