Akio Aida

Bridge City Advisory

Most sales teams rely on heroic individual effort. I turn that into repeatable process.

Specialize in systematizing outbound (account mapping, targeting, campaigns) and POC execution

Partner with B2B companies to build GTM infrastructure that scales beyond their best performers

4x Founding AE | I've done the grinding. Now I build the systems.

Managing Director

Everyday

GTM Advisor

Hatchet Ventures 🪓

Simplisure

Wearing multiple hats -
GTM Engineer, PMM, Marketing

Fractional CRO

Grammarly

• Spearheaded the our agreement to be one of the first five GenAI solutions officially allowed at the Federal Government.  
• Developed first business case studies at Grammarly
• Help develop the first communication scores to help companies assess their market positioning

Enterprise Account Executive (Founding Sales Team)

Velou

Textio

Textio is the augmented writing platform for creating highly effective job listings and recruiting mail. By analyzing the hiring outcomes of more than 10 million documents a month, Textio predicts the performance of your listing and gives you real-time guidance on how to improve it.

On average, hiring teams with a high Textio Score recruit 25% more people qualified enough to interview and 23% more women—and they do it 17% faster.

How does your company stack up?

TalentBin by Monster (acquired by Randstad Holding NV)

Acquired by Randstad Holding NV.

Helping companies find unfindable passive candidates.

Channel Sales Manager/Sr. Business Partner

Acquired by Monster Worldwide Inc.

Helping recruiting teams uncover the unfindable talent by using the talent search engine for the entire web.

Account Executive

Market Development Representative (Founding Sales Team)

The Lions ™

The Lions is an angel-backed startup in San Francisco connecting elite salespeople with great managers at blue chip VC and angel-backed companies. We list as clients the Founders, CEOs and VPs of over 30 startups backed by over $500M in capital.

I joined The Lions at an early stage to help us grow into a dominant hub of data-driven career advice and job opportunities for elite sales talent nationwide.  Day-to-day, I'm responsible for growing our network of elite salespeople within the Bay Area, providing them insider detail on any company they want to learn about, and (at the right time) helping them meet senior leaders at our hand-selected portfolio of companies.

Account Executive (Founding Sales Team)

AidaCase

Product Developer

I turn heroic individual effort into repeatable sales processes.

Most sales teams rely on individual reps to "figure it out" — whether that's prospecting or running POCs.
I systematize both:

Outbound:
✓ Map your market and prioritize by signal
✓ Build executable campaigns, not research homework
✓ Make your whole team operate like your best BDR

POCs:
✓ Standardize what works instead of winging it every time
✓ Define clear win criteria and execution playbooks
✓ Close faster without relying on your top AE's magic

The result: Scale what your best reps do, across your entire team.

4x Founding AE | I've lived the chaos. Now I build systems that scale.

Every email, web page, and social media post makes an impression on your customers.
With Grammarly, you can be confident it's the right impression.

Good written communication is a business superpower. But it's hard to write well consistently and do so quickly. So don't leave excellent writing to chance. Instead, adopt a system that helps you communicate at your best. 

Whether you're in CX, marketing, HR, technical writing, product, or just like to be understood, check out Grammarly Business.

Enterprise Account Executive

Pavilion

Member

Emeritus

Founding enterprise sales hire helping translate B2C success into a B2B offering and sales motion.

Enterprise Account Director - US & Canada

GLG (Gerson Lehrman Group)

I led a team of eight sales professionals in building new business relationships with leading healthcare, financial, technology, and industrial companies. Achieved 102% of target.

The pandemic led to one of my surprise favorite projects: launching a remote L&D program to upskill 150+ client-facing team members in a universal sales methodology.

VP of Sales

Player/coach with three direct reports in Q1, then sales manager for a team of eight in Q2-4. Achieved 105% of target. Developed a passion for training and coaching new sellers in a high-integrity sales process.

Senior Business Development Manager

Individual contributor with 132% in new business relationships. Set meetings with CXOs and BU heads at F1000 & SME firms. Halved the typical sales cycle with thoughtful pre-call planning and follow-up.

Business Development Manager

Piloted the outbound sales program for new business. Focused on high-quality conversations with key personas. Upsold several key accounts by partnering with sponsors to solve high-visibility problems.

Business Development Associate

Ecovative Design

Technical lead for the business development team tasked with finding new strategic partners overseas. Trained and supported a team of national sales managers to successfully position our unique environmentally-friendly product against well-known plastic foams. Implemented a qualification process to help sales reps focus on opportunities  where we could provide a cost, performance, and environmental advantage to the customer.

B2B: Developed a high-performance formulation to run on existing production equipment so we could compete for higher margin applications.
B2C: Led a cross-functional team to develop and launch "Grow It Yourself" for hobbyists and teachers, and built logistics and customer service capabilities.

Product Development Manager

It's time to expect more from your enterprise AI initiatives. 
- 2022 was about wonder 
- 2023 was about experimentation 
- 2024 and 2025 will be about proving ROI 

If you believe good writing matters for your business, and you need to finally prove the ROI of enterprise AI, let’s connect.

✌🏻

My career retrospective:

🔬 I started as a biologist designing experiments in a wet lab.

🛠 I pivoted to product development so I could learn from Voice of Customer.

🧩 That got me into full-stack sales and building toward product/market fit.

🏈 From there, I learned how to hire, train, and coach sellers and lead a team.

📚 Next, I helped build the GTM for a B2C2B offering for corporate upskilling.

📝 Now I'm at Grammarly Business to help teams improve workplace communication with AI.

🔌 I'm also passionate about building more nuclear energy in the US. 

Reach out if you want to chat about any of the above. Always happy to connect, share, and learn.

taplio

The Battle

Akio Aida

Gordon MacPherson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?