Alan Ruchtein

CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

Your ability to book meetings, negotiate, and close deals with potential clients will determine how far you’ll thrive as a sales rep and leader.

This will allow you to:

📈 Build a career
📈 Hit your quotas
📈 Get recognition
📈 Get a promotion
📈 Get better offers
📈 Land sponsorships

However, booking meetings and closing deals it’s harder than ever:

❌ Prospects don’t return your calls
❌ Prospects don’t stop ghosting you
❌ Prospects don’t answer your emails
❌ Prospects don’t trust you as a seller
❌ Prospects don’t believe in your offer 
❌ Prospects don’t accept your LinkedIn Invite

All of these makes you feel miserable

You feel your manager’s pressure on your shoulder

And you start thinking that sales might not be for you.

Do you relate with this? Because I do - I’ve been there

This happens because the “old way” of doing sales doesn’t work anymore.

Sending 1000s of generic emails and praying they get back to you will kill your sales career.

Now, imagine having a proven system that allows you to systematically:

✅ Book more meetings
✅ Handle all the objections
✅ Move deals through the pipe
✅ Close higher tickets in less time
✅ Run discovery and demo calls like a pro

And, hitting your sales quota.

Wouldn't this be the scenario you would like to be in?

The good news - I can help you get there with:

➝ My weekly Newsletter with actionable sales tactics
➝ My daily sales practical examples in my Content
➝ My sales personalized program
➝ My 1-on-1 Coaching Sessions
➝ My team Coaching Sessions

Now, how serious are you about building your Sales Career?

Let's make it happen.

👉🏼 Shoot me a DM, or head over to my Featured section.

I'll see you at the top!

Founder

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8 AI Prompts That Actually Book Meetings (Cold Email Advanced Edition)

(+ the exact wording I use to land 79+ meetings/month)

☑ ICP Research Prompt

“Act as a sales analyst. Analyse CTOs in B2B SaaS (100–500 employees). Summarise their top 5 priorities, daily pains, and buying triggers in less than 200 words.”

☑ Personalization Hook Prompt

“For this LinkedIn profile [link], draft 3 icebreakers. Keep under 20 words, avoid flattery, tie to their recent activity. Avoid jargon, buzzwords or being salesy.”

☑ Problem Hypothesis Prompt

 “Write 3 pain-point hypotheses for VPs of Sales in SaaS who missed quota last quarter. Keep each under 15 words. Make them relevant and give me a 1 line “Why it matters” for me to understand your POV”

☑ Objection Handler Prompt

 “Give me 3 tactical responses to ‘too expensive’ objection for SaaS buyers in X industry for Y role/title that are willing to buy [my solution]. Make it consultative, not defensive. Each reply must be under 25 words.”

☑ CTA Prompt

"Generate 3 high-converting CTAs for a SaaS demo request email. Each CTA must be under 12 words, avoid pushy sales language, and emphasize clear, outcome-driven value that motivates action without pressure. Prioritize clarity, psychological pull, and alignment with a business decision-maker mindset."

☑ Follow-up Prompt

"Craft a compelling two-sentence follow-up email for a prospect who opened but did not reply to my initial message [insert message 1]. Provide fresh value by weaving in a single new, research-backed insight or market trend that sparks curiosity and relevance, while keeping the tone consultative rather than transactional."

☑ Case Study Builder Prompt

"Transform the following customer testimonial into a concise, two-line cold email case study. Highlight quantifiable ROI, specific numbers, and credible impact in a way that feels authoritative yet humble—avoiding overt self-promotion while ensuring the results command attention and trust."

☑ Multi-Thread Prompt

"Identify 3 alternative stakeholders to approach if a VP of Sales does not respond. For each contact, justify their relevance by explaining their role in the decision-making ecosystem, their potential influence on the buying process, and how they could shape or accelerate a purchasing conversation."

♻️ Repost this so more people stop using GPT like an intern

This AI SDR outperforms 99% of SDRs.
He booked me in 2:06 minutes.
Full story:

I filled out a demo form, expecting the usual SDR dance.

Instead, Alex (Alta | AI Revenue Workforce's AI SDR) qualified me live and dropped a meeting straight into my calendar.

No delay.
No “let me check availability.”
No missed questions.

Just one clean, intelligent handoff.

And that’s when it clicked: This is going to replace your entire inbound flow.

No more reps scrambling to follow up.
No more leads sitting in HubSpot for hours.
No more meetings lost to slow response times.

Now reps get what they actually want: booked meetings.

Here’s what an actual AI Sales Agent should do:

→ Qualify in real time based on fit, urgency, and timeline
→ Book meetings instantly without rep lag
→ Route to the right AE
→ Learn and improve every conversation
→ Run 24/7, without fatigue or fallback

We rolled this out for a client:

• Speed-to-lead dropped from 1 day to 3 minutes
• +61% of qualified leads booked in under 5 minutes
• Pipeline built itself — faster and cleaner

This isn’t just automation.
It’s intelligence in motion.
It's Alta | AI Revenue Workforce

Don't believe me? Try it yoursel now: https://lnkd.in/dwBuHm9A

Brand partnership • CEOs: Broken pipeline & poor performer sales reps? I fix both for you in <60 days. You’ll hate how fast it works. | Modern Seller Program Founder

17.691.288 emails, 6.882.916 calls, and 15 years later, I realized something:

Sales isn’t hard because of objections.
It’s hard because of the emotional tax.

The giving.
The waiting.
The ghosting.

You don’t last by getting tougher.
You last by getting better at rebuilding.

EVERY. SINGLE. DAY

For you, my dear sales colleague:

You’ll survive Q1 and become stronger.

Agreed?

This is my inspirational post.

👉 Follow Alan Ruchtein for Modern Sales Frameworks.

“I used a tool to get your number. Want a demo?”
That was my opener on a cold call to a CEO last week.
First thing out of his mouth: 

“Who gave you my number?”

Most reps would never say that.
Too risky. Too blunt. Too honest.

Old-school playbook says:

- "Found it in my notes…"
- "We met at an event, maybe?"
- "Uh, your colleague passed it over."

I said:  “FullEnrich did. Your reps should use it too.”

He laughed.

Boom, we’re in.

No lies. No fake intros. No fluff.

The most dangerous thing in sales today? Playing it safe.

Safe = Ignored.
Safe = Generic.
Safe = “Thanks, not interested.”

Radical honesty cuts through faster than any script ever will.

Tools like FullEnrich get you access.
Truth gets you respect.

What's your #1 opener for cold calls?

My go-to 6 live frameworks for follow-ups. They work across email, LinkedIn DMs, and live calls to clearly recap and move conversations forward:

Most follow-ups fail because they try to “check in” instead of forcing a decision.

“Just checking in.”
“Any updates?.”
“Bumping this.”

Those don’t move deals forward.
They remind buyers you want something.

Strong follow-ups do the opposite:

→ restore clarity
→ re-anchor priorities
→ reduce decision friction

1️⃣ Clarity Recap

Re-align the conversation and confirm understanding.

Example: “To make sure we’re aligned here’s what I understood you’re aiming for [short description]. Did I capture that right?”

2️⃣ Silent Objection Check-In

Creates space for what hasn’t been said.

Example: ”Is anything on your side holding this up or something popped up internally I should be aware of?”

3️⃣ Priority Alignment

Refocuses on what matters most right now.

Example: “When we last spoke, {{priority}} was top of the list. Is that still the case, or has anything shifted?”

4️⃣ Micro-Value Nudge

Moves the conversation forward naturally.

Example:“Sharing a quick resource that other teams found useful when tackling [X], thought it might be helpful for you too.”

5️⃣ Time-Pressure Mirror

Reflects their timeline without pushing yours.

Example: “Are you still hoping to get this sorted before {{timeline}}. If so, you shoul act by doing X before Y. May I help there?”

6️⃣ Decision Simplifier

Reduces friction by making the next step easy.

Example: “If it helps, I can put together a simple 1-page summary so you can review the key points?”

Good follow-ups don’t chase.

They guide the next step.

I might be able to help you avoid all the ghosting you’ll get in Q1 and hit quota faster by working together using my proven methodology.

If you want that to happen, DM me “ELITE” and let’s make you unstoppable.

Or take action by getting The Modern Seller Program “Q1 Zero Excuses Limited Offer” like other +1129 heroes did at 60% OFF. Last 48 hours: 

https://lnkd.in/dR_CRPGc

👉 Follow Alan Ruchtein for sales frameworks & AI playbooks that actually close.

The 5 solutions I wish I’d had when I started my sales career 15+ years ago (that help me consistently book 70+ meetings/month)

1 — FullEnrich

Your outbound dies the moment your data is wrong. FullEnrich fixes that before your reps even touch a lead.

→ Cleans & verifies every contact
→ Confirms emails & phone numbers
→ Removes dead records instantly

2 — Perplexity

Real-time intelligence while you browse a prospect’s world.

→ Scans sites, posts, PR, product pages
→ Surfaces buying triggers + priorities
→ Generates POVs instantly

3 — RetroFix (YC S24)  

Call prep that feels like cheating.

→ Auto-scans your calendar
→ Builds insight briefs for each meeting
→ Delivers pains, angles, talk tracks

4 — Alta | AI Revenue Workforce  

Outbound that reacts the moment intent spikes.

→ Outbound agent triggers personalized messages
→ Inbound agent qualifies warm leads instantly
→ Both adjust messaging based on behavior

5 — Instantly.ai

High-personalization at scale without burning domains.

→ Behavior-based sequences
→ Smart send logic
→ Maintains deliverability

If you want more AI-native outbound systems follow Alan Ruchtein, the playbooks only get sharper from here.

New year. New format. Same obsession: Telling the truth about sales:

For the last couple of years, sales content has been everywhere.

Posts. Threads. Frameworks. Hot takes.

Useful? Sometimes.
Human? Rarely.

But sales isn’t just read. It’s felt.

Tone matters.
Pace matters.
Timing matters.

You remember a voice long after you forget a post.

People don’t trust content.
People trust people behind content.

𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝘆 𝗖𝗼𝗻𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗼𝗳 𝗮 𝗦𝗲𝗹𝗹𝗲𝗿 𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗼 𝗹𝗶𝗳𝗲.

Together with Kevin, we’re creating a podcast that talks sales the way you actually experience it. 

- The pressure 
- The uncomfortable calls
- The wins that almost fell apart 
- The tools you can use now to win deals.
- The moments nobody turns into a carousel.
- The way you can shape your mindset to win.

And this time, it’s not staying in text.

This year, we’re putting all of this and more over YouTube and TikTok, where tone, pauses, and reactions say more than words ever could.

No polished performances.
No sales theater.

Just real conversations about what it actually takes to win in sales today.

We have 2 final sponsor spots open for brands that want to be associated with honest, high-trust, and insanely tactical sales content.

DM Kevin or me directly if that’s you. Don't cry later!

Stay tuned, more news coming soon...

PS: Link with details in the comments.

This simple 6-step process tweak in my prospecting routine changed everything:

01 — Spot Accounts Showing Real Movement

Pipeline grows when outreach starts with signs of activity.

Look for:

→ VP/CRO job changes
→ Hiring sprints
→ Funding events
→ Tech stack swaps

AI Prompt: “Analyze this account and list 3 buying signals with explanations of what each signal means for pipeline, urgency, and timing.”

02 — Turn Signals Into a POV That Actually Lands

A buying signal only matters when it’s connected to urgency. A strong POV answers:

1️⃣ What changed
2️⃣ Why it matters
3️⃣ How it impacts pipeline, revenue, or efficiency

AI Prompt: “Turn this buying signal into a sharp POV for a VP of Sales. Keep it under 40 words and link it to pipeline quality.”

03 — Build Relevance in Under 20 Seconds

Fast relevance lowers resistance.

AI pulls instant context from:

✓ LinkedIn
✓ Website
✓ Hiring trends
✓ Tech stack

AI Prompt: “Summarize this prospect’s last 5 actions (posts, hires, tech changes) and turn it into a 20-second personalized intro.”

04 — Trigger Outreach Based on Behavior

Modern outbound reacts to intent — not timers.

If they:

✓ Click → send an insight
✓ Open → send a POV
✓ Watch → send a case study
✓ Ignore → change the angle

AI Prompt: “Based on this behavior event (open, click, watch), recommend the next message that would create maximum relevance.”

05 — Align Messaging to Real Pain

Personas describe audiences.
Signals describe realities.

Replace: “Head of Sales at SaaS companies” with “Teams missing pipeline coverage because SDR productivity dropped 27% in Q3.”

AI Prompt: “Translate this ICP persona into 3 real pains backed by buying signals, not assumptions.”

06 — Automate What’s Proven to Work

Your best talk tracks shouldn’t disappear after a good call.

Turn wins into:
✓ Scripts
✓ Prompts
✓ Templates
✓ Micro-frameworks

AI Prompt: “Analyze these 5 won-deal calls and extract:

– patterns that created trust
– language that moved the deal forward
– objections that repeated
– winning talk tracks to templatize.”

If this feels like what your team is missing, follow Alan Ruchtein for real fixes

Here’s the truth no one tells you about AI AGENTS in 2026 and you must know before it’s too late:

Most teams talk about “AI SDRs” like it’s some futuristic thing.

It’s not. 

It’s just the new way top outbound teams already operate in 2026.

If you want an AI SDR that actually books meetings and not just another bot sending spam, follow the exact blueprint I use with my clients 👇

1️⃣ Map the SDR workflow

Before you automate anything, break the job into small stuff

This includes researching accounts, spotting triggers, writing emails, personalizing, qualifying inbound, following up, and updating the CRM.

 If you don’t know what the AI should own, nothing will work.

2️⃣ Assign each responsibility to its own AI agent

Think of it like building a tiny GTM team:

• CRM Agent
• Inbox Agent
• Writer Agent
• Trigger Agent
• Research Agent
• Sequencer Agent

 Each one handles a specific part of the process so nothing gets dropped.

3️⃣ Train the AI to think like your best SDR

Give it a persona, feed it your ICP pains, your POVs, your proof.

Let it write the emails, the call scripts, the follow-ups, the objection handling.
Save your best prompts somewhere and reuse them. Don't start from scratch every time.

4️⃣ Turn the whole thing on

A signal fires, research happens instantly, a fresh POV gets created, the message goes out, follow-ups happen automatically, CRM gets updated, and managers get notified when something matters.

No lag. No guessing. No “I forgot.”

5️⃣ Track everything and refine it

Open rate, reply rate, positive replies, meetings booked, time-to-first-touch.

Every cycle makes the system smarter.
 
Modern AI AGENTS don’t replace reps.

They replace everything that slows reps down.

Follow Alan Ruchtein for more AI-native outbound playbooks and the exact workflows that will separate the leaders from everyone else in 2026

I trained GPT on 1000s of real sales calls and emails. Now it sells on my behalf. STEAL the 30 prompts every modern rep needs below (FOR FREE):

They include topics like:

→ Detect missed discovery signals

→ Turn messy notes into CFO memos

→ Even simulate a skeptical CEO objection

→ Draft Core vs Premium proposals in seconds

→ Write ROI-based pricing breakdowns automatically

And 25 more…

And I’m giving the full list away.

Want it?

1️⃣ Like this post
2️⃣ Comment “GPT”
3️⃣ Make sure we’re connected so I can DM it to you

(P.S. You’ll never look at your CRM or deal reviews the same again.)

My go-to 20 highly relevant signals for consistent +7% reply rates in my outbound campaigns:

Buyers rarely tell you when they’re ready

They drop signals way before you notice.

But top sellers spot the subtle signals that quietly say:  “This company is getting ready to buy.”

They are:

1) New Funding Round
2) Key Leadership Hire
3) Sudden Team Layoffs
4) Rapid Hiring Spikes
5) New GTM Leader
6) Product Launch
7) Tech Stack Swap
8) Pricing Changes
9) Competitor Move
10) High-Churn Reviews
11) Website Redesign
12) Hiring for Pain Keywords
13) Industry Regulation Change
14) New Market Expansion
15) New Partnership
16) Negative Press
17) Flat Quarter or Revenue Drop
18) Big Customer Win
19) Founder or CEO Publicly Posting About Pain
20) Job Postings with “Fix” Language

👉 Follow Alan Ruchtein for elite outbound, GTM strategy, and AI-driven sales frameworks that actually close deals.

Or better, DM me so I train you personally and your team on how to be a Modern Seller in 2026 without getting a burnout.

PS: Last 24 hours to get The Modern Seller Program “Q1 Zero Excuses Limited Offer” like +1129 heroes did at 60% OFF: https://lnkd.in/dR_CRPGc

One of my clients burned $80k before realizing step 1 was wrong:

They were a fast-growing B2B SaaS team.
Just raised a round.
Ready to scale outbound.

So they did what most execs do:

→ Hired 3 reps
→ Bought lead lists
→ Wrote solid copy
→ Hit send

And waited.

The results?

- 18% open rates
- 0 meetings booked
- Reps blaming the messaging
- Founders blaming the reps

They even considered scrapping outbound altogether.

But the problem wasn’t the team.
It wasn’t the message either.

It was infrastructure.

No one checked the sending setup.
No one tracked reputation.
No one built a real system to protect their inboxes.

They were firing campaigns from burner Gmail accounts and wondering why nothing landed.

That’s when we brought in Maildoso.

Here’s what changed:

✅ Self-healing mailboxes
✅ Google Workspace + SMTP rotation
✅ US-based IPs, real domains
✅ Deliverability monitoring + auto-replacement

Fast forward 30 days:

- 98%+ inbox placement
- 5 meetings/week
- Cold email went from a gamble to a pipeline engine

Lesson?

Step 1 of outbound is NOT copy.
It’s not hiring reps.
It’s not even building lists.

Step 1 is infrastructure.

No infra = no delivery
No delivery = no pipeline
No pipeline = no growth

Cold email isn’t broken.

Most companies just skip the foundation.

Don’t be that guy. Do outbound properly.

Inbox or nothing.

PS: Guess where I was in that picture, and I’ll send you my AI GPT cold email bot for FREE in your DMs.

Moe Choice

I’m in a hotel because I said yes to something I probably should’ve said no to

Anyway, I go downstairs to get a Coke

In the corridor, I run into Gary Vaynerchuk 

No context
No build-up
Just two grown adults realising they’ve both made the same vending machine decision

I go to pay
No change

Gary hands me £2 like this is a completely normal exchange between strangers

At some point, someone takes a photo

I assume this is what happens when influencers are left unattended in hotel corridors

Coke acquired
Everyone moves on with their lives

Influencers in the wild


Peace ✌️


PS — I still don’t know who took the photo

_______________________________

is mentoring solopreneurs to $15k+ months

Everyone loves saying
“Everything happens for a reason"

It sounds comforting
It removes responsibility
It lets people outsource reflection to the universe

But in reality, most outcomes aren’t cosmic mysteries

They’re patterns

Patterns of

Avoiding hard conversations 
Delaying obvious decisions 
Choosing comfort over progress 
Hoping things improve without changing behavior 

That’s not pessimism
That’s feedback

The upside is this

If results are created by decisions, they can also be changed by them

No affirmations required
No vision board necessary
Just honesty, ownership, and better choices repeated long enough to matter

Progress isn’t spiritual

It’s practical


Capeesh 🤌


PS — The universe is very patient

Your bank account is not

No alternative text description for this image

New year
New goals

Same inboxes full of “thinking about it”
And yet…

Another 216 cohort

SOLD OUT

People who committed early this January:

Angela Jansen, PhD, MHS 
Cesar Marin 
Gloria Cuberos 
Josh Millgate 
Oluf Nissen 
Omar Taher 
Patricia Selmo 

The difference is never talent
It’s timing and commitment

Next cohort link is in the comments 👇

Don’t overthink it into next year


Peace ✌️


PS — Action burns more calories than overthinking 

(This is not medically accurate)

____________________________

People who say "I don't have time"

Are the same people who watch 3 hours of Netflix every night

The same people who scroll Linkedin for 45 minutes "researching"

The same poeple who spend 2 hours "planning" instead of doing

You don't have a time problem
You have a priorities problem

And that's not me being a dick
That's just maths

We all get the same 24 hours
The difference is what you protect
And what you let slide

So next time you catch yourself saying "I don't have time"

Try saying "It's not a priority" instead

If that feels like bollokcs

Maybe it's time to rethink what actually matters


Peace ✌️


PS — I once said I didn't have time to exercise

Then I found myself watching a 40-minute video essay on why cereal mascots are unhinged

Priorities, indeed

_______________________________

New year
New memes
Same internet nonsense 🥂

Every January people promise themselves a reset

New habits
New goals
New standards

The internet, however, remains deeply committed to being exactly what it is

Unhinged
Unfiltered
Unapologetic

So here we go again

Another batch of memes I probably shouldn't have saved

But definitely needed to share

Consider this your official welcome back

Scroll responsibly

Or don't
I'm not your dad


Peace ✌️


PS — If you thought the internet was going to "calm down this year," I admire your optimism

PPS — Vote for your favourite in the comments

Or just silently judge me
Either works

_______________________________

Shìt I Found On the Internet 

"I'm a business coach"

Great

So are 47,000 other people on LinkedIn

Now try this:

"I work with first-time hospitality owners who have one venue"

When someone hears that, they either think:

"That's not me"... and they move on

Or

"Holy sĥit, that's exactly me"... and now you have their attention

That's the difference between a title and a niche

One makes you forgettable
The other makes you findable

Most solopreneurs resist niching because it feels like they're shrinking their market

But you're not shrinking anything

You're just making it obvious who you're for

And when you're obvious, people self-select

The right ones lean in
The wrong ones leave
Everybody wins


Capeesh? 🤌


PS — the word “niche” comes from French and means “nest”

Completely useless information

You’re welcome

_______________________________

I am a narcissist

At least, that’s what it sounded like when I answered this question on Cut The Tie with Thomas Helfrich 

He asked me how I define success

I said

Doing what I want
Whenever I want
With whoever I want

Thomas laughed and said,
“Pure narcissism”

If you strip away the context, it does sound selfish.

But here’s the part people miss

That definition of success has nothing to do with ego.
It’s not money
It’s not status
It’s not “winning”

It’s freedom as the baseline, not the reward at the end

Most people define success as a destination:
“I’ll be happy when I get there”

And when they finally arrive, they think:
…is this it?

So I stopped chasing outcomes
and started designing a way of living

Because when success means doing what you want, when you want, with who you want,
the fastest way to get more of it
is helping other people do the same

The more people I help reclaim their time,
build work around life instead of the other way round,
and stop chasing someone else’s version of “enough"

The more freedom I create for myself

That’s not narcissism
That’s alignment

And once success becomes a direction, not a destination,
every decision gets easier


Gangsta Shit 😎 


PS - Don’t worry, real narcissists don’t ask themselves uncomfortable questions

They start podcasts

_______________

What's a solopreneur?

Not a freelancer
Not a contractor
Not a business owner with a fancy title

Here's my definition:

You take the risks alone
You create your own path
You decide the destination

The risk is all yours

The reward is all yours You don't answer to anyone

"But Moe, you hire people"

Yeah, I can hire a VA
The same way I hire a hairdresser

Neither gives a shit about my goals

And that's fine

The VA isn't there to help me create my path

The VA is there to take shit off my plate
So I can create my path

That's the distinction

Solopreneurship isn't about doing everything yourself

It's about owning everything yourself

The direction
The decisions
The consequences

You can build a team around you

Just don't confuse delegation with partnership

One takes tasks off your plate
The other shares your vision

Know which one you're working with


Gangsta Shit 😎


PS — The human eye can distinguish about 10 million colours

Shame most people still can’t see what they want

_______________________________

Most people don't have a business problem

They have a language problem

When I was talking with Hayssam Al Amine on The Ripple Effect, I said something I wish more people took seriously:

Language isn't decoration
It's how you understand and build your world

If you only have five words for something, you only have five ways to think about it

That's why so many people hide behind clichés and buzzwords

They say "synergy" when they mean "working together"
They say "pivot" when they mean "we fùcked up"
They say "alignment" when they mean "I have no idea"

It's not that they're trying to sound clever

It's that they don't have the language for their own ideas

The real test is simple:

Could a six-year-old understand what you're saying?

If they can't, it's not deep, it's just unclear

The best leaders, coaches, speakers, founders?

They speak in simple, concrete language
They make big ideas easy
They communicate so everyone gets it

Don't mistake clarity for basic

It's a damn skill


Capeesh? 🤌


PS – Most adults learn 1 new word a day
Kids learn 12
No wonder they win every argument

____________

No one cares about my opinion
Or my feelings

Least of all the market

The market doesn't wake up thinking:
"Moe feels good about this, let's reward him"

It doesn't care that you're excited
It doesn't care that you tried really hard
It doesn't care that your coach said it was a good idea

The market is ruthless
And that's actually good news

Because it's the only opinion that matters

The market will tell you, very quickly, whether you have something valuable or not

And it only speaks two languages:
Attention
Money

If you're getting neither, you're not being misunderstood
You're being answered

So where does that leave me?

My job isn't to hype people up or protect their feelings
My job is to get them ready for a fight with reality

To help them step into the arena with something solid
To test and adapt
Until the market finally says:
"Yeah. That works"

Everything else is noise

This came up in a conversation I had on Your Brand Amplified® Podcast

Link to the full conversation is in the comments 👇


Gangsta Shit 😎


PS — The market has the emotional range of a toaster

It either heats up… or it doesn't


_______________________________

I outsourced this announcement

Skeletor was cheaper than paid ads


Gangsta Shit 😎


PS - Skeletor has never waited for permission

PPS — As if I’d ever run a LinkedIn paid ad
I have self respect 
_________

Masterclass 

I don’t actively search for these things

I just open the internet and let it happen to me

Every time I think we’ve reached the limit, the internet quietly lowers the bar and carries on

So, once again, here’s some shit I found on the internet

No context
No commentary
Just evidence

Swipe at your own risk 


Peace ✌️


PS — The internet does not improve with supervision

It simply adapts

_______________________________

Shìt I Found On The Internet 

Most solopreneurs don't hate pitching
They hate being told no

And because they hate hearing "no"they avoid doing the thing that might actually make them money

If you hate being pitched...that's exactly why you hate pitching

Every time I ask someone:"How do you feel when you get pitch-slapped?"

The answer is always the same:"I fucking hate it"

So instead of hiding from it...

Here's what changed everything for me:

I LOVE getting pitched

Someone jumps in my DMs like:"Hey Moe, can I show you something?"

And I'm like:

What's up, homie?
What you got?
Can you make me money today or nah?

Why would I shut that down?

I get to learn their whole system for free:
• How they hook attention in 3 seconds
• How they price without flinching
• How they handle my "fuck off" energy
• How they get me from DM to calendar
• What tech stack they're running
• How they position value vs price

Why would I turn down free sales training
Delivered straight to my inbox?

You control how you react to being pitched

You don't control how others react to YOU pitching

So fix the one you can control

The moment you stop being weird about being pitched
You stop being weird about pitching too


Capeesh? 🤌


PS – People who love being pitched close more clients

I ran the numbers.(Okay, I didn’t

But you believed it

___________________

The Internet’s Fridge (Do not open)

The internet is many things
Educational
Inspirational
A deeply unsafe place to look at food

Somewhere between recipe blogs and food influencers, there’s a fridge nobody should’ve opened

Not because anything’s gone off

But because none of this should’ve gone in

This is food made by people who asked “what if?”

And then didn’t wait for the answer

Nothing here is technically illegal
Which feels like an oversight

Welcome to The Internet’s Fridge

Look quickly
Judge
Move on


PS — Baked beans keep showing up like they’re the ringleader

I don’t trust them anymore

_______________________________

Confused. Overwhelmed. Underpaid.

That’s where a lot of smart people get stuck

When Christian Mather joined the program, that’s exactly where he was

Not lacking ability
Not lacking credibility
Not lacking drive

Just drowning in options
Thinking too much
Doing too little

Staring at 100 possibilities and committing to none of them

That’s not a motivation problem

It’s a structure problem
So we stripped everything back

One niche
One audience
One simple system

We stopped trying to be clever and focused on being clear

Christian picked a lane: Wealth planning for recruitment agency owners

We built a simple structure

He followed it

Consistently

And it worked

In 10 weeks, he:

 • Booked 3 meetings a week
 • Signed 4 new dream clients
 • Earned £18,000 in upfront fees
 • Locked in consistent monthly revenue
 • Got invited into a network of 500 founders
 • Built a business he actually enjoys running
 
Here’s what he said:

“If you’re prepared to put the work in and make a change, I don’t think there are many programs out there that will do what this does.

What matters most is that Moe is committed to your outcome"

That’s the part I care about

Not the numbers

Not the post

That line:

"If someone’s willing to back themselves, I’ll match it"

Every single time


Capeesh? 🤌


PS — 92% of people who say “I just need to think about it” never think about it again

I made that stat up. But you know it’s true

I don't care what most people think

Sounds arrogant
Sounds conceited
Sounds like something a dìckhead would say

But here's the thing:

The only people I pay attention to are the ones who have things I want

And there's very few of them

Not because I'm better than everyone else
But because I'm in competition with myself

That's it

Everything I do is designed to make me feel more whole

And the people who have a problem with that?

They're usually hiding behind some sort of mask
Trying to show something that isn't true about themselves

They're uncomfortable in their own skin

So when someone shows up who isn't playing that game
It rubs them the wrong way

Meanwhile, the people who've built what I'm building toward?

They never have a problem with how I am

Because they're comfortable in their own skin too

That's the prerequisite

If I had kids, that's the one thing I'd be trying to raise them with:

Be comfortable in your own skin

If you're not, there's something you need to fix

Not your strategy
Not your content
Not your offer

You


Gangsta Shit 😎


PS — Your opinion of me is none of my business anyway

_______________________________

“I know I was designed to connect with people”

That came up in a conversation with Caleb Stapp, CPFA 

Because most people overcomplicate this part

They try to reverse-engineer a purpose from a job title

They look for something neat, impressive, easy to explain at a dinner party

Caleb didn’t do that

He knows what he’s built for: Connecting people

Leading people
Helping people change direction and make an impact
And he does that wherever he shows up

Ministry
Financial services
Running his own practice

Different roles
Same wiring

That’s the bit people miss when they’re navigating a pivot

You’re not starting from zero
You’re not abandoning who you are
You’re just expressing the same strengths in a different arena

Titles change
Industries change
Your core usually doesn’t

The trick isn’t finding the perfect label

It’s being honest about what you actually do, then letting the work speak for itself

Link to the full episode is in the comments 


Gangsta shit 😎


PS- Turns out “finding your core” is easier than doing planks

Both hurt
Only one pays

_______________________________

Most startups don't fail because the idea is bad

They fail because founders avoid selling

The market does not care how you feel about your idea

It doesn't care that your coach loved it
It doesn't care that your Notion board is immaculate
It doesn't care that you "nearly launched"

The market only speaks two languages:
Attention
Money

If you're getting neither, you're not being misunderstood
You're being answered

Founders love saying things like:
"We're pre-revenue"
"We're building community"
"We're just refining the offer"

Cool

The market heard that and replied with silence

So where does that leave me?

My job isn't to hype people up or protect their feelings
My job is to get them ready to collide with reality

Test
Sell
Adjust
Repeat

Until the market finally shrugs and says:
"Yeah… that works"

Everything else is noise

Full conversation is in the comments 👇


Gangsta Shit 😎


PS — The market is like a bouncer

It doesn't care who you know
How long you waited in line
Or how badly you want in

No money, no attention?
Back of the queue


_______________________________

Most people think becoming a speaker is about technique

The stage presence
The pauses
The hand gestures

Sebastian Uzcategui sees it differently

He told me it comes down to 3 beliefs:

1. Believe your message with 110% confidence
2. Believe your audience NEEDS to hear it
3. Believe you're the only one who can share it

That last one trips people up

"Anyone can talk about this"

Sure
But only you're you

Only you have your story
Your scars
Your specific way of saying what needs to be said

Sebastian went from desperate immigrant kid to running a public speaking agency

One speech
One month before losing everything

That's what happens when you stop asking for permission and start believing your words deserve respect

We talked about:

→ Solopreneurship vs entrepreneurship (they're not the same)
→ Why luck isn't random
→ How trust, connection, and authority can be built in a single moment on stage
→ Finding your calling when you're completely lost

Full episode link in the comments


Gangsta Shit 😎


PS — Humans are the only species that talks itself out of opportunities

_______________________________

Aristide didn't change his service

He changed what he led with
Five weeks later, he closed his first $5k+ dream client

No outbound outreach
No pitching marathon
No explaining his process three times on a call

So what actually shifted?

It wasn't a new funnel
It wasn't a rebrand
It wasn't some secret growth hack

He stopped talking about how his service works
And started leading with why it matters

Instead of

"Here's our process…"

The conversation became:

"Here's the outcome this creates for you"

That single shift did three things at once:

It filtered the wrong people out
It pulled the right people in
And it turned sales calls into decisions

By the third call, the client was asking when they could start

Not what Aristide Zouheir would do

That's what happens when you stop selling your process

And start selling their future

Congrats to Aristide
Very earned


Peace ✌️


PS — The brain decides relevance in milliseconds

"Here's our process" doesn't survive the first one

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The Battle

Alan Ruchtein

Moe Choice

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The Battle

Alan Ruchtein

Moe Choice

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alan Ruchtein's LinkedIn Performance

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