Alan Ruchtein

CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

Your ability to book meetings, negotiate, and close deals with potential clients will determine how far you’ll thrive as a sales rep and leader.

This will allow you to:

📈 Build a career
📈 Hit your quotas
📈 Get recognition
📈 Get a promotion
📈 Get better offers
📈 Land sponsorships

However, booking meetings and closing deals it’s harder than ever:

❌ Prospects don’t return your calls
❌ Prospects don’t stop ghosting you
❌ Prospects don’t answer your emails
❌ Prospects don’t trust you as a seller
❌ Prospects don’t believe in your offer 
❌ Prospects don’t accept your LinkedIn Invite

All of these makes you feel miserable

You feel your manager’s pressure on your shoulder

And you start thinking that sales might not be for you.

Do you relate with this? Because I do - I’ve been there

This happens because the “old way” of doing sales doesn’t work anymore.

Sending 1000s of generic emails and praying they get back to you will kill your sales career.

Now, imagine having a proven system that allows you to systematically:

✅ Book more meetings
✅ Handle all the objections
✅ Move deals through the pipe
✅ Close higher tickets in less time
✅ Run discovery and demo calls like a pro

And, hitting your sales quota.

Wouldn't this be the scenario you would like to be in?

The good news - I can help you get there with:

➝ My weekly Newsletter with actionable sales tactics
➝ My daily sales practical examples in my Content
➝ My sales personalized program
➝ My 1-on-1 Coaching Sessions
➝ My team Coaching Sessions

Now, how serious are you about building your Sales Career?

Let's make it happen.

👉🏼 Shoot me a DM, or head over to my Featured section.

I'll see you at the top!

Founder

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77 AI Use cases every seller should know:

These are the workflows that separate average sales teams from elite modern ones, the real levers behind faster pipelines, cleaner forecasts, and higher close rates.

I put together a 77-point Sales AI Cheatsheet covering every stage of the revenue engine:

✅ Identify ideal buyers fast.
✅ Protect forecast accuracy.
✅ Automate RevOps workflows.
✅ Enable buyers to move faster.
✅ Personalize outreach at scale.
✅ Automate outbound with context.
✅ Turn every call into a coaching loop.

Whether you're an SDR, AE, SDR, Sales Director, VP Sales, or CEO, this cheatsheet shows exactly where AI adds revenue, not noise.

Want the full hig-res PDF version?

Like this post.
Connect with me.
Comment “AI SALES” and I’ll send it to you.

Follow Alan Ruchtein for more sales systems, AI workflows & revenue frameworks.

70+ meetings/month. 3.2x reply rates. 
Less than 5 hours/week of manual prospecting:

My clients are getting these results after applying modern sales strategies.

No cold scraping.
No generic “just checking in” emails.
No SDR armies.

Just one difference:

→ We don’t guess who to contact.
→ We watch.

Every signal becomes a trigger:

- Viewed your LinkedIn profile
- Followed your company page
- Registered for a LinkedIn event
- Commented on an influencer’s take
- Left a G2 review on your competitor
- Liked a post about the pain you solve

Every message starts with:

→ “Saw you…”
→ “Noticed this…”
→ “Caught your comment on…”

That’s not cold outreach.
That’s timed outreach.

It feels warm.
It gets replies.

And it’s scalable.

✅ 4x more meetings
✅ 30%+ reply rates
✅ AI sorts the heat, reps just show up when the moment’s hot

This isn’t about working harder.

It’s about removing the guesswork and selling with precision.

Signal-led sales isn’t the future.

It’s the standard now.
It’s unified, AI-powered, and human.

Comment “10” if you want the top +10 cold email frameworks we use to book this amount of meetings.

PS: Don’t say I didn’t warn you when your reply rate spikes tomorrow.

How I book +70 meetings/mo for clients at 20% of the cost of having 4 reps performing at full capacity:

OLD WAY

-4 SDRs
-Multiple salaries
-Bloated tool stack
-Manual research
-Manual emails
-Manual follow-ups
-20–30 meetings/month (team)

NEW WAY

-1 Modern Seller (AI-powered)
-Lean, precise, high-output
-Modern tool stacks
-60+ meetings/month (one rep)

(Partial) Techstack used:

Maildoso: Email infrastructure
Clay: Enrichment & Research at scale
ChatGPT: Personalization & Messaging
FullEnrich: Waterfall enrichment for emails/phones
DeBounce: Data validation
Instantly.ai: Sending tool

And +10 other tools to complete the full tech stack and strategy ;)

You don’t need a better product, or a fancy new feature.

You need (and deserve) the right modern GTM AI sales system that relies on intent, data, information and relevant insights.

That’s how you book meetings at scale in 2025, not by spamming prospects.

If you want to build a real process once and for all, DM me “system” and let’s do it together.

You won’t believe how fast your calendar gets hammered with qualified meetings. (I’m not cheap, but I’m good!)

No surprise you’re not booking meetings through cold email. This is what you must do now:

⭢ Stay under 70 words long.
⭢ Pitch solutions, not products.
⭢ End decisively, skip “Thanks!”
⭢ Relevance cuts through noise.
⭢ Use social proof to build trust.
⭢ Write clear, skimmable content.
⭢ Speak to their goals, not features.
⭢ Interest calls to action drive replies.
⭢ Ditch buzzwords; use their language.
⭢ Subject lines make or break open rates.

𝗨𝘀𝗲 𝘁𝗵𝗶𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:

1. Observation
2. Curiosity / value-added
3. Soft CTA
4. PS

𝗘𝘅𝗮𝗺𝗽𝗹𝗲:

"Subject line: ramp-up stress

Hey Robert, long ramp-ups create stress and don’t prep reps to perform.

Most focus on the product, not prospects. With only 29% of reps hitting quota, a better ramp-up is crucial.

Mind if I share how [competitor] cut ramp time in half and get reps hitting quota in 3 months after working with us?

Best"

If you want me to help you take your cold email game to the next level

DM me "email" and see if we are fit (2 spots left to work).

*

🛍️ Modern Seller Program Get it here: https://lnkd.in/dR_CRPGc

+32% of your inbound calls go unanswered.
And +80% of those callers never call back.
Here’s how to solve it:

Last week, I shared that stat with a founder. Small team, lean setup, SDRs booked solid.

Midday calls were basically a roulette wheel: if someone was free, great. If not? Lost revenue.

Here’s the uncomfortable truth nobody says out loud:

If you can’t answer fast, you’ve already lost.

So we did what ELITE teams do: We tested AI.

Not to replace reps. To protect revenue.

Here’s what we built using CloudTalk:

→ An AI receptionist that picks up every call
→ Instantly qualifies the lead with high quality
→ Routes the hot ones to sales, or books them straight into Calendly
→ Logs everything to HubSpot automatically

No IVRs or “hold on” music. No “sorry, we missed your call.”

Results in 14 days:

- 57 new inbound calls captured
- 19 auto-qualified and booked
- 0 reps added

It runs in the background, 24/7. No “we’ll call them back later.” 

And the funny thing? Reps actually prefer it, because all the noise disappears and they can focus on real selling.

Here’s the principle I teach every team: AI shouldn’t replace reps. It should replace the tasks reps should’ve never been doing.

AI handles repetitive stuff. Humans sell.

The phone stack is the AI stack.

If you’ve got reps wasting time on “just checking” calls… or worse, missing them entirely, test this: https://lnkd.in/dHKteqHJ

PS: Tell CloudTalk you came from me and you’ll get an extra $100 in AI Voice Agents credits on your subscription.

I’ve helped +84 sales teams to “go AI”. Here’s why 99% of companies fail at doing it:

Over the past few months, I’ve reviewed sales setups from SDR teams to VPs of Sales and the same 4 mistakes show up every single time.

Here are The 4 Layers of AI Sales Mistakes 👇

1️⃣ Prompt-Level Mistakes:

You ask for “better emails” and get generic ones.

- No info
- No ICP
- No tone
- No details
- No context
- No insights

No nothing.

AI writes like it doesn’t know who it’s talking to because it doesn’t.

2️⃣ Process-Level Mistakes

No sync between ChatGPT, CRM, and outreach tools.

No detailed process on how your team should operate.

Without a connected workflow, every rep builds their own system and that kills consistency.

3️⃣ Strategy-Level Mistakes 

You measure “output,” not “impact.”

More prompts doesn’t mean more pipeline.

More calls made or emails sent doesn’t mean more revenue.

AI doesn’t fix bad messaging or a broken sales motion, it amplifies it.

4️⃣ Offer-Level Mistakes

Your prompts don’t connect to real buyer pain. You get “personalized” fluff that sounds clever but lands flat and AI can’t sell what you don’t understand deeply.

AI doesn’t replace good selling.

It scales it, if you build it right.

DM me if you want to solve these 4 layers and stop suffering from the AI FOMO! I’ll teach, train and help you build a powerful AI sales system.

Outbound didn’t suddenly get hard. Buyers got smarter and you didn’t.

You “use AI” sure but when I look under the hood, it’s still the same manual guessing game.

The teams actually getting replies?
 
They treat AI as infrastructure, not a shortcut and they nail all 10 of these 👇

1️⃣ Are you letting AI track buying signals before you even start outreach?
If you’re not… you’re basically guessing. That’s not prospecting.

2️⃣ Are leads enriched instantly so reps aren’t flying blind?
Because nothing kills relevance faster than missing data.

3️⃣ Does every outbound message actually start from a real POV?
AI should give you context → you turn it into clarity → that’s what gets replies.

4️⃣ Is your messaging adapting to behavior, or are you still running static sequences?
If it doesn’t react, buyers ignore it. Simple

5️⃣ Are reps still doing manual research?
They shouldn’t be. Intel briefs should hit their inbox automatically.

6️⃣ Are your emails rewritten for clarity and mobile?
Buyers skim. Most reps write novels. You already know how that ends.

7️⃣ Are you analyzing wins with AI to see what’s actually working?
Because “my gut says…” is not a strategy.

8️⃣ Is AI doing the grunt work so reps can spend their time on actual conversations?
This one alone frees up 5–10 hours a week. Every week.

9️⃣ Are objections being handled before the prospect even raises them?
Top teams don’t react. They prevent it.

🔟 Are reps trained to operate AI as a workflow, not treat it like some shiny tool?
This is the real separator between “using AI” and actually winning with it.

If you're not answering “yes” to at least 8 of these, you’re not AI-native, you’re just an AI simple user.

If you want to solve this, DM me “AI” and let’s see if we can work together on building a robust Sales-AI-driven process together

AI is tracking more about your pipeline than your reps are. Here are 15 metrics AI catches that humans ALWAYS miss (and why it matters):

Save this. Your competitors will.

1. Deal Stagnation Alerts

AI flags every opportunity that has been idle for more than 14 days and scores the risk based on the stage and silence duration.

2. Velocity by Persona

Know exactly how fast VPs, Directors, or Managers move between stages. Different personas have different speeds.

3. Pipeline Leakage Detection

AI shows where deals die (after demo, proposal, negotiation) and why they die using call transcripts and CRM analysis.

4. Sentiment Shifts in Calls

Tracks tone, pauses, hesitation, interest.  Buyers tell you everything without saying it.

5. Email & DM Emotion Tracking

NLP scores every reply as positive, neutral, or skeptical. You’ll know who’s actually leaning in.

6. Content Interaction Heatmaps

Which links, PDFs, and messages does your ICP click, read, or ignore.

7. Reply Rate by Value Prop

ROI vs. efficiency vs. cost savings: AI reveals which angle hits hardest.

8. Objection Type Frequency

Automatically tags “budget,” “timing,” “not a priority,” and trends it across calls. You’ll see patterns your reps never notice.

9. CTA Conversion Rate

“Quick reply” vs “Deck?” vs “15 minutes?” AI tells you which CTA closes by persona.

10.  Talk-to-Listen Ratio

Tracks rep talk time vs buyer talk time and correlates it with win rates. Top reps talk less. Always.

11. Discovery Question Depth

Score questions by quality, layering, and intent. This stops surface-level discovery.

12. Follow-Up Timing Impact

Same-day vs next-day. AI knows which timelines close faster (hint: timing leads to conversion).

13. Deal Confidence Scoring

82% close probability? AI calculates it using:
→ call signals
→ response patterns
→ champion strength
→ engagement

14. Risk Heatmap by Stage

Missing champion. No urgency. Budget unclear. AI surfaces risk BEFORE the deal stalls.

15.  Rep Forecast Reliability

Compare "rep gut feeling" vs reality. You’ll see who’s overconfident and who’s accurate.

AI isn’t replacing reps. It’s replacing every blind spot they’ve had for 20 years.

Join +6218 heroes at The Modern Seller FREE & TACTICAL newsletter: https://alanruchtein.com

And DM me if you want me to help you build high-performance sales & revenue systems.

If you still qualify your leads manually, STOP. Do this instead:

One of the sales teams I support was stuck in the usual loop

→ Hot leads sitting untouched
→ Manual routing causing rep fights
→ Objection handling all over the place

RevOps? Buried.
Engineering? “Maybe next sprint.”
Quota? Slipping.

So I stopped waiting. Opened Replit.
And started building live, with the team.

Here’s what we built, together, in under 90 minutes:

#1 — 𝗔𝗜 𝗟𝗲𝗮𝗱 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗿 (22 𝗺𝗶𝗻𝘀)

→ Pulls new leads from HubSpot
→ Scores by ICP fit, intent, and deal size
→ Routes hot leads instantly
→ Logs low-fit leads for marketing

Impact: + 31% demo rate & -43% response delay

#2 — 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗲𝗿 (31 𝗺𝗶𝗻𝘀)

→ Reps log objections via Slack
→ AI tags by category + urgency
→ Links battlecards automatically
→ Flags recurring issues for managers

Impact: Cleaner feedback loops, faster coaching, better win rates

#3 — 𝗦𝗹𝗮𝗰𝗸-𝘁𝗼-𝗤𝘂𝗼𝘁𝗲 𝗧𝗼𝗼𝗹 (30 𝗺𝗶𝗻𝘀)

→ AE types “/quote” in Slack
→ AI fills in pricing based on CRM
→ Routes to manager + logs activity

Impact:  –68% quote approval cycle time

We didn’t write code.
We didn’t wait for approvals.

We typed what we wanted in plain English, and Replit built it.

Everything deployed instantly.
No OAuth mess. No Zapier chain. No dev blockers.

This is the new sales edge: If you know the process, you can build the system.

Start here: https://replit.com/mobile

2 emails, 1 meeting booked in 10 minutes.
The Email Forward Strategy (explained below):

Most cold emails get ignored.

But there’s a play that flips the script — and books meetings fast.

I call it The Forward Strategy.

Here’s how it works:

You’re targeting a mid-market SaaS org. Their CRO just posted on LinkedIn about missing revenue targets.

In the comments: pipeline quality comes up.

𝗦𝘁𝗲𝗽 1: 𝗘𝗺𝗮𝗶𝗹 𝘁𝗵𝗲 𝗖𝗥𝗢

“Saw your post on rev targets. Teams in your space are tightening up pipeline quality by doing X, might be worth a look.”

You’re not expecting a reply.
You’re planting a signal.

𝗦𝘁𝗲𝗽 2: 𝗙𝗼𝗿𝘄𝗮𝗿𝗱 𝗶𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗩𝗣 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀

With one sentence on top: “Saw this from [CRO Name], figured you might want eyes on it.”

Why it works:

→ It looks internal. Like the CRO passed it down.
→ It feels relevant. No pitch, just intel.
→ It uses social proof sideways. Exec is the signal. VP takes action.

It doesn’t feel like outreach.
It feels like context.

Here’s how to run it:

Find a CRO public trigger tied to a pain you solve. 
Send them a cold email with a sharp POV.
Forward it to their VP with that one-line intro.

No faking. No fluff.
Just smarter sequencing.

It’s not mass automation.
It’s surgical outbound.

Want to make it land? I use FullEnrich to get all the right emails and data.

Because even the best play flops if you’re emailing the wrong (or no) person.

#fullenrichpartner

Brand partnership • CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

Your “AI SDRs” are just faster spam (or scam) and don't work. Here’s what an AI Sales agent that works should look like:

One VP Sales told me, “We automated our SDRs, now we’re just getting ignored faster.”

Why? Because they didn’t fix the motion, they just sped it up.

Same dead leads.
Same spray-and-pray emails.
Same cold lists from last quarter.

All they did was replace junior reps with AI that sells like junior reps.

Here’s what we built for a client using Alta | AI Revenue Workforce:

Inbound started spiking, mostly fintech teams.

The inbound AI agent (Alex) flagged the pattern instantly.
No form fill reports. No waiting 48 hours. Just signal.

The outbound agent (Katie) picked it up.
Built a list of 30 lookalike companies:

→ Same tech stack
→ Similar hiring trends
→ Matching ICP

Campaign launched that day: “We’ve been helping fintech teams tackling [pain] by doing [action]. Sound familiar?”

→ Follow-up: “Still relevant?” with a 1-line value hook.

Result: 4 meetings in 2 days. 2 came from auto follow-ups.

Here’s the kicker:
One VP came inbound, but timing was off. So we set a smart trigger: re-engage if they post an SDR role.

Three weeks later, trigger fires: “Hey, saw you’re hiring SDRs. Still thinking about pipeline coverage?”

→ 13-minute reply.
→ Meeting booked.
→ Deal closed 22 days later.

No human lag. No lead drop-off. No guessing.
Just one system, talking to itself.

Inbound feeding outbound.
Outbound reviving inbound.
All running 24/7.

That’s what AI in sales is supposed to look like. That’s the REAL AI SDR power.

If your AI SDR is still just sending cold emails, you don’t need a better copy.

You need a new system.

Want to quietly crush Q1 like this?

Try Alta | AI Revenue Workforce. Stop playing with tools that brag about being “AI.”

The Revenue Enabler

The Revenue Enabler is a B2B consulting and membership company.

Why? Because nobody gets a degree in B2B Sales!

I help B2B sales teams and individual reps increase pipeline and convert opportunities into closed won deals.

Most companies and sellers aren’t really ready to drive revenue.

They either;

1. Struggle to build qualified pipeline resulting in low pipeline coverage.
2. Poor sales execution leads to a leaky funnel and ultimately missing their revenue goal.

Most of the time, this is due to not having a common language. A proven sales playbook that sellers can pick up, follow and win with.

In my first VP Sales role, I increased revenue by 1,000% during the pandemic when many businesses struggled.

For me, it all comes back to the sales playbook. Giving sellers the dotted line for success.

The Revenue Enabler is focused on helping businesses and sellers get ready to drive revenue!

A few ways I help:

1) I work directly with reps with my Sales University and boot camps
2) I work with Sales Leaders to train their teams 
3) I work with Founders as a part time CRO or VP of Sales 

Visit my website to learn more about my services and book a call.
www.therevenueenabler.com

Founder & Chief Revenue Officer

Hit Your Number Newsletter

The HIT YOUR NUMBER Newsletter is written by James Bissell, Founder @ The Revenue Enabler. 

We share actionable insights and sales strategies each week on a Monday morning to set you up for success. 

Who is the newsletter for?
→ SDRs
→ AEs
→ Sales Managers & Leaders
→ Founders 

The way customers buy has changed forever, and the way we sell hasn't. 

It's time to change that. 

Join today, and you'll get instant access to free sales resources just by signing up. 

See you on Monday?

Chief Writing Officer

Seenit

In the first few months I helped:

- Take the team from 6 to 60 meetings booked a month 
- increased the win rate from 11% to 57%
- 0% target attainment to 100%. Lowest 120% and highest 240%.
- Reduce time to close by 64%
- Increase the average deal size and win rate significantly

VP of Sales

StaffCircle

I led the sales organisation during two funding rounds and increased annual recurring revenue by over 1,000%.

Sales Director

wejo

Enterprise Business Development Director

Cyance

Enterprise Account Executive

Corporate Account Executive

Lead Forensics

Senior Account Executive

Comms UK Ltd

Account Executive

Astute Marketing Services Ltd

Senior Business Development 

Chief Revenue Officer & Founder @ Revenue Ready

SDR > AE > 2x VP of Sales turned Founder. I've spent over ten years in B2B sales as a high-performing individual contributor and then VP of Sales. 

In both leadership roles, I increased productivity, and my proudest achievement was increasing the annual recurring revenue at an HR tech start-up, StaffCircle, by 1,000%.

Now, I help reps, Sales Leaders and Founders implement and operationalise my proven sales playbook.

A few recent highlights:

- Increasing the Annual Recurring Revenue (ARR) by 1,000%.
- Taking the team from 6 to 60 meetings booked a month within 45 days. 
- 0% target attainment to 100%. The lowest was 120% and the highest was 240%.
- Reduced the time to close by 64%
- Increase the average deal size and win rate significantly
- Multiple MEDDPICC implementations 

If your business needs help with building pipeline and/or converting qualified opps to revenue, let me know.

James Bissell

Little secret from a VP of Sales

It could save you thousands in commission in Q4

Buyers will buy without a discount

I’ve bought a load of tech/services as a VP

Some at full price and some at a huge discount. 

The reality is I’d have paid full price for everything but sellers offer discounts 🤯

Stop giving your hard earned commissions away. 

If you do, get something in return!! 

I spent £500 on this coffee machine a few days ago. 

It didn’t go up on sale so I just bought it at full price. 

Your prospects will do the same. 

Be bold. Be brave. Back yourself. 

Happy selling 🤙

Author: The Champion Playbook | Host: Hit Your Numbers Podcast | Founder: The Revenue Enabler - The leading skill optimisation platform for reps and teams | 400 Lessons, Sales Coaching & AI Agents

No alternative text description for this image

Home office update 

It’s really coming together and that coffee machine 👌 

Love working down here! 

What would you add next?

Most AEs will hate this! 

If you’ve got a pipeline problem take this action…

Reps are loving our daily planners. 

You need to take your big revenue goal for the quarter and break it down into a daily plan. 

Then go execute it. 

Most AEs I start working with have a pipeline problem. 

Usually after a few minutes we quickly realise they’re not doing to ugly, hard work that’s required. 

Go implement this with a winning attitude for the next 30 days and you’ll likely fix your pipeline problem. 

If not come back to this post and tell me in full of shit. 

Go make your plan and build a fat pipeline now. 

Or go blame marketing or SDRs for not hitting your target, earning great commission and building your career.

"Why don't you outbound James?"

I'll tell you in 98 seconds...

I LOVED this chat with Will Scott. If you're in sales, regardless of seniority, this is a must listen!! 

https://lnkd.in/eh7dxTT6

I'm not saying you shouldn't outbound, you 1,000% should. 

All I'm saying is become known for something so some people come to you! 

Also, for my sales leadership network, the talent that comes to you is wild! 

Employer branding sits with you, not HR! 

I did a post at the weekend saying I'm thinking about hiring and within minutes I've got AEs in my DMs asking to come join my org.

Stop sleeping on this platform. 

We all have time available, we just don't prioritise the important stuff. 

If I can find time running a business with a 22 month old son so can you. 

Go get it. 

Follow Will, he is amazing and really knows his stuff! 

Thanks again. 100% need to get you back on the podcast for more of your expertise!

Stop making excuses. 

It’s so easy to say no or I’ll do it later when the hard tasks come up. 

You are your biggest competitor. 

Get out of your way and go do the hard things! 

Back to my run then root top spa 🤙

Loving Sweden!

I’ve missed Sweden!! 

Great spas and food. 

Recharging the batteries. 

Any recommendations? 

I’m in Stockholm.

There is still time to save Q4 deals 

Run this for 100% of deals

Step 1

Arrange a call with your Champion

Step 2 

Open a Google doc

Step 3 

Co-create a business case 

Why?

You need to justify your cost. 

Most of the time your Champion won’t do it like you can. 

What to write? 

Follow these sections…

Headline

CTA + COI

Problem statement 

Talk about the problem and why they can’t solve it without you

Solution

In simple terms how you solve the problem in a way an exec will understand 

Business Value

What do they get back? Which metrics improve? What happens if those metrics improve?

This can all be done on one max two pages of a Google doc. 

Leave the deck behind. 

Go enable your Champions. 

I’m off to relax then it’s time for a roof top cold plunge and late night sauna and swim in Sweden

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