New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

First Principles Healthcare

Senior Partner

AUBMC

Clinical Department Administrator

Nursing Executive Officer

Ahmadi Hospital\

Assistant to Cheif Operating Officer

Research and Administrative Assistant

Healthcare Executive | Driving Innovation and Growth in the Medical Industry

I am a highly accomplished Healthcare Management Professional with a proven track record in leading Academic Medical Centers in the Middle East. My expertise lies in spearheading transformative projects and driving operational excellence to deliver exceptional patient care. 

With a strong focus on optimizing healthcare operations, I have successfully overseen diverse initiatives, including outpatient operations, process mapping, Joint Commission Accreditation, ISO standardization, MAGNET nursing recognition, EPIC implementation, and ARENA simulation. These projects have consistently elevated organizational performance, enhanced patient outcomes, and streamlined workflows.

Recently, I earned a prestigious certification from Harvard Medical School in the design and implementation of AI in healthcare. This specialized knowledge empowers me to harness the potential of cutting-edge technologies, drive innovation, and optimize healthcare delivery in an increasingly digital landscape.

My academic background includes a Master of Public Health with a concentration in Healthcare Management from the esteemed American University of Beirut. This comprehensive education has equipped me with a solid foundation in research methodologies and a deep understanding of the complex dynamics within the healthcare industry.

As an inspiring leader, I have a passion for nurturing high-performing teams, fostering collaboration, and developing talent. I thrive in dynamic, fast-paced environments and possess exceptional strategic vision, enabling me to navigate challenges and drive sustainable growth for healthcare organizations.

If you are looking for a visionary leader who combines extensive industry knowledge, operational expertise, and a commitment to innovation, I invite you to connect and explore how we can collaborate to shape the future of healthcare.

taplio

The Battle

Alaa Halawi

Malak Halawy

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