Akio Aida

Bridge City Advisory

Most sales teams rely on heroic individual effort. I turn that into repeatable process.

Specialize in systematizing outbound (account mapping, targeting, campaigns) and POC execution

Partner with B2B companies to build GTM infrastructure that scales beyond their best performers

4x Founding AE | I've done the grinding. Now I build the systems.

Managing Director

Everyday

GTM Advisor

Hatchet Ventures 🪓

Simplisure

Wearing multiple hats -
GTM Engineer, PMM, Marketing

Fractional CRO

Grammarly

• Spearheaded the our agreement to be one of the first five GenAI solutions officially allowed at the Federal Government.  
• Developed first business case studies at Grammarly
• Help develop the first communication scores to help companies assess their market positioning

Enterprise Account Executive (Founding Sales Team)

Velou

Textio

Textio is the augmented writing platform for creating highly effective job listings and recruiting mail. By analyzing the hiring outcomes of more than 10 million documents a month, Textio predicts the performance of your listing and gives you real-time guidance on how to improve it.

On average, hiring teams with a high Textio Score recruit 25% more people qualified enough to interview and 23% more women—and they do it 17% faster.

How does your company stack up?

TalentBin by Monster (acquired by Randstad Holding NV)

Acquired by Randstad Holding NV.

Helping companies find unfindable passive candidates.

Channel Sales Manager/Sr. Business Partner

Acquired by Monster Worldwide Inc.

Helping recruiting teams uncover the unfindable talent by using the talent search engine for the entire web.

Account Executive

Market Development Representative (Founding Sales Team)

The Lions ™

The Lions is an angel-backed startup in San Francisco connecting elite salespeople with great managers at blue chip VC and angel-backed companies. We list as clients the Founders, CEOs and VPs of over 30 startups backed by over $500M in capital.

I joined The Lions at an early stage to help us grow into a dominant hub of data-driven career advice and job opportunities for elite sales talent nationwide.  Day-to-day, I'm responsible for growing our network of elite salespeople within the Bay Area, providing them insider detail on any company they want to learn about, and (at the right time) helping them meet senior leaders at our hand-selected portfolio of companies.

Account Executive (Founding Sales Team)

AidaCase

Product Developer

I turn heroic individual effort into repeatable sales processes.

Most sales teams rely on individual reps to "figure it out" — whether that's prospecting or running POCs.
I systematize both:

Outbound:
✓ Map your market and prioritize by signal
✓ Build executable campaigns, not research homework
✓ Make your whole team operate like your best BDR

POCs:
✓ Standardize what works instead of winging it every time
✓ Define clear win criteria and execution playbooks
✓ Close faster without relying on your top AE's magic

The result: Scale what your best reps do, across your entire team.

4x Founding AE | I've lived the chaos. Now I build systems that scale.

Every email, web page, and social media post makes an impression on your customers.
With Grammarly, you can be confident it's the right impression.

Collective Minds Radiology

Collective Minds is a health-tech company founded in Sweden that develops and deliver a cloud-based medical imaging platforms for healthcare, medical education, and clinical research, with the goal of helping more patients to the right diagnosis and treatment faster. 

I’m responsible for building, leading and drive the success of the newly created Clinical Trials Business Unit globally, focusing on clinical trials with medical imaging endpoints markets.

Director, Clinical Trials Unit

Predictable Innovation Strategy

Predictable Innovation is a consulting firm that helps the adoption of new technologies and innovations for B2B Tech/SaaS products. We have played a pivotal role in launching 200+ tech products, from Fortune 50, like Apple and Adobe, to scale-ups. We bridge the gap between innovations and market realities.

I help B2B/B2B2C organizations win new markets and increase customer tech adoption across healthcare sectors, including clinical trials, medical devices, digital therapeutics, and biotech. I lead business and market development, oversee global cross-functional teams, and manage projects.

Industry Advisor, Healthcare & Life Sciences

Mon de Pra Group

Board Member

SincroLab

Sincrolab (B2B & B2C SaaS) is a Prescription-based Digital Therapeutic (PDTs) startup dedicated to improving kids' health by delivering evidence-based ADHD neuro games, AI-powered.

As a Fractional Chief Commercial Officer, I spearheaded go-to-market strategy, new business development, partnerships, alliances, digital strategy, innovation and product development departments.

Chief Commercial Officer (CCO)

DFnet

DFnet is a SaaS B2B health tech company providing cloud-based clinical trial solutions (ePRO, eConsent, eSource, EDC, DDC, etc.) and data management consulting services. We are committed to helping biotech, pharmaceutical, and medical device companies, as well as CROs, academic research, and global health organizations, to digitally transform their clinical trials.

Global responsibility to build, mentor, and lead strategy, marketing, business development, customer success, and product marketing teams to achieve growth. Negotiated key M&A operations and strategic partnerships.

International responsibility to build and grow the organization's sales, business development, and marketing teams, with a strong focus in the USA and Canada. Grow and accelerate strategic innovations and commercial initiatives. Cross-functional collaboration with product, software, development, data science, and consulting. Responsible for landing new strategic partners and fostering digital transformation.

Vice President, Sales & Marketing

Abbott

Product Marketing Manager

Regional Key Account Manager

Reporting to EMEA Medical Director. Member of the Executive Committee. Responsible for building an MSLs team and planning the country's medical strategy and the EMEA initiatives, aligned with global R&D plans. Relationship-building with thought leaders, C-suite stakeholders, and key decision-makers. Industry trend advisor. Designing and overseeing clinical trials, protocol development, feasibility study, investigator meetings, site management, patient recruitment, study closeout, and publications. Design and execution of education programs, scientific events, and advisory boards. Key contributor at the European Oncology Lobby Working Group and part of the Board Committee.

Head of Medical Affairs

Strategic Partner Lead

Sales & Marketing Training Manager

Syneos Health

Subject Matter Expert & Training Specialist

Quirónsalud

Clinical Nutritionist

Novartis

Clinical Trial Manager

With nearly 20 years of international experience in healthcare and life sciences, my strength lies in crafting growth strategies for innovative firms bridging the gap between cutting-edge innovations and market realities, cultivating trust-based relationships among key stakeholders.

I've held pivotal roles as the Chief Commercial Officer at Sincrolab, a prescription-based Digital Therapeutic (DTx) SaaS startup, and as the VP of Growth and Commercial Strategy at DFnet, a SaaS B2B tech company offering cloud-based solutions and consulting services in clinical trials. My responsibilities included shaping various global departments' strategic direction, performance, and alignment. I've led the executive committees of both organizations and collaborated with global cross-functional teams to design and execute effective commercial strategies, actively contributing to innovation processes.

Furthermore, I supervised the development and execution of brand positioning, messaging, and communication strategies. I've also been instrumental in analyzing and optimizing key performance indicators.

Some notable and recent achievements in my career include:
- Established a global high-performing team comprising strategy, business development, and marketing professionals.
- Lead change management efforts, implementing OKRs and EOS Traction models across the entire organization.
- Successfully formulated a 5-year strategic plan, leading to a 15% increase in operational efficiency and profitability.
- Secured a major pharmaceutical contract and launched a new product line in the US market.
- Undertaken a global market repositioning of a portfolio consisting of 5 tech innovations.
- Led a transformation from a -17% to +5% year-on-year top-line revenue amidst the challenges of COVID-19.
- Created the first holistic oncology consultancy, reducing readmissions by 20%. 
- Established the first specialized Oncology Clinical Trials Unit for ENT and breast cancer.

I've also made significant contributions to numerous publications, garnered multiple awards, and hold an Executive MBA from IESE Business School, a PharmD, a Registered Dietician credential, and a Disruptive Strategy and Innovation certificate from Harvard Business School. Currently, I am in the final stages of completing an MSc in Behavioral Sciences and Neuroscience.

My overarching mission is to leverage my healthcare and life sciences expertise to enhance patient lives and drive digital transformation within the healthcare sector. 

My true measure of success lies in the positive impact I have on people's lives.

taplio

The Battle

Akio Aida

Rebeca Sanz Barriuso, RD, PharmD, MBA

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?