New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

Telcovas Solutions

Vice President of Business Development

ARA Technologies MEA

Chief Commercial Officer for Y Telecom 
Project: Launch of 4G MNO in Aden
Leading marketing, sales, and client relations (customer care and contact center)

CCO of MNO

Self Employed

Freelance Commercial Consultant (CXO)

Monty Mobile

Commercial Director

TIMWE Group

Selling Telcos revenue generating products whether on premise or cloud based.

Regional Sales Director - MENA 

Saraya Real Estate

Owner. Operations, Sales, & Marketing Management

Managing Partner

Adwaa AlShehab/Group7 ME

Management Consultant for STC Saudi Arabia (Quad Play & cloud computing) working on multimillion dollars budget & targets, focusing on strategy, marketing (Service Management, Segment Management, Pricing, Digital Media, Retention, P&S, Etc), Sales aspects, customer experience aspects, customer care aspects, & team development. Working in the Enterprise unit of STC focusing on B2B, B2C, and inter-MNO relation for strategic projects.

Senior Management Consultant for STC

C-Mobile/ COMIUM

Directing Marketing (strategy, segment management, brand, business development), Sales, Customer Care, & roaming

Strategy & Mangement of P&S portfolio of 4 operations with main focus on Gambia & Sierra Leone.

Group P&S Manager

Scancom Ltd (MTN Ghana)

Been the Champion in Marketing Strategy, Revenue generations, Service Management, Segment Management, Business Development, Technology assessment, new streams of revenue. Headed multimillion dollars projects in a very competitive environment & been consultant for smaller MTN MNO's in West Africa.

Innovations Manager

Aramex

IT & 3PL Team Leader for Jebel Ali Free Zone Branch in a multinational company with a multimillion dollars facility and budget

Logistics Team Leader

As the Vice President of Business Development at Telcovas Solutions, I help telecom companies in the Middle East and Africa lower their OpEx/CapEX cost, enhance their operations, increase their revenue, and solve their problems through solutions and managed services. With over 20 years of experience in the TMT and ICT sectors, I have a strong technical knowledge to support my commercial skills.

I leverage my skills in strategy, product marketing, Sales & Distribution,  channels, partnerships, revenue generation, Operations, and project management to deliver innovative and customized solutions to our clients. I have worked with top-tier emerging markets telecom groups (in MNO's as CCO and Commercial Director), managing multi-million dollar budgets and achieving significant results. This has given me indepth understanding of what telcos need to push revenue and optimize operations. I am always open to new opportunities, business development deals, or partnerships that align with my mission and expertise.

taplio

The Battle

Alaa Halawi

Samer MEHAIDLY

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