Growth Tribe

Practical guidance to help you take control of your personal brand and attract paying customers.

Founder

International Air Transport Association (IATA)

Spearheaded CX/Marketing programs including:
1. Customer Journey Mapping for Airlines, Travel & Cargo Agents (+100K Customers)
+50 Main touchpoints identified, +14 Moments of Truth &+90 improvement opportunities.
 
2. Customer Lifecycle Management Proof of Concept for Travel Agent Customers (B2B):
+$300,000 in MRR, 8% Reduction of Churn,+40% Increase in CAV & +9% increase in CSAT.

3. Voice of the Customer (VoC) Stream Lead:
Creation of a Strategic NPS marketing research methodology for all Products (Psychology & drivers).

4. Global Process Owner, Customer Mass Communications OPS for:
+100,000 Customers, ~3,000 Communication pieces annually, 4 team members across 3 locations.

Customer Experience / Growth Marketing

Program Manager for IATA Settlement Systems Business Development:
Led +120 team members for the deployment of 4 Settlement Systems Operations in Rwanda, Sudan, Lebanon and Nigeria:
+$450M new processed transactions through IATA Settlement systems
+$0.5M ARR in additional revenue
+1,000 new B2B customers (Airlines, Travel & Cargo Agents)

Marketing Specialist, Financial & Distribution Services 

Frontera

Strategic Growth Marketing Advisor (Part-time).

Advisor - Growth Marketing

 أكاديمية هاي لفل للطيران High Level Aviation Academy

Technical Trainer for Aircraft Maintenance Program.

Engineering Trainer

EgyptAir

Engineer on Job training - Aircraft Line and Base Maintenance  within EgyptAir MRO.

Maintenance Engineer

I help you attract & convert your true fans through magnetic content.

👋 I’m Sohaib, An aviation engineer turned Growth Marketer.

Over the years, I spearheaded multiple growth programs.

I helped scale products across both corporate & startup environments.

Here are some of my results:

→ Scaled products to a total of $450M in sales.
→ Built audiences for multiple startups & founders.
→ Total Growth of +$1.5M in annual revenue for brands.
→ Received 5 industry awards (marketing & creativity).

But I also made many mistakes along the way.

This year, I decided to go on a journey to build a $1M personal brand & one-person business.

I plan to do this by:

• Building a Personal Monopoly (Differentiate myself)
• Decentralizing my Income (Productizing myself)
• Forming a Personal Cartel (Replicate myself)
• Creating Infinite leverage (Multiply myself)

If you want to learn more about my journey:

→ Join Growth Tribe Newsletter: growthtribe.beehiiv.com
→ Follow me on Twitter: @albadawee
→ Email: albadawee@hotmail.com

Sohaib Albadawee

abdussalampopoola.com

Webflow Developer

I help startups and small businesses build products or improve the current ones to have an optimal user experience while solving business problems

UX Designer

HNG Tech

As a UX Design Intern, I had the opportunity to immerse myself in a fast-paced, startup-like environment where I contributed across the full spectrum of the design process. I designed user-centered interfaces for both mobile and web applications, ensuring they were intuitive and visually appealing. My work included creating interactive prototypes and micro-interactions in Figma to enhance the user experience and drive engagement.

I collaborated closely with product managers and developers, bridging the gap between design and development to ensure that our vision was effectively implemented. My role involved conducting user research, translating insights into wireframes, and iterating on designs based on feedback and testing.

This hands-on experience not only strengthened my technical skills in UI/UX design, prototyping, and interaction design but also honed my ability to thrive in an agile and collaborative environment. I'm excited to bring this expertise to new challenges in the UX/UI design field.

Product Designer

Rvysion

As a Webflow Developer at Rvysion, I specialized in transforming static designs into dynamic, user-friendly websites using cutting-edge Webflow frameworks. With a keen eye for detail and a focus on user experience, I meticulously converted designs into live sites that not only captivated visitors but also optimized for search engine visibility and seamless collaboration.

Collaborating closely with design managers and cross-functional teams, I have contributed to a collaborative and dynamic work environment. My responsibilities include developing and implementing design concepts, conducting user research, and refining UI components. The role has been a platform for continuous growth, allowing me to thrive under tight deadlines and deliver impactful designs.

This experience has not only enhanced my technical skills but also polished my attention to detail, making me adept at creating polished and user-friendly designs.

Product Design Intern

Hotels.ng

As a Product Designer at hotes.ng, I played a pivotal role in crafting exceptional user experiences across a range of platforms, including dashboards, websites, and forthcoming projects. Leveraging my expertise in UI/UX design, I collaborated closely with cross-functional teams, including developers and the founder, to ensure alignment with business objectives and user needs.

Key responsibilities included:

UI/UX Design: Conceptualized and designed intuitive user interfaces that enhanced usability and drove engagement. Employed industry-leading design principles and methodologies to deliver visually compelling experiences.

Collaborative Development: Worked closely with developers to translate design concepts into functional, responsive interfaces.

User-Centric Approach: Conducted user research and gathered feedback to inform design decisions, prioritizing user needs and preferences.

Agile Methodologies: Operated within an agile environment, participating in sprint planning, daily stand-ups, and retrospectives.

Feedback Integration: Demonstrated a proactive and receptive attitude towards feedback, actively seeking input from stakeholders. Maintained a growth mindset and continuously sought opportunities for improvement.

Here's what the CEO says about my work:
Abdussalam is an excellent designer and works great with feedback. He has been a great addition to our team and collaborates well with developers.

HNG Internship

As a UX Design Intern, I've had the privilege of working on diverse projects and gaining valuable skills:

Design Systems: Contributed to building and maintaining design systems, ensuring consistency across projects.

Project Portfolio: Actively engaged in various projects, conducting user research, wireframing, and prototyping.

Collaboration: Worked closely with developers and designers, fostering effective cross-functional teamwork.

User-Centered Approach: Applied user-centered design principles to deliver exceptional user experiences.

These experiences have allowed me to grow as a UX designer, ready to take on new challenges and create impactful designs.

User Experience Designer

I taught business owners and creators how to grow on Instagram through content creation

Instagram Growth Coach

I helped small business owners improve their branding flyer designs and marketing campaigns to help them get more sales

Brand Strategist

Hi, I’m Abdussalam 👋🏽
A Web Designer & Webflow Developer helping brands bring bold ideas to life through beautiful, functional websites.

I specialize in building high-converting websites for creative agencies, AI startups, SaaS companies, and entrepreneurs—combining clean design with seamless Webflow development.

With years of experience and a focus on visual storytelling, performance, and responsiveness, I help businesses stand out online and drive real results.

Here’s what you get when we work together:
✔ Custom Website Design tailored to your brand
✔ Full Webflow Development—from scratch or migration
✔ Advanced interactions (GSAP, Finsweet, custom code)
✔ Seamless Webflow CMS integration
✔ Pixel-perfect Figma to Webflow conversion

🔥 Whether you need a full site, landing page, or MVP—I’m here to bring your vision to life. Let’s build something great together.

🎨 Portfolio: www.abdussalampopoola.com
📬 Let’s connect: contact@abdussalampopoola.com

Abdussalam Popoola

Working on a website project for a friend.

Initially recorded to make it a YT video, ended up making a time-lapse.
The design is coming together nicely.

Would you like to see a YouTube tutorial/breakdown on it?

Design Engineer | Certified Webflow Developer | Penultimate Computer Science Student @University of Chester

Always love watching a design come to life!

Here's the process of how i created the clone shot with Affinity.

HACKATHON UPDATE: I couldn't join a cool team. 

So i'm going solo.

Yesterday was a blast!

My 2nd hackathon ever; hosted by Accelerate ME.
We worked on the Lovable challenge to bring an idea to life in 6hrs.

The team and I built a peer-to-peer mentoring platform for students to skill up fast and get hired. Heard we got 4th place btw.

Overall it was a great experience working with Ibad Ali, Surya Ramakrishnan & Dithik on this.

Oliver Ulvebne mentioned we should apply for Accelerate ME Cohort 12.
I'll do that :)

Also huge shout out to the winners & the new friends i made; Elizabeth Fenwick. Fidel Ehirim, Yousuf RizwanOsama Alnajar, Peace Kiariki, Rachael Lam and many more...

I'm excited to see us all blossom beyond our wildest dreams.
Cheers!

PS. Stay tuned for updates on the side-projects i'm building 
Abdussalam Popoola

Did some design work for an upcoming event at school.
I enjoy these making timelapse of my process, how's the final design??

Tool used: Affinity
Time taken: 1hr

My first hackathon in London!

I was in c++ class at 9am when I found out there was a hackathon hosted by Encode Club.

I immediately applied and booked a train to London.

Being a designer that aims to be as technical as possible, there’s so much I don’t know about Web3 and smart contracts.

So, there’s a lot of soaking up to do this weekend.

Here’s to learning something 🥂

I need to make friends and get going.
Stay tuned for hackathon updates.

No alternative text description for this image

Less than 4 hours left.
Here's how my project is looking

                 Before                  →                  After

Had a meeting with the stakeholders today.

It's been over 24hrs since the Encode Club hackathon in London.

I thought I should take a moment to share a demo of what I built.

Meet Savvy, your personal AI partner for blockchain investment.
Check it out here: https://lnkd.in/eCdep54V


I still have a lot to learn, nevertheless I'm glad I was able to bring this idea to live in 48 hours and had a great time in the process.


Here's "My Tech Stack" for anyone wondering:

Frontend:
- React + TypeScript
- Tailwind CSS for styling
- Framer Motion for animations

Backend:
- Flask (Python)
- SpoonOS Agent Framework for AI orchestration

Blockchain:
- Neo X Testnet for DCA transactions
- Turnkey Wallets for secure custody
- Web3.py for blockchain integration

AI & Voice:
- ElevenLabs Conversational AI SDK for voice-to-voice interaction with custom AI agent with DCA investment expertise.
- Real-time speech-to-text transcription

Deployment:
- Vercel (frontend)
- Flask server & Ngrok (backend)

Who says hackathons aren't fun?

Day 2 hacking in London

Hello Internet,
I built this app over the weekend with one goal in mind.

To help you find a time for everyone?
Think Study groups, Meetups and much more.

Stack used:
React for the frontend
Google firebase for the backend.

https://lnkd.in/dxCTKwXb

Here's a demo on how it works, this is version 1 (more updates coming!)

Personal win: Met Ben Lang  today at cursor cafe.

The chat made the trip worth it.

My first hackathon was a blast.

Won a prize
Made friends &
Learnt a lot that altered my perspective as a designer.

I wrote all about it here:
https://lnkd.in/dCB7Zqcz

I hope you find it valuable.

Hello Internet,

I'm building an invoice creation software.
Here's a quick demo on how it works: (feedbacks are appreciated)

What if failure could mean something different on our journey to mastery?

Here are a few tips on optimising your LinkedIn profile for better opportunities.

My first long run since the Marathon in October.
I'm handling the cold much better 🙂‍↕️

Reflecting on last Thursday's Black UX & UI Designers end-of-year meet-up

Thankful for the turnout and the constant reminder that spaces like these are so important.

The aim was networking - for Senior/Leads to connect with newer designers on their journey, so each person can learn from each other, no matter their level.

We also spoke about setbacks and how people have overcome them, which was really interesting - you never know what someone is going through.

Thank you to everyone who helped on the day and behind the scenes.

God bless and see you at the next one 🙏🏿

Photography by Abdussalam Popoola 

Sonia Bello Kathy Kavan Gabrielle Austen-Browne (she/her) Abdussalam Popoola Rafiu Onalaja Maryann A. Jenai Edwards Vikas Assudani Anindita Mukherjee Aaron Russell-Bragg Ema A. Tumi Edun Michael Kibedi Kevin Pearce Tessya Bianca-Samou Renee Washington Bauer Media Group

taplio

The Battle

Sohaib Albadawee

Abdussalam Popoola

Followers

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Performance ScoreAbdussalam Popoola's LinkedIn Performance

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taplio

The Battle

Sohaib Albadawee

Abdussalam Popoola

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Abdussalam Popoola's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAbdussalam Popoola's LinkedIn Performance