Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan Moore

Marketing in 2026 Is No Longer About Guessing

Most marketing teams are still reacting.
The best ones are predicting.

In 2026, marketing is shifting away from gut instinct and moving toward predictive decision-making powered by AI, data signals, and behavioral modeling. This isn’t about replacing marketers. It’s about upgrading how decisions are made before trends become obvious to everyone else.

Predictive marketing allows brands to identify which audiences are warming up, which messages are starting to fatigue, and which channels are about to outperform. Instead of waiting for performance to drop, modern marketers adjust strategy in advance. Campaigns evolve in real time based on intent signals, engagement velocity, and historical behavior.

The brands winning today are not running more campaigns. They are running smarter ones. They align creative, data, and strategy so every action compounds instead of resets. This is why marketing leaders are focusing less on volume and more on intelligence.

If your strategy still depends on reacting to last month’s metrics, you’re already behind. The future belongs to marketers who build systems that think ahead.

Learn how to build predictive, performance-driven marketing systems at
https://lnkd.in/epjmgbsY

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The Turnaround Paid Ads Specialist | I Fix Underperforming Ad Accounts for B2B & eCommerce Brands

Why Growth Feels Harder Than It Should Be

Most entrepreneurs don’t struggle because they lack ideas.
They struggle because they lack systems.

Growth becomes exhausting when everything depends on you—your energy, your presence, your constant decision-making. That’s not a scalability problem. It’s a structure problem.

Here’s what sustainable entrepreneurs do differently:

- They design the business to function without constant intervention.

Processes, automation, and clear messaging allow the business to operate even when the founder steps back.

- They stop chasing every opportunity and focus on one core engine.

Growth isn’t about doing everything. It’s about doing the right thing repeatedly. One strong acquisition channel beats five inconsistent ones.

- They invest early in positioning.

When your value is clearly defined, marketing becomes simpler, sales conversations shorten, and customers self-qualify.

- They think long-term, even when short-term pressure is high.

Quick wins feel good. Sustainable growth builds freedom. The most successful founders optimize for durability, not urgency.

Entrepreneurship isn’t about working harder.
It’s about building smarter so effort compounds instead of resets.

If you’re ready to turn momentum into a system—not just another busy month—visit https://lnkd.in/epjmgbsY

Consistency Is Being Replaced by Cohesion

Posting consistently is no longer enough to grow.

Many brands post frequently but fail to build momentum because their content lacks cohesion. Every post talks about something different, leaving the audience confused about what the brand actually stands for.

Cohesive content means repeating the same core idea in multiple ways. For example, a marketing agency might focus entirely on helping founders fix their lead generation. One post explains the mindset shift, another breaks down a funnel issue, another shares a client example. Different formats, same theme.

This repetition builds recognition and authority. Over time, the audience associates the brand with one specific solution.

Growth comes from being known for something, not everything.

Create a cohesive content strategy at https://lnkd.in/epjmgbsY

Founder & Marketing Consultant specializing in revenue growth through digital strategies

Entrepreneurs Are Shifting From Hustle to Systems

The hustle narrative is losing credibility.

More entrepreneurs are realizing that long-term growth comes from systems, not constant effort. Instead of doing more, they are doing less but better.

A clear example is lead generation. Rather than manually chasing leads every day, founders are investing in automated content, evergreen ads, and simple funnels that work in the background. This frees up time and creates predictable results.

Systems reduce decision fatigue and allow businesses to scale without burning out the founder. The goal is not to work harder. The goal is to make growth repeatable.

Entrepreneurship is becoming more strategic and less chaotic.

Build systems that scale at https://lnkd.in/epjmgbsY

Creator Marketing Works When It’s Built on Trust

Influencer marketing didn’t stop working.
Transactional partnerships did.

In 2026, the most effective creator partnerships are built on alignment, not reach. Audiences trust creators who are selective, honest, and consistent. That trust cannot be rented through one-off campaigns.

Brands that treat creators as long-term partners see stronger engagement, better conversion rates, and more authentic storytelling. This means involving creators early, respecting their voice, and focusing on shared goals instead of rigid scripts.

The strongest campaigns feel natural because they are. They blend into the creator’s existing content and provide real value to their audience. When creators believe in the brand, the audience does too.

If your brand is still chasing follower counts instead of credibility, it’s time to rethink how you approach creator marketing.

Discover smarter partnership strategies at
https://lnkd.in/epjmgbsY

AI isn’t magic—it’s a skill you master step by step. 

From basic automation to predictive marketing, these 5 levels show how to truly level up your AI game.

Swipe through and see where you are... and where you should be next.

#AIMarketing #MarketingStrategy #DigitalMarketing #AIForBusiness #MarketingGrowth

5 Levels of AI Marketing Mastery

The Shift Most Brands Are Unprepared For

The next evolution of marketing is not about new platforms or faster content production.

It is about trust density.

As audiences become more selective, brands that rely on constant promotion will struggle to hold attention. The brands that win will be the ones that educate, guide, and simplify decision-making. Marketing will look less like persuasion and more like leadership.

This shift rewards brands that invest in owned channels, long-form value, and consistent messaging across touchpoints. It favors those who understand their audience well enough to speak with precision instead of volume.

The future of marketing belongs to businesses that build relationships before transactions and authority before reach.

If you want to future-proof your marketing strategy, learn how at https://lnkd.in/epjmgbsY

Why Most Social Media Strategies Fail and How to Fix Yours

Everyone talks about consistency in social media, but consistency without purpose is just noise. The reason most social media strategies fail is not because they post too little or too much—it’s because they post without a strategic narrative. Social media platforms reward clarity of identity, not volume.

Start your content strategy with one big idea that defines your presence. Are you educating, inspiring, solving a niche problem, or provoking thoughtful discussion in your industry? Once you define your core narrative, then choose channels and formats that support it. LinkedIn is where thought leadership thrives. TikTok and Instagram Reels amplify raw creativity. YouTube rewards depth and storytelling.

Use tools like Notion to plan your editorial themes, Trello to schedule posts, and Later to preview your visual grid. Social listening tools like Brandwatch and Sprout Social help you tap into real conversations happening around your brand or niche. If you rely solely on posting schedules without listening to feedback or adapting to engagement patterns, your strategy will stagnate.

Every post should align to your core narrative, answer a real question, or move someone closer to your solution. When your audience feels seen and understood, engagement becomes a byproduct of relevance, not an objective you chase.

For frameworks and tools that help you build a focused social media strategy that drives real business outcomes, explore our services at https://lnkd.in/epjmgbsY

Authenticity Is No Longer Optional in Marketing

Polished marketing doesn’t win anymore.
Honest marketing does.

Audiences are tired of perfection. They want transparency, clarity, and real stories. In 2026, authenticity isn’t a trend. It’s the foundation of trust and long-term growth.

Brands that show the process, share lessons, and communicate openly create deeper connections. User-generated content, behind-the-scenes insights, and real customer experiences outperform highly produced ads because they feel human.

Engagement today is about relevance, not reach. Comments, saves, and meaningful conversations matter more than inflated numbers. People don’t want to be sold to. They want to understand, relate, and believe.

If your brand voice still sounds like a pitch, it’s time to evolve. Authentic storytelling is how modern brands stand out and stay remembered.

Learn how to build authentic marketing systems at
https://lnkd.in/epjmgbsY

5 Levels of AI Marketing Mastery

Most marketers say they’re “using AI.”
Very few are using it well.

AI isn’t about tools. It’s about how you think, decide, and execute with them.

From basic automation to AI-led strategy, each level changes how fast you move, how clearly you see opportunities, and how much leverage you create.

Swipe through the 5 levels and see where you really stand.
The goal isn’t to use more AI.
It’s to use it smarter.

Entrepreneurs who treat social media as a branding tool outperform those who treat it as a promotion channel. Your online presence is often the first interaction someone has with your business, and first impressions compound.

What you share publicly shapes how people perceive your thinking, your leadership, and your credibility. Consistently sharing lessons, insights, and honest observations builds authority far more effectively than constant self-promotion.

Audiences connect with clarity and consistency. When your message aligns with your actions and your offers, trust accelerates. Social platforms reward those who contribute meaningfully to conversations, not those who only show up to sell.

The most effective entrepreneurial content is not polished perfection. It’s thoughtful reflection. Sharing what you’re learning, what you’re testing, and how your perspective is evolving invites people into your journey and builds long-term loyalty.

Social media doesn’t just grow reach. When used intentionally, it grows relationships, reputation, and opportunity.

Strengthen your digital presence as an entrepreneur at https://lnkd.in/epjmgbsY

Entrepreneurs Who Win Build Audiences Before They Scale

The smartest entrepreneurs aren’t just building companies.
They’re building platforms.

In today’s market, attention is leverage. Entrepreneurs who invest early in content, community, and thought leadership create assets that compound over time. An audience becomes a distribution channel you own, control, and grow without relying entirely on ads.

This shift changes everything. When you educate consistently, share real insights, and document your journey, trust builds naturally. Customers don’t just buy from you. They follow you, recommend you, and grow with you.

Businesses that rely only on paid traffic are fragile. Businesses that build media alongside their products are resilient. Content becomes a long-term growth engine, attracting opportunities long after it’s published.

If you’re an entrepreneur focused only on selling and not on building visibility, you’re limiting your future growth.

Learn how to turn your brand into a growth platform at
https://lnkd.in/epjmgbsY

3 Projects to Land a Digital Marketing Job! 🚀

#DigitalMarketing #MarketingProjects #MarketingPortfolio #EntryLevelMarketing

Why Personal Brands Are Outperforming Companies

Here is a trend most businesses are ignoring.

People follow people. Not logos.

In 2026, founder-led marketing is outperforming traditional brand pages across almost every platform. LinkedIn, Instagram, even YouTube Shorts. Audiences want connection. They want perspective. They want a voice.

Corporate messaging feels safe. Founder messaging feels real.

When a CEO shares lessons from failure, it builds credibility. When a marketer shares real campaign numbers, it builds trust. When an entrepreneur talks about mistakes, it builds loyalty.

Meanwhile, many company pages still sound like press releases.

The shift is simple. Authority is becoming human.

The brands that win are encouraging leadership teams to show up. To speak. To write. To share opinions. To tell stories behind the scenes. That transparency creates emotional equity with the audience.

If your brand page is not growing, the solution may not be better graphics or more hashtags. It may be activating the faces behind the company.

Social media is no longer a broadcasting tool. It is a relationship-building platform.

The question is not whether your business should be on social media. The question is whether your leadership is visible enough to lead the conversation.

If you want help building a personal brand strategy that aligns with business growth, visit https://lnkd.in/epjmgbsY

The New Age of Paid Ads—From Targeting to Human-Centered Messaging

Paid ads are no longer just about the right bid or the right audience. The next evolution of paid advertising is about human-centered messaging. People are tired of generic funnels and cookie-cutter creatives. What drives performance in today’s landscape is relevance at the emotional level.

This means crafting ad copy and visuals that reflect not only what people are searching for but how they feel when they search. You must tap into context, urgency, desire, and the real problems your audience is trying to solve. Tools like Phrasee use AI to create emotionally resonant language at scale. Creative automation platforms like Bannerbear help you tailor visuals without reinventing the wheel for every ad set.

More importantly, your testing framework must evolve. Stop testing only headlines and images. Start testing narrative arcs, contextual triggers, and value articulation. Use systems like Google Ads Experiments and Facebook’s A/B test suite, but pair them with qualitative feedback from polls, comments, and on-site surveys.

Paid ads shouldn’t interrupt—they should converse. When your ad speaks directly to a user’s mindset in that moment, conversion isn’t just more likely—it becomes intuitive.

If you want help writing better messaging and building paid strategies that convert more reliably, visit https://lnkd.in/epjmgbsY
 and see how we elevate ad performance with smarter thinking.

The Unspoken Skill You Must Master

You can learn sales, operations, and finance, but there is one skill that separates successful entrepreneurs from the rest: resilience. Not just perseverance, but adaptive resilience—the ability to pivot strategy in the face of feedback without losing sight of your mission.

Resilience isn’t just endurance. It’s pattern recognition and emotional calibration. An entrepreneur who fails fast without learning evolves. One who learns without patience stagnates. You need both. The best founders combine curiosity, humility, and ruthless prioritization.

Use cognitive tools like Reflectly or Day One to journal breakthrough moments and emotional responses. Use strategic frameworks like OKRs to align your team’s progress with outcomes instead of outputs. When setbacks happen—and they will—your ability to extract learning instead of resentment determines how quickly you recover and thrive.

Resilience is also about community. Surround yourself with peers who challenge your assumptions and mentors who have walked the path before you. No entrepreneur builds success in isolation.

For insights, frameworks, and coaching designed to strengthen your entrepreneurial mindset and accelerate your growth, explore how we support founders at https://lnkd.in/epjmgbsY

Why Strategy Is Becoming More Valuable Than Tools

Everyone is talking about tools. New platforms, new AI features, new automation stacks. But the uncomfortable truth most marketers are ignoring is this: tools are no longer the competitive advantage. Strategy is.

In today’s marketing landscape, everyone has access to the same software, the same dashboards, and the same AI capabilities. What separates brands that grow from those that stall is not what they use, but how they think. Strategy determines positioning. Strategy defines messaging. Strategy decides what not to do.

We’re seeing a shift where execution is faster than ever, but clarity is rarer than ever. Campaigns launch quickly, content is published daily, ads run nonstop, yet many brands still struggle to explain what makes them different in one sentence. That gap is costly. Without a clear strategy, marketing becomes noise instead of leverage.

Modern marketing winners are slowing down at the thinking stage so they can move faster everywhere else. They invest in audience understanding, market timing, and narrative clarity before they touch a tool. When strategy leads, tools amplify results. When tools lead, strategy gets buried.

If your marketing feels busy but not effective, the problem usually isn’t effort. It’s direction.

Learn how strategic marketing foundations drive long-term growth at
https://lnkd.in/epjmgbsY

Small brands are no longer playing catch-up. They’re using smarter strategies, faster decisions, and deeper audience understanding to compete with industry giants and actually win in today’s digital landscape. If you’re building a brand, this shift is something you can’t afford to ignore.

#SmallBusinessMarketing #DigitalMarketingStrategy #BrandGrowth #MarketingTrends

Paid Advertising Is No Longer About Persuasion. It’s About Alignment.

Most ads fail not because they’re poorly designed, but because they’re misaligned.

Misaligned with the audience’s awareness level. Misaligned with their timing. Misaligned with their real problem. Modern buyers don’t need to be convinced that they want a solution. They need help choosing the right one.

That’s why high-performing ads feel obvious instead of aggressive. They articulate what the audience is already thinking but hasn’t clearly expressed. They meet people where they are, not where the brand wants them to be.

As platforms automate targeting and bidding, messaging becomes the main differentiator. When your ads align perfectly with audience intent, performance improves naturally. Clicks cost less. Conversions rise. Friction disappears.

The future of paid ads isn’t louder persuasion. It’s sharper alignment.

If your ad spend isn’t producing predictable results, explore smarter strategies at
https://lnkd.in/epjmgbsY

Why You NEED a Portfolio to Land a Media Job

#MediaCareers #DigitalPortfolio #ContentCreator

Ranked #1 Global Creator (Branding) | Forbes-Featured Founder | Authority, Media & Influence on LinkedIn +AI | Ex-US Congress & News | Check your Digital Visibility Score ↓

Ranked the #1 global LinkedIn creator in branding and positioning by Favikon in March 2025, Iza Montalvo built an audience across social media of 125,000 and surpassed 50 million impressions in under a year. 

Her expertise has been featured in Forbes, her brand has been showcased on Times Square, and she has been formally recognized twice on the floor of the U.S. House of Representatives and entered into the Congressional Record.

Her approach is rooted in a career that spans newsrooms, Capitol Hill, and the creator economy. 

She began in print journalism, television production, radio, and public affairs before serving as Communications Director for two U.S. Congressmen from Florida, leading high-stakes communications at the intersection of media and policy. 

That rare combination of editorial instinct and platform fluency is what she brings to every stage and every client.

Today, she helps founders, executives, and organizations leverage LinkedIn and other platforms to become the most quoted, referenced, and sought-after voices in their industries and is at the forefront of an emerging field: how AI is reshaping PR, visibility, and reputation.

Check your digital visibility score in under 5 minutes: 
https://form.jotform.com/260343879542060Ways to work with me: 

📅 April open for keynotes, workshops, and corporate trainings
📩 iza@izamontalvo.com

Join a growing community of public CEOs

🔗 Newsletter: https://iza-montalvo.kit.com/3e80e7f68d

IZA MONTALVO

Everyone wants to be a visionary.
Few want to ship.

There's an old idea from Steve Jobs:
the difference between dreamers and doers.

He said it best in a 1995 interview:

"The difference between the dreamers and the people that build stuff is the dreamers talk about what they're going to build. The people that build stuff actually ship."

I've watched this pattern play out for years:

→ Founders perfecting pitch decks while competitors take market share
→ Teams spending 6 months on strategy while missing whole product cycles
→ Leaders talking big changes but scared to ship anything

I get it. I've done this more times than I can count.

Shipping something unfinished feels vulnerable.
What if it's not good enough?
What if people don't get it?

But here's what separates builders from talkers:

Dreamers talk about what they're going to build.

Doers build it.
Then they improve it.
Then they ship again.

Vision without execution is entertainment.
Execution without vision is labor.

But when both combine, that's when companies are built.
Right now, this gap is growing wider.

It's easier than ever to look like you're building:

Announcing ideas.
Branding ideas.
Explaining ideas.

But builders? They move different.

Artists ship.
Operators execute.
Builders move forward.

If you have something in your head, build it.

Messy is fine.
Imperfect is fine.
As long as you're moving forward.

Because you can't improve what you haven't shipped.

Every day you spend perfecting alone, your competitors are learning from real users.

PS: What are you shipping this quarter?
♻️ Share this message with your network

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The Battle

Alan Moore

IZA MONTALVO

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alan Moore's LinkedIn Performance

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