Growth Tribe

Practical guidance to help you take control of your personal brand and attract paying customers.

Founder

International Air Transport Association (IATA)

Spearheaded CX/Marketing programs including:
1. Customer Journey Mapping for Airlines, Travel & Cargo Agents (+100K Customers)
+50 Main touchpoints identified, +14 Moments of Truth &+90 improvement opportunities.
 
2. Customer Lifecycle Management Proof of Concept for Travel Agent Customers (B2B):
+$300,000 in MRR, 8% Reduction of Churn,+40% Increase in CAV & +9% increase in CSAT.

3. Voice of the Customer (VoC) Stream Lead:
Creation of a Strategic NPS marketing research methodology for all Products (Psychology & drivers).

4. Global Process Owner, Customer Mass Communications OPS for:
+100,000 Customers, ~3,000 Communication pieces annually, 4 team members across 3 locations.

Customer Experience / Growth Marketing

Program Manager for IATA Settlement Systems Business Development:
Led +120 team members for the deployment of 4 Settlement Systems Operations in Rwanda, Sudan, Lebanon and Nigeria:
+$450M new processed transactions through IATA Settlement systems
+$0.5M ARR in additional revenue
+1,000 new B2B customers (Airlines, Travel & Cargo Agents)

Marketing Specialist, Financial & Distribution Services 

Frontera

Strategic Growth Marketing Advisor (Part-time).

Advisor - Growth Marketing

 أكاديمية هاي لفل للطيران High Level Aviation Academy

Technical Trainer for Aircraft Maintenance Program.

Engineering Trainer

EgyptAir

Engineer on Job training - Aircraft Line and Base Maintenance  within EgyptAir MRO.

Maintenance Engineer

I help you attract & convert your true fans through magnetic content.

👋 I’m Sohaib, An aviation engineer turned Growth Marketer.

Over the years, I spearheaded multiple growth programs.

I helped scale products across both corporate & startup environments.

Here are some of my results:

→ Scaled products to a total of $450M in sales.
→ Built audiences for multiple startups & founders.
→ Total Growth of +$1.5M in annual revenue for brands.
→ Received 5 industry awards (marketing & creativity).

But I also made many mistakes along the way.

This year, I decided to go on a journey to build a $1M personal brand & one-person business.

I plan to do this by:

• Building a Personal Monopoly (Differentiate myself)
• Decentralizing my Income (Productizing myself)
• Forming a Personal Cartel (Replicate myself)
• Creating Infinite leverage (Multiply myself)

If you want to learn more about my journey:

→ Join Growth Tribe Newsletter: growthtribe.beehiiv.com
→ Follow me on Twitter: @albadawee
→ Email: albadawee@hotmail.com

Sohaib Albadawee

David Rajakovich

Acuity Risk Management

At Acuity, we're reimagining cybersecurity risk management for forward-thinking organizations. Unlike conventional security providers who focus solely on frontline defense, we deliver strategic, comprehensive risk intelligence that transforms how businesses understand and mitigate their cyber vulnerabilities.

Our Real Time Risk Engine goes beyond workflow management. We provide continuous, granular monitoring of your IT ecosystem's critical risk factors—tracking everything from unaddressed security patches to physical access vulnerabilities in your most sensitive infrastructure. We don't just identify risks; we provide actionable insights that enable precise, prioritized mitigation strategies.
We understand that today's risk landscapes are complex and ever-evolving. Your current risk register likely represents just a fraction of potential threats. Acuity bridges that knowledge gap, offering expert cyber governance insights that help leadership make informed, strategic decisions about resource allocation and risk management.

Our value proposition is clear: we help you have transparent, data-driven conversations with your Board and stakeholders about cybersecurity. By providing a comprehensive, nuanced view of your organization's vulnerabilities and mitigation efforts, we don't just protect you—we help you demonstrate trustworthiness to customers and partners.

With Acuity, transform cybersecurity from a cost centre to a strategic business enabler.

Chief Executive Officer

SIMCEL

SIMCEL empowers you to visualise the future of your business. Our platform creates a digital twin, allowing you to simulate the impact of various scenarios on key performance indicators (KPIs) such as revenue, profit, working capital, inventory, and carbon footprint.

Why take risks when you can predict outcomes? Before making critical investments, use SIMCEL to forecast the effects on profit and revenue. Our solution integrates Sales and Operations Planning (S&OP) with Financial Planning and Analysis (FP&A) into a unified approach known as Integrated Business Planning (IBP).

With SIMCEL, financially-minded business leaders can go beyond balancing supply and demand. Optimise your decision-making process by understanding the full impact of your choices on your business's financial health and sustainability.

Chief Revenue Officer (CRO)

SETsquared Partnership

Angel Investing and providing strategic and practical guidance to build the next great company.

Entrepreneur in Residence

Skill Dynamics

Key achievements include transforming senior management by adding high-calibre talent, turning strategy into operational reality and developing a trust-based, high performance culture positioning the company for rapid growth. Thrived in a private equity-backed, SaaS environment with an imperative for value creation.

Owned the product with full P&L responsibility - focussing on solving customer business problems through the content and technology components of our product. Created the content function from its inception using the latest in learning technology and developing a framework for how we write content. Built the world-class, highly-rated supply chain content from scratch and created the entire advanced elements of procurement content from its inception. Oversaw the overhaul of our systems including the development of an innovative, multi-tenant Skills Gap Assessment system that greatly improved its intuitiveness from the user's perspective and resulted in a step-change in operational efficiency. Facilitated the transition from one content delivery system to a new Learning Management System which significantly improved engagement. Added a state-of-the-art advanced analytics module that demonstrated client ROI.

Managing Director - Product & Operations

Positive Purchasing

Led the design, development and maintenance of the online academy offering. Implemented IT infrastructure including back-up, security and optimization. Transformed client and internal ideas for applications, enhancements and functionality into reality. Managed in-house and external web development resource. Project managed the development of and created academy multi-media content. Recruited and trained new academy team members. Managed costs to the budget and responsible for overall profitability of the academy offering. 

Led category management, negotiation, Supplier Relationship Management training and consultancy workshops. Developed course material for workshops for all of the above.

Vice President of Online Operations

Led procurement training in category management, Strategic Relationship Management and Negotiation for many global organizations. Created purchasing tools, workbooks, e-learning, and other content. Facilitated the creation of creative strategies across many purchasing categories. Project managed online academy product.

Lead Consultant

Alcoa

Responsible for problem solving, process auditing, restoring production flow, correct usage and problem resolution of Oracle ERP system, and resolving personnel issues in the finishing department of the Downingtown Flexible Packaging Plant. Responsible for meeting production goals, and for ensuring that Environment, Health, and Safety standards are upheld. Also, identified strengths and weaknesses in the finishing process and implemented solutions. Drafted and received approval for multiple major process changes resulting in greater productivity and less waste within 3 months of starting work and continuing throughout time of employment.

Production Supervisor

US Army

Highlights include:
- Chosen above over 50 lieutenants to work directly for the Brigade Commander

- Rated in the “Top 1%” of officers on final Officer Evaluation Report by Brigade Commander

- Selected to represent the Brigade as the Brigade Liaison Officer to 32nd Air and Missile Defense Command during March 2005 Roving Sands/Red Flag Joint Exercise

Air Defense Officer

Co-Founder of REKREATE | Accelerating the pace of office space leasing

I have guided two successful Private Equity exits and led PE-backed companies together with two PE sponsors. My experience spans 11 years at the executive level and more than fourteen years in B2B SaaS. I have lived and worked on three continents, speak Spanish fluently, and enjoy working with people across all different cultures and backgrounds. I have led a SaaS private equity-backed organisation as CEO, delivering procurement and supply chain digital training to over 250 blue-chip clients around the world. 

I started with Skill Dynamics - then known as SiPM - in 2013 as Managing Director – building our product from very early in its development. I created the Content function from its inception using the latest in learning technology. I have overseen the development of our technology to assess, deliver and demonstrate ROI through advanced analytics to our L&D clients. As CEO of Skills Dynamics, we disrupted the procurement and supply chain training industry, opening people’s eyes to the effectiveness of training practitioners digitally.

I am currently CEO at Acuity Risk Management - a publicly-traded Cyber Security Software firm. I possess deep knowledge across all functions within B2B SaaS software enabling me to be a hands-on leader in all aspects of the business from Product to Sales & Marketing. My expertise includes business model creation and development.

taplio

The Battle

Sohaib Albadawee

David Rajakovich

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