Alain Briez

Built a 7-fig agency. Now I help people start their business from 0 with AI tools. | Early Stage Advisor

Entrepreneur for 10+ years, I work on combating Alzheimer's and loneliness with AI.

I am passionated by entrepreneurship and innovation (sold my innovation consulting company in 2023) and by neuroscience.

Here I share my journey as an entrepreneur and maybe some cool facts about the brain.

CEO (Exited)

We help businesses build and scale a predictable growth system through structured rapid marketing experimentation : 

- Acquisition system structuration and acceleration
- Commando Global GTM (go-to-market)
- Traction tests (market-fit)

Sunday thought: With the progess of AI, working on your soft skills and momdset might be the greatest bet you can make.

AI is turning knowledge and know how into commodities.

In the end, business (as an entrepreneur or an employee) is people working with people…

Being great at people, at consistency, at courage,… Is the most inalienable asset you can build.

Alain Briez 

AI for seniors’ cognitive care - We help care businesses deploy their AI memory care unit in minutes

Fun fact: I refuse every requests from people who have 📈 or 🚀 in the headline. Traumatized by the long sales pitch that follows… 😨

B2B Product Marketing Consultant | Positioning​ =​> Demand

I help B2B Software leaders turn product positioning into a direct revenue growth lever.

Most companies treat product marketing as a support function — launches, slides, feature messaging.
And most revenue intelligence stops at dashboards and reports.

That’s why growth stalls.

Sustainable B2B growth happens when Positioning is informed by what Revenue is already telling you.
Not opinions. Not workshops in isolation. Not more tactics.

I work with founders, CEOs, CROs, and CMOs to:

→ Use revenue signals to understand what the market actually values
→ Translate those insights into clear positioning and messaging decisions
→ Align product, sales, and marketing around a single revenue-driving narrative

My belief is simple:

Product marketing isn’t branding.
When done right, it’s strategy — and it compounds growth.

B2B Software/SaaS founders and leaders I worked with:

☑️ Grew +60% MRR in 2 months
☑️ Cut their sales cycle in half
☑️ Got +15% cold email reply rate in 48h
☑️ Increase their inbound leads from 5 to 30+ /month
☑️ Got from 0 to 60+ leads /month from content
☑️ Clarified their GTM and got quoted by all competitors
☑️ Closed 3 enterprise deals in 6 weeks with a brand new product
☑️ Succeeded their GTM expansion to the US market
☑️ Nailed their SLG to PLG switch, without killing momentum


So if you’re a B2B Software leader trying to:

→ Increase revenue without endlessly increasing spend
→ Fix misalignment between product, sales, and marketing
→ Make fewer growth bets — but better ones

You’re thinking about the right problems,

And I'm open to have a conversation about it.

Gaspard Pastural

To start 2026, it's time I reveal... I've actually started working with yxir a few weeks ago, as a freelance product marketer!

I was looking to learn more experience selling to enterprise, so this great opportunity arrived right on time, early December:

Yxir is a B2B SaaS - in the QMS platform category.

It enables Quality Management teams at industrial companies centralize and leverage their data related to non-conformities.

(Yes, I had no clue about this sector a month ago)

Their difference is being AI-native, which allows awesome capabilities - lmk if you want to learn more ;)


Thank you Rebecca TOTH TOBLER and Clémence Choury for the opportunity, and the whole team for the warm welcome!

(cc Clarisa Donnet, Claire Mostermans, Jordane Macé, Nicolas LHOSTE)

Excited to join the EDF group and to help grow yxir :D


ps: dw it's a part-time role, I'm still available if you need me ahah

Revenue-Led Product Marketing | Turning positioning into a revenue growth strategy for B2B Software/ SaaS

Been struggling with LinkedIn since December.

The thought of repeating myself again felt exhausting.
Pointless, even.

Then, quite cliché, but it hit me:

My fun with each post doesn't matter.
Having software leaders read my ideas does.

"Learn to say one thing, a thousand different ways."
—is a saying I only now start to grasp.

So 365 posts on "product marketing for revenue growth"?
Fine, I'll do it.

That's how you earn a positioning anyway.

(again the irony of my personal challenge being positioning, jeez)


First epiphany of the year!

Sales might be better storytellers than Marketers.

I've always thought Marketing did:

- the characters (=personae)
- the main plot (=narrative)
- the story (=messaging)

But I've come to realize Sales make the story live:

- repeat it to every new prospect
- reinforce it in each account
- adjust it to make it land

They're real "vision-casters"
(heard that term from Jen Abel on Lenny Rachitsky's podcast)


So maybe Marketing is the storyteller,

But it's Sales who help customer reach the happy ending.

taplio

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Alain Briez

Gaspard Pastural

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The Battle

Alain Briez

Gaspard Pastural

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alain Briez's LinkedIn Performance

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