Albert Estrader

Definition of the mental and organizational foundation needed to build a focused, strategic digital course.

Development of personal brands with clear positioning, strategic storytelling, and a consistent content ecosystem.

Design of the course offer, value ladder, and minimum viable sales funnel ready for market validation.

Community activation through strategic content, organic campaigns, and owned channels.

Coordination of the launch strategy: messaging structure, ads, collaborations, and media outreach.

Implementation of expansion strategies using evergreen systems, affiliate programs, and new audience segments.

Oversight of course structure, video production, and delivery to ensure a high-quality student experience.

Digital Course Editor

Opel

Digital advertising specialistat Opel Lleida

PERFUMERIA INTERNACIONAL S.L

> Content in social networks 
> Review of Google and Meta Ads campaigns 
> Email marketing 
> Content management of the online store

Digital marketing specialist

Creativity, branding and communication, what do they have in common? David Ogilvy said "If it doesn't sell, isn't creative." Were these other times? If you're also nostalgic for selling, my digital book may interest you

My name is Albert Estrader, and I created GrowHubX to help professionals who have something real to teach, but still aren’t fully clear on how to turn that knowledge into a structured, profitable training aligned with their purpose.

I don’t believe in those who teach from theory without real experience — or in empty courses created just to sell.
I believe in educational projects built with thought, purpose, and strategy.

There are many professionals who have already built strong communities, but still lack structure, a meaningful offer, and a system that allows them to scale their impact through digital education — without losing their essence.

Yet the alternatives they usually find fall short:

Agencies with fixed fees that focus only on the initial launch and offer no real involvement in the long-term journey.

Mentors who sell theoretical courses with no real-world context or personalized support.

Patchwork solutions that promise help “with your ads” or “with your funnel,” but never address the full process or commit to real outcomes.

GrowHubX was created as a response to all of that — a different model, designed for those who don’t want to launch just for the sake of it, but to build something purposeful, sustainable, and long-lasting.

Albert Estrader - Advertising creative

I work at the intersection of culture, creativity, and technology.

I’m currently Head of Community at MITO AI, where I lead the development of our narrative and community alongside storytellers and creative teams (creative directors, art directors, filmmakers, creators, artists, and visual teams) shaping a new visual language with AI.
My focus is connecting authorship, tool, and ecosystem, building structures that enable craft with intention, method, and real momentum.
MITO is my main focus today.

In parallel to that role —and through an independent path built over time— I’ve been supporting creators, artists, and personal brands through phases of clarity and growth. I work across communication, intentional positioning, and side projects when a project needs more than visibility: it needs direction.

Long story short: I come from building creative strategy and business from the inside.

I founded Acicate Studio®, a creative studio specialized in music and business, where I worked with my team across national and international projects with artists, festivals, and brands —developing digital marketing strategies, content, and cultural positioning.

Over time, my practice has distilled into something more conscious and sustainable. Today I move between execution and vision, helping people make better strategic decisions without losing identity or meaning.

Sometimes that means organizing a digital business.
Sometimes it means reorienting a personal brand.
Almost always, it means going back to the core before redesigning the form.
That’s exactly where the name of my Substack newsletter and short-form podcast comes from: El Fondo y la Forma.

I like to think my work leaves a mark by helping others build their own legacy —with clarity, coherence, and taste.

.

If you want to be part of MITO Universe or explore MITO AI for your team, email me at mercedes@mito.ai
.
If what you’re looking for is to work with me 1:1, you can reach me at hola@mercedessantalla.es
Or contact me at +34 681 138 320.

Mercedes Santalla

I’ve started a new position as Head of Community at MITO AI!

MITO feels like the right place to build, care and grow a creative community.
Grateful and excited for what’s ahead.


For those of you who don’t know it yet, MITO is a way to open doors and support creation, culture, and the audiovisual world.

· On one side, there’s MITO Films: the production studio where AI-powered stories are crafted with a cinematic and cultural lens, and a level of quality that leaves everyone who watches them genuinely speechless.

·MITO Universe is a living space for creators working with AI through authorship, world-building, and craft. A place where worlds are made and incredible things emerge.

·And the ultimate tool: MITO AI, where technology expands creative possibilities and authorship, instead of flattening it. It’s an all-in-one tool that brings process, narrative, and execution together in a single creative flow.


Feel free to check it out here: https://mito.ai/

Trust me, you're going to love it!

Head of Community at MITO ⦿ Creative Strategist

Hay decisiones que se sienten, más que pensarlas.
Te hablo de esa sensación de "esto tiene todo el sentido del mundo".

Hoy, por fin, puedo decir en voz alta y con una ilusión tremenda: empiezo una nueva etapa como Head of Community en MITO AI.


Quienes me conocéis sabéis que, si hay algo que atraviesa todo lo que hago, es ayudar a otros a desarrollar su legado.
Por eso este paso es tan especial. 

MITO nace en la cabeza de alguien a quien admiro profundamente y que es, sin duda, la “culpable” de que me haya unido: Arantxa B..
Creadora incansable, visionaria con criterio, con una sensibilidad increíble para contar historias y crear auténticas maravillas audiovisuales.
 Y, sobre todo, mejor persona y amiga.

El otro “culpable” es quien la acompaña y a quien también admiro y estimo profundamente: Danny Saltaren. 
Su pareja y CPO del proyecto. Uno de esos perfiles que elevan cualquier sala en la que entran y que ha sido clave para convertir MITO en una realidad.

He visto cómo esta idea iba creciendo hasta verse transformada en un universo increíble con equipo fantástico, método y ambición. 
Y que quieran contar conmigo para apoyarles desde dentro en el camino, más aún. Increíble x2.


Para quienes aún no lo conozcáis, MITO es mucho más que un proyecto tecnológico. 
Es una forma de abrir puertas y apoyar la creación, la cultura y el audiovisual.

· Por un lado está MITO Films, la productora donde se producen historias impulsadas por IA con una mirada y calidad cinematográfica y cultural que deja a todo el mundo que las ve con la boca abierta.

·  MITO Universe es un espacio vivo de creadores que trabajan con IA desde la autoría, el desarrollo de sus propios mundos y el craft.
Un lugar donde se crean mundos y surgen cosas increíbles.

· Y lo que ya están probando quienes están en la waitlist: MITO AI, donde la tecnología expande las posibilidades y la autoría, en vez de aplastarla. Es una herramienta all-in-one que une proceso, narrativa y ejecución en un mismo flujo creativo.

Te dejo para que lo bichees por aquí: https://mito.ai/ 


Tecnología, cultura, audiovisual, filmmaking, creatividad.
Creadores de mundos. Creadores de relatos...

Todo eso que me ha atravesado siempre, ahora en un solo proyecto.
Eso es MITO.

Y por eso el encaje es absoluto.



Seguiré acompañando puntualmente a algunas marcas personales creativas desde la asesoría estratégica, pero mi foco principal ahora es este.

Porque es un reto enorme, complejo, startupero y tremendamente ilusionante.


Cerrar etapas siempre te mueve.
Me da pena dejar de ser manager de algunos creadores como Rodrigo Taramona y de finalizar los servicios con algunos clientes a los que he acompañado y admirado durante esta anterior etapa.

Pero también sé que este año, tan intenso, tan loco, me estaba preparando justo para esto. 


Así que vamos allá.
Nueva batalla. Nuevo mundo por construir.
Y ojalá me acompañes en el proceso.

I find it fascinating that there’s still a debate about whether AI has a crafting process behind it or not.

I’ll give you the answer upfront. Obviously, yes.
This is not about pressing a button and calling it a day.


AI can be integrated with a huge amount of craft within a creative and audiovisual process, without diluting authorship or narrative one bit.

And actually, I’m bringing you a live breakdown of exactly that.

This week, we published an article showing the full process and creative direction followed by Arantxa Barcia, together with MITO Films, for the video “Azulejos de Corales” by the artist Dellafuente.

Everything was executed without leaving a single tool: MITO AI.
Seriously —the entire process, shared transparently from start to finish.

You can explore it here: https://lnkd.in/edheEMe3

References, creative decisions, world-building, rhythm, narrative, iterations…
It’s exactly the same deep work that sits behind traditional filmmaking and audiovisual creation.

With a different approach, yes.
Because technology enters the process at different stages and opens new possibilities.

But the direction and the process are exactly the same.


And there’s something else that feels key to me: the democratization of the process.

Developing a piece with this level of visual ambition, narrative depth, and coherence — within the extremely tight timelines this project required — would have been practically unfeasible using traditional processes.

Or it would have resulted in something far more simple.
Or with very different timelines.
Or with entirely different budgets.

Technology makes it possible to access results that were previously reserved for much larger productions, without giving up criteria or craftsmanship.
It doesn’t replace the work.
It redistributes where it happens.


This post is especially for creative directors, art directors, filmmakers, creators, artists, and visual teams who still look at AI with a certain distance.

I encourage you to see it as a tool.
As a way to expand perspective, optimize time, and elevate output — while keeping the craft at the center.

If you’re interested in understanding how AI is being applied with absolute respect for the profession and the craft, the process is already published.


And it’s well worth taking the time to explore it.

.

#creativeprocess #filmmaking #AI #MITOfilms #MITOai

Open article: CRAFTED STORIES · DELLAFUENTE FILM PROCESS by blog.mito.ai

CRAFTED STORIES · DELLAFUENTE FILM PROCESS

Hay proyectos que merecen mucha visibilidad.

Y marcas que pueden generar un impacto muy potente en la vida de muchas personas si eligen bien dónde estar.


Para quien no lo sepa, apoyo a la Fundación Levante UD a activar nuevos partners. 

Por darte contexto, la Fundación Levante UD es una iniciativa que trabaja desde hace años por la inclusión de personas con discapacidad a través del deporte.

Cuenta con 6 proyectos deportivos y 2 formativos, y con la escuela de fútbol para personas con diversidad funcional más numerosa dentro de la estructura de un club de fútbol profesional en España.


En febrero abrimos, en Madrid, una ronda de reuniones con marcas y proyectos interesados en colaborar con la Fundación.

Marcas y equipos que quieran acompañar su misión y, a cambio, conectar con nuevas audiencias a través de estrategias y acciones creativas dentro del ecosistema deportivo.



Nil Ojeda y otros grandes creadores españoles ya han colaborado con nosotros en más de una ocasión (https://lnkd.in/eU6gMB4C)
Y es que la combinación de impacto, comunidad y alcance que tiene este proyecto es difícil de igualar.

Y a quien esté interesado, le muestro números y resultados abiertamente.
Porque son dignos de ver.



Así que si desde tu marca o proyecto te interesa:
– contribuir a una causa que mejora la vida de muchas personas
– generar visibilidad desde un lugar coherente y auténtico, con narrativas que destacan de una forma muy creativa

Escríbeme por MD y coordinamos una reunión para explorar cómo encajar.
Si crees que en tu red puede haber alguien a quien le interese, por favor, ayúdame compartiendo este post.


Las colaboraciones se están diseñando ahora.
Febrero es el momento.

Mucha gente cuenta con ello. ❣️

Open video: Así nos ayudó NIL OJEDA a recaudar fondos  on youtu.be

Así nos ayudó NIL OJEDA a recaudar fondos 

taplio

The Battle

Albert Estrader - Advertising creative

Mercedes Santalla

Followers

Posts

Engagements

Likes

Performance ScoreMercedes Santalla's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Albert Estrader - Advertising creative

Mercedes Santalla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mercedes Santalla's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMercedes Santalla's LinkedIn Performance