New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

LSEG (London Stock Exchange Group)

Head of Sales- Continental Europe for Investment Management & Wealth Solutions

Leading commercial teams based in Frankfurt, Paris, Milan, Madrid, and Zurich.

Sales Director- Research & Portfolio Mgmt for Continental Europe at London Stock Exchange 

Pavilion

The Pavilion (formerly Revenue Collective) is a private, invitation-only global community of commercial and marketing executives at growth-focused companies.

Executive Member

Head of Account Management- EMEA Private Equity

S&P Global Market Intelligence

Manage commercial teams based in London, Paris, and Frankfurt of Relationship Managers for S&P Global Market Intelligence data solutions (platforms and feeds) serving clients within Investment Banking and Private Equity segments in Europe.

European Head | Investment Banking & Private Equity | Relationship Management-London

Director- Global Accounts-EMEA

S&P Capital IQ

Standard & Poor’s offers a portfolio of products and services that serve the global financial markets by providing financial market intelligence and analytic insight for risk driven investment analysis within the debt, structured finance, derivative, and credit markets. For nearly 150 years, Standard & Poor’s has provided the insight, analysis and tools to help financial professionals make better informed decisions, and continues to be the world’s foremost source of credit ratings, indices, investment research, risk evaluation, and data.

Director-Latin America Business Development


I`m a firm believer that "It is our Human Capital that drives Business."

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The Battle

Alaa Halawi

Daphne Peña

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