Alan Ruchtein

CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

Your ability to book meetings, negotiate, and close deals with potential clients will determine how far you’ll thrive as a sales rep and leader.

This will allow you to:

📈 Build a career
📈 Hit your quotas
📈 Get recognition
📈 Get a promotion
📈 Get better offers
📈 Land sponsorships

However, booking meetings and closing deals it’s harder than ever:

❌ Prospects don’t return your calls
❌ Prospects don’t stop ghosting you
❌ Prospects don’t answer your emails
❌ Prospects don’t trust you as a seller
❌ Prospects don’t believe in your offer 
❌ Prospects don’t accept your LinkedIn Invite

All of these makes you feel miserable

You feel your manager’s pressure on your shoulder

And you start thinking that sales might not be for you.

Do you relate with this? Because I do - I’ve been there

This happens because the “old way” of doing sales doesn’t work anymore.

Sending 1000s of generic emails and praying they get back to you will kill your sales career.

Now, imagine having a proven system that allows you to systematically:

✅ Book more meetings
✅ Handle all the objections
✅ Move deals through the pipe
✅ Close higher tickets in less time
✅ Run discovery and demo calls like a pro

And, hitting your sales quota.

Wouldn't this be the scenario you would like to be in?

The good news - I can help you get there with:

➝ My weekly Newsletter with actionable sales tactics
➝ My daily sales practical examples in my Content
➝ My sales personalized program
➝ My 1-on-1 Coaching Sessions
➝ My team Coaching Sessions

Now, how serious are you about building your Sales Career?

Let's make it happen.

👉🏼 Shoot me a DM, or head over to my Featured section.

I'll see you at the top!

Founder

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77 AI Use cases every seller should know:

These are the workflows that separate average sales teams from elite modern ones, the real levers behind faster pipelines, cleaner forecasts, and higher close rates.

I put together a 77-point Sales AI Cheatsheet covering every stage of the revenue engine:

✅ Identify ideal buyers fast.
✅ Protect forecast accuracy.
✅ Automate RevOps workflows.
✅ Enable buyers to move faster.
✅ Personalize outreach at scale.
✅ Automate outbound with context.
✅ Turn every call into a coaching loop.

Whether you're an SDR, AE, SDR, Sales Director, VP Sales, or CEO, this cheatsheet shows exactly where AI adds revenue, not noise.

Want the full hig-res PDF version?

Like this post.
Connect with me.
Comment “AI SALES” and I’ll send it to you.

Follow Alan Ruchtein for more sales systems, AI workflows & revenue frameworks.

70+ meetings/month. 3.2x reply rates. 
Less than 5 hours/week of manual prospecting:

My clients are getting these results after applying modern sales strategies.

No cold scraping.
No generic “just checking in” emails.
No SDR armies.

Just one difference:

→ We don’t guess who to contact.
→ We watch.

Every signal becomes a trigger:

- Viewed your LinkedIn profile
- Followed your company page
- Registered for a LinkedIn event
- Commented on an influencer’s take
- Left a G2 review on your competitor
- Liked a post about the pain you solve

Every message starts with:

→ “Saw you…”
→ “Noticed this…”
→ “Caught your comment on…”

That’s not cold outreach.
That’s timed outreach.

It feels warm.
It gets replies.

And it’s scalable.

✅ 4x more meetings
✅ 30%+ reply rates
✅ AI sorts the heat, reps just show up when the moment’s hot

This isn’t about working harder.

It’s about removing the guesswork and selling with precision.

Signal-led sales isn’t the future.

It’s the standard now.
It’s unified, AI-powered, and human.

Comment “10” if you want the top +10 cold email frameworks we use to book this amount of meetings.

PS: Don’t say I didn’t warn you when your reply rate spikes tomorrow.

How I book +70 meetings/mo for clients at 20% of the cost of having 4 reps performing at full capacity:

OLD WAY

-4 SDRs
-Multiple salaries
-Bloated tool stack
-Manual research
-Manual emails
-Manual follow-ups
-20–30 meetings/month (team)

NEW WAY

-1 Modern Seller (AI-powered)
-Lean, precise, high-output
-Modern tool stacks
-60+ meetings/month (one rep)

(Partial) Techstack used:

Maildoso: Email infrastructure
Clay: Enrichment & Research at scale
ChatGPT: Personalization & Messaging
FullEnrich: Waterfall enrichment for emails/phones
DeBounce: Data validation
Instantly.ai: Sending tool

And +10 other tools to complete the full tech stack and strategy ;)

You don’t need a better product, or a fancy new feature.

You need (and deserve) the right modern GTM AI sales system that relies on intent, data, information and relevant insights.

That’s how you book meetings at scale in 2025, not by spamming prospects.

If you want to build a real process once and for all, DM me “system” and let’s do it together.

You won’t believe how fast your calendar gets hammered with qualified meetings. (I’m not cheap, but I’m good!)

No surprise you’re not booking meetings through cold email. This is what you must do now:

⭢ Stay under 70 words long.
⭢ Pitch solutions, not products.
⭢ End decisively, skip “Thanks!”
⭢ Relevance cuts through noise.
⭢ Use social proof to build trust.
⭢ Write clear, skimmable content.
⭢ Speak to their goals, not features.
⭢ Interest calls to action drive replies.
⭢ Ditch buzzwords; use their language.
⭢ Subject lines make or break open rates.

𝗨𝘀𝗲 𝘁𝗵𝗶𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:

1. Observation
2. Curiosity / value-added
3. Soft CTA
4. PS

𝗘𝘅𝗮𝗺𝗽𝗹𝗲:

"Subject line: ramp-up stress

Hey Robert, long ramp-ups create stress and don’t prep reps to perform.

Most focus on the product, not prospects. With only 29% of reps hitting quota, a better ramp-up is crucial.

Mind if I share how [competitor] cut ramp time in half and get reps hitting quota in 3 months after working with us?

Best"

If you want me to help you take your cold email game to the next level

DM me "email" and see if we are fit (2 spots left to work).

*

🛍️ Modern Seller Program Get it here: https://lnkd.in/dR_CRPGc

+32% of your inbound calls go unanswered.
And +80% of those callers never call back.
Here’s how to solve it:

Last week, I shared that stat with a founder. Small team, lean setup, SDRs booked solid.

Midday calls were basically a roulette wheel: if someone was free, great. If not? Lost revenue.

Here’s the uncomfortable truth nobody says out loud:

If you can’t answer fast, you’ve already lost.

So we did what ELITE teams do: We tested AI.

Not to replace reps. To protect revenue.

Here’s what we built using CloudTalk:

→ An AI receptionist that picks up every call
→ Instantly qualifies the lead with high quality
→ Routes the hot ones to sales, or books them straight into Calendly
→ Logs everything to HubSpot automatically

No IVRs or “hold on” music. No “sorry, we missed your call.”

Results in 14 days:

- 57 new inbound calls captured
- 19 auto-qualified and booked
- 0 reps added

It runs in the background, 24/7. No “we’ll call them back later.” 

And the funny thing? Reps actually prefer it, because all the noise disappears and they can focus on real selling.

Here’s the principle I teach every team: AI shouldn’t replace reps. It should replace the tasks reps should’ve never been doing.

AI handles repetitive stuff. Humans sell.

The phone stack is the AI stack.

If you’ve got reps wasting time on “just checking” calls… or worse, missing them entirely, test this: https://lnkd.in/dHKteqHJ

PS: Tell CloudTalk you came from me and you’ll get an extra $100 in AI Voice Agents credits on your subscription.

I’ve helped +84 sales teams to “go AI”. Here’s why 99% of companies fail at doing it:

Over the past few months, I’ve reviewed sales setups from SDR teams to VPs of Sales and the same 4 mistakes show up every single time.

Here are The 4 Layers of AI Sales Mistakes 👇

1️⃣ Prompt-Level Mistakes:

You ask for “better emails” and get generic ones.

- No info
- No ICP
- No tone
- No details
- No context
- No insights

No nothing.

AI writes like it doesn’t know who it’s talking to because it doesn’t.

2️⃣ Process-Level Mistakes

No sync between ChatGPT, CRM, and outreach tools.

No detailed process on how your team should operate.

Without a connected workflow, every rep builds their own system and that kills consistency.

3️⃣ Strategy-Level Mistakes 

You measure “output,” not “impact.”

More prompts doesn’t mean more pipeline.

More calls made or emails sent doesn’t mean more revenue.

AI doesn’t fix bad messaging or a broken sales motion, it amplifies it.

4️⃣ Offer-Level Mistakes

Your prompts don’t connect to real buyer pain. You get “personalized” fluff that sounds clever but lands flat and AI can’t sell what you don’t understand deeply.

AI doesn’t replace good selling.

It scales it, if you build it right.

DM me if you want to solve these 4 layers and stop suffering from the AI FOMO! I’ll teach, train and help you build a powerful AI sales system.

Outbound didn’t suddenly get hard. Buyers got smarter and you didn’t.

You “use AI” sure but when I look under the hood, it’s still the same manual guessing game.

The teams actually getting replies?
 
They treat AI as infrastructure, not a shortcut and they nail all 10 of these 👇

1️⃣ Are you letting AI track buying signals before you even start outreach?
If you’re not… you’re basically guessing. That’s not prospecting.

2️⃣ Are leads enriched instantly so reps aren’t flying blind?
Because nothing kills relevance faster than missing data.

3️⃣ Does every outbound message actually start from a real POV?
AI should give you context → you turn it into clarity → that’s what gets replies.

4️⃣ Is your messaging adapting to behavior, or are you still running static sequences?
If it doesn’t react, buyers ignore it. Simple

5️⃣ Are reps still doing manual research?
They shouldn’t be. Intel briefs should hit their inbox automatically.

6️⃣ Are your emails rewritten for clarity and mobile?
Buyers skim. Most reps write novels. You already know how that ends.

7️⃣ Are you analyzing wins with AI to see what’s actually working?
Because “my gut says…” is not a strategy.

8️⃣ Is AI doing the grunt work so reps can spend their time on actual conversations?
This one alone frees up 5–10 hours a week. Every week.

9️⃣ Are objections being handled before the prospect even raises them?
Top teams don’t react. They prevent it.

🔟 Are reps trained to operate AI as a workflow, not treat it like some shiny tool?
This is the real separator between “using AI” and actually winning with it.

If you're not answering “yes” to at least 8 of these, you’re not AI-native, you’re just an AI simple user.

If you want to solve this, DM me “AI” and let’s see if we can work together on building a robust Sales-AI-driven process together

AI is tracking more about your pipeline than your reps are. Here are 15 metrics AI catches that humans ALWAYS miss (and why it matters):

Save this. Your competitors will.

1. Deal Stagnation Alerts

AI flags every opportunity that has been idle for more than 14 days and scores the risk based on the stage and silence duration.

2. Velocity by Persona

Know exactly how fast VPs, Directors, or Managers move between stages. Different personas have different speeds.

3. Pipeline Leakage Detection

AI shows where deals die (after demo, proposal, negotiation) and why they die using call transcripts and CRM analysis.

4. Sentiment Shifts in Calls

Tracks tone, pauses, hesitation, interest.  Buyers tell you everything without saying it.

5. Email & DM Emotion Tracking

NLP scores every reply as positive, neutral, or skeptical. You’ll know who’s actually leaning in.

6. Content Interaction Heatmaps

Which links, PDFs, and messages does your ICP click, read, or ignore.

7. Reply Rate by Value Prop

ROI vs. efficiency vs. cost savings: AI reveals which angle hits hardest.

8. Objection Type Frequency

Automatically tags “budget,” “timing,” “not a priority,” and trends it across calls. You’ll see patterns your reps never notice.

9. CTA Conversion Rate

“Quick reply” vs “Deck?” vs “15 minutes?” AI tells you which CTA closes by persona.

10.  Talk-to-Listen Ratio

Tracks rep talk time vs buyer talk time and correlates it with win rates. Top reps talk less. Always.

11. Discovery Question Depth

Score questions by quality, layering, and intent. This stops surface-level discovery.

12. Follow-Up Timing Impact

Same-day vs next-day. AI knows which timelines close faster (hint: timing leads to conversion).

13. Deal Confidence Scoring

82% close probability? AI calculates it using:
→ call signals
→ response patterns
→ champion strength
→ engagement

14. Risk Heatmap by Stage

Missing champion. No urgency. Budget unclear. AI surfaces risk BEFORE the deal stalls.

15.  Rep Forecast Reliability

Compare "rep gut feeling" vs reality. You’ll see who’s overconfident and who’s accurate.

AI isn’t replacing reps. It’s replacing every blind spot they’ve had for 20 years.

Join +6218 heroes at The Modern Seller FREE & TACTICAL newsletter: https://alanruchtein.com

And DM me if you want me to help you build high-performance sales & revenue systems.

If you still qualify your leads manually, STOP. Do this instead:

One of the sales teams I support was stuck in the usual loop

→ Hot leads sitting untouched
→ Manual routing causing rep fights
→ Objection handling all over the place

RevOps? Buried.
Engineering? “Maybe next sprint.”
Quota? Slipping.

So I stopped waiting. Opened Replit.
And started building live, with the team.

Here’s what we built, together, in under 90 minutes:

#1 — 𝗔𝗜 𝗟𝗲𝗮𝗱 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗿 (22 𝗺𝗶𝗻𝘀)

→ Pulls new leads from HubSpot
→ Scores by ICP fit, intent, and deal size
→ Routes hot leads instantly
→ Logs low-fit leads for marketing

Impact: + 31% demo rate & -43% response delay

#2 — 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗲𝗿 (31 𝗺𝗶𝗻𝘀)

→ Reps log objections via Slack
→ AI tags by category + urgency
→ Links battlecards automatically
→ Flags recurring issues for managers

Impact: Cleaner feedback loops, faster coaching, better win rates

#3 — 𝗦𝗹𝗮𝗰𝗸-𝘁𝗼-𝗤𝘂𝗼𝘁𝗲 𝗧𝗼𝗼𝗹 (30 𝗺𝗶𝗻𝘀)

→ AE types “/quote” in Slack
→ AI fills in pricing based on CRM
→ Routes to manager + logs activity

Impact:  –68% quote approval cycle time

We didn’t write code.
We didn’t wait for approvals.

We typed what we wanted in plain English, and Replit built it.

Everything deployed instantly.
No OAuth mess. No Zapier chain. No dev blockers.

This is the new sales edge: If you know the process, you can build the system.

Start here: https://replit.com/mobile

2 emails, 1 meeting booked in 10 minutes.
The Email Forward Strategy (explained below):

Most cold emails get ignored.

But there’s a play that flips the script — and books meetings fast.

I call it The Forward Strategy.

Here’s how it works:

You’re targeting a mid-market SaaS org. Their CRO just posted on LinkedIn about missing revenue targets.

In the comments: pipeline quality comes up.

𝗦𝘁𝗲𝗽 1: 𝗘𝗺𝗮𝗶𝗹 𝘁𝗵𝗲 𝗖𝗥𝗢

“Saw your post on rev targets. Teams in your space are tightening up pipeline quality by doing X, might be worth a look.”

You’re not expecting a reply.
You’re planting a signal.

𝗦𝘁𝗲𝗽 2: 𝗙𝗼𝗿𝘄𝗮𝗿𝗱 𝗶𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗩𝗣 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀

With one sentence on top: “Saw this from [CRO Name], figured you might want eyes on it.”

Why it works:

→ It looks internal. Like the CRO passed it down.
→ It feels relevant. No pitch, just intel.
→ It uses social proof sideways. Exec is the signal. VP takes action.

It doesn’t feel like outreach.
It feels like context.

Here’s how to run it:

Find a CRO public trigger tied to a pain you solve. 
Send them a cold email with a sharp POV.
Forward it to their VP with that one-line intro.

No faking. No fluff.
Just smarter sequencing.

It’s not mass automation.
It’s surgical outbound.

Want to make it land? I use FullEnrich to get all the right emails and data.

Because even the best play flops if you’re emailing the wrong (or no) person.

#fullenrichpartner

Brand partnership • CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

Your “AI SDRs” are just faster spam (or scam) and don't work. Here’s what an AI Sales agent that works should look like:

One VP Sales told me, “We automated our SDRs, now we’re just getting ignored faster.”

Why? Because they didn’t fix the motion, they just sped it up.

Same dead leads.
Same spray-and-pray emails.
Same cold lists from last quarter.

All they did was replace junior reps with AI that sells like junior reps.

Here’s what we built for a client using Alta | AI Revenue Workforce:

Inbound started spiking, mostly fintech teams.

The inbound AI agent (Alex) flagged the pattern instantly.
No form fill reports. No waiting 48 hours. Just signal.

The outbound agent (Katie) picked it up.
Built a list of 30 lookalike companies:

→ Same tech stack
→ Similar hiring trends
→ Matching ICP

Campaign launched that day: “We’ve been helping fintech teams tackling [pain] by doing [action]. Sound familiar?”

→ Follow-up: “Still relevant?” with a 1-line value hook.

Result: 4 meetings in 2 days. 2 came from auto follow-ups.

Here’s the kicker:
One VP came inbound, but timing was off. So we set a smart trigger: re-engage if they post an SDR role.

Three weeks later, trigger fires: “Hey, saw you’re hiring SDRs. Still thinking about pipeline coverage?”

→ 13-minute reply.
→ Meeting booked.
→ Deal closed 22 days later.

No human lag. No lead drop-off. No guessing.
Just one system, talking to itself.

Inbound feeding outbound.
Outbound reviving inbound.
All running 24/7.

That’s what AI in sales is supposed to look like. That’s the REAL AI SDR power.

If your AI SDR is still just sending cold emails, you don’t need a better copy.

You need a new system.

Want to quietly crush Q1 like this?

Try Alta | AI Revenue Workforce. Stop playing with tools that brag about being “AI.”

Let AI do the heavy lifting for your Revenue.

Your sales team is drowning in manual tasks: prospecting, lead research, CRM hygiene. 
They’re busy, but not productive. And your pipeline shows it.

Every hour wasted on boring and tedious tasks is a deal not closed.
You’re paying top talent to do what AI could handle in seconds. 

Meanwhile, your competitors are already automating and scaling with precision. 
Fall behind, and it’s game over.

TC9 builds AI-powered GTM engines that do the heavy lifting, so your team can focus on closing, not clicking. 

We blend strategy, automation, and intent signals to unlock growth at scale.
No fluff. Just efficiency at every level.

Ready to join the modern sales, without burning out your team?

Jérémy Grandillon

What a blast!
Yesterday, we hosted the last event of Varun's European tour.
 
2 years ago I was playing around with my first Clay tables, feeling like I was onto something special.
 
Yesterday, Paris was the center of the GTM world for a few hours.
 
Let's start with our star for the night: Varun.
 
I teased him for being late, he teased me back saying my questions were too prepared.
 
We ended up having a smooth fireside chat, dropping gem after gem.
 
BREAKING: Something new is coming out next week from Clay.
First time you heard it was in Paris! 😄
 
Next were two great panels:
 
→ Valentin and Pierre-Baptiste sharing insights about data enrichment, a.k.a the fuel of any GTM initiative.
 
→ Charles and Frank have blown our minds with the latest trends in outbound and sales prospecting.
 
I feel like I'm the luckiest guy in France today.
This event was such a great experience.
 
I want to thank Bill for hosting this event with me, it was an absolute pleasure to share the stage with you, man!
 
And special thanks to the team who worked behind the scenes to make it happen: Theo, Julia, Siya, Tess 🙏
 
And of course, thanks to everybody who was there yesterday! 

You gave us the energy 🔥

Varun, cofounder at Clay, extended his European tour to add Paris.
The call for French croissants was too strong.

Or it's the incredible French Clay community that got him excited.

Probably both.

Anyway, we had to make it count!

So we decided to go big, and to involve some major actors in the GTM industry!

Here are the (amazing) speakers:

​- Varun Anand (ofc) - CEO and Cofounder Clay
- ​Charles Tenot - CEO lemlist
- ​Frank Sondors 🥓 - CEO Salesforge 🔥
- ​Pierre-Baptiste Landoin - CEO Icypeas
- ​Valentin W. - Founder Findymail

I'll be honored to host this event with the Clay Club Paris 🇫🇷 and with Bill Stathopoulos from SalesCaptain.

Two years ago, I was playing around with my first Clay tables.

Next week, I’m co-hosting an event that would’ve blown my mind.

This is happening next week, Dec 4th at 6:00 pm, in Paris.

Agenda, details, and registration, here: https://luma.com/tq2hsysp

Don't miss out!

The SDR role isn’t dying. It’s transforming fast.
Humans doing robot work is how you fail.

Working in Sales is tough.
I know, I've been doing it for years.

But sales reps lives don't have to be miserable.
Same as your growth.

The GTM Engine changes the game.
I know that too, first hand!

Here's how your SDRs lives should look in 2026:

9:00 AM
❌ Open tabs? Manual scraping? No bueno.
✅ You log in to warm leads, ready to work.

10:30 AM
❌ No more LinkedIn + Google combo searches.
✅ Intent data is enriched, sorted, and waiting.

1:00 PM
❌ You’re not writing from scratch anymore.
✅ Smart outreach is queued. You fine-tune, not rebuild.

3:00 PM
❌ Manual follow-ups are over.
✅ Behavior triggers everything. CRM stays in sync.

5:30 PM
❌ 40 touchpoints, 1 good convo? Brutal.
✅ Fewer hours, better volume, actual momentum.

Same role. Different reality.

AI isn’t replacing SDRs.

It’s deleting the noise that was killing them.

Follow Jérémy Grandillon. Reshare to help others!

How SDRs Will Work In 2026

AI isn’t the future anymore. It’s today’s top priority.
Adoption is now the real challenge.

After the discovery phase comes the adoption one.

Most teams are still figuring out how to use AI.

Last week, NVIDIA invited me to join the biggest event about AI adoption, in Paris!

Here are my takeaways:

1 - It's adoption time
AI isn't R&D anymore. We need it in action.
And this was the core message at Adopt AI Paris.

2 - The ecosystem is evolving at lightning speed
Structure. Investment. Deployment.
And NVIDIA is playing a central role in this acceleration.

3 - Startups are closing the gap in sales workflows
I've seen many innovations you can actually use.
Not nice to have, real must-have.

Adoption isn’t optional anymore.

The winners are the teams building with AI now.

Not experimenting. Not waiting.
Implementing.

Follow Jérémy Grandillon. Reshare to help others!

Stop treating your prospects like a mass audience.
They’ll notice.

Shift from a "1 to many" mindset to genuine 1-1 communication.

Your emails should feel like they were crafted specifically for each recipient

Not just another mass outreach attempt.

Here are 9 ways to improve your cold emails:

1️⃣ Research the prospect’s industry

Understand the specific challenges and trends in their industry.

Mention these in your email to show you’ve done your homework.

2️⃣ Address their pain points

Identify what keeps them up at night.

Tailor your message to address these issues directly
Offering a solution that fits their needs.

3️⃣ Highlight common interests

Find common ground.

Whether you went to the same school or have a mutual connection.

Mentioning this can make your email stand out.

4️⃣ Reference their work

Mention a recent project or achievement of theirs.

This shows you’re genuinely interested in them.
Not just looking to sell something.

5️⃣ Keep it short and sweet

No one has time to read a novel.
Be concise and get to the point quickly.
Respect their time.

6️⃣ Follow up thoughtfully

If you don’t get a response, send a follow-up email.
Reference your previous email.

Add something new to keep the conversation going.

7️⃣ Be authentic

People can sense when you’re not being genuine.
Let your personality shine in your emails.
Be yourself.

8️⃣ Offer value

Give them a reason to respond.
Offer something of value to them.

Whether it’s a free resource, advice, or some work you did.

9️⃣ End with a clear Call to Action

Tell them exactly what you want them to do next.
Make it clear and easy for them to respond.

Today's outbound isn't about mass anymore. 

We have the skills and tools to do 1-to-1 email, at scale. 

And that's how you should do it too 👌

How To Quit The Spray And Pray Approach

Generating leads isn't enough.
You need to seal the deal 🤝

But, handling objections and fierce competition can be overwhelming.

So what should you do?
As always → Build trust 

Here are 24 advanced ChatGPT prompts that can turn your leads into loyal customers 👇

24 ChatGPT Prompts to Finish Strong and Close Deals

How to fail your cold email campaigns:
(and what to do instead)

In cold email, your opening lines are crucial.

Besides your subject line, this is what will make your prospect read your email (or not).

Some of the best lines to be sure to fail:

→ "Let me introduce myself."
→ "I am sorry to disturb you."
→ "Did you enjoy your weekend?"
→ "I hope this email finds you well."
→ "Did you know that [random fact]?"
→ “I saw your page and decided to reach out."
→ "Would you be interested in [your services]?"

Now, instead of these clichés, here are a few tips so you are relevant to your prospects:

→ Do thorough research (or let AI do it for you)
→ Include a clear and low-commitment CTA
→ Demonstrate industry knowledge
→ Offer a free (and good) resource
→ Highlight unique selling points
→ Be a teacher, not a preacher
→ Personalize your approach
→ Focus on their pain points
→ Provide value upfront
→ Be concise and clear
→ Use social proof
→ Be human

I hope this helps! 🙌

Winning campaigns start with boring fundamentals.
Most skip the basics.
 
Your campaigns fail to connect.
It feels like wasted time, no replies.
 
Here's how to fix your approach with 6 steps:
 
Step 1: Define target criteria.
Industry, size, role, and ICP alignment.
Sell only to who actually matters.
 
Step 2: Find and verify contacts.
Use data sources and clean your list.
Remove duplicates and bad emails.
 
Step 3: Research for relevance.
Look at activity, job changes, or news.
Detect warm signals from interactions.
 
Step 4: Write the message.
Use triggers, tone, and personalization.
Problem → Value → Clear CTA.
 
Step 5: Send outreach.
Sequence across email, LinkedIn, or phone.
Log campaigns and sync with CRM.
 
Step 6: Refine with feedback.
Track replies and test subject lines.
Feed learnings back into research.
 
Strong campaigns are not creative stunts.
They are disciplined systems repeated daily.
 
This is how you build real pipeline.
 
Follow Jérémy Grandillon. Reshare to help others!

Sales teams are quietly splitting into two very different worlds.
And one of them is dying.
 
Old habits block growth.
Leading your Sales reps to burn out fast.
 
Now is the time for smart systems to scale better.
 
The old school way:
→ Reps get stuck with long, costly contracts.
→ Rely on massive SDR teams to hit impossible targets.
→ Churn explodes when exhaustion sets in.
 
The new way:
→ GTM engineers choose flexible, usage-based tools.
→ They build lean sales engines powered by automation.
→ Satisfaction soars with performance that scales.
 
Manual work doesn’t make you valuable.
Automation makes you unstoppable.
 
The best sales pros don’t fear tech.

They design it.

I’ve been doing cold email for the last 7 years.
Many things changed, but not these 3 key principles.

Cold email still works incredibly well.
But most people still do it wrong.

Master these 3 key principles, and you will be future-proof:

(no matter the latest changes from Gmail)

1️⃣ - Get your targeting right

If you’re not sure who you’re talking to, you’re not doing cold email.

You’re spamming.

A clear ICP means reputation saved, easier list building, and relevance.

2️⃣ - Get your technical infrastructure right

Technical setup was always important.
It’s now non-negotiable.

Fix your deliverability or be invisible, no matter how good your offer is.

I used to deal with the technical setup manually.
(and it wasn’t fun)

Today, tools like Zapmail.ai handle everything for me.
I definitely recommend you do the same!

3️⃣ - Get your messages right

A.k.a. being relevant.
Not clever. Not cute. Not vague.

Just real, researched, and resonant.
Anything less gets ignored.

Cold email isn’t dead, it just grew up.

The rules changed. But these principles didn’t.

And today is your chance to upgrade your infrastructure for a ridiculously low price!

Zapmail.ai is going crazy on Black Friday promotions:

→ Super cheap pre-warmed domains + mailboxes
→ $9.99 .COM domains (cheapest anywhere)
→ ZapShield domain protection → lifetime
→ Inbox placement tests → lifetime
→ Zapbox (unified inbox) → free

I rarely promote tools like this, but this one is too good to be ignored!

3 Key Principles After 7 Years Of Cold Email

In case you missed it, I'm proudly hosting an exclusive Clay event on Thursday!

Varun Anand, cofounder of Clay, added Paris to his European tour.

He’s going to drop GTM gems for 2026 and beyond.

And he won't be alone on stage!

The top outbound tools are joining him.
lemlist and Salesforge.ai 🔥 will share the stage.

Two killer data providers are here too.
Icypeas and Findymail are ready to drop insights.

This is the future of GTM, all in one room.

If you’re around, this is the room to be in.

The guest list is almost full. Don't miss out!
It's happening in two days!

Dec 4th at 6:00 pm, in Paris 🇫🇷

Agenda, details, and registration, here: https://luma.com/tq2hsysp

Relationships are powerful, sometimes even gold mines.
But push too hard, and you risk losing them.

Warm outreach feels easier and more natural. Until it isn’t.

One wrong message can turn things awkward fast.

So play it smart! 

Here are 24 prompts to help you navigate warm outreach the right way 👇

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The Battle

Alan Ruchtein

Jérémy Grandillon

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Performance ScoreJérémy Grandillon's LinkedIn Performance

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The Battle

Alan Ruchtein

Jérémy Grandillon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alan Ruchtein's LinkedIn Performance

Performance ScoreJérémy Grandillon's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlan Ruchtein's LinkedIn Performance