New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

Octopus CyberSecurity

Co-Founder, CTO

Fireware

Technical Manager

Security Projects Implementation
Security Products Presentations and POCs

Security Specialist

MHD Infotech LLC

- Sales and presales of Network and security solutions

Sr. Executive, Security Consultant

Libanica

Oman
              Supporting Libanica's partners to market and sell its products
              Following up with leads and opportunities
              Technically advising to current customers and prospects

Local Resident Engineer

- Presales and Support
- Trainer/Instructor

System Engineer and Trainer

Supporting on Blue Coat and Fluke Networks products
              Gained Packeteer Certified Expert certification
              Attended Bluecoat proxy certified courses
              Attended Packeteer Technical training in Dubai, UAE and Zoetermeer,; US which promoted me to be the first
                  Packeteer Certified Instructor in the Middle East and North Africa.
              Organizing/giving more than 25 Packeteer Certified Training classes in the region
              Supporting Libanica's clients in ME and GCC which permitted me to discuss all
                  the relevant issues in network architectures of considerable large organizations.
              Giving technical presentations and demo evaluations for prospective customers.

Sr. Support, Trainer & Training Coordinator

American University of Beirut

Member of the development team for the MVU (Mediterranean Virtual
                 University) project at AUB.
              Developed on-line course using moodle, reload, Macromedia Flash, HTML, etc.

Research Assistant

Assisting a teacher giving Signals &amp; Systems course
              Giving problem solving sessions in Electric Circuits
              Lab assistant in C++ programming course

Teaching Assistant

Beirut Arab University

Teaching in a UNIX lab for fifth year students
              Lab Instructor for Computer Graphics course (OpenGL)
              Solving problem sets for Data Structures &amp; Algorithms II course
              Giving lab sessions in Windows, C, QBasic for first year students

Ministry of Finance

Worked on their cabling infrastructure.
              Introduced to their active components.
              Attended sessions on planning their MAN.

Trainee

CCT                        

Trained on various computer components and computer organization.
              Participated in solving computer software problems.

A skilled and experienced cybersecurity professional, Amjad has over 19 years of experience in the field. With a Master's degree in Computer & Communications Engineering, Amjad has a deep understanding of the latest technologies and best practices in the industry.

Amjad has also achieved the highly respected CISSP (Certified Information Systems Security Professional), as well as CISM (Certified Information Security Manager), certifications, demonstrating Amjad’s expertise in information security management.

Amjad's expertise includes experience in threat intelligence, incident response, vulnerability management, and compliance. Throughout his career, Amjad has worked with a diverse range of clients in various industries, including Banks, Government, Military, Telcos, Oil & Gas and private companies, providing expert guidance on how to secure their systems and data.

Amjad is a strong leader and effective communicator, able to convey complex technical concepts to both technical and non-technical audiences. Amjad is also a lifelong learner, constantly seeking to expand his knowledge and skills in the ever-evolving field of cybersecurity.

Overall, Amjad is a dedicated and accomplished cybersecurity professional with a proven track record of success in protecting organizations from cyber threats.

taplio

The Battle

Alaa Halawi

Amjad Beainy🛡

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