Alain Briez

Built a 7-fig agency. Now I help people start their business from 0 with AI tools. | Early Stage Advisor

Entrepreneur for 10+ years, I work on combating Alzheimer's and loneliness with AI.

I am passionated by entrepreneurship and innovation (sold my innovation consulting company in 2023) and by neuroscience.

Here I share my journey as an entrepreneur and maybe some cool facts about the brain.

CEO (Exited)

We help businesses build and scale a predictable growth system through structured rapid marketing experimentation : 

- Acquisition system structuration and acceleration
- Commando Global GTM (go-to-market)
- Traction tests (market-fit)

There's a factor that increases dementia risk by up to 60%. But nobody measures it.

It sounds almost trivial, but isolation and absence of cognitive stimulation through conversation are one of the most decisive factors for dementia.

Yet we measure:

→ Heart rate
→ Sleep
→ Steps
...

But we never measure conversation, which are an essential part of health.

And we aren't talking about "grand-ma being a bit sad"...

We are talking about:
→ Accelerated cognitive decline
→ Dementia
→ Increased risk of strokes
→ Cardiovascular diseases
...

The brain evolved for dialogue. When conversation disappears:

Brain stimulation disappears and decline accelerates.

This isn’t emotional. It’s neurological.

Conversation is brain exercise.
The most natural kind.

Question: Should conversation be prescribed like medicine?

#alzheimer #dementia #seniorcare

Alain Briez 

AI Cognitive Care Center for Home Care | Longitudinal Voice Datasets for Pharma & Biotech R&D

Chronic loneliness in aging populations is the next structural time bomb in healthcare.

Not only emotionally.
Economically.

We are entering an era where the 65+ population is exploding. At the same time, family structures are shrinking, communities are fragmenting, and daily social interaction is collapsing.

Loneliness isn’t just rising.
It’s becoming structural.

And chronic isolation is a known accelerator of cognitive decline, depression, and loss of autonomy.

Now if we look at the current situation:

More elderly people.
Higher baseline isolation.
Earlier cognitive deterioration.
Longer dependency periods.
Massive care intensity.

Our healthcare systems are not designed to absorb this wave. They were designed for episodic intervention.

That mismatch is a giant threat.

Because cognitive decline is expensive.
Late-stage dependency is expensive.
Institutional care is expensive.

If chronic loneliness keeps compounding decline, we are looking at exponential cost curves in already overstretched systems.

This is not a “soft” social issue.

It’s a macroeconomic damocles sword.

We are structurally under-equipped for what’s coming.

The real question isn’t whether loneliness is sad.

It’s whether we are prepared for the financial and systemic shock that follows when millions age in isolation.

If the risk is structural, the response must be structural.

This is were AI might be the one solution to keep the health system together.

#healthcare #dementia #ai

We hear “orphan”, and we picture a child. Unprotected. Yet another category of orphans is dramatically growing.

Picture an 84-year-old woman eating dinner by herself, with no one who would notice if she didn’t answer the phone tomorrow.

And yet, that reality is growing.

They’re called elder orphans.

Older adults with no spouse.
No children.
No close family support.

As populations age and families shrink, more people are reaching the last decades of life completely alone.

No built-in advocate.
No default caregiver.
No one naturally involved.

Our entire society quietly assumes someone is there.

That assumption give birth to one of the most heartbreaking sotuation of modern society.

When there is no one calling, no one visiting, the consequences are not symbolic… They’re clinical. 

Depression rises. Cognitive decline accelerates. Autonomy erodes faster than it should.

And while we use AI to optimize convenience and entertainment, a structurally vulnerable population remains largely invisible.

If technology is going to matter, it should matter here.

Not as a gadget.

As presence.

This is the essence of Amigo | AI Memory Care 

#ai #loneliness #dementia #cognitivecare

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On average, dementia is diagnosed 2 to 5 years after it starts.
Not because it’s invisible. Because we misunderstand the first symptoms.

We look for memory loss.

But the earliest changes often appear in conversation.

Subtle shifts:
→ Sentences become shorter
→ Words become simpler
→ Pauses become longer
→ Stories lose detail
→ The person initiates less

Not alarming enough to trigger a test... Sometimes it is even barely perceptible.

Families adapt gradually, deem that as normal consequences of aging.
Doctors see snapshots so they can't really spot it.

Nobody sees the trajectory.

According to Alzheimer's Association, this delay is one of the main reasons diagnosis happens after significant damage is already done.

But across dozens of conversations, the pattern becomes clear.

Not a bad day.
A decline.
This is the gap.
Not detection.
Timing.

Question: What if we’ve been looking for the wrong first symptom all along?

As I switched to health tech... I was scared to look stupid. Fear holds back talented minds from going for big challenges. But here's what I've learned:

When you are the idiot in the room (yes, you will be), you grow the urgency to learn obsessively...

And as I started talking with MDs and PhDs, I discovered that, very few people dismiss you, and a lot of them respect the effort as long as you respect the discipline.

In any room you enter, regardless of the baggage, you can show up with what you've learned and end up being acknowledged when you deserve it.

Sometimes, your ignorance can even open stimulating thought experiments.

I was expecting judgment, I received encouragement and guidance.

These small encouragements together with the admiration of the people you talk to build an incredible drive.

We tend to cap ourselves according to the self-perception of who we are today...

But who we are today is not written in stone.

If you have a passion that seem forbidden, just change your timeline:

Stop thinking at a 1 year horizon, and think 5 or 10... Then take the first step.

Eventually, you will find yourself in places you couldn't imagine.

No matter what you start, if it is new... You will look like an idiot in the beginning, so make the struggle worth it, and shoot for something that seem out of reach.

AI for seniors’ cognitive care - We help care businesses deploy their AI memory care unit in minutes

Bryan Johnson thinks our generation might see immortality... If that’s true, we should prepare now, because there is a big problem with that:

Not dying, as we tend to interpret it, is the persistence of an ensemble of parameters that are enough to consider there is a coherent continuity of the identity.

Yet, when you are confronted to aging, memory and cognitive decline, you understand something very troubling:

Death is not a single event. It is not a switch.
Everyday we die a little bit. 

We tend to see identity as an isolated self-determining artefact, while in reality, it is a complex superposition of multiple interconnected layers.

- Our body
- Our energy
- Our memory 
- Our consciousness 
- Our meaning to ourselves
- Our meaning to others

If we were to wake up tomorrow without any memory...
Or with all our memories but brain dead...

Could we really say that what was us yesterday survived?

Death is commonly perceived as a clear frontier, when it is in reality more of a tolerance threshold toward the loss. 

The self is still the self, as long as the remaining is sufficient to consider a continuity.

Now when it comes to immortality, the issue is: if we know increasingly well how to repair the body... What about the mind?

The brain is different. It is plastic, yes. It can adapt, compensate.
But adaptation is not restoration.

Once the networks that support memory and identity are deeply damaged, we don’t know how to rebuild what was there before.

And the parts of us that made us ourselves in the past are gone. So did we survive? 

If we aspire to immortality, we should all prioritize cognitive health prevention so the body stays inhabited by what truly makes us who and what we are.

This is the reason why neuroscience and cognitive science obsess me...

There is a very deep philosophical side to it, something beyond human health and more about human essence.

#neuroscience #Philosophy #ai #immortality #dontdie

In a few years, with AI, House MD episodes might fit into a TikTok…

House is fiction, of course.

But it introduced something very real to the general public:

Differential diagnosis.

The process of exploring hypotheses, ruling them out, and finding the one explanation that fits.

In reality, this doesn’t happen in dramatic conference rooms.

It happens quietly in hospitals every day (with hopefully fewer passive-aggressive comments).

And it truly is the intellectual core of medicine.

Physicians reviewing symptoms.  
Challenging assumptions.  
Searching for what others might have missed.

What’s changing is that, for the first time, they’re not doing it alone.

At places like Mayo Clinic and Stanford Health Care, AI systems are already being used to detect patterns and signals that would otherwise remain invisible.

Not making the decision.

But expanding the search.  
Adding hypotheses.  
Extending the physician’s cognitive reach.

Differential diagnosis has always been a search problem.

AI is becoming a powerful new instrument in that search.

And for patients with rare or complex conditions who sometimes spend years without answers, this represents something very concrete:

A new chance to be seen.
A new chance to be understood.
And maybe, finally, a diagnosis.

(And for those building prompts… remember: it’s never lupus.)

Build Your B2B Content Strategy with my Course

In 2022, I bootstrapped an agency to $1M in 14 months, and sold it in 2023. During this time, I went from 'growth marketer' to 'content marketer' for 1 simple reason: 

B2B buyers educate themselves with content before buying.

- They prefer to discover you with a LinkedIn post
- Then watch a 10-min youtube explaining your POV
- Or reading a newsletter about an in-depth case study

That's how they buy, and you need to adapt.

So you need to create content but the goal is not to become a pop star.

You don't want to follow this weird model where you publish 'engaging stories' and then 'funnel down' people to middle of funnel content.

What you want is to position yourself and your business as an industry authority.

That's why I created the authority-first framework.

To help B2B businesses create content that attract buyers.

- Check out our website here: contentpath.co
- Or you can DM me directly to start working together.

Pierre Herubel

B2B and B2C marketing have one BIG difference:

(Yet many marketers think they're "similar")

The buying decision process is completely different.

In B2B:

- Multiple stakeholders with different roles and objectives.
- They collaborate in a shared "buying project";
- To purchase a solution that will drive ROI.

In B2C:

- One buyer or a small group of relatives;
- Aligned around a single decision.
- So they can decide faster.

As a result, the entire marketing job is different:

- The audience you target
- The message you share
- The content you create
- And how you distribute it

So you're either a B2B marketer, or a B2C marketer.

That said, there are of course common foundations:

- The need for targeting, value proposition, and messaging.
- The importance of a clear market positioning and brand.
- The mandatory social proof, trust, and external reviews.

And in the latest years, we've seen B2B getting closer to B2C;

- Rise of social media and communities as decision hubs;
- More room to influencer marketing and thought leadership;
- And the line between B2B and B2C is fading for solopreneurs.

What other similarities do you see between B2B and B2C marketing?

I help B2B businesses get clients with content

Many founders confuse marketing strategy with tactics:

- They think "running ads" is a strategy;
- They think "posting daily" is a strategy;
- They think "doing webinars" is a strategy.

Because of this confusion, they don't have a high level plan.

- Who are we helping;
- For what problem;
- How we solve it differently;
- And what do we say.

As a result, they lack focus and direction.

- "Let's try this new channel!"
- "I read about a new automation hack!"
- "We don't want to miss this opportunity"

And it puts the business into a reactive posture:

No clear direction → Something external happens → We react to it → We try a new tactic → Intensify the lack of direction

To get out of this reactive marketing loop, you need to:

Distinguish strategy from tactics.

1. Strategy comes first: It's the high-level plan that guides how to achieve revenue goals.

2. Tactics come second: It's the specific actions and methods used to execute the strategy.

And don't forget the feedback loop between them.

Tactics' results always inform the strategic decisions.

Follow me Pierre Herubel for daily marketing tips.

This is the winning B2B Marketing playbook for 2026.

Let me break it down for you with 5 pillars:

1. Create content for passive buyers

Some businesses are not ready to buy (for various reasons) and don't want to be in your linear sales sequence. The best scenario is to build top of mind awareness for these types of buyers through content marketing.

- Develop clear content pillars
- Publish consistently across time
- Vary formats and channels

2. Build a solid intent signals gathering system

For long we thought attribution was the key, but with the new B2B marketing playbook, intent signals are more important. You need to constantly identify a list of prospects that have higher intent than average.

- Track content engagement across channels
- Score prospects based on signals and frequency
- Centralize signals in one CRM or system

3. Use ads to amplify what already works

Ads will not create demand out of the blue but it will expand your reach and reinforce awareness with repetition. 

- Promote top-performing content
- Retarget engaged and high-intent audiences
- Focus on repetition, not aggressive messages

4. Get ready to capture demand from active buyers

When they're ready, businesses want a fast response across channels. If you take 48 hours to reply to an inquiry, you'll lose (especially in red ocean markets). Build an efficient inbound sales system to capture and manage demand.

- Optimized social media profiles
- Dynamic forms to segment leads
- Soft captures like webinars or guides

5. Run warm outreach for potentially active buyers

Some ready-to-buy prospects who like your brand may not contact you. They may be busy, forget, or assume you’ll reach out. Acknowledge this reality and contact them directly.

- Build a social selling routine
- Create warm email sequences
- ABM for larger accounts

And AI is an enabler across the playbook.

***

We are looking to help 3 more B2B businesses to install and run this playbook in Q1 2026, tell me if you're interested.

CMO: "We struggle to organize marketing efforts."

Me: "Here's the 1st fix to structure your day-to-day:"

Divide the marketing efforts into demand generation and demand capture.

Here's the difference:

1/ Demand generation

Most of your target audience is not ready to buy. You need to create content for them for visibility, awareness, authority and consideration.

2/ Demand capture

A small segment is ready to buy. You need to install a system to capture inbound leads and an outbound system to reach out based on signals.

Now here's where it gets complex:

You need to continuously balance both.

Otherwise, the entire system will be fragile.

That's the demand gen equation.

Here are two scenarios that happen often:

1. The business invests a lot in demand generation activities (podcasts, socials, reports...). But the demand capture system is not robust enough (CRM is not segmented, pages are not optimized...) so there are revenue leaks. 

2. The business creates a robust demand capture system (everything is perfect). But they don't generate enough demand because there are not enough activities (content, awareness ads, partnerships...)

Both scenarios are fixable with the right playbook. 

But I'd prefer to be in scenario 1.

I've worked on over 600 marketing strategies and I noticed one thing: 

When you figure out the demand generation part, the rest is just about focus, investment, and time.

"We are targeting CEOs, they are the decision makers"

Good in theory, but:

- What industry?
- What type of company?
- Why would they buy now?
- What's their buying process?
- What's their actual day-to-day?
- What objectives are they focused on?

A target audience is NOT just a job title.

Because this kind of broad targeting leads to broad messaging:

- "We target CEOs" → "Boost your revenue"
- "We target CMOs" → "Get more leads"
- "We target CFOs" → "Save costs"

Instead, you need a precise ICP (ideal customer profile).

Here's what you need:

1. Start with company firmographics
2. Get specific on the job title
3. Understand why they buy 
4. Map the buying process
5. Know what they need

That's how you build a real marketing strategy.

Biggest mistake I see in B2B revenue strategy:

(Read this to increase your revenue in 2026)

Focusing only on adding new qualified opportunities to the pipeline...

...when the sales and upsell systems are inefficient.

Let's call it the "pierced basket syndrome".

Here's what happens:

1. You get leads through marketing and SDRs actions (content, ads, outbound...)

2. But the sales system is not efficient (low closing rate and low initial contract value)

3. And the upsell system is not efficient or nonexistent (low number of upsells and customer lifetime value is not maximized)

As a result, the business is leaking potential revenue.

That's a pierced basket.

Now, here's how to fix the leak.

1. Acknowledge these 2 rules of sales

- Rule 1: It's easier to close a qualified prospect you're already in conversation with than to find a new one from scratch.

- Rule 2: You're far more likely to make a repeat sale with an existing client than with a stranger.

2. Activate more levers than "let's get more leads"

Across marketing, sales, and upsells, you can:

- Increase the quality of opportunities (e.g. go upmarket)
- Increase your show up rate, and closing rate
- Increase your sales velocity (how fast you close)
- Increase the initial average contract value ($iACV)
- Increase the contract duration (e.g. 1 month to 6 months)
- Increase the number of upsells and cross sells
- Increase the number of clients that become ambassadors

Easier said than done, but at least it's diversified.

So the business is not stuck on "getting more leads".

3. Focus on upsells so you can reinvest in marketing

Upsells are a great lever to grow revenue.

The reasons are obvious once you think about it:

- Reason 1: No marketing spend needed as the prospect is already your client.

- Reason 2: Upsells accelerate your CAC payback (you recover acquisition costs faster)

- Reason 3: Because there's no acquisition cost on existing customers, you free up budget to reinvest in marketing.

**

That said, the volume of opportunities is also important:

- You need volume to test and iterate to reinforce the system
- At some point, you need volume to hit the target

But the point stands: it's not the only lever available.

CEO: "We need to align marketing and sales."

Me: "The 1st step is to delete this misconception:"

Marketing stops when the sales process starts.

Here's how that mistake usually goes:

- Marketing is here for awareness and leadgen;
- When those 2 boxes are ticked, it's finished;
- "Ok we sent you a lead, we've done our job!"
- Then it's time for the sales team to shine!

This "funnel" looks like the perfect handoff in theory.

But from the buyer perspective it's the same brand and the same journey.

They don't instantly forget the ads, social content, and videos when they start speaking with your sales team.

Marketing still largely impacts the buying decision during the sales process for 2 reasons:

1. The marketing messages anchored them

They come into the sales process with beliefs and feelings they got from your marketing actions. The messages and insights you shared before have an impact on the sales conversations (objections, objectives, questions).

2. They still see your marketing actions during the sales phase

While talking to your sales team, your prospects keep seeing your posts, videos, emails, or case studies on your website. These actions have a new impact on their decision (it can reinforce a positive feeling or the contrary).

That's why you need to do this:

- Make sure you share the exact same messages across marketing and sales for a coherent journey.

- Don't alternate intense marketing seasons with low marketing seasons. Instead, run evergreen marketing with consistency.

And remember:

For buyers, it's the same brand and the same journey.

I've seen hundreds of ambitious marketing plans:

- "We'll create a new category"
- "We'll launch 4 channels at the same time"
- "We're not a SaaS, we're an all-in-one advisor"

And I understand the point, it's good to have a vision.

But the best brands out there have realistic marketing plans.

- They know what plan they can afford.
- They stick to the plan (even when it's hard).

So here's the process:

1. Come up with a realistic (and clear) plan
2. Stick to it for a long period of time

Those 2 steps put you ahead of a lot of marketing "plans".

In 2026, social content becomes an SEO asset:

(And this shift will impact your marketing strategy)

For years, marketers wrote articles to appear in searches.

Write an article → Add keywords → Appear in search results

SEO and social content existed in parallel:

- Articles were an SEO play
- Social content was a social play

They rarely overlapped.

Except for repurposing and distribution: turn an article into a short post and share it on socials.

- An SEO marketer could work without ever touching social content.
- A social marketer could work without ever directly impacting SEO.

But in 2026, AI changes this reality:

AI search tools now pull from sources where your brand has authority, mentions, and citation-worthy content. And social content is a great method to build that.

So here's how it works:

1. You publish social content on specific topics
2. It contributes to your brand's authority and online footprint
3. AI search tools are more likely to surface and cite your brand

Now of course, it's still early to define a playbook.

But here's the great news for social content:

Your content now serves twice.

- On social media: grow demand, build authority, get inbound leads.

- In LLM answers: get mentioned, grow authority, capture demand.

There is a weird thing about marketing.

From outside it looks simple, but when you zoom in:

- You need to understand human psychology
- You need to nail foundations like the messaging
- You need patience but also urgency to bring results
- You need to think like an engineer with experimentation

Or, well, all of this could be skipped, but...

... the marketing would not work.

And that's the main point here.

It's extremely easy and fast to do marketing that doesn't bring results.

- Just write a bunch of words that sound cool
- Spend some money on ads to "get leads"

But when you're really involved and try to get results.

It takes knowledge, time, practice, efforts, trials, and patience.

The best way to procrastinate on marketing is this:

- Create a website with 15 pages and 5 offers
- Multiply taglines to fit the 4 different ICPs
- Spend 90% of the time updating the "funnel"

This is a lot of work and it leaves only 10% left to create audience traffic.

So the problem is twofold here:

1. The funnel gets too complex so visitors have decision paralysis: they don't know what to do next.

2. The marketer in charge doesn't have enough time to create content, run ads, send DMs and emails.

But I have good news.

The solution to this problem is simple:

Reverse completely the time allocation.

1. Create a simple website with 1 offer for 1 ICP so it is clear and easy to maintain. Once properly set up, this represents 10% of your time.

2. Spend 90% of the time on generating awareness, authority, and traffic (mainly from content).

This way, your audience sees your content (or ads and emails), visits your simple website, and clicks on the unique CTA. Then, during the sales process, you can sell a clear offer.

That's how you build a solid marketing function.

I've used 3 B2B growth models:

1. The lead generation waterfall model

Publish SEO articles → Host whitepapers → Get leads → Send sequences

2. The growth marketing model

Experiment cold emails → Get leads → Experiment other channels

3. The social-first model

Publish content → Identify intent → Social selling

They were all interesting and efficient.

But in 2026, I now advise to run a "social-first" growth model:

- Publish content across personal brands
- Transform your brand into a media
- Analyze intent to prioritize outbound
- Use AI for all the technical systems

It's clearly a great model now.

- The customer acquisition cost (CAC) is low
- Intent-based outbound increases response rate
- Content contributes to both brand awareness and pipeline

Now of course you can still use some elements of the past models:

- A whitepaper and a webinar can be great
- Growth marketing sprints unlock new channels
- Outbound sequences work well (if signal-based)

And above all, you still need to nail ICP, positioning, messaging.

The model is evolving, but the foundations remain.

Founder: "We're not getting enough inbound leads"

Me: "What's your biggest marketing constraint now?"

Founder: "We're not sure, it's probably our design skills"

The truth is that:

The surface-level constraint is often not the primary cause of low inbound leads.

So you'll need to audit your marketing function entirely.

Here's a 4-step process to do this:

1. Get clarity on the root problem

- Identify the negative symptoms
- Link the symptoms to the root problem
- Audit the problem with an expert (internal or external)

2. Set up a plan, based on the problem's nature

- Turn the audit into recommendations
- Prioritize and plan the implementation
- Set a timeline with key objectives

3. Implement the recommendations

- Execute the top priority actions first
- Fix the problem at its core 
- Install a simple system that won't break

4. Assess and iterate based on the impact

- Monitor carefully the evolution of symptoms
- Analyze if the actions fixed the problem
- Implement new actions based on results

I've been doing marketing for 10 years.

These 9 concepts made me a better marketer:

9 Marketing Concepts to know in 2026

Subject: Marketers need to think more like CFOs in 2026.

Limiting the marketing scope to "leads" creates 3 problems:

1. It creates a misalignment between the marketing function, the sales team, and the business goals.

2. It turns the marketing team into a "lead factory" only committing to volume without clear pipeline impact.

3. Step by step, it isolates the marketing team into a satellite support function ("the art & craft department" / "can you make us a banner?")

This is especially true in industries where the sales-led model is the norm.

Now circling back to my subject:

Marketers need to think more like CFOs.

- It doesn't mean they should stare at financial dashboards all day
- It means they should think, and talk using financial metrics

Because when you start talking about unit economics, this happens:

- C-levels, CEOs, founders start listening to you;
- It shapes their perception of marketing;
- "Marketing can actually help."

Finally, marketing becomes a valuable function that can contribute to top-line revenue. Finally, marketers use keywords and metrics that C-levels care about. Finally, it's not only about impressions, awareness, and MQLs.

Now the question is: how can marketing do this?

1. First, marketers should know what metrics they can impact (it should be as far as possible in the funnel but a good one is "qualified revenue pipeline")

2. Second, marketers need to know (and understand) specific unit economics of the business to do their job correctly (CAC, CAC payback, LTV, ACV).

3. Third, marketers need to be able to explain the role of secondary metrics to non-marketers for context (impressions, clicks, leads).

I created an infographic to explain the point (2).

That's how you build a revenue-first marketing function.

I help 20+ B2B businesses every week.

This is what they struggle the most with:

Trying to do everything in parallel.

- Creating content on 3 channels
- Building a big website and a complex funnel
- Launching 5 different offers for 3 audiences

It starts as "creativity". Then it becomes too hard to sustain.

Here is the 4-phase loop I see a lot:

1. Excitement to launch new projects (shiny object syndrome phase)
2. A lot of unfocused work on various tasks (unfocused phase)
3. Getting tired from the task mental load (overload phase)
4. Deep sense of underachievement (FOMO phase)

Then the loop starts again from (1).

The only way to stop it is simple:

Limit the shiny object syndrome, and stay focused on what matters.

Most of the time, the key is doing more of the simple tasks.

🎉 My newsletter crossed 33,000 subscribers!

Here are my top 3 tips to grow yours:

1. Build your newsletter like a product with a clear audience, positioning, messaging, and value proposition

Your newsletter might be free but your reader will "pay with their time". That's why you need to fix your audience problem, share pertinent insights and deliver useful information consistently.

- Audience: Who should read your newsletter?
- Positioning: How do you want to be perceived?
- Messaging: What are you going to talk about?
- Value proposition: What positive impact will you bring?

2. Increase read time, clicks, and subscriber retention with visual assets (formatting, infographics, illustrations...)

Your newsletter is competing with short social posts and dynamic videos. So you need a tactic to retain attention and deliver your messages. Turning my newsletter into a "visual asset" was my best growth factor.

- Infographics, illustrations, photos of you
- H1, H2, H3 structure to facilitate navigation
- Skimmable text with bullet points, short paragraphs

3. Plug your newsletter into your content repurposing system where 1 idea becomes 15 pieces of content

Writing a 10,000-character newsletter every week can be long and repetitive. But when it's a central piece of your repurposing workflow, it gets easier and feels worth doing.

- Combine your best social posts into a newsletter
- Cut your newsletters into 5 social posts
- Reuse the infographics you've created

I hope these tips will be useful for your newsletter!

Feel free to ask me if you have any questions.

My new content creation bootcamp starts tomorrow.

Here are 7 updated rules I'm going to teach:

1. In 2026 you can't just share information. You need a different POV, a strategic narrative, lived experiences, and unique insights.

2. In a red ocean of content, infographics and visual content stand out. I'm going to explain how to create signature formats to get repeat attention.

3. I've updated my content pillar system to a topical mapping strategy. The goal is to have a systematized approach to "what needs to be said".

4. Creating an identity goes beyond what you say, it's also how you say it (visual identity, colors, posture, tone of voice, character, signs of authority...)

5. Your repurposing system should do the heavy lifting. You ideate 1 piece of content. If it's good, it systematically becomes 15 other pieces.

6. Some types of content perform better than others. Learn to fit your ideas into winning frames (bad vs good, comparisons, concentric circles, lists...)

7. Connect your content to a warm outbound system. Engagements become signals you use to prioritize prospects, and set the context.

PS: I'm opening a new content creation bootcamp in March

🎉 My new content bootcamp starts in April!

You'll learn my 4-step system behind 60M impressions:

1. Create your strategy for 2026 with your messaging narrative.

2. Ideate content with your unique insights and unique POV.

3. Learn to write the best hooks and copy.

4. Design your signature infographics and carousels.

And I'll teach you this system during my 5-week bootcamp.

Here's what you'll access:

- 6 Masterclasses with me to install your system
- Tailored 6-month content roadmap reviewed by me
- Help from premium writers to improve your content
- Access to my design team to review your infographics

You end the bootcamp with a system in place, a rebranded profile, branded templates, and 20 validated posts.

And above all: extreme clarity on what to post in the next 6 months.

Let's kick off 2026 with the best content strategy.

Do you want to get more information about my 5-week content creation bootcamp?

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taplio

The Battle

Alain Briez

Pierre Herubel

Followers

Posts

Engagements

Likes

Performance ScoreAlain Briez's LinkedIn Performance

Performance ScorePierre Herubel's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alain Briez

Pierre Herubel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alain Briez's LinkedIn Performance

Performance ScorePierre Herubel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlain Briez's LinkedIn Performance