I help founders and leaders build AI products that earn trust, scale responsibly, and keep humans in the loop.

AI, which I call Synthetic Agency (SA), is a great technology in the right context, is a harmful technology in the wrong context, and is a low ROI feature in most contexts.

I've built synthetic agency in products from the ground up, launched ventures in the field, performed academic research and contributed to think tanks, wrote The Ethics of AI, and advised 100+ leaders over the past 12 years.
I’ve learned that, while most people attribute failure modes to technicalities or talent, the true failure is philosophical.

The products that succeeded long term had teams who did not skip the hard questions. They built synthetic agency when they had to, not because they just could. They solved real problems by listening to their customers without chasing trends.

If you're working on AI, with AI or are figuring out how it impacts your work, and want to:
• Build something people actually want to use 
• Think through the ethical stuff without getting paralyzed
• Understand how your brand discovery and promotion should change with AI engines in town

I might be able to help.

I also write for 15,000 people on LinkedIn and for 3,000 on my newsletter about honest tips to make sense of this technological shift.

I'm also launching a monthly private newsletter. Invite-only. For Founders, CMOs, and Heads of Growth who need to control their brand voice in AI conversations (before it becomes too late or too expensive). DM me if you want to get an invite.

🎤 Open to speaking, podcasts, and collaborations—DM me or visit albertochierici.com

Alberto Chierici

I am a global strategy, marketing, and product management executive with a passion for creating and delivering technology solutions to unlock new business value. During my time as the VP of Marketing, Server Business Unit at AMD, I led the sales enablement and marketing for the EPYC product line, resulting in industry-leading revenue growth. Currently, I am the Global Head of Sales for the AI Center of Excellence at Intel and a board member at NeuReality, a startup that develops AI hardware solutions to accelerate the AI accelerators.

My expertise in AI, cloud, enterprise IT, software, 5G, product marketing, ecosystem development, and strategy has shaped the vision and direction of the companies I work for. I have been a CHIEF member and a recipient of the 2020 Women of Technology award by Connected World. I believe in dignifying each individual with integrity, collaboration, and mentorship. I am inspired by leaders who navigate situations from zero experience, such as Jack Ma, and I enjoy taking on intrapreneurial and entrepreneurial roles that bridge skills or domains for new market entry and growth initiatives.

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