New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

Vodafone Oman

- Responsible for the Vodafone Oman website and eStore ( electronic Self-service kiosk ) 
- Deliver the roadmap of Digital Products in parallel with stakeholders to deliver on
Vodafone's digital-first strategy
- Work with Vodafone Design and Technology partners to implement
localized digital products for Vodafone Oman. 
- Ensure Marketing and Sales requirements (Analytics, Audience
Management, Personalisation) are delivered as part of the overall product
- UX researcher for all Vodafone digital channels
- UX/UI lead with UI designer for Vodafone digital channels

Digital Product Owner

Oman Sail

- Develop and Manage Oman Sail’s overall digital strategy.
- Plan and Manage the digital strategies and campaigns for various events ( Oman Sail, Al Mouj Muscat Marathon, SeaOman, Oman by UTMB, Haute Route Oman).
- Lead the development of overall Marketing Strategies that supports Oman Sail’s business
goals.
- Establish Digital policies and procedures for the Digital Department.
- Quarterly evaluation report of all digital channels.
- Manage the annual digital budget for Oman Sail’s events and analyze the digital channels to create reports based on ROI.
- Integration of Oman Sail’s websites and social media to run a targeted advertisement
- Improved the digital customer experience and websites for Oman Sail’s events.

Digital Marketing Manager

National Bank of Oman

- Managed marketing campaigns that were digital and social-focused
- Monitored the activity of social care and gave guidance
- Worked on the “Always On” SEM digital campaign.
- Generated and analyzed marketing reports based on ROI
- Full product management of Al Kanz Savings account from the marketing communication
perspective
- Full segment management of Sadara (Priority Banking) from the marketing communication perspective
- Responsible for the branding and collateral of the NBO branch network

Senior Marketing Officer

bank muscat

- Developed the new Meethaq branding identity and was responsible for the brand revamp execution across the Sultanate
- Managed fully all the marketing communication needs for Meethaq Islamic banking
- Managed “SME Banking” marketing communication campaigns and requirements.
- Managed all non-mass segments’ marketing communication campaigns and requirements; Priority banking (Asalah) and mass-affluent (Jawhar)

Marketing Communications Officer

Knowladge gate international school

Administrative Assistant

ministry of heritage and culture oman

Editor & Designer: Managed the design of the encyclopedia and editing the content as well as photography for the images required to be in the encyclopedia.

Graphic designer, photographer

Experienced in Digital Experience, brand, and Marketing with a demonstrated history of working in the banking industry، sports tourism, and currently telecommunications. Skilled in strategic planning, brand management, UX research, UX Journeys, Data Analysis, policies, Photography, and Event Planning. Strong marketing professional with a Bachelor of Science (BSc) focused in Multimedia from Middle East College.

taplio

The Battle

Alaa Halawi

Sara Al Zadjali

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?