Growth Tribe

Practical guidance to help you take control of your personal brand and attract paying customers.

Founder

International Air Transport Association (IATA)

Spearheaded CX/Marketing programs including:
1. Customer Journey Mapping for Airlines, Travel & Cargo Agents (+100K Customers)
+50 Main touchpoints identified, +14 Moments of Truth &+90 improvement opportunities.
 
2. Customer Lifecycle Management Proof of Concept for Travel Agent Customers (B2B):
+$300,000 in MRR, 8% Reduction of Churn,+40% Increase in CAV & +9% increase in CSAT.

3. Voice of the Customer (VoC) Stream Lead:
Creation of a Strategic NPS marketing research methodology for all Products (Psychology & drivers).

4. Global Process Owner, Customer Mass Communications OPS for:
+100,000 Customers, ~3,000 Communication pieces annually, 4 team members across 3 locations.

Customer Experience / Growth Marketing

Program Manager for IATA Settlement Systems Business Development:
Led +120 team members for the deployment of 4 Settlement Systems Operations in Rwanda, Sudan, Lebanon and Nigeria:
+$450M new processed transactions through IATA Settlement systems
+$0.5M ARR in additional revenue
+1,000 new B2B customers (Airlines, Travel & Cargo Agents)

Marketing Specialist, Financial & Distribution Services 

Frontera

Strategic Growth Marketing Advisor (Part-time).

Advisor - Growth Marketing

 أكاديمية هاي لفل للطيران High Level Aviation Academy

Technical Trainer for Aircraft Maintenance Program.

Engineering Trainer

EgyptAir

Engineer on Job training - Aircraft Line and Base Maintenance  within EgyptAir MRO.

Maintenance Engineer

I help you attract & convert your true fans through magnetic content.

👋 I’m Sohaib, An aviation engineer turned Growth Marketer.

Over the years, I spearheaded multiple growth programs.

I helped scale products across both corporate & startup environments.

Here are some of my results:

→ Scaled products to a total of $450M in sales.
→ Built audiences for multiple startups & founders.
→ Total Growth of +$1.5M in annual revenue for brands.
→ Received 5 industry awards (marketing & creativity).

But I also made many mistakes along the way.

This year, I decided to go on a journey to build a $1M personal brand & one-person business.

I plan to do this by:

• Building a Personal Monopoly (Differentiate myself)
• Decentralizing my Income (Productizing myself)
• Forming a Personal Cartel (Replicate myself)
• Creating Infinite leverage (Multiply myself)

If you want to learn more about my journey:

→ Join Growth Tribe Newsletter: growthtribe.beehiiv.com
→ Follow me on Twitter: @albadawee
→ Email: albadawee@hotmail.com

Sohaib Albadawee

Waduha Welfare Organization

•Managed and strengthened the organization’s online presence by planning and posting engaging content on Instagram and  Facebook.
•Created and executed content calendars aligned with campaigns, events, and organizational goals.
•Built connections with influencers and successfully invited them for visits, driving awareness and community engagement through Instagram collaborations.
•Enhanced brand visibility, resulting in increased followers, engagement, and donor interest.

Social Media Marketing Manager

• Assisted in recruitment processes, including shortlisting candidates and conducting interviews for various roles.
•Supported account management by entering and maintaining financial records accurately.
•Managed the social media presence, creating and posting content to boost awareness and community engagement.
•Took a leading role in organizing a fundraising Qawali event, from planning to execution, contributing to increased donations and community outreach.
•Collaborated with the team to develop strategies that strengthened the orphanage’s visibility and support network.

Marketing and Administrative Intern

Online Business Hub

• Managed social media pages of Instagram, Twitter, LinkedIn and Facebook  for multiple clients across diverse industries.
• Developed and executed content calendars tailored to brand goals.
• Collaborated with graphic designers to create visually appealing, brand-aligned posts.
• Planned, launched, and optimized Facebook Ads campaigns to drive reach and conversions.
• Handled organic marketing efforts, ensuring consistent engagement and building strong online communities.
• Maintained brand presence through timely responses, audience interaction, and proactive communication.
• Designed and implemented marketing strategies to enhance visibility, strengthen brand identity, and boost effectiveness of online presence.

Struggling with creating online presence on social media platforms?

Want to build a trusted personal brand that reflects your vision and mission and generates high quality leads?

I am Ujala, a social media marketing expert & consultant with 2+ years experience. I help your brand to grow on all social media platforms with effective marketing strategy and valuable content that resonates with your audience. 

I have helped 7+ brands with online presence on social media platforms through effective marketing strategy. Increased engagement on social media pages by organic and paid marketing. 

My goal is to provide value to my clients in such a way that their social media does all branding for them and generates sales through power of social media. 

📢 What do I help with?
• Social media marketing
• Instagram management & marketing
• Linkedin management & marketing
• Facebook management & marketing
• Twitter management & marketing
• Facebook & Instagram ads manager

-Client Reviews-
Ujala is very professional at what she does. She has done a great job in organic growth of my Instagram page. She really understood and got what my vision is for the marketing of my businsess. A very easy going and cooperative person who is always open to decisions and discussions. - Zuha Rashid 

P.s If you're looking for social media marketing manager who not only get you more followers and likes but also imporves your brand awareness and improves your online presence.

📢 then look no further and DM me, or 

E-mail ujalasmm@gmail.com

taplio

The Battle

Sohaib Albadawee

Ujala Azhar

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