New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

Deloitte

Director - Head of Investment Confidence

Capital Projects Podcast

Podcast Host

PUC Minas Oficial

Professor da matéria de Metodologia FEL na Pós Graduação em Engenharia de Planejamento e BI

Teacher

Católica de Santa Catarina - Centro Universitário

Professor na Pós Graduação em Gestão de Projetos

UNOPS

Capacity Builder Senior Officer

Capital Realty - Infraestrutura Logística

Real Estate development, property management, project and portfolio management, procurement and contract management.

Real Estate Development Manager

PMI Paraná

Diretor de Gestão de Pessoas e Voluntariado

Vale

• Define and implement improvements in the internal project management standards and guides for the company’s portfolio of megaprojects;
• Provide internal consultancy and coach project teams in Brazil and abroad, supporting project leaders to apply the best practices so to improve the chances of achieving successful results;
• Instructor of project management best practices for project and functional leaders (managers and directors), contributing to reduce project investments.

The work encompasses internal consultancy and assessment of global projects. Full support for project teams during planning, budgeting, analysis and revision processes, in order to understand and apply the planning and project management best practices, in different business units, as fertilizers, iron ore, coal, copper, among others.

Master Engineer

PMI-MG Project Management Institute Brazil Minas Gerais Chapter

Finance and Administration Director at the PMI-MG Chapter (+1,200 members). Responsible for all administration and finance routines, payments, annual budget, department projects' management.

Finance and Administration Director

IPA Global - Independent Project Analysis

• Conduct analysis and provide risk assessment for large and complex industrial projects in South America, helping clients to identify gaps related to project management best practices, helping clients to plan and execute more competitive projects; 
• Work as a consultant, supporting clients to restructure their project management systems, reducing cost and schedule deviation problems and reaching better outcomes;
• Instructor of training classes and presenter (Portuguese, English and Spanish).

The works included analysis, assessments and consultancy for local and multinational clients in South America, in the following industries: refining, mining, minerals and metal, logistics (pipelines and terminals), consumer goods, chemical, petrochemical and fertilizers.

Project Analyst / Consultant / Instructor

+20 years of experience delivering projects of different types, sizes and levels of complexity, in industrial construction, real estate, IT and Government. Experience in consulting for large projects, direct management of construction teams, negotiation, procurement and contract management, claims prevention, project planning and controls.

Solid experience in real estate investment development, retrofit projects and property management. Building and management of multidisciplinary teams, project planning and control, portfolio prioritization and management to optimize strategic execution. Implementation of continuous improvement processes, including customer feedback loop, lessons learned from past projects and benchmarking.

Robust experience in FEL Methodology (Front-End Loading) for capital megaprojects, and in developing strategic alliances with important suppliers, aiming to improve safety and quality in project execution, also obtaining important cost and time reductions in a repeated manner. Experience in permitting for project development in logistics in Brazil.

Strong technical and management training, including a Bachelor's degree in Civil Engineering, a Postgraduate Degree in Construction Management, Project Management and Risk Management Certifications (PMI), and an International Executive MBA. Solid communication skills, including experience in developing and delivering different sorts of training for the most diverse audiences - from graduate students to executives in the areas such as: Project management, Project Controls, Procurement and Contract Management, Project Governance.

taplio

The Battle

Alaa Halawi

André Choma

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