Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan C. Moore

Entrepreneurship isn’t a straight path. It’s a cycle of clarity, confusion, breakthroughs, setbacks, victories, and lessons that never truly end. What separates the founders who succeed from those who stall is not intelligence, funding, or talent. 

It’s the willingness to keep moving when certainty disappears. Most people wait for confidence before they take action, but entrepreneurs learn that confidence is the reward for action—not the prerequisite.

What nobody tells you is that most breakthroughs happen after extended periods of discomfort, doubt, and problem-solving that feels endless. The entrepreneurs who build resilient companies are the ones who accept that these moments are part of the process rather than proof that they’re doing something wrong. Success isn’t built on perfect ideas. It’s built on consistent execution.

Every business evolves. Every plan changes. Every founder is forced to reinvent themselves at least once. But the ones who continue to grow are the ones who refuse to stop. They refine, adapt, learn, and take the next step even when they don’t fully understand where it will lead. If you can stay committed through uncertainty, you will eventually reach clarity. That’s the real entrepreneurial advantage.

For digital tools, support, and strategies to strengthen your next stage of growth, visit:
https://lnkd.in/e7AqmvK8

li_at

JSESSIONID

Founder & Marketing Consultant specializing in revenue growth through digital strategies

Social media is no longer an optional extra for businesses—it is one of the most powerful tools for growth. 

From small startups to global brands, social media has transformed the way companies communicate with their audience. But the difference between simply being present online and actually seeing results lies in strategy.

Too many businesses approach social media without a plan, posting content whenever it feels convenient. The problem is that inconsistency creates confusion, and without a clear brand voice, it’s hard to stand out. 

Social media thrives on connection, and every post is an opportunity to engage with people who could become long-term customers. This means crafting content that educates, entertains, and inspires, while also showing the unique value your brand brings.

Another important aspect is understanding that engagement matters more than vanity metrics. Having thousands of followers doesn’t mean much if none of them engage with your brand. 

True growth happens when you build a community of people who trust you, interact with your content, and look forward to hearing from you. Over time, these relationships drive sales and brand loyalty.

Social platforms are also evolving rapidly, introducing new tools and algorithms that reward authenticity and consistency. By staying ahead of trends and adapting your strategy, you ensure your brand remains visible and relevant. Social media, when managed properly, is one of the most cost-effective ways to compete in today’s digital landscape.

Take the next step and grow your business through a strong social media strategy: https://lnkd.in/epjmgbsY

LinkedIn Login, Sign in | LinkedIn

THE UNSEEN POWER OF RELENTLESS CONSISTENCY

Consistency is one of the most underestimated forces in business growth. It’s not glamorous. It’s not exciting. It doesn’t give you instant gratification. But it’s the foundation of every dominant brand you admire today.

Look closely at companies that appear “lucky” or “overnight successes.” You’ll find years of consistent communication behind them — months of posting when no one responded, weeks of refining their message when nobody was listening, and countless attempts before their breakthrough moment happened. Consistency is the quiet engine behind every visible success story.

The problem is that most businesses treat marketing like a burst of enthusiasm rather than a long-term commitment. They post when they feel inspired, advertise when they feel desperate, and build strategies only when something stops working. This inconsistency keeps them invisible, forgettable, and constantly starting from zero.

When you commit to consistency, you give your audience time to recognize your voice, trust your authority, and understand your value. Relationships aren’t built in a day. Neither is brand loyalty. The more consistently your message appears, the more familiar your brand becomes — and familiarity is the first step toward trust.

Consistency compounds. It doesn’t pay off on day one, but by day one hundred, it becomes unstoppable.

Start building momentum today at https://lnkd.in/e7AqmvK8

Sometimes one decision changes everything. Mine was choosing CourseCareers.

Follow me to learn how to start with the free intro course and land your first digital marketing job!

Check them out: https://lnkd.in/eAZBceQt

#marketingjob #digitalmarketing #careeradvice #careertiktok #jobhunt #jobs #hiring #hiringnow #career #careertiktok #workfromhome #workfromhomejobs #work #jobshiring

CourseCareers

Interviews feel different when you know your value. I built my confidence through CourseCareers.

Follow me to learn how to start with the free intro course and land your first digital marketing job!

Check them out: https://lnkd.in/eAZBceQt

#marketingjob #digitalmarketing #careeradvice #careertiktok #jobhunt #jobs #hiring #hiringnow #career #careertiktok #workfromhome #workfromhomejobs #work #jobshiring

Entrepreneurs Win Through Adaptability

Success in entrepreneurship rarely belongs to the smartest or most experienced — it belongs to the most adaptable.

The digital landscape changes fast. One month, your top ad format stops converting. The next, a platform’s algorithm shifts overnight. Those who panic lose momentum. Those who adapt, grow.

Adaptability isn’t about reacting randomly. It’s about learning fast and implementing faster. The best entrepreneurs treat every setback as a data point.

Adaptable founders test new systems before they’re needed. They train their teams to pivot without hesitation. They build cultures that thrive on learning, not fear.

The key is to build your business like a living organism — always evolving, always testing, always improving.

Because the only constant in business is change. And the brands that embrace it will always outpace those that resist it.

See how agile marketing systems can transform your business at https://lnkd.in/epjmgbsY

The Entrepreneur’s Advantage—Execution Over Ideas

Every entrepreneur has ideas. Very few execute.

The truth is, ideas are easy to romanticize but hard to realize. The marketplace doesn’t reward intention — it rewards execution.

Entrepreneurs who win don’t wait for the perfect plan. They move fast, test early, and learn by doing. Action beats theory every time.

Execution creates clarity. Every small step forward reveals what works and what doesn’t. The longer you wait, the harder it becomes to start.

The difference between success and stagnation isn’t innovation — it’s consistency.
When you execute daily, your results compound.

Perfection doesn’t scale businesses — execution does.

Start turning your ideas into measurable growth at https://lnkd.in/epjmgbsY

Entrepreneurship is not a straight line—it’s a journey of learning, adapting, and innovating. 

Beyond ideas, the right tools and mindset can be the difference between struggling and scaling. Productivity apps like Notion and ClickUp help keep your tasks, goals, and ideas organized. 

For financial clarity, platforms like QuickBooks or Wave provide affordable solutions for bookkeeping and cash flow management.

Networking and learning are also essential. Apps like LinkedIn give you access to communities, while Clubhouse or X Spaces let you join conversations with industry leaders. 

Staying educated through platforms like Coursera or Udemy ensures you’re always leveling up your skills.

Being an entrepreneur is about resilience, but with the right tools, you can create systems that allow you to focus on growth instead of just survival.

👉 Take your entrepreneurial journey further with us at https://lnkd.in/epjmgbsY
.

A brand isn’t just a logo, a slogan, or a color palette—it’s a promise. 

Entrepreneurs often confuse running ads with building a brand, but ads are only one tool in the toolbox. 

Your brand is how people feel when they see your name, interact with your content, or hear about you from a friend. If you want your ads to work, they need to amplify a strong identity that already exists.

Consistency is everything. From the font on your website to the tone of your captions, every detail communicates something. If your branding feels scattered, people subconsciously assume your business is unreliable. 

On the other hand, when your colors, messaging, and visuals all work together, your brand builds recognition and authority. Think of companies like Apple or Nike—you don’t even need to see their names to know it’s them.

Practical tools can make this easier than it sounds. Coolors.co helps you create cohesive color palettes, while Notion or ClickUp can serve as brand hubs where your team keeps all guidelines in one place. 

The more consistent you are, the stronger your audience’s connection will be.

👉 Build a brand worth remembering at https://lnkd.in/epjmgbsY
.

WHEN YOUR MESSAGE CONNECTS, EVERYTHING CHANGES

Most brands focus on what they want to say. The successful brands focus on what their audience needs to hear. This single difference transforms everything — conversion rates, engagement metrics, sales performance, and long-term loyalty.

Connection happens when your audience feels understood. When your marketing articulates their internal thoughts. When your message validates their emotions. When your brand becomes the voice they didn’t know they were searching for.

This level of connection isn’t built through generic content. It’s built through depth, empathy, market research, and psychological insight. Customers don’t want more information. They want meaning. They want relevance. They want clarity.

When your message connects emotionally, your brand becomes memorable. When it connects logically, your offer becomes irresistible.

Connection converts.
Strengthen your message at https://lnkd.in/e7AqmvK8

Entrepreneurship is often painted as glamorous. Freedom, success, working from anywhere. 

But the reality is far less polished. Entrepreneurship is filled with sleepless nights, constant problem-solving, and carrying the weight of decisions that affect not just you, but your team, your clients, and your future.

But here’s the truth: the hard part is what makes it worth it. Entrepreneurship gives you the chance to build something meaningful. It gives you ownership over your time, your impact, and your results. And it teaches you lessons that no job or classroom ever could.

The entrepreneurs who succeed aren’t the ones with the flashiest ideas or the biggest funding rounds. They’re the ones who are relentless. The ones who keep moving forward when others quit. The ones who learn from failure, adapt quickly, and keep building even when the odds look impossible.

Failure isn’t the opposite of success—it’s part of the process. Every mistake sharpens your skills. Every setback builds your resilience. Every win, no matter how small, compounds over time.

If you’re building a business right now and it feels overwhelming, remember that the process is the point. Growth isn’t linear—it’s messy, unpredictable, and often painful. But it’s also what separates those who dream from those who actually create.

Entrepreneurship isn’t easy, but it’s worth it.

Grow smarter, build stronger: https://lnkd.in/epjmgbsY

Most businesses don’t fail because their product or service is inadequate.

They fail because they never get seen by enough people who actually need what they offer. The truth is, attention has become the most valuable currency in the marketplace. 

The companies that win are the ones that understand how to create persistent visibility and strategic presence across multiple channels. When someone repeatedly sees your brand across their social feed, in search results, in relevant ads, and inside communities they trust, your authority builds before they ever click a link or schedule a call.

Visibility is not the result of coincidence or guesswork. It is engineered. It is the outcome of pairing clear messaging with consistent content, predictable traffic systems, and data-driven amplification. 

When a business makes the shift from posting randomly to executing with intent, everything changes. Suddenly your audience begins to shape itself. Your message begins to resonate more clearly. Your conversions begin to rise predictably.

The biggest shift happens when you stop thinking like a business owner and start thinking like a media company. That’s when growth becomes inevitable, because visibility is no longer something you hope for; it’s something you manufacture.

Build the visibility that drives revenue at https://lnkd.in/epjmgbsY

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The Paid Ads Secret No One Talks About

You can have the best-looking ad in the world —
But if it’s not backed by strategy, it’s just burning money.

Here’s something most advertisers won’t admit:
Your first ad will rarely win.
The success comes from testing, learning, and optimizing — not guessing.

Paid advertising is a science of refinement.
It’s not just about targeting the right people; it’s about delivering the right message to them at the right time.

Here’s the framework top marketers use:

- Awareness Campaigns: Introduce your brand with value, not a sales pitch.

- Retargeting Campaigns: Show up again for those who’ve already engaged.

- Conversion Campaigns: When trust is built, invite them to take action.

When you combine creative storytelling with data-backed decisions, you don’t just run ads — you build predictable growth systems.

If your ad performance is plateauing, maybe it’s not the algorithm’s fault.
Maybe it’s the strategy behind it.

At https://lnkd.in/epjmgbsY
, we help businesses transform paid ads from guesswork into growth. Let’s make your next campaign your most profitable one yet.

Your best content is the stuff that feels natural. beehiiv helps turn it into income.

#creatorauthenticity #beehiivnewsletter #newsletterincome #writewhatyouknow #passivehustle

beehiiv

The Cost of Ignoring Your Brand Story

People don’t remember ads. They remember stories.

Every business has a story — but not every business tells it.
They hide behind product features, discounts, and technical jargon, hoping something “clicks.”
The problem? Facts tell. Stories sell.

A compelling brand story gives your audience something to connect with emotionally.
It’s what makes your brand memorable, even when competitors offer the same service.

Here’s how to start shaping your brand story:

- Find your origin. What inspired you to start your business? Authenticity is your best marketing tool.

- Define your mission. What bigger problem are you trying to solve for people?

- Highlight your values. Customers want to align with brands that stand for something.

When you bring emotion and transparency into your messaging, you don’t just sell a service — you build a community.

Your paid ads should be the amplifier of your story, not the start of it.
If your marketing lacks soul, it’s just noise.

Craft a brand story that converts at https://lnkd.in/e7AqmvK8

The 3-Second Rule That Can Transform Your Social Media Reach

Three seconds.
That’s how long you have to make someone stop scrolling.

It doesn’t matter if you’re a startup or a 7-figure brand — if your hook doesn’t hit in three seconds, your content is invisible.

The 3-second rule is the foundation of attention psychology. To win those seconds, you need to earn them:

- Start with tension. Challenge a belief, ask a bold question, or state an unpopular truth.

- Use emotion over information. Data educates, but emotion converts.

- Deliver value immediately. Don’t wait until paragraph four to say something worth reading.

Think of your post like a conversation — would you start small talk or lead with something unforgettable?

When your opening line makes people think, “Wait, I need to read this,” you’ve won the hardest battle in marketing: attention.

Attention builds awareness. Awareness builds trust. Trust builds customers.

And that’s how you turn scrolling into sales.

👉 Learn to craft content that captures and converts:
https://lnkd.in/e7AqmvK8

Organic and Paid Are Not Enemies

It’s a common mistake: brands think they have to choose between organic growth and paid ads.
But here’s the truth — the strongest marketing ecosystems thrive on both.

Organic content builds trust and long-term brand equity.
Paid ads build reach and scalability.
When they work together, you create a growth flywheel.

Here’s the playbook:

- Test organically first. Use organic content to learn what resonates.

- Boost what performs. Turn your best posts into ad creatives.

- Retarget engaged users. Drive them to conversion offers.

- Nurture through organic again. Keep them connected post-purchase.

This synergy ensures you’re not guessing with ad spend. You’re amplifying what already works.

The brands dominating in 2025 aren’t just running ads — they’re running systems.

Stop treating organic and paid as rivals. When they align, your marketing becomes unstoppable.

👉 Build a strategy that blends both seamlessly:
https://lnkd.in/e7AqmvK8

What 90% of Brands Get Wrong About Social Proof

Most brands think social proof is about showing five-star reviews or screenshots of happy customers.
That’s surface-level proof — not trust.

Real social proof is emotional. It’s the moment your audience sees themselves in your story and thinks, “This brand gets me.”

Here’s what that looks like:

- A case study that walks through the before and after, not just results.

- A customer video that feels raw, not scripted.

- A consistent narrative across posts showing your process, values, and impact.

The mistake many make is collecting proof, not communicating it.
If your content doesn’t make people feel your credibility, your testimonials won’t matter.

Social proof isn’t about validation — it’s about connection.
Because people don’t buy from the best brand; they buy from the brand they trust the most.

👉 Learn how to build brand trust through story-driven marketing:
https://lnkd.in/e7AqmvK8

Content is the Real Currency

In today’s digital economy, attention is currency, and content is how you earn it. Ads might get someone’s attention for a moment, but content is what keeps them coming back. 

For entrepreneurs, this means thinking of content creation not as an afterthought but as a core business strategy. Your posts, blogs, videos, and even your podcasts should solve real problems, educate your audience, and position you as a trusted guide in your niche.

Imagine a brand that posts nothing but promotional content. Audiences scroll past, because no one logs into Instagram or LinkedIn thinking, “I can’t wait to see ads today.” On the other hand, if you’re the brand consistently providing tips, how-tos, behind-the-scenes looks, or even entertaining insights, your audience stays hooked. 

Over time, this builds authority and trust, making it natural for followers to become customers.

For entrepreneurs with limited design or writing skills, tools like Canva Pro help you create scroll-stopping visuals even without a designer, while Grammarly Premium ensures your captions, blogs, and newsletters shine with professionalism. 

Another hidden gem is AnswerThePublic, which shows you what your audience is searching for online. Use this to craft content that meets their exact needs.

👉 Let us help you turn content into conversions at https://lnkd.in/epjmgbsY
.

THE VISIBILITY GAP (EXTENDED EDITION)

There is a quiet truth most business owners learn too late: the world doesn’t reward the best product. It rewards the product that is seen, understood, and remembered by the right people. The gap between successful brands and struggling brands has almost nothing to do with quality and almost everything to do with visibility.

Think about the last time you purchased something you loved. You didn’t buy it only because it was good. You bought it because you saw it at the right moment, the message made sense, you felt understood, and the brand earned your attention long before it earned your money. That’s visibility. That’s trust. That’s strategy.

Too many businesses operate in the shadows, hoping their audience will magically discover them. They rely on word-of-mouth, occasional posts, inconsistent marketing, and campaigns that look like everyone else’s. The truth is brutal but clear: if you’re not building consistent visibility, you are building a barrier to your own growth.

Visibility is not shouting. It’s positioning. It’s storytelling. It’s showing up so consistently that your brand becomes the obvious choice, not the forgotten option. When your presence becomes a pattern, your brand becomes the name people remember at the exact moment they need your service.

Visibility isn’t luck. It’s built.
Build yours at https://lnkd.in/e6MTVQyk

Lago

Co-Founder and CEO of Lago

• Lead Lago’s vision and growth as a global talent outsourcing agency, specializing in connecting startups and enterprises with top-tier international professionals throughout the Philippines, Latin America, and Eastern Europe.

• Built and scaled hiring operations that consistently deliver vetted candidates in under two weeks across tech, sales, customer service, e-commerce, and marketing roles.

• Designed competitive pricing models that outperform industry standards with transparent management fees, replacement guarantees, and contract-to-hire flexibility.

• Guided companies in building high-performance offshore teams, leveraging my experience of hiring 1,000+ overseas employees across multiple regions.

• Drive Lago’s culture of “Pathfinders,” ensuring clients gain exceptional talent while we set new benchmarks in the outsourcing industry.

Chief Executive Officer

Pattern®

Head of Global Talent for Pattern. Scope:

• Hired and created internal teams for over 1,000 international employees throughout EMEA, APAC, and UAE that provided support to support to all major departments within a $2B e-commerce organization
• Successfully expanded and consolidated large offshore talent teams in multiple countries.
• Developed cross-functional training content, embedding best practices for engaging and managing global talent into organizational standards and workflows
• Managed global talent operations in various locations such as Serbia, the Philippines, China, and India.
• Initiated the setup of four regional offices, including two in India and two in Serbia.
• Cultivated relationships with external resources, vendors, universities and partners to grow a strong funnel to provide the best talent to each department.

Head of Global Talent

• Average 30% revenue growth YOY on Amazon across all brands, aided by an average 85% fulfillable rate (during COVID-19), and 90% Buy Box ownership.
• Manage 3,000 SKUs on Amazon, including all aspects of retail readiness: product uploads, content, listing variations, safety compliance, customer experience, and listing SEO.
• Direct all customer-facing interactions: weekly project management calls, quarterly reviews, price compliance, advertising budgets, product uploads, and promotions.

Associate Director of E-Commerce

Brydge

Served as Brydge's Senior Amazon Manager to meet ROAS and Sales goals for the Amazon Channel through international Amazon management. Managed their US, CA, MX, UK, IT, DE, FR, ES, AU Amazon accounts and helped set up their Amazon JP account. Brydge is a power house in the iPad Keyboard, Vertical Dock and Hub category, I was privileged enough to work with and grow their brand to another level through Amazon.

Director of Amazon

BuyBoxer

- Managed an International and Local team to bring world-class Amazon marketing results to our over 200 brands
- Managed and generate Advertising campaigns which produced over 2 Million in Ad Revenue for 2018.
- Managed International marketing efforts by managing Amazon accounts
throughout Europe.
- Analyze marketing trends for target audience and performed re-targeting through specific keywords and content writing

Director of Advertising

Manage an International and Local team to bring world-class Amazon marketing results to our over 200 brands. 

Managed and generated Advertising campaigns which produced over 1.5 Million in Ad Revenue for 2018.

Manage International marketing efforts by traveling to Germany and managing Amazon accounts throughout Europe.

Digital Marketing Manager

Senior Digital Marketing Specialist focused on growing partner brand awareness through world class Amazon marketing strategies.

Lead of Amazon content marketing and merchandising.

Senior Digital Marketing Associate

Digital Marketing Specialist focused on growing partner support through direct communication and world class Amazon online retail marketing.

Marketing Associate

HRI (Harris Research, Inc.)

Responsibilities include:
-Managing a local team to write content and blogs for over 20 Chem-Dry clients across the United States and Canada
-Establishing great relationships with clients to gain trust and establish web presence goals
-Keeping up to date with the constantly changing Google algorithm updates
-Understanding and utilizing analytics to track website traffic
-Improving web presence overall to help clients rank better on Google
-Editing clients' Wordpress and Page Lime websites

As the Social Media Manager for Harris Research, I am over a program that has tripled in size since I started. In a year, our clients' weekly post reach increased by 400%, weekly post likes increased by 400%, and weekly post comments and shares increased by 150%. For one client, we increased sales by 33%, compared to the previous year.

My responsibilities include:
-Managing and overseeing Social Media Marketing for over 60 clients across the U.S. and Canada
-Writing unique posts to target and connect with a specific demographic
-Keeping up to date with trending topics as to better relate with potential customers
-Running Facebook Ad campaigns to generate likes, website visits and business profit
-Running contests to help with brand awareness and increase jobs booked

Social Media Marketing Manager

The Home Depot

I work in a team of 6 for Homedepot.com and Home Depot Mobile Applications for their Digital Field. We monitor and analyze the foot print trafficking on the website as well as ways we can enhance the digital aspect to increase Profit. We correct errors that are reported on a daily bases to make sure each Digital Application the Company runs smoothly as well as being fully updated and correct. As a team we are able to maintain the website/applications and help with the increase of profit the company makes per year.

Corporate Digital Analyst

Acosta Sales & Marketing

I Traveled between Nevada,Wyoming and Utah helping set up groceries stores and setting up their aisles and goods in a way to better help their merchandising of their product. Learned how to help market products in a way that would accumulate more sales in the certain product and store. As a team we were able to successfully accomplish and set product in reduced time with excellence.

Mechandiser

As the CEO of Lago, I specialize in scaling businesses by building and managing high-performing offshore teams. Over the last 8+ years of living in different countries, I have successfully overseen the growth of large 1,000+ hiring initiatives to support 30+ departments within a $2+ billon company and other startups through my multiple partnerships/connections in the Philippines, Serbia, and India. This has helped me develop a keen understanding of the complexities involved in talent acquisition, operational scalability, and maintaining quality in remote work environments.

I have successfully helped companies across various industries streamline their hiring processes, tap into global talent pools, and rapidly scale without compromising on quality or efficiency. From sourcing and vetting top-tier professionals to seamlessly onboarding them into a company’s culture, I focus on creating teams that drive growth and innovation.

With experience working with both startups and established businesses, I know exactly the steps to take to build teams that can move the needle. My passion lies in making outsourcing efficient, cost-effective, and results-driven, building relationships with me team, ensuring that businesses have the right people in place to achieve their goals.

Let’s connect and explore how I can help your business scale with top global talent.

Broc Langhaim

DON'T HIRE A VA

Most founders think the first hire should be a Virtual Assistant who can “do it all.”

Spoiler alert: it’s the worst move you can make.

After hiring more than 1,000 offshore professionals around the world, here’s what your VA will look like when you look for one person to do everything:

10% - Sales
10% - Paid ads
10% - Lead generation
10% - Inbox management
10% - Ops tasks
15% - Customer support
15% - Bookkeeping
20% - Random one-offs

100% Disorganized

You’re not building a team
You’re building chaos

Instead, hire specialists who own their lane, equip them with the right process, and let them perform.

That’s how you scale with global talent — not by expecting one VA to hold your entire company together.

CEO @ Lago® | Helping Founders Get Out of The Weeds One Professional Hire At A Time.

Going from a team of 10-20 people in the Philippines, Serbia, or LATAM to 100+ can be very difficult. Here is how I did it, when I managed 1,000+ overseas employees.

1. Move away from having "VA"s the time for jack of all trades and master of none is over. 
2. "Trim the fat", build out specialized teams for each of the key roles that drive the business and get rid of anything that is adding "fluff"
3. Find your A+ players, create those specialized teams around them.
4. Create a very simplified SOP around each step that needs to be done within that team. Have your A+ player lead this initiative. 
4. Create management within those teams, you will not be able to have 100+ direct reports.
5. Your goal is to duplicate that A+ player who is now a leader, build out time for them to shadow and train your team. 
6. Treat your overseas team like an extension of your HQ operations, DO NOT SILO THEM.
6. Copy and paste this in any department.

Overtime you will need to build out General Managers in those regions, HR teams, and recruiting teams to ensure you find and keep the top talent.

This comes more organically as you get past 100 employees however, at the beginning one person can build this out with multiple departments, pass it off to the hiring manager or director to maintain department knowledge.

At one point I had 20+ departments that I was working with and directing all overseas efforts. I absolutely did not know every little technical aspect of every department. I shared with them the same steps above, help build it out, and once it was is a steady state moved to the next department.

The biggest compliment I ever got was "wow this is actually very straightforward and simple". 

Yes, it is meant to be. 

I have seen so many companies over complicate this process with having pods within pods or category managers within category managers... 

Do not overthink this, the simpler the better and your team will thank you for that.

Thinking about calling out a client/company on LinkedIn? Read this first.

Every week I get messages from global talent who are dealing with late payments or clients who suddenly go dark.

It’s frustrating. It feels unfair. And when you’re hurt or stressed, the first reaction is to warn everyone by posting their name.

But here’s the truth:

Publicly calling out a client rarely helps you.
It will damage your brand far more than theirs. Here’s why:

• Future clients will wonder if you’ll post about them too
• Companies avoid conflict, even when you’re right
• You shift from “professional” to “emotional” in their eyes
• Your long-term opportunities shrink because trust disappears

There are better ways to handle it.
• Document every message
• Follow up professionally and firmly
• Set clear payment terms in the future
• Protect yourself with contracts and deposits
• Walk away and move on with dignity

Your reputation is your career. The offshore world is small. People remember how you handle adversity.

Handle it with professionalism.
Handle it with class.

That is what will open doors later.

Also, if you are a founder/hiring manager reading this please get your "stuff" together 😆. 

Like I said the offshore world is small and your name will get around by word of mouth, you will have a high attrition rate, and you will spend more money trying to fix a problem then generating revenue.

After 8+ years in e-com and hiring over 1,000+ offshore employees here is what I found to be the #1 problem in most e-commerce offshore recruiting efforts. 

You need someone who has scaled ecommerce brands and knows how to automate and optimize processes. Then put the right people in the right role. 

A lot of recruitment firms just hire people without actually digging into the problem. This then leads to a bad experience for the company and for the offshore contractor who doesn't know exactly what you need.

Most first year recruiting companies hire maybe 30 people in their first year.

The reason why Lago has hired 100+ contractors in our first year, is because we know the space, dig into the problem, and have done this for the largest e-commerce company in the world.

Some founders have told me they need a content specialist and don't know that in reality they are looking for a product catalog or Masterfile specialist.

They spend hours looking for talent and always find a mismatch.

Once we find the true core problem they are trying to fix we are then able to use our algorithm to know exactly where in the world the best talent is for that role.

If you are a contractor in the world or worked in the space I would love to hear if this was true for you.

Have you ever started a job with a company thinking they wanted one thing but in reality they either didn't know what they wanted or they wanted something completely different?

I am looking for a top 1% Philippine Talent Acquisition Manager. 

If you have experience with Workable, managing teams, and want to grow within a startup that has over 100 open roles right now please message me or apply below. (Faster if you apply below)

If you know anyone please let me know as well.

Hours: M-F, 8am -4pm MST (can be flexible)
Salary: $10.00+. I am looking for a complete rockstar so willing to pay more based on experience.
Time Off: 20 Days plus Philippine Holidays

Apply here:

Open article: Talent Acquisition Manager - Lago by apply.workable.com

URGENT HIRE: Looking to hire two people for a project based role with experience in uploading Prime Exclusive, Black Friday, and Cyber Monday discounts into Seller Central.

I want to be very clear, this is a project based role that we want completed by this Friday.

We are looking to hire two people by tomorrow.

If you are interested here is the link to our job posting:  https://lnkd.in/gHqVjP3t

Once you apply we will contact you as soon as possible.

Thanks!

#amazon #projectbased

Open article: Amazon Prime Exclusive Discount Support - Project Based - Lago by apply.workable.com

Amazon Prime Exclusive Discount Support - Project Based - Lago

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The Battle

Alan C. Moore

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alan C. Moore's LinkedIn Performance

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