Akio Aida

I turn heroic individual effort into repeatable sales processes.

Most sales teams rely on individual reps to "figure it out" — whether that's prospecting or running POCs.
I systematize both:

Outbound:
✓ Map your market and prioritize by signal
✓ Build executable campaigns, not research homework
✓ Make your whole team operate like your best BDR

POCs:
✓ Standardize what works instead of winging it every time
✓ Define clear win criteria and execution playbooks
✓ Close faster without relying on your top AE's magic

The result: Scale what your best reps do, across your entire team.

4x Founding AE | I've lived the chaos. Now I build systems that scale.

Enterprise Account Executive (Founding Sales Team)

Every email, web page, and social media post makes an impression on your customers.
With Grammarly, you can be confident it's the right impression.

Grammarly

Good written communication is a business superpower. But it's hard to write well consistently and do so quickly. So don't leave excellent writing to chance. Instead, adopt a system that helps you communicate at your best. 

Whether you're in CX, marketing, HR, technical writing, product, or just like to be understood, check out Grammarly Business.

Enterprise Account Executive

Pavilion

Member

Emeritus

Founding enterprise sales hire helping translate B2C success into a B2B offering and sales motion.

Enterprise Account Director - US & Canada

GLG (Gerson Lehrman Group)

I led a team of eight sales professionals in building new business relationships with leading healthcare, financial, technology, and industrial companies. Achieved 102% of target.

The pandemic led to one of my surprise favorite projects: launching a remote L&D program to upskill 150+ client-facing team members in a universal sales methodology.

VP of Sales

Player/coach with three direct reports in Q1, then sales manager for a team of eight in Q2-4. Achieved 105% of target. Developed a passion for training and coaching new sellers in a high-integrity sales process.

Senior Business Development Manager

Individual contributor with 132% in new business relationships. Set meetings with CXOs and BU heads at F1000 & SME firms. Halved the typical sales cycle with thoughtful pre-call planning and follow-up.

Business Development Manager

Piloted the outbound sales program for new business. Focused on high-quality conversations with key personas. Upsold several key accounts by partnering with sponsors to solve high-visibility problems.

Business Development Associate

Ecovative Design

Technical lead for the business development team tasked with finding new strategic partners overseas. Trained and supported a team of national sales managers to successfully position our unique environmentally-friendly product against well-known plastic foams. Implemented a qualification process to help sales reps focus on opportunities  where we could provide a cost, performance, and environmental advantage to the customer.

B2B: Developed a high-performance formulation to run on existing production equipment so we could compete for higher margin applications.
B2C: Led a cross-functional team to develop and launch "Grow It Yourself" for hobbyists and teachers, and built logistics and customer service capabilities.

Product Development Manager

It's time to expect more from your enterprise AI initiatives. 
- 2022 was about wonder 
- 2023 was about experimentation 
- 2024 and 2025 will be about proving ROI 

If you believe good writing matters for your business, and you need to finally prove the ROI of enterprise AI, let’s connect.

✌🏻

My career retrospective:

🔬 I started as a biologist designing experiments in a wet lab.

🛠 I pivoted to product development so I could learn from Voice of Customer.

🧩 That got me into full-stack sales and building toward product/market fit.

🏈 From there, I learned how to hire, train, and coach sellers and lead a team.

📚 Next, I helped build the GTM for a B2C2B offering for corporate upskilling.

📝 Now I'm at Grammarly Business to help teams improve workplace communication with AI.

🔌 I'm also passionate about building more nuclear energy in the US. 

Reach out if you want to chat about any of the above. Always happy to connect, share, and learn.

taplio

The Battle

Akio Aida

Gordon MacPherson

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