Growth Tribe

Practical guidance to help you take control of your personal brand and attract paying customers.

Founder

International Air Transport Association (IATA)

Spearheaded CX/Marketing programs including:
1. Customer Journey Mapping for Airlines, Travel & Cargo Agents (+100K Customers)
+50 Main touchpoints identified, +14 Moments of Truth &+90 improvement opportunities.
 
2. Customer Lifecycle Management Proof of Concept for Travel Agent Customers (B2B):
+$300,000 in MRR, 8% Reduction of Churn,+40% Increase in CAV & +9% increase in CSAT.

3. Voice of the Customer (VoC) Stream Lead:
Creation of a Strategic NPS marketing research methodology for all Products (Psychology & drivers).

4. Global Process Owner, Customer Mass Communications OPS for:
+100,000 Customers, ~3,000 Communication pieces annually, 4 team members across 3 locations.

Customer Experience / Growth Marketing

Program Manager for IATA Settlement Systems Business Development:
Led +120 team members for the deployment of 4 Settlement Systems Operations in Rwanda, Sudan, Lebanon and Nigeria:
+$450M new processed transactions through IATA Settlement systems
+$0.5M ARR in additional revenue
+1,000 new B2B customers (Airlines, Travel & Cargo Agents)

Marketing Specialist, Financial & Distribution Services 

Frontera

Strategic Growth Marketing Advisor (Part-time).

Advisor - Growth Marketing

 أكاديمية هاي لفل للطيران High Level Aviation Academy

Technical Trainer for Aircraft Maintenance Program.

Engineering Trainer

EgyptAir

Engineer on Job training - Aircraft Line and Base Maintenance  within EgyptAir MRO.

Maintenance Engineer

I help you attract & convert your true fans through magnetic content.

👋 I’m Sohaib, An aviation engineer turned Growth Marketer.

Over the years, I spearheaded multiple growth programs.

I helped scale products across both corporate & startup environments.

Here are some of my results:

→ Scaled products to a total of $450M in sales.
→ Built audiences for multiple startups & founders.
→ Total Growth of +$1.5M in annual revenue for brands.
→ Received 5 industry awards (marketing & creativity).

But I also made many mistakes along the way.

This year, I decided to go on a journey to build a $1M personal brand & one-person business.

I plan to do this by:

• Building a Personal Monopoly (Differentiate myself)
• Decentralizing my Income (Productizing myself)
• Forming a Personal Cartel (Replicate myself)
• Creating Infinite leverage (Multiply myself)

If you want to learn more about my journey:

→ Join Growth Tribe Newsletter: growthtribe.beehiiv.com
→ Follow me on Twitter: @albadawee
→ Email: albadawee@hotmail.com

Sohaib Albadawee

Datalogic S.P.A.

Notable accomplishments:
•	hired, coached, and led a team of 6 engineers to work on new product development and product improvement
•	fostered a culture of innovation within the team by increasing patents application filing by 85% in two years
•	improved performance of a junior work team, as evidenced by an increase to a “satisfactory” performance rating after only eight months as a team leader through training, coaching, mentoring, motivation and support
•	reduced new product development mechanic branch time to market by 30% over 2 years by improving process efficiency, impactful risk analysis, cross-department design review, effective resource allocation
•	delivered ahead of time mechanic branch of the top product in the HandHeld Scanning dept., taken over a year and a half late, reducing the development time by 35% and passing the validation process on the first try
•	played a key role in the development to completion of the most compact device ever made in the Handheld Scanning dept, strategic to bridging the gap with the leading competitors and enhancing the corporate image
•	cut the defect rate of HHS products from a constant figure above the threshold of 0.3% to an average of 0.12% in one generation of the products development
•	praised two times for having resolved critical issues that would have delayed the project for several months by planning an instant trip to the Chinese supplier site, determining the root cause, and implementing corrective actions
•	received boost plan bonus (only project out of four candidates) assigned to accelerate the achievement of the general availability goal of the company’s much-needed products
•	used creativity to solve issues, 10 patents were granted and a further 4 pending
•	awarded 9 times with recognition plaques at the annual “Leonardo da Vinci Best Patent Award” ceremony

Technical Expertise:
Engineering Management, Program Management, FMEA, Root Cause Analysis, Problem Solving, Creo, Windchill, NX, Team Center

Mechanical Engineering Manager

Indesit Company

Notable accomplishments:
•	developed more projects in parallel from initial proposal to completion within time, cost, and quality targets, interacting with the electrical engineering and manufacturing teams
•	analyzed engineering risks and identified cost-saving opportunities during the projects lifecycle
•	reported progress on jobs and shutdowns to senior management
•	created an atmosphere of teamwork while working with diverse personalities
•	issued a patent

Technical Expertise:
Project Engineering, Microsoft Office (PowerPoint, Word, Excel, Project), Solid Edge, SOLIDWORKS, Geometric Dimensioning & Tolerancing

Senior Design Engineer

Exnovo Studio Srl

I dealt with the design of products (both carpentry and plastic injection, thermoformed, extruded, or rotational) and project management: from engineering to the correct drafting of the documentation, from the prototyping phase (including tests) to the pre-series (taking into account quality, costs, reliability, and ease of maintenance) by coordinating engineers, choosing materials, technologies, and interfacing with both national and international customers and suppliers.

Notable accomplishments:
•	performed 7 years of Cross-functional Team Leadership both as an engineering/R&D department member and project manager within an international product development environment
•	managed with a hands-on approach to many projects effectively, from the automotive to the product design industry
•	led hands-on several projects of scooters and motorcycles (electric/endothermic traction) for Chinese and Taiwanese companies, assuring project deliverables are completed on time, conformed with engineering design, and adhered to the quality standard
•	traveled to Chinese customers to define project scope and requirements, generated conceptual design meeting the customers’ requirements and design restrictions, held design reviews, and reported progress on a regular basis to ensure conformance with engineering design and performance specifications
•	pioneered FEA software increasing dramatically the company’s technical assets and profit gains by 35%
•	executed a key role in the development and production of two maxi scooters for BMW Motorrad as responsible for <Chassis & Body Integration> and FEA, projects valued at 300M USD, worked with BMW's Managers in Munich for the development and with those of the Berlin plant for industrialization (Functional Build)

Technical Expertise:
Manufacturing Engineering, Supply Chain Management, Communication, Design For Manufacturing, PowerPoint, Word, Excel, Project, Pro/E, Windchill, PRO/Mechanica, AutoCAD, Inventor, Ansys Workbench, Alias, MATLAB

Project Manager / Team Leader

Gambro Renal Products

I designed medical components/assemblies in injection-molded technopolymers for a dialysis machine.

Notable accomplishment:
designed a semi-automatic clamping system to lock all-sized syringes

Technical Expertise:
Microsoft Office (PowerPoint, Word, Excel, Project), PTC Pro/E, PTC Windchill

Senior Mechanical Design Engineer

Cometa Group

I managed the development of motorcycle components industrialization throughout the design of prototypes and equipment.

Technical Expertise:
Microsoft Office (PowerPoint, Word, Excel, Project), CATIA, AutoCAD

Notable accomplishment:

•	pioneered Catia CAD system in R&D dept.
•	improved quotation preparation system

Tasso Srl

I dealt with the design of steel/aluminum frames and plastic products, as well as the realization of equipment and prototypes, for the production of quadricycles drivable without a license (minicar).

Technical Expertise:
Microsoft Office (PowerPoint, Word, Excel, Project), CATIA, CadKey, AutoCAD, Inventor

I designed parts and welding/control fixtures to produce frames, silencers, and tanks for the world's leading manufacturers of motorcycles (HONDA, DUCATI, YAMAHA, APRILIA, MBK, SACHS, VOXAN).

Notable accomplishments:
• implemented Lean Manufacturing concepts to drive continuous improvement and process improvement, in particular, optimizing the work cycle of the Ducati Monster rear swingarm with a 3% cost reduction
• established, maintained, and improved processes for Operator Standard Work and Labor routings, and other related technical input and documentation, in particular, optimized cycle times for all welded parts in production with a reduction ranging from 7% to 18%
• tutored a graduating student at the Polytechnic of Bari for a thesis with a company internship on the optimization of welding parameters in aluminum alloy applications on motorcycle components.

Technical Expertise:
Process Engineering, Operations Management, Agile Methodologies, Microsoft Office (PowerPoint, Word, Excel, Project), CATIA, AutoCAD

Mechanical Design Engineer

Mechanical Engineering Manager (25 years) | Senior Designer Team Leader | R&D Project Manager | Continuous Improvement Developer ⇨ Increasing Team Productivity by 30% & Reducing Product Development time to market by 35%

MY PROFESSIONAL HISTORY
Since I was a child, I have always been attracted by two things: how objects worked, at that time toys, which I systematically disassembled and reassembled or modified, and football, where I soon became the captain and coach of the team in the neighborhood where I lived.
Guess what I became when I grew up? Not a soccer champion.
Indeed, I graduated in Mechanical Engineering and managed to build 20+ years of work experience always exceeding expectations in performance evaluation. In addition, for more than 10 years, I've managed engineers, taking responsibility for achieving high-level performance through sharing knowledge and experience.

WHAT I DO
I help organizations succeed by ensuring the successful delivery of critical projects, meeting targets for time, specifications, costs, and quality.
I bring creativity and innovation to product development, creating a competitive advantage and driving growth in market share and revenue.
I support organizations to build efficient, dynamic, and innovative engineering teams creating a healthy, productive, and fun environment where people want to work and I take great care in making sure everyone always feels welcome and included.

HOW DO I DO IT
I have a deep understanding of how to translate product and business goals into sound technical solutions and enjoy mentoring engineering teams in this process.
I am passionate about modern engineering development and creating products that customers love.
I love to lead, develop, inspire and grow the engineering team. 
I am an experienced leader who is able to inspire and grow teams while being compassionate and adaptable to the needs of each individual and situation.

NOTABLE ACCOMPLISHMENTS
•	improved performance of a junior engineering team, as evidenced by an increase to a “satisfactory” performance rating after only eight months as a team leader through training, coaching, mentoring, motivation and support
•	reduced New Product Development time to market by 30% over 2 years by improving process efficiency, impactful risk analysis, design review, effective resource allocation
•	cut the defect rate of top products from a constant figure above the threshold of 0.3% to an average of 0.12% in one generation of the products development
•	used creativity to solve issues, resulting in 10 patents being granted and 4 more pending
•	received 9 awards for excellence in patent development at the annual “Leonardo da Vinci Best Patent Award” ceremony."

taplio

The Battle

Sohaib Albadawee

Giuseppe di Bari

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