New Metrics LLC

Lead Customer Experience & Marketing Strategy projects across MENA.
Established and lead Market Research, Innovation Management, and Foresight practice.
Had the privilege to work with 50+ leading private and public clients across the MENA on transformative projects.
Mentored, coached, and trained more than 300+ managers and leaders from enterprises and government institutes.

Principal - Customer Experience, Research & Innovation

Zenith

Market Lead on Oman - managing the largest digital media spend in the Sultanate, covering Performance (SEM/SEO,Social), Digital Marketing, Social Content, and Media. 

Proud to have serviced Omantel, Bank Muscat, and our clients in Oman.

Business Director

Peppers & Rogers Group

Managed multiple projects in the Middle East as a subject matter expert on loyalty/CRM/retention, digital media, and digital content.
Areas of Expertise: Loyalty/CRM, Digital Transformation, Digital Marketing
Sectors of Expertise: Telecom, Media & Technology, Financial Services

Senior Manager

Boubyan Bank (Member of NBK Group)

Responsibilities included the following projects/units:
•	Innovation & Technology
•	Web Presence (website, microsites, landing pages)
•	Online Marketing
•	Social Media (management, engagement, monitoring, analysis)
•	Intranet Platform (development, update, design, training)

Manager - Digital Media

AWI Company

Spearheaded the digital transformation of the largest diversified media company in Kuwait, establishing its digital offering.

Launched various nationwide campaigns for multiple industries (Telcos, retail, elections campaigns, governmental bids) utilizing diverse media (out of home, newspapers, magazines, direct marketing, online, and social).

Successfully managed sales and operations of the leading classifieds and direct marketing company in Kuwait, and led its expansion into new partnerships and geographies.

Executive Manager (eCommerce/Digital Media)

KREE8it

Co-founded KREE8it after noting a gap in quality digital services offerings in the market. Proud to name L’Oreal, SanDisk, P&G, Nikon, AM Kharafi, Al-Hamra Tower, and The Scientific Center – Kuwait among the clients.

Co-Founder

Panasonic

In addition to heading the Panasonic ICT unit, I was responsible for management of other brands like SanDisk, RadioShack, among others.

Category Manager - Digital/ICT (Panasonic, SanDisk, RadioShack)

Alaa Halawi

New Metrics

Senior Territory Manager

New Metrics is the leading Experience Management Consultancy and an exclusive KSA partner to "Medallia" the globally ranked 1 VOC technology hosted within KSA. I am a part of New Metrics sales team and responsible for generating new business for Medallia and XM services within KSA.

Territory Manager

Survey2Connect

Survey2connect is an online Customer Feedback Management platform.

Key responsibilities:
• Responsible for generating new business within Saudi Arabia starting from lead generation, product demos till end level support
• Managing CX platform projects across government and non-government sectors in the KSA region
• Conducting product demos and providing first level support to clients
• Managing RFPs and writing proposals for new businesses
• Understanding client requirements, writing BRDs, designing feedback surveys and dashboards, 
and knowledge transfer on new features
• Conduct secondary research / desk research to prospect new geographies and verticals for 
Survey2Connect
• Design and run marketing campaigns to promote Survey2Connect and generate business 
opportunities
• Perform product analysis and competitor analysis, making the comparison report based on 
competitors
• Gather customer needs and work with product development teams to implement changes based 
on customer’s feedback
• Perform systems tests, UATs, and develop test cases

Manager Client Servicing and Sales

Nucleus Software

Responsible for Product Implementation and Product Training for FinnOne Neo CAS and FinnOne Neo Collections on AWS cloud platform for Customer's Lending Business.

Have successfully completed the Product Trainings for customers:
1.	RattanIndia Finance Limited
2.	CreditWise Capital
3.	CSL Finance Limited

Designing and developing e-learning modules related to Banking and Loans using Power
Point, Adobe Captivate and Articulate tools.

Developing product simulations in order to provide the learner with hands-on-experience of
Nucleus products: FinnOne Neo Collections, FinnOne Neo LMS, FinnAxia etc.

Designed Product Certifications for FinnOne CAS, FinnOne Collections & FinnAxia (a transactional banking product of Nucleus Software) for Internal Product Certifications in collaboration with Business Consultants and Product Specialists (SMEs).

Instructional Designer

Dolf Technologies Co Ltd Saudi Arabia| شركة دلف لتقنية المعلومات المحدودة، المملكة العربية السعودية 

Analysis of the raw content to decide how to proceed with the proposed CBT/WBT.

Analysis of the educational, professional, cultural background of the audience to develop      custom CBT/WBT material.

Designing the macro learning objectives and instructional approach of the CBT/WBT material.

Designing the level of interactivity required for the particular CBT/WBT material.

taplio

The Battle

Alaa Halawi

Tarab Akhtar

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